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Step 1 / 3

Problem

Lift the user journey through a merger

Odense Robotics and Robocluster wanted to bring their clusters together and continue to build bridges between companies and educational institutions that promote innovation in robotics, automation and drone technology.

They wanted a state-of-the-art website that supported their new universe and was built around three specific user journeys. The system had to be integrated with HR-ON so that the site could also function as a job portal.

The plan

Prepare a sitemap for the optimal user journey

The optimal sitemap was prepared with both design in focus and future development in mind.

The most important factors in the collaboration with Odense Robotics were the process and flexibility. And clear user journeys were a must since they had to communicate to both startups and job seekers from all over Europe.

The website needed to be ready for launch along with their new rebranding.

Result

Innovative website that reflects Odense Robotics' impact on the industry

Despite the short deadline, the design, development and implementation of the website that brings the merger of two clusters to life was successful.

Odense Robotics makes a statement, not only in Denmark, but all over the world. And it was important to reflect this with an innovative and captivating digital design.

Including members, events and news into the site was a top priority and this was done in the best way possible.