Technical Onsite SEO

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Technical Onsite SEO is about Google's Ability to Understand your Website

Well-written and user-friendly website content is no longer enough for Google to fully understand the purpose of your website.

Today, Google utilizes a wide range of technical signals, along with the content of HTML tags, in order to understand the intention of specific landing pages. Based on that understanding, Google assesses how the landing page should rank on specific keywords compared to your competitors' landing pages.

Technical SEO is an important part of the combined SEO effort, but it is especially important when working with websites or webshops with more than +1000 subpages. Small, but vital errors in the website structure can make it impossible for the Googlebot to recognize the important landing pages and index them correctly.

How we do Technical Onsite SEO

We always begin our technical onsite SEO with a thorough analysis of your website, where we map the technical errors and find the needed improvements. We then make an action plan, where we handle the errors that have the highest impact on your keyword rankings first. Our assessment is based on our experience and findings from other established agencies.

We might not necessarily recommend fixing all of the mistakes that affect your keywords rankings, as we only recommend SEO tasks that will improve your Google ranking significantly.

So, what is it about?

The Primary Technical SEO Tasks

HTML-Tags

Google uses HTML-tags to collect extra information about a landing page. We ensure that the right tags are placed the right places. Examples of tags include page titles, meta descriptions, alt-texts (pictures), h-tags (headlines), etc.

Structured Data

By using Schema Markup, also known as structured data, we mark the information bits on the landing page that are the most important. Structured data can also be used to display rich snippets in the search results, where your potential website visitors can read the most important information when they are looking for your services.

Internal Linking og Menu Structure

We always make sure that your website has an optimal internal linking and menu structure so Google understands which parts of your website are the most important. With that understanding, Google can optimize the content you want to show to your website’s visitors.

Indexing, Language and Boilerplate content

With technical SEO you are in charge of what Google indexes. You can etc. easily signal where an English, French or German version of a specific document is.

How not to lose 90% of your Website Traffic when Launching

Today, we see many re-launches of websites and webshops that end horribly, as they lose most of their organic traffic after the website launch.

It occurs because many web-designers and web-developers are not familiar with technical SEO, but only know how to develop a pretty website.

A website that does not include correctly implemented technical SEO could potentially cost you 90% of your organic website traffic, especially if Google stops ranking your important product/services.

We have saved many large companies from massive yearly revenue losses due to loss of rankings by assisting them in the critical phases before website launch.

Contact Thomas for help

3 Important Technical SEO Tips

Access for Google

Does your website have "disallow" enabled? Then you telling Google’s robots that they are not welcome and you won't get any organic traffic. This issue usually occurs with old systems or when a website is migrated.

SERP and Information

SERP is short for ”Search Engine Results Page", meaning the Google search results, as standard search results consist of a title and description. You can, however, display much more information in those results, such as pictures, prices or reviews, but you have to signal where this information is located by utilizing the structured data options correctly.

Content

You can spend a lot of hours creating sub- and product pages, writing content and fine-tuning the user experience of your website. If you exploit your full organic potential, you must follow through on your content job and provide Google with the meta-information it needs.