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What is inbound marketing?

Inbound marketing is an indirect marketing strategy where you attract possibilities for a sale via content-driven marketing and marketing automation software.

The strategy includes for instance search engine optimization, setting up blogs and setting up e-mail lists. In short it revolves around being where potential customers seek information. That way you can educate the users and create relations that lead to sale.

This strategy can both be applied to B2C and B2B.

See price examples

Vores webbureau på Fyn er i gang med at skabe kreative webløsninger

Push vs. pull marketing

What is the advantage of working with inbound marketing (rather than outbound)?

Classic outbound marketing (push) focuses on getting your message to as large a group as possible – and hoping that some of them will notice you. Your advertising is unsolicited, and there is a certain risk that you are wasting your marketing budget. However, there may be value to be gained if you are aiming to create awareness for your brand or product.

With inbound marketing (pull) you are focusing on reaching your potential customers when they have been actively searching for your product or service. When they do that, they have already come a long way in the buying process – and because they have already shown their interest, you just have to convince them to choose you rather than your competitor.

At the same time, it is important to be aware that inbound marketing can have several touchpoints in the customer journey – start, during and end.

Price examples for initiating an online marketing process

Contact our business developer Mathias Mide on 30 14 88 38, if you have questions about the various marketing efforts.

Project requirement phase

Contains:

Setting up goals and KPIs

Workshop

Market analysis

Potential Low hanging fruit etc.

Elaboration of strategy

Economy for strategy implementation

Price from:

19.000 kr.

Want to know more about

this solution?

PPC Pilot Project [Intro]

Contains:

Keyword analysis

Market definition

Setting up campaign structure

Lead-tracking via Morningtrack™

Monthly review of leads

Monthly optimization of 5-6 campaigns

Price per month:

5.950-7.600 kr.

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this solution?

SEO-strategy [intro]

Contains:

Keyword analysis

Keyword mapping

Link analysis

Onsite SEO analysis

Preparation of sitemap

Wireframe within optimal information structure

6-12 month plan incl. estimated results

Price from:

14.250 kr.

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this solution?

Take control of your customer data

Marketing analytics and reporting

Inbound marketing is largely data driven, and you should be able to follow all your leads through their buying journey from the first conversion to them being your customer. You should also be able to see which sub-elements of your marketing activities play a significant role in the customer’s journey.

To get realistic and actual, usable data it is important to look at your marketing attribution and how it is set up, for you to get as much as possible from your data.

Læs mere om attributionsmodeller

The inbound marketing toolbox

Frequently requested services

Content marketing

Content marketing is about approaching your marketing in a holistic way with the purpose of satisfying the needs of your visitors or customers. In short, it revolves around building relations with potential customers. With content marketing you have to provide valuable information for your target group, mature them and equip them for a purchase.

SEO & SEM

If inbound marketing is about being available when people are searching for help, then of course it is a prerequisite that you appear in the search results. It is therefor essential that your SEO or SEM is under control, as it can become your most effective inbound-effort – if the job is done right.

SoMe marketing

Great SoMe marketing consists of multiple aspects. It revolves around making good content and activity on social media, which will generate traffic to your website. With relevant content and a strong presence on social media you have an opportunity to gain reputation as a “thought leader” – meaning a specialized authority whose expertise is sought and often rewarded.

Increase the effect of your marketing activities

Omnichannel marketing

Omnichannel marketing is the ultimate delivery of an integrated and personalized customer experience.

It is however not a necessity in inbound marketing, but it helps creating a coherence between your activities on the different medias.

If the consumer feels like they are met with the same expression regardless of the platform it helps strengthen their trust in your brand.

E-mail marketing

E-mail marketing is basically used in two ways in inbound marketing. On one hand you can use it to nurture your leads by sending e-mails promoting content that matches their stage in the buyer journey. This way they are guided at making a purchasing decision.

On the other hand, you can use it to send out newsletters. The essential thing here is that your target group signs up for it themselves because they are interested in keeping up with the latest news from your company.

A “one-in-all” marketing platform

Google as an inbound marketing channel

Google can accommodate pretty much all the different aspects of a marketing mix.
SEO is exclusively inbound, Google Ads can vary in purpose and be both inbound and outbound, and functions like Google display ads are solely outbound.

It is therefore always important to assess how and what your marketing setup should focus on when choosing channels and functions, because the options and combinations are endless.

You can read more about our way of working with the different channels here:

SEO Google Ads

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. We appreciate that you are considering us for your project. You will be hearing from us within 1-2 days

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Inbound marketing agency specializing in lead generation

What is inbound marketing?