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Anderup achieved their digital potential with a well executed Google Ads campaign. In record time Anderup have boosted their number of website conversions and the number of new customers has exploded.
The number of online customer inquiries increased with 723%
Before the partnership with Morning Train, Anderup had a pretty decent setup but wanted to excell their digital marketing efforts to the next level. We entered a partnership in order to achieve their digital potential. In only a few months Anderup experienced that they number of customer inquiries was boosted significantly.
More customers, lower cost
Anderup is an electrician- and plumbing company which operates on Funen. Anderup had a solid business and good experience with digital marketing from earlier and was hungry to achieve more.
With targeted Google Ads anda conversion optimized website then we have in record time managed to achieve strong results such as:
+13%Increased overall trafic
+723%Online customer inquiries
-69%Reduced order cost on Google Ads
Conversion optimized website
Without increasing the number of visitors and the budget, we managed to increase Anderup's number of customer inquiries from Google Ads with 270%. We also optimized Anderup's website with strong CTA's and better navigation to support the Google Ads effort and to increase the chance for conversions. The combined strategy works as Anderup reports that they get 3 new customers per day.
Targeted ads paid off
Anderup is located in Odense but are happy to help customers near the "Funen Capital". Local favourism was however a real threat that was potentially in the way for the company's goal to win the local market. Anderup therefore had 2 challenges; They were in a highly competitive market and there was a preferance for local suppliers.
However, the targeted ads reached the right audiences and we have increased the click-rate significantly, and Anderup is now the digital frontrunnner within its industry in the Odense area.
One of the particular cool results was that Anderup's conversion rate increased with 156% after the first month of partnership with Morning Train.
Do you want help with Google Ads?
If you would also like to conquer your competitors with Google Ads then we can help you. Feel free to write or call our CMO, Thomas, if you would like to talk about your goals for your company.