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Consumer data provided by neuro research
Neurons Inc is a company that uses brain research for e.g., to understand consumer behavior. They found themselves in the situation that their old website had served its purpose - i.e., as an online presence.
Now that the company had a good business with sales and customers, the next step was to develop a new website that matched their image and professionalism.
The new website needed to be modern and reflect Neurons Inc's authority and knowledge-based drive. In the design, extra emphasis was placed on the communicative communication, as Neurons Inc has a product that can be difficult to understand.
From online presence to online point of sale
Neurons Inc is grounded in research and therefore wanted to have a section where they could share their knowledge. Likewise, the website should have a page dedicated to cases, as concrete examples would facilitate the understanding of their product.
In conclusion, the purpose of a new website was also that the online portal should support Neurons Inc's sales work. In the past, the company worked primarily with offline sales e.g., from fairs and conventions.
But with the new website, people can contact Neurons Inc without knowing much about the company. This is where the website's elegant execution emphasizes Neuron Inc's ethos.