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Display ads on Google and Facebook
Display ads are effective for brand awareness, retargeting and can be targeted at your competitors’ customers. With display ads, you can reach people early in the buying process.
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Cross-channel branding and awareness
When does display advertising make sense?
Advertising on the Google Display Network is what most people associate with display (or banner) advertising. Here you can target display ads so that your target group sees your advertising on e.g., news websites or other websites that allow Google display advertising. The challenge is just that many people experience it as ineffective.
Especially if you are betting on hard conversions from a random audience. If, on the other hand, you use it as a remarketing / retargeting channel or for custom intent, where you target the competitor's customers - then there can be much more substance in it.
Cases | Display ads

Increased conversion rate
Increased revenue from PPC
Increased traffic from PPC
29% Øget gns. kurv fra PPC

Faster load time
Lower rejection rate
Increased conversion rate
34% More pageviews

ROAS on Google Ads
Increased conversion rate
More relevant leads per month

How we work with display ads
We always start by asking you about your goals and the online marketing activities you may already have going on. We rarely recommend banner advertising as the first activity in online marketing - it works best as a support activity.
For example, remarketing, where we target display ads at people who have already visited your website.
Once we have found out if the choice of channel is right, our art director helps create appealing banners, and our online marketing specialists write sharp content and CTAs after dialogue with you.
Read more about our work with online advertising and online marketing.
Display ad price examples Always in combination with Facebook Ads or Google Ads
Contact our business developer Mathias Mide on 30 14 88 38, if you need a chat or you have questions about our solutions.
3 Display ads
5 Display ads
8 display ads

“Communication with Morningtrain is effortless and positive. They are quick to track down our needs and offer effective solutions. They are trustworthy and deliver on time. We definitely recommend Morningtrain!”

Daniel Johannsen
Founder, Cookiebot273%
More clicks141%
Increase in conversion rate57%
Lower conversion priceWhich targeting options are there for banner advertising?
Our favorites, where you get your money's worth
Remarketing
A clear favorite where you target people who have already visited your website. They have shown interest and you can show them ads & messages based on their behavior. The banners appear on websites that allow Google Display.
Custom Intent
The Custom Intent feature allows you to target ads to people who have visited your competitors' website. Reasonably powerful, as you can choose the competitors yourself and hit on the points where you are better in the banner text.
Look-a-like audiences
If you are running a successful remarketing campaign targeted towards people who visited your website, then banner ads can also target people who have similar interests.
Google display network placement
Google buys ad space on millions of websites, including the large magazines and newspapers. You can therefore access these banner placements through the Google Display Network.

Benefits of a full-service digital agency
When Morningtrain takes over your display advertising, you benefit from the fact that we not only employ online marketing specialists, but designers and developers as well.
That way, we can design impressive display ads and help tackle any challenge that may arise.
Digital specialists gathered under one roof
When you work with Morningtrain's specialists, you always know the entire team behind your project. Likewise, you can always contact and meet with your project manager. Knowing your business partner requires trust, which is crucial for a well performing online marketing project.
3 important considerations before you start with display ads
Do you knowyour target groups?
Audiences are very important in this game. There are many options, and it is easy to waste your money on irrelevant traffic. Make sure you have a clear plan for the selection of target groups based on objectives - we are happy to help.
What can an inquirycost you?
If your goal is concrete leads, then you need to find out what a customer inquiry can cost you. Is it worth DKK 300? Or worth DKK 3,000? Knowing the answer to this question is important for you to be able to determine the profitability of your marketing.
Are you aware of what sets you apart?
All industries are tough, and you get more business by finding your niche where you are strongest. Be sure to analyse your competitors so you know where you have an advantage. This makes it easier for you to stand out from the crowd with display advertising.
Kontakt
Interested in marketing with display ads?
If you find some of these clever targeting methods interesting, then we cannot blame you! We even use them in our own marketing.
Give Mathias a call or write for a non-binding chat about your online potential with display advertising.
