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Google Ads, SEO, linkbuilding, leadgenerering
Pfeiffer Plastic Surgery
Pfeiffer Plastic Surgery had a significant growth plan as they wanted to exploit the scaling potential of the business.
The focus was therefore on profitable lead generation of serious leads - and an ongoing evaluation of the right combination of digital channels and strategy.
Unused capacity is a growth inhibitor
Pfeiffer Plastic Surgery opened their doors in 2018 and performs various breast, face and body cosmetic surgery.
Much of the customer base growth happens when Pfeiffer's customers recommend him to their network. Therefore, the individual customer is very worthwhile, as one often leads to several.
However, this requires that the first customer finds Pfeiffer Plastic Surgery to start with - and as a relatively fresh company, visibility on the right digital channels is crucial.
But visibility alone is not enough - plastic surgery is an expensive market. It was therefore incredibly important for Pfeiffer Plastic Surgery that clear lines could be drawn between the digital efforts and the subsequent concrete customer inquiries. Morningtrain was invited to help realize this mission.
Solid lead generation via Google Ads, SEO and Facebook
For a relatively new clinic, Google and Facebook are completely obvious markets, as the services sold are already known by potential buyers, and many thousands search for them every single month. When we simultaneously developed a new website for Pfeiffer Plastic Surgery, Google and Facebook became even more obvious channels for grabbing some of the market share from the big players.
Here, Facebook and Instagram were used to capture the interest of potential customers, while SEO and Google Ads became important channels to capture potential customers who were far into their buyer journey.
An incredibly important part of the effort, however, was the tracking of the customer journey of the various website visitors. We used our framework Morningtrack ™ to track the effect of the various marketing efforts and see which gave specific inquiries to Pfeiffer Plastic Surgery via phone, email and contact forms.
In this way, Pfeiffer Plastic Surgery was able to review the various inquiries with Morningtrain's specialists on a monthly basis and identify which focus areas yielded the relevant customer inquiries.
Pfeiffer Plastic Surgery got busy – really busy
The results for Pfeiffer Plastic Surgery became clear already 3-6 months into the collaboration - where especially the following results were clear:
- Pfeiffer Plastic Surgery now has so many orders that it is difficult for them to keep up with demand
- They now have specific insight into exact keywords and target groups which provide the good consultations
- Pfeiffer's new website ensures high speed and good user experience, so a large part of the many website visitors end up converting
- Pfeiffer Plastic Surgery is well on its way to conquering organic rankings on Google in a hugely competitive market, which requires high website authority due to Google's stricter requirements on YMYL (Your Money or Your Life) topics
Collaboration with Morningtrain provides guidance for the internal team
An important part of the collaboration between Pfeiffer Plastic Surgery and Morningtrain was that priority was given to dialogue and discussion.
Thus, Pfeiffer Plastic Surgery's internal team could brainstorm ideas with Morningtrain specialists and test out new theories - and Morningtrain could contribute with experience from similar cases.
By combining Pfeiffer's business insights with Morningtrain's experience in digital implementation, we were able to jointly move very quickly on the agreed efforts.
Do you also need help to grow via digital marketing?
If you are tempted to let our Digital business developer Mathias take a look at what challenges you, grab him for casual chat or meeting.