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Step 1 / 3

Understand the business case before implementing solutions

This is how we work with conversion optimization

Before we start with conversion optimization, we do an analysis of how your website or webshop performs today.

We go through the analysis with you and provide an overview of why you are struggling with a low conversion rate. That process gets clear numbers on the table and puts gut feelings out the door.

From here, we set realistic objectives and make a plan, which we execute on afterwards. After a few months, we look at the numbers again and show you the effect of the effort.

Conversion optimization is about more than just "pop-ups"

Understand your customers' needs and create the good customer journey

It sounds easier said than done, but conversion optimization is about guiding visitors to your website instead of letting them click around randomly.

The key to good conversion optimization is to define clear and realistic objectives for different types of conversions (email, calls, registrations) and then work systematically with the tools that make the user journey easier for customers.

+65%

More leads

+134%

Conversion rate

+64%

Increased value of existing traffic

4 effective areas in conversion optimization

User-friendly design

The design must be contemporary and easy to navigate. The trick is to make it usable and not too artistic.

Page speed optimization

Speed optimization is an absolute must. Your customers will not wait for their website to finish loading.

Call-to-action

Call-to-actions (CTA) are visible buttons that, in selected places on the website, guide the visitor.

Splittests

Which idea is best: A or B? Get data on the theory by setting up split tests with different views.

Simon Lübiç Hedegård

Head of PPC & Growth & Partner

Peter Brix

Kommerciel Chef

Emelie Carén

Art Director

Amalie Christensen

Head of SEO

Mikkel Selko

Frontendudvikler

Jesper Martinussen

Digital Designchef & Partner

Specialist team under one roof

The dream team

When you enter into a collaboration on conversion optimization, it is always with our own specialists.

You always have a permanent contact person, and you can get in touch with the entire team during the entire process.

It provides security and assurance that your conversion optimization is carried out by the experts you have met.

3 important considerations about conversion optimization

fluebenikon bruges til 3 vigtige overvejelser om konverteringsoptimering

Is your communication involving enough?

You must consider whether your communication is precise enough and whether you speak at the same level as your visitor.

Are you clear with "your promise" and social proof?

"Your promise" is the attribution of value that you give to your customers, and is in other contexts called your "USPs".

Does your website reflect your DNA well enough?

You can stand out by letting the DNA of the company stand out together with your attitudes towards business.

Let's discuss your next project

Describe your project in detail

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Effective conversion optimization