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Mindway AI had a website developed that explains their complex products in a simple way, and which cements the company's seriousness as a business.
Full focus on storytelling
Mindway AI's new design is carried by images, which support the storytelling on the website. As Mindway AI's solutions can be difficult to understand, other visual tools such as video, graphics and icons have also been used to facilitate users' understanding.
Morningtrain also designed the Mindway AI logo. The design incorporates the round shapes that are repeated on the website. In addition, the design also plays with the contrast between dark and light colors.
In addition to a strong focus on communication, the design has also been developed with consideration for the desired user behavior. Emphasis has been placed on facilitating the visitors' behavior, and therefore strategic CTAs have been included, so that users are always guided on to the next step in the user journey.
