{"id":61989,"date":"2025-03-20T07:52:56","date_gmt":"2025-03-20T07:52:56","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/"},"modified":"2026-04-22T19:09:12","modified_gmt":"2026-04-22T19:09:12","slug":"ultima-k-b2b-webshop-with-sublime-ux","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/","title":{"rendered":"Ultima K – B2B webshop with sublime UX"},"content":{"rendered":"\n

Design & web development<\/p>

Custom-developed B2b Webshop with Sublime UX <\/h1><\/div>

Ultima K designs, distributes, and manufactures quality fixtures and furniture for businesses, schools, and daycare centers with a focus on quality, functionality, and sustainability.We have developed a B2B webshop that meets their customers’ needs and simplifies the purchasing process.<\/p><\/div><\/div>

\"\"\/<\/div><\/div><\/section>\n\n\n\n
\n

Problem<\/p>

Ultima K approached us because their previous webshop had become outdated both visually and functionally, and they wanted a new solution that could enhance the customer journey, create a consistent visual experience, and increase conversions.<\/p><\/div>\n\n\n\n

Plan<\/p>

We started the project with a design and analysis workshop to find a design that matched Ultima K’s brand identity, as well as a sitemap that accommodated their various customers’ purchasing journeys.<\/p><\/div>\n\n\n\n

Result<\/p>

Ultima K’s new B2B webshop<\/a> is flexible and scalable, allowing it to expand in line with the business’s growth. The webshop now reflects their high quality standards and supports their sales and marketing efforts, while also creating an inspiring and engaging experience for customers. <\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n

\n
\"\"\/

<\/p><\/div><\/div>\n\n\n\n

\"\"\/

<\/p><\/div><\/div>\n\n\n\n

\"\"\/

<\/p><\/div><\/div>\n\n\n\n

\"\"\/

<\/p><\/div><\/div>\n<\/div><\/section>\n\n\n\n

\n

The Result<\/p>\n\n\n\n

Inspiration and user-friendliness combined in one webshop solution<\/h2>\n\n\n\n

The new webshop features improved category pages and product views, making it easy for customers to find and order products that match their needs. In addition, customers can request access to documentation and materials. This ensures that customers always have relevant and up-to-date information available. <\/p>\n\n\n\n

The webshop is also built in an intuitive CMS, making it easy to maintain. For example, they can easily update with featured cases that provide inspiration on how their products can be used in different environments. <\/p>\n\n\n\n

\nSee the webshop solution<\/span>
<\/div>
<\/div><\/div><\/a>\n<\/div>\n<\/div>
\"\"<\/div><\/div><\/section>\n\n\n\n
\n

The Process and Collaboration<\/p>\n\n\n\n

How we created a flexible and scalable webshop for Ultima K<\/h2>\n\n\n\n

To meet Ultima K’s needs, we proposed building the webshop in WordPress with WooCommerce, providing a flexible and scalable solution.<\/p>\n\n\n\n

The project began with a design and analysis workshop, where we jointly defined the design direction, sitemap, and content. With rounded design elements and reusable components, the solution became both visually cohesive and easy to maintain. <\/p>\n\n\n\n

The webshop was developed in sprints, allowing us to implement Ultima K’s feedback continuously and ensure the solution was tailored to their desires.<\/p>\n\n\n\n

The collaboration was characterized by a strong focus on dialogue and flexibility throughout the project.<\/p>\n<\/div>

\"\"<\/div><\/div><\/section>\n\n\n
\n
\n
\n

The bright minds who elevated the case together<\/h2>\n <\/div>\n
\n
\n
\n
\n <\/a>\n \n
\n Morten\n <\/div>\n\n
\n\n

\n Morten Hostrup\n <\/h3>\n\n

\n Frontendudvikler\n <\/p>\n \n

\n
\n \n moh@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Emelie\n <\/div>\n\n
\n\n

\n Emelie Car\u00e9n\n <\/h3>\n\n

\n Art Director\n <\/p>\n \n

\n
\n \n ec@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Jesper\n <\/div>\n\n
\n\n

\n Jesper Martinussen\n <\/h3>\n\n

\n Operations Director & Partner\n <\/p>\n \n

\n
\n \n jm@morningtrain.dk\n <\/a>\n <\/div>\n \n
\n \n +45 92 44 93 80\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Mathias\n <\/div>\n\n
\n\n

\n Mathias B\u00e6rentsen\n <\/h3>\n\n

\n Backendudvikler\n <\/p>\n \n

\n
\n \n matb@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n \n<\/div>\n\n\n
\n
\n
\n \n \n <\/svg>\n \n \n <\/svg>\n
\n \"Niclas\n <\/div>\n
\n \"Sanne\n <\/div>\n
\n \"Jonas\n <\/div>\n <\/div>\n
\n
\n \n\n

Contact us<\/p>\n\n\n\n

Should we also give a bid on your project?<\/h2>\n\n\n\n

Are you also considering a project?
Book a meeting and let’s discuss it together.<\/p>\n\n\n\n

\nContact us<\/span><\/a>\n\n\n\nBook a meeting<\/span><\/a>\n<\/div>\n\n\n <\/div>\n <\/div>\n
\n \n \n <\/svg>\n
\n \"Emelie\n <\/div>\n
\n \"Jesper\n <\/div>\n
\n \"Emil\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"featured_media":61992,"template":"","tags":[],"case-industry":[403,282],"service":[283],"class_list":["post-61989","case","type-case","status-publish","has-post-thumbnail","hentry","case-industry-website-2","case-industry-webshop","service-b2b"],"acf":[],"yoast_head":"\nCustom-developed B2B webshop with sublime UX for Ultima K<\/title>\n<meta name=\"description\" content=\"See how we helped Ultima K with a tailored B2B webshop, built with a focus on providing the best user experience for their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom-developed B2B webshop with sublime UX for Ultima K\" \/>\n<meta property=\"og:description\" content=\"See how we helped Ultima K with a tailored B2B webshop, built with a focus on providing the best user experience for their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T19:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"1360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/\",\"name\":\"Custom-developed B2B webshop with sublime UX for Ultima K\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg\",\"datePublished\":\"2025-03-20T07:52:56+00:00\",\"dateModified\":\"2026-04-22T19:09:12+00:00\",\"description\":\"See how we helped Ultima K with a tailored B2B webshop, built with a focus on providing the best user experience for their customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#primaryimage\",\"url\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg\",\"contentUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg\",\"width\":1216,\"height\":1360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morningtrain.dk\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ultima K – B2B webshop with sublime UX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\",\"url\":\"https:\/\/morningtrain.dk\/en\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1' klasse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morningtrain.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Custom-developed B2B webshop with sublime UX for Ultima K","description":"See how we helped Ultima K with a tailored B2B webshop, built with a focus on providing the best user experience for their customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/","og_locale":"en_US","og_type":"article","og_title":"Custom-developed B2B webshop with sublime UX for Ultima K","og_description":"See how we helped Ultima K with a tailored B2B webshop, built with a focus on providing the best user experience for their customers.","og_url":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/","og_site_name":"Morningtrain","article_modified_time":"2026-04-22T19:09:12+00:00","og_image":[{"width":1216,"height":1360,"url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/","url":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/","name":"Custom-developed B2B webshop with sublime UX for Ultima K","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#primaryimage"},"image":{"@id":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg","datePublished":"2025-03-20T07:52:56+00:00","dateModified":"2026-04-22T19:09:12+00:00","description":"See how we helped Ultima K with a tailored B2B webshop, built with a focus on providing the best user experience for their customers.","breadcrumb":{"@id":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#primaryimage","url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg","contentUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Ultim-K-case-thumbnail.jpg","width":1216,"height":1360},{"@type":"BreadcrumbList","@id":"https:\/\/morningtrain.dk\/en\/cases\/ultima-k-b2b-webshop-with-sublime-ux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morningtrain.dk\/en\/"},{"@type":"ListItem","position":2,"name":"Ultima K – B2B webshop with sublime UX"}]},{"@type":"WebSite","@id":"https:\/\/morningtrain.dk\/en\/#website","url":"https:\/\/morningtrain.dk\/en\/","name":"Morningtrain","description":"Digitalt bureau p\u00e5 1' klasse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morningtrain.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/case\/61989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":6,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/case\/61989\/revisions"}],"predecessor-version":[{"id":69554,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/case\/61989\/revisions\/69554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media\/61992"}],"wp:attachment":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media?parent=61989"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/tags?post=61989"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/case-industry?post=61989"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/service?post=61989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}