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Benefits of advertising with Google

Google Ads yield results from day 1

Google Ads are a favorite within digital marketing, as they already yield results in the short-run (in contrast to SEO, which is more medium-long run) and because the quality inbound leads are a result of an active search for your products or services.

Google Ads have a solid paid-ads platform with many settings and options, which makes it possible for you to monitor and optimize your campaigns.

Furthermore, you get real-time insight into your paid ads' performance. You will quickly know which campaigns and keywords perform well and which do not. This insight is priceless, as you can use this insight to continuously improve your campaigns, so your ad-spend will yield stronger and stronger results for each passing month.

Care to try Google ads now?

Thomas forklarer hvordan Morningtrain arbejder sammen med kunden på Google ads optimering

Google Ads agency

How a partnership with Morningtrain begins

There is always a clear journey planned when we begin a Google Ads collaboration together. In the beginning we will take a look at your current Google Ad campaigns (if you have any), and we analyze how optimized your current setup is.

Through a close dialogue with you, we identify the right strategy and the conversion goals for your Google Ads effort.

Afterwards, we begin the technical setup, where we execute on the agreed strategy and handle the ongoing maintenance of the Google Ad campaigns in close dialogue with you.

During the collaboration, we brief you with monthly status reports, so you will always know how things are progressing.

Economy

5 hours / monthly

Expected increase in visitors

20-30%

Price per month

4.250 DKK

Scanleasing

193% Increased revenue from Google Ads in 1 quarter

193%

100

Business

8 hours / monthly

Expected increase in visitors

40-60%

Price per month

6.800 DKK

Anderup

66% Increase in revenue from Google Ads in 1 year

66%

100

First Class

16+ hours / monthly

Expected increase in visitors

60-80%

Price per month

>13.600 DKK

BG Flux

323% Increase in revenue from Google Ads in 1 year

323%

100

Google Ads toolbox

Search Ads

Google Search Ads are the type of ad most people associate with Google ads. Search ads are placed in the search results when you have searched for a specific keyword or phrase.

Display Ads

Display Ads are visual ads that you might encounter on different media websites. These ads are typically placed on specific websites, where a specific target group is well represented.

Google Shopping

Google Shopping is an incredible tool for webshops, as you can visualize your products in the Google search results. It's the most converting type of Google ad.

Youtube

Through Google Ads, you can advertise on Youtube, where your ad can be promoted in the search results on Youtube, or as an in-stream ad before a video is played.

Core Google Ads tasks

Identifying the objective

Mapping of input/output is crucial, so there is a clearly defined objective.

Market and keyword analysis

Analysis of the number of searches, competitors and business-critical keywords is important to estimate what level of effort is needed to succeed.

Ongoing bid adjustment

Based on the Google ads data, we continuously adjust the bidding at the Google ads auction to utilize your budget optimally.

Conversion rate optimization

Optimization of landing pages and call-to-action (CTAs) to create synergy between the ad and website content.

Give your Google Ads a boost

Get even more out of your advertising setup with Bing

Bing is often underestimated as a search engine, as there is a widespread opinion that users do not intentionally use it.

But there are many users who use Bing as a search engine, because it comes preset in Microsoft Edge and they never bother to change this setting or switch to a different browser.

In addition, the advertising price in Bing Ads is significantly lower than on Google - and if you already have a setup on Google Ads , there is no reason not to get that extra piece of the market with Bing.

Google Ads strategy workshop

Become an expert at Google Ads

Morningtrain teaches Google Ads classes to companies, who would like to be thoroughly taught how to use the Google Ads platform.

You will learn the different functions, settings and how to utilize them in order to create growth, so you can maintain Google Ads tasks yourself.

Let our experts teach you how to become one. Reach out to hear how we can tailor a specific class course for your company.

Google ads workshop

"After just 2 personal workshops, I feel so confident in Google ads that I can handle the daily maintenance of the Google ads account myself. My two contacts in Morningtrain are both technical specialists, and yet they are able to communicate at a level, where I get what they are saying, and most importantly let me control the mouse and keyboard at the workshops."

5 / 5

Louise Lyngsø Kjærulff

Social Media Manager, HUSET Middelfart

3 important considerations when it comes to Google Ads

fluebenikon bruges til 3 vigtige overvejelser om emnet

Is your target group big enough?

A small target group means that your Google Ads effort will be cheaper because few competitors will fight for the ad spots in Google's search results. However, it also means that the Google ads potential is small, as only few people are looking for your services. You should, therefore, consider whether your target group is big enough to use Google Ads.

Internal resources for feedback?

Two people are needed to achieve the best outcome of paid ads; You need a Google Ads specialist, who knows the tool and you need a product/industry specialist, who knows the company, industry, products, and customers (that person is often you). You should, therefore, try to allocate some of your time to provide feedback and input to your Google Ads specialist.

What is a new customer worth?

Before you initiate Google Ads, you need to know what a new customer is worth to you. If you know that number, Google Ads will be lucrative to you as long as your customer acquisition cost is lower.

Contact

Would you like help with your Google Ads optimization?

We have helped many companies in different industries to grow their customer base by optimizing their Google Ads. Would you like us to do the same for your business?

Feel free to call or write our Digital business developer Mathias to have an initial talk about your business goals with Google Ads, and you're also welcome to come by our office.

Great coffee and no strings attached.

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Google Ads agency