1.0Morningtrainhttps://morningtrain.dk/en/rich600338<blockquote class="wp-embedded-content" data-secret="9xUXqki5H2"><a href="https://morningtrain.dk/en/banner-ads/">Banner ads: when do they make sense, and how many impressions does your budget buy? How to assess and calculate it yourself</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://morningtrain.dk/en/banner-ads/embed/#?secret=9xUXqki5H2" width="600" height="338" title="“Banner ads: when do they make sense, and how many impressions does your budget buy? How to assess and calculate it yourself” — Morningtrain" data-secret="9xUXqki5H2" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://morningtrain.dk/wp-includes/js/wp-embed.min.js </script> https://morningtrain.dk/wp-content/uploads/2026/11/banner-ads-when-do-they-make-sense-and-how-many-impressions-does-your-budget-buy.png1248720Banner ads are static or animated ads on websites and social media that you pay to show to people who have not searched for you. See when they fit your goal, and work out how many impressions your budget buys based on your own CPM.