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Technical onsite SEO
The main purpose of technical onsite SEO is to ensure that Google indexes and understands your website optimally. Technical SEO has 3 important components: "indexing", "user experience" and "tags that increase Google's understanding of your website".
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Technical onsite SEO is about Google's ability to understand your website
Well-written and user-friendly website content is no longer enough for Google to fully understand the purpose of your website.
Today, Google utilizes a wide range of technical signals, along with the content of HTML tags, in order to understand the intention of specific landing pages. Based on that understanding, Google assesses how the landing page should rank on specific keywords compared to your competitors' landing pages.
Technical SEO is an important part of the combined SEO effort, but it is especially important when working with websites or webshops with more than +1000 subpages. Small, but vital errors in the website structure can make it impossible for the Googlebot to recognize the important landing pages and index them correctly.

How we do technical onsite SEO
We always begin our technical onsite SEO with a thorough analysis of your website, where we map the technical errors and find the needed improvements. We then make an action plan, where we handle the errors that have the highest impact on your keyword rankings first. Our assessment is based on our experience and findings from other established agencies.
We might not necessarily recommend fixing all of the mistakes that affect your keywords rankings, as we only recommend SEO tasks that will improve your Google ranking significantly.
What comes under technical SEO?
The primary technical SEO tasks
HTML-tags
Google uses HTML-tags to collect extra information about a landing page. We ensure that the right tags are placed the right places. Examples of tags include page titles, meta descriptions, alt-texts (pictures), h-tags (headlines), etc.
Structured data
By using Schema Markup, also known as structured data, we mark the information bits on the landing page that are the most important. Structured data can also be used to display rich snippets in the search results, where your potential website visitors can read the most important information when they are looking for your services.
Internal linking and menu structure
We always make sure that your website has an optimal internal linking and menu structure so Google understands which parts of your website are the most important. With that understanding, Google can optimize the content you want to show to your website’s visitors.
Indexing, language and boilerplate content
With technical SEO you are in charge of what Google indexes. You can etc. easily signal where an English, French or German version of a specific document is.


“Very competent at meeting our needs – also the needs that we only first discovered during the course of the project.”

Jannik Meier Sørensen
CMO at WeCoverYou97%
More Online Orders118%
Increased Organic Revenue44%
Increased Conversion RateSelected cases within technical SEO

monthly visitors
new users from Facebook

More traffic
More inquiries
Increased conversion rate
95% Fuld ordrebog

More traffic
More conversions
Lower bounce rate
41% Flere konverteringer
Technical SEO from Odense, Denmark
All our technical SEO specialists are gathered under one roof at our HQ in Odense, Denmark. You always know who is working on your project, and you get a dedicated contact person. That way you can always get in touch with the team during the process.

Avoid loosing your traffic with a website/webshop relaunch
Today, we see many re-launches of websites and webshops that end horribly, as they lose most of their organic traffic after the website launch.
It occurs because many web-designers and web-developers are not familiar with technical SEO, but only know how to develop a pretty website.
A website that does not include correctly implemented technical SEO could potentially cost you 90% of your organic website traffic, especially if Google stops ranking your important product/services.
We have saved many large companies from massive yearly revenue losses due to loss of rankings by assisting them in the critical phases before website launch.
3 important technical SEO tips
Access for Google
Does your website have "disallow" enabled? Then you telling Google’s robots that they are not welcome and you won't get any organic traffic. This issue usually occurs with old systems or when a website is migrated.
SERP and information
By SERP we mean the Google search results, where the standard search result consist of a title and description. It is however possible to display much more, such as images, prices or reviews, by using structured data correctly.
Content
You can spend a lot of hours creating sub- and product pages, writing content and fine-tuning the user experience of your website. But to reach your full organic potential, you must also provide Google with the meta-information it needs.
Contact
Would you like assistance with technical SEO?
We do technical onsite SEO for all of our SEO clients, but we always have room for one more.
Our digital business developer Mathias can help you see what benefits you could expect from technical SEO.
We look forward to hearing from you!
