{"version":"1.0","provider_name":"Morningtrain","provider_url":"https:\/\/morningtrain.dk\/en\/","author_name":"Morningtrain","author_url":"https:\/\/morningtrain.dk\/en\/author\/admin_mt2023\/","title":"Gated content is usually not a good idea - Morningtrain","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iWLYYgWfDD\"><a href=\"https:\/\/morningtrain.dk\/en\/gated-content-is-usually-not-a-good-idea\/\">Gated content is usually not a good idea<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/morningtrain.dk\/en\/gated-content-is-usually-not-a-good-idea\/embed\/#?secret=iWLYYgWfDD\" width=\"600\" height=\"338\" title=\"&#8220;Gated content is usually not a good idea&#8221; &#8212; Morningtrain\" data-secret=\"iWLYYgWfDD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/morningtrain.dk\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/04\/Gated-content-er-oftest-ikke-en-god-ide.png","thumbnail_width":1248,"thumbnail_height":720,"description":"Gated content used to be an effective strategy, but it is no longer magic in 2025. It does not win\u2014not in practice. We have tested it. Several times. With different clients. And the result is quite consistent: When you do not hide your content behind a form, you get more data, more actions, and more value."}