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Google Ads (formerly known as Google AdWords) is the world's largest paid ads platform.
When you advertise through Google Ads, your company will be highlighted in Google's search results and achieve visibility among potential customers, looking for your services or products.
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Google Search Ads are the type of ad most people associate with Google ads. Search ads are placed in the search results when you have searched for a specific keyword or phrase.
Display Ads are visual ads that you might encounter on different media websites. These ads are typically placed on specific websites, where a specific target group is well represented.
Google Shopping is an incredible tool for webshops, as you can visualize your products in the Google search results. It's the most converting type of Google ad.
Through Google Ads, you can advertise on Youtube, where your ad can be promoted in the search results on Youtube, or as an in-stream ad before a video is played.
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Morningtrain is easy
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Daniel Johannsen
Founder at Cookiebot273%
More clicks141%
Increased conversionrate57%
Reduced conversion costGoogle Ads
Mapping of input/output is crucial, so there is a clearly defined objective.
Analysis of the number of searches, competitors and business-critical keywords is important to estimate what level of effort is needed to succeed.
Based on the Google ads data, we continuously adjust the bidding at the Google ads auction to utilize your budget optimally.
Optimization of landing pages and call-to-action (CTAs) to create synergy between the ad and website content.
Classes in Google Ads Strategy
Morningtrain teaches Google Ads classes to companies, who would like to be thoroughly taught how to use the Google Ads platform.
You will learn the different functions, settings and how to utilize them in order to create growth, so you can maintain Google Ads tasks yourself.
Let our experts teach you how to become one. Reach out to hear how we can tailor a specific class course for your company.
"After just 2 personal workshops, I feel so confident in Google ads that I can handle the daily maintenance of the Google ads account myself. My two contacts in Morningtrain are both technical specialists, and yet they are able to communicate at a level, where I get what they are saying, and most importantly let me control the mouse and keyboard at the workshops."
5 / 5
Louise Lyngsø Kjærulff
Social Media Manager, HUSET Middelfart
A small target group means that your Google Ads effort will be cheaper because few competitors will fight for the ad spots in Google's search results. However, it also means that the Google ads potential is small, as only few people are looking for your services. You should, therefore, consider whether your target group is big enough to use Google Ads.
Two people are needed to achieve the best outcome of paid ads; You need a Google Ads specialist, who knows the tool and you need a product/industry specialist, who knows the company, industry, products, and customers (that person is often you). You should, therefore, try to allocate some of your time to provide feedback and input to your Google Ads specialist.
Before you initiate Google Ads, you need to know what a new customer is worth to you. If you know that number, Google Ads will be lucrative to you as long as your customer acquisition cost is lower.
Contact
We have helped many companies in different industries to grow their customer base by optimizing their Google Ads. Would you like us to do the same for your business?
Feel free to call or write our Digital business developer Mathias to have an initial talk about your business goals with Google Ads, and you're also welcome to come by our office.
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