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Google Ads agency
Google Ads (formerly known as Google AdWords) is the world's largest paid ads platform.
When you advertise through Google Ads, your company will be highlighted in Google's search results and achieve visibility among potential customers, looking for your services or products.
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Benefits of advertising with Google
Google Ads yield results from day 1
Google Ads are a favorite within digital marketing, as they already yield results in the short-run (in contrast to SEO, which is more medium-long run) and because the quality inbound leads are a result of an active search for your products or services.
Google Ads have a solid paid-ads platform with many settings and options, which makes it possible for you to monitor and optimize your campaigns.
Furthermore, you get real-time insight into your paid ads' performance. You will quickly know which campaigns and keywords perform well and which do not. This insight is priceless, as you can use this insight to continuously improve your campaigns, so your ad-spend will yield stronger and stronger results for each passing month.
Care to try Google ads now?
Google Ads agency
How a partnership with Morningtrain begins
There is always a clear journey planned when we begin a Google Ads collaboration together. In the beginning we will take a look at your current Google Ad campaigns (if you have any), and we analyze how optimized your current setup is.
Through a close dialogue with you, we identify the right strategy and the conversion goals for your Google Ads effort.
Afterwards, we begin the technical setup, where we execute on the agreed strategy and handle the ongoing maintenance of the Google Ad campaigns in close dialogue with you.
During the collaboration, we brief you with monthly status reports, so you will always know how things are progressing.
Google Ads packages
The journey with Google Ads
Our digital growth journey with Google ads starts with an initial offer followed by an analysis. The execution of tasks then begins, and lastly we conclude with an evaluation and discussion of future optimization possibilities.
Google Ads toolbox
Google Search Ads are the type of ad most people associate with Google ads. Search ads are placed in the search results when you have searched for a specific keyword or phrase.
Display Ads are visual ads that you might encounter on different media websites. These ads are typically placed on specific websites, where a specific target group is well represented.
Google Shopping is an incredible tool for webshops, as you can visualize your products in the Google search results. It's the most converting type of Google ad.
Through Google Ads, you can advertise on Youtube, where your ad can be promoted in the search results on Youtube, or as an in-stream ad before a video is played.
"The communication with
Morningtrain is easy
and positive. They are fast
at recognizing our needs
and offer efficient
57%Reduced conversion cost
Nordic Google Ads specialists
When you work with Morningtrain, you will always work with our inhouse Nordic specialists. We never outsource.
You will get a dedicated project manager, whom you can always get in touch with regarding questions or new ideas.
| Google Ads
More organic visitors
Increase revenue online
More orders from mobile & tablet
16% Increased conversion rate
Core Google Ads tasks
Identifying the objective
Mapping of input/output is crucial, so there is a clearly defined objective.
Market and keyword analysis
Analysis of the number of searches, competitors and business-critical keywords is important to estimate what level of effort is needed to succeed.
Ongoing bid adjustment
Based on the Google ads data, we continuously adjust the bidding at the Google ads auction to utilize your budget optimally.
Conversion rate optimization
Optimization of landing pages and call-to-action (CTAs) to create synergy between the ad and website content.
Give your Google Ads a boost
Get even more out of your advertising setup with Bing
Bing is often underestimated as a search engine, as there is a widespread opinion that users do not intentionally use it.
But there are many users who use Bing as a search engine, because it comes preset in Microsoft Edge and they never bother to change this setting or switch to a different browser.
In addition, the advertising price in Bing Ads is significantly lower than on Google - and if you already have a setup on Google Ads , there is no reason not to get that extra piece of the market with Bing.
Google Ads strategy workshop
Become an expert at Google Ads
Morningtrain teaches Google Ads classes to companies, who would like to be thoroughly taught how to use the Google Ads platform.
You will learn the different functions, settings and how to utilize them in order to create growth, so you can maintain Google Ads tasks yourself.
Let our experts teach you how to become one. Reach out to hear how we can tailor a specific class course for your company.
"After just 2 personal workshops, I feel so confident in Google ads that I can handle the daily maintenance of the Google ads account myself. My two contacts in Morningtrain are both technical specialists, and yet they are able to communicate at a level, where I get what they are saying, and most importantly let me control the mouse and keyboard at the workshops."
5 / 5
Louise Lyngsø KjærulffSocial Media Manager, HUSET Middelfart
Would you like help with your Google Ads optimization?
We have helped many companies in different industries to grow their customer base by optimizing their Google Ads. Would you like us to do the same for your business?
Feel free to call or write our Digital business developer Mathias to have an initial talk about your business goals with Google Ads, and you're also welcome to come by our office.
Great coffee and no strings attached.