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Cookiebot wanted a classy and modern website to make EU-legislation as easy as possible to understand. We helped develop their website and assist with Google Ads.
Cookiebot boosted with new website and Google Ads optimization
A classy and modern design helps Cookiebot making a complex matter of EU-legislation easy to understand. We designed and developed the website and assisted with Google Ads. In only 5 months Cookiebot experienced a significant boost in conversions and at the same time the cost-per-acqusition has dropped with 50%. That's a big win/win.
Cookiebot is growing and fast
After we designed and developed the website, we began Google Ads advertisement - and the results came fast:
+141%Increased conversion rate
Exponential growth with Google Ads
We took over Cookiebot's international Google Ads advertising, where we did the initial setup along with the continous optimization.3
The connection between campaigns and conversions is very easy to spot. Every time advertisement is started in a new market, the first conversions tick in a few days later. In only 5 months, Cookiebot's customer base has grown from 8.000 to 12.000 in 42 countries.
During our partnership we have gotten Cookiebot so much new trafic, which came with a bonus of a lowered click-cost in Google Ads. More visitors also meant more conversion and the increased number of conversions resulted in a lower conversion price (CPA)
"The communication with Morning Train is easy and positive. They are fast to identify our needs and offer effective solutions. They are to be trusted and delivers on time. We highly recommend Morning Train"
5 / 5
Daniel JohannsenFound and CEO, Cookiebot
Focus on easy communication and SEO
Cookiebot wanted their website to communicate in an easy way how to understand their area of expertise being; EU-legislation, e-privacy, cookies and online tracking. Furthermore they wanted to provide clear instructions on how to make websites' compliant.
The blog-area of the website therefore became very important as it provided a platform where they could have longer pieces of relevant content. We designed an integrated blog-page where readability was in focus in the longer articles such as "Is my use of GA and GTM compliant with GDPR?". The blog articles serve 2 purposes. First of all they're are educating within a complex area and secondly it helps to improve the SEO of the website.
Website optimized for conversions
Simplicity and overview are two keywords that describe the user experience on the website. The key messages are easy to spot and the CTA's have a clear hiearchy. Furthermore, the new website is structured very well technically so it is way more easy for Google to index the website's landingpages. Together with Google Ads, the new website clearly displayed results with lower bounce rates and improved visitor sessions.
Do you want help with an international digital marketing strategy?
If you're looking for assistance for creating and executing a digital strategy for your company then we're here to help. Call or write our CMO, Thomas, and talk to him about your ambitions and goals. No strings attached - talk soon.