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UX Design
A user-centered focus is a “must” on digital platforms today. Whether your product will be a success is dictated by the users’ choices on your website.
Therefor you need to be on point at navigating these choices in your favor.
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Create a targeted user journey for your product
We always set up some measurable success criteria when we develop a new digital solution. Do you want 20% more conversions, 10% smaller bounce rate, or perhaps something else? The right success criteria are essential as we need to combine them with your audience’s goals and behavior. In that way we create a platform that matches both the user’s journey and your business goals.
We typically start with sketching and the creation of personas, which we use to set the right course from the start. If your analysis is not made properly from the beginning, there is a great risk that the audience’s goals are not met or misunderstood. If this happens you will not reach the full potential with your new digital product.
“We took in Morningtrain as our digital agency almost a year ago and have not looked back since! Always quick response and great inputs from the team – this and a sincere interest in our company means that we at any time will recommend Morningtrain.”
5 / 5
Carsten Mandalay
Founder and Owner of BSEWe work with the following UX methods
User flows & user stories
Creation of user flow-charts showing interaction with the product as well as user stories to describe tasks.
User journey
We use user journey mapping as a method to analyse the needs and wishes of the audience.
Sitemap
Building a sitemap based on our customers’ success criteria and the needs of their audience.
Information architecture
Analysis and structuring the information architecture to match the audience of the digital product.
Personas
Analysis and creation of personas to make the audience more concrete and work strategically accordingly.
Usability testing
Testing of existing solutions through for instance: user tests, neuroscience AI tests and heatmaps.
“Morningtrain has delivered a high-quality solution with smart and user-friendly functionalities and details. From the get-go, we felt that customer service is a priority for them.”
Niklas Vohnsen
Co-Founder, CleverMateWe are also happy to help with;
Custom made
Web design
Typically we help with:
- •Cutting-edge web designs
- •Conversion optimization
- •User journey
Guidelines
Design manual
Typically we help with:
- •Fonts, Colors & Pictoral style
- •Stationery
- •Powerpoint templates
Creative
Visual identity
Typically we help with:
- •Logo
- •Fonts og Colors
- •Style guide
Detail-oriented
Project requirement phase
Typically we help with:
- •Workshops
- •Concept development
- •Requirement specification
Clarifying
Prototypes
Typically we help with:
- •Sitemap
- •Wireframes
- •Click-through prototypes
Converting
Online advertising
typically we help with:
- •Graphic material
- •Ad design
- •Conversion optimization
Analysis
Usability testing
Typically we help with:
- •UX review
- •Neuro AI scanning
- •User tests
Clarifying
Sparring/workshops
Typically we help with:
- •Digital strategy
- •Advice on digital solutions
- •Concept development
