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To sell is to help the customer to make a choice
SalgsPiloterne's mantra is "to sell is to help the customer make a choice" and they definitely embrace that saying on their new wesite. Everything is carefully designed to support and stimulate the decision making proces of the individual visitor.
You can easily see that when it comes to etc. pricing and packaging of services. SalgsPiloterne makes the concept "Sales Leadership" into an understanable offer with clear pricing and benefits. Generally, we have put a lot of time into creating a sound menu structure so visitors immidiately know what SalgsPiloterne is a about and which services they offer.
Design that boosts understanding and action
The entire website is created with focus on the visitor's mental journey and it is especially clear on the front page. The goal was that a visitor should be able to immidiately judge if SalgsPiloterne's company and offerings were relevant for them without the need to explore too much.
An example would be our internal semantic discussion about the wording and description in the menu. Should their teaching be labelled "classes", "seminar" or "education"? The choice became "education" as this was the mose concise description of their offering.
A "seminar" could give the impression that their teaching only requirred minimal or no active participation which is the exact opposite to expect from SalgsPiloterne's teaching.
Would you also like website that stands out?
Do you also think it would be cool to have a website that accurately displays your values and culture? Then try to give Jesper a call and talk about your ideas - we hope to hear from you soon!