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Conversion rate optimization increases the number of customer inquiries
The essence of conversion rate optimization is to increase the percentage of your visitors who do a converting action such as filling out a contact form or calling you.
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Conversion rate optimization is all about creating great customer journeys
It sounds easier said than done, but conversion rate optimization is about guiding your website visitors instead of letting them click around randomly.
The key to good conversion rate optimization is to define clear and realistic goals for different types of conversions (mail, calls, newsletter subscribes) and then work systematically with the tools that make the user journey easier for customers. Let's take a closer look at it.

How do we work with conversion rate optimization?
Before we start with conversion rate optimization, we make an analysis of how your website or webshop performs today. We will review our analysis with you and show you an overview of why you are struggling with a low conversion rate. This process depends on real numbers and not gut feelings.
From here on we will have a talk about realistic goals and present you with a plan, which we will execute afterwards. After a few months, we will take a look at the numbers again and show you the effect of conversion rate optimization.
“The collaboration with Morningtrain has been fully satisfactory. They are responsible, thorough, and skilled. I am very pleased with the results they create and the attention I get as a customer.”
5 / 5

Ronnie Udesen
CEO and Founder, Dansk LønsikringCases |
Conversion optimization

More traffic
More inquiries
Increased conversion rate
95% Fuld ordrebog

Increased revenue from Paid Social
Increased conversion rate
Increased organic traffic from Google
20% Øget omsætning

More organic visitors
Increase revenue online
More orders from mobile & tablet
16% Increased conversion rate
4 efficient tasks in conversion rate optimization
User-friendly design
The design must be up-to-date and easy to navigate. The trick is in making it usable and not too artistic.
Page speed optimization
Page speed optimization is an absolute must. Your customers will not wait for your slow website to finish loading.
Call-to-actions
Call-to-actions are visible buttons, which guide the website visitors to selected places on the website.
Split tests
Which idea is better, A or B? Put the theory to the test and get tangible data by setting up split tests with different views.

Conversion rate optimization by a Nordic digital agency
When we start collaboration on a conversion rate optimization project, it is always carried out by our in-house specialists who are based in Odense, Denmark.
You will be assigned a permanent contact person, you will be able to get in touch with the entire time throughout the process.
This provides security and assurance that your project is executed by the experts you have met and gotten to know.
3 important considerations about conversion rate optimization
Is your communication engaging enough?
Conversion rate optimization is very much about your written communication, and it should be clear, without unnecessary background noise. You need to consider whether your communication is accurate enough and whether you are talking at the same level as your visitor.
Are you clear enough on "your promise" and social proof?
"Your promise" is the value offered to your customers when they shop with you. It is also known as your "Unique Selling Points".
Have you chosen one that your customers respond positively to and can you deliver on all your promises - such as a quick response back?
Does your website radiate your DNA?
There are many suppliers in all industries today and on the surface, many are similar. However, you can stand out by letting the DNA of the company stand out along with your attitude to business. And then you must dare to put yourself and your employees forward on the website - it works.
Should we give you an offer on conversion rate optimization?
Do you think that our approach to conversion rate optimization makes sense? It has helped a number of our customers, us included.
Contact Jesper if you want a non-binding proposal on how we can optimize your website. We look forward to hear from you!
