{"id":61985,"date":"2025-03-11T09:28:40","date_gmt":"2025-03-11T09:28:40","guid":{"rendered":"https:\/\/morningtrain.dk\/?post_type=case&#038;p=61985"},"modified":"2025-11-21T08:20:12","modified_gmt":"2025-11-21T08:20:12","slug":"dansk-skoleidraet-a-unified-web-universe-not-finished","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/dansk-skoleidraet-a-unified-web-universe-not-finished\/","title":{"rendered":"Dansk Skoleidr\u00e6t &#8211; a Unified Web Universe"},"content":{"rendered":"\n<section class=\"wp-block-mt-case-cover mt-case-cover\"><div class=\"mt-case-cover__inner\"><div class=\"mt-case-cover__text-container page-container\"><div class=\"mt-case-cover__text-container--left\"><p class=\"mt-case-cover__tagline tagline\">new visual identity<\/p><h1 class=\"mt-case-cover__title mt-heading\">Dansk Skoleidr\u00e6t\u2019s new visual identity supports the mission<\/h1><\/div><div class=\"mt-case-cover__text-container--right\"><p class=\"mt-case-cover__text\">Dansk Skoleidr\u00e6t is based in Funen but works to strengthen learning, health, and well-being for schoolchildren across the country through sports, play, and movement. They wanted to highlight this in a new visual identity, which was also needed in connection with their move to new premises. Additionally, they wanted to implement the new identity on a new website that would bring all their activities together in a single platform.<\/p><\/div><\/div><div class=\"mt-case-cover__image-container object-fit\"><video class=\"mt-case-preview-grid-box__video\" muted loop playsinline autoplay><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/logo-progress.mp4\" type=\"video\/mp4\"\/><\/video><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-case-process-boxes mt-case-process-boxes mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-process-boxes__inner page-container swiper\"><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Problem<\/p><p class=\"mt-case-process-box__text\">Dansk Skoleidr\u00e6t approached us because they wanted a new visual identity after having had the same one for nearly 10 years. The new identity was meant to reflect where they are today, as well as the journey they are on moving forward.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Plan<\/p><p class=\"mt-case-process-box__text\">The plan was to begin with a series of workshops where we gained a better understanding of what Dansk Skoleidr\u00e6t wanted to emphasize with their new visual identity. Afterwards, they participated in a new workshop to choose from 10 different proposals for a new logo, which formed the basis for developing the other graphic elements.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Result<\/p><p class=\"mt-case-process-box__text\">Dansk Skoleidr\u00e6t has received a new striking visual identity with a new logo, new colors, and new graphics. This visual identity has been implemented on their new website, which we also developed. The new graphic elements help bring the website to life \u2013 exactly the kind of energy Dansk Skoleidr\u00e6t wants to be associated with.<\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-66\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Dansk-Skoleidraet-farver.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-33\" style=\"background:\"><video class=\"mt-case-preview-grid-box__video\" muted loop playsinline autoplay controls><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Dansk-Skoleidraet-logo-stjerne-illustration.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-66\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Dansk-Skoleidraet-forklaring-paa-logofigur-1.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-33\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Frame-24333-1-1.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Dansk-skoleidraet-farver-visuel-identitet.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><video class=\"mt-case-preview-grid-box__video\" muted loop playsinline autoplay controls><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Dansk-Skoleidraet-case-lang.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-image mt-text-image mt-text-image--left-aligned mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">The result<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">A unified web universe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All districts now have their own mini-website where visitors can see the current offerings in their specific district. Here, local webmasters have been able to manage the content on the pages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, one of the most important features in developing the new website was their activity database, which previously existed on a separate domain. This has now been integrated into the unified skoleidraet.dk universe, and here it is now possible for teachers, for example, to create a user account and save the activities that are relevant to their teaching. <\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow\" href=\"https:\/\/morningtrain.dk\/en\/process\/\"><span class=\"mt-button__text\">Explore our design proces<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Frame-24334.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-image mt-text-image mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">The Proces<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Workshops and dialog<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration with Dansk Skoleidr\u00e6t began with a workshop, where we gained a deeper understanding of the organization and their goals. After that, our designer started creating 10 different proposals for the new logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the 10 logo drafts, we conducted an exercise with Dansk Skoleidr\u00e6t in which they, without discussing with each other, had to choose the logo that best matched what they wanted to communicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once they had decided on their new logo, we developed the remaining elements such as fonts, colors, icon style, and graphic elements, completing their visual identity. We then used this as a visual guideline in the development of their new website.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow\" href=\"https:\/\/skoleidraet.dk\/\" target=\"_blank\" rel=\"noopener\"><span class=\"mt-button__text\">Explore the skoleidraet.dk univers<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/DSC07540-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-image mt-text-image mt-text-image--left-aligned mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">Cooperation<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Close dialogue and collaboration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The process with Dansk Skoleidr\u00e6t has been characterized throughout by a strong collaboration, with close dialogue through, among other things, ongoing status meetings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, our joint workshops have given us a deep understanding of Dansk Skoleidr\u00e6t\u2019s mission and goals, which is an important element when designing a new visual identity and logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, we experienced a really good chemistry, which also contributed to making it an exciting project for both parties.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow open-slide-in-contact\" data-contact-slide-in-view=\"2\"><span class=\"mt-button__text\">Get in contact<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/train-miljoe-2-68-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n\n\n<div data-react-class=\"CasesShowcase\" data-react-props=\"{&quot;endpoint&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/wp-json\\\/mt\\\/v1\\\/cases-showcase&quot;,&quot;additionalClassNames&quot;:&quot;mtSpacing-top-extraSmall 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   \n<\/div>\n\n\n\n\n<section class=\"mt-contact-section-primary\">\n        <div class=\"mt-contact-section-primary__inner\">\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--left\">\n    <svg class=\"desktop\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"374\" height=\"446\" viewBox=\"0 0 374 434\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M134.537 433.3C45.3596 429.676 -23.0317 325.591 9.03701 242.3C38.5001 165.777 123.57 166.011 205.537 168.3C258.248 169.771 335.707 202.586 367.539 147.3C404.88 82.4455 247.037 -1.7002 247.037 -1.7002\" stroke=\"black\"\/>\n    <\/svg>\n    <svg class=\"mobile\" width=\"341\" height=\"184\" viewBox=\"0 0 341 184\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div 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