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The boarding school, Lægården, looked for a new visual identity which would display the culture and life at the boarding school for new potential pupils.
A website full of life
The boarding school Lægården wanted a website that truly gave an accurate impression of everyday life at the school to potential pupuls and their parents. An everyday that consists of the ideal combination of sports, the progress of the individual pupil and the togetherness with the other pupils.
Results
A coordinated effort of webdesign and digital marketing
The new website was one element of Lægården's ambitious plan for the digital presence. Lægården knows that their target audience is very active on social media and Google, and it was therefore a priority to meet the potential pupils on these channels.
Together with Lægården we made a digital strategy that would yield higher visibility on Facebook and Google and at the same time ensure that their website visitors have a good experience on the website.
+56%
More time spend on website+23%
More pageviews per session18%
Lower bounce rateWebsite optimized for conversions
An important feature on the website was to make it clear that potential pupils and their teachers could book an introduction with no strings attached. Therefore we integrated more "call-to-actions" on the websites which guide the visitors and visualize the possiblity to book a free introduction
“We are really fond of our trusting partnership with Morningtrain which have helped us with a new website, SEO and Facebook advertisement. Morningtrain is a highly competent digital partner for us which help us both develop and execute our digital plans. Furthermore, it has been a joy to bundle all our digital activities with the same partner who we can always get in touch with.”
5 / 5
Ole Dommer
Headmaster at LægårdenContact
Do you need assistance with your digital presence?
If you would to improve your digital presence with a new website and assistance with digital marketing then feel free to give Digital business developer Mathias a call.
He will be happy to talk to you about your ideas.