{"id":62081,"date":"2024-01-22T14:03:04","date_gmt":"2024-01-22T14:03:04","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/move-to-varde\/"},"modified":"2026-04-22T19:47:14","modified_gmt":"2026-04-22T19:47:14","slug":"move-to-varde","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/move-to-varde\/","title":{"rendered":"Move to Varde"},"content":{"rendered":"\n<section class=\"wp-block-mt-case-cover mt-case-cover\"><div class=\"mt-case-cover__inner\"><div class=\"mt-case-cover__text-container page-container\"><div class=\"mt-case-cover__text-container--left\"><p class=\"mt-case-cover__tagline tagline\">Design and development<\/p><h1 class=\"mt-case-cover__title mt-heading\">Digital Initiative to Attract more Residents to Varde Municipality<\/h1><\/div><div class=\"mt-case-cover__text-container--right\"><p class=\"mt-case-cover__text\">Varde Municipality has launched an initiative to attract more people to move to the municipality. They already have several initiatives underway, but they needed a digital platform to help support these initiatives. <\/p><\/div><\/div><div class=\"mt-case-cover__image-container object-fit\"><video class=\"mt-case-preview-grid-box__video\" muted=\"\" loop=\"\" playsinline=\"\" autoplay=\"\"><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Vesterhavet-flyt-til-varde.mp4\" type=\"video\/mp4\"\/><\/video><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-case-process-boxes mt-case-process-boxes mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-process-boxes__inner page-container swiper\"><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Problem<\/p><p class=\"mt-case-process-box__text\">Varde Municipality contacted Morningtrain when they needed a website to support a project aimed at attracting more people to move to Varde Municipality. <br\/>There was particularly a need for a platform where all the information that potential residents need for their considerations about moving could be shared.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Plan<\/p><p class=\"mt-case-process-box__text\">The project was initiated with a design workshop, where there was close dialogue about how we could brand Varde Municipality externally, so the website showcased all the exciting opportunities available to potential residents.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Result<\/p><p class=\"mt-case-process-box__text\">Varde Municipality received a visually appealing website where attention was paid to details. The website provides the opportunity to communicate messages that support all the considerations potential residents might have in advance. Hopefully, the future will bring even more residents to Varde Municipality who have been inspired.  <\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:#ffffff\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/03-Image.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/04-Image.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><video class=\"mt-case-preview-grid-box__video\" muted loop playsinline autoplay controls><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Flyt-til-Varde-Varde-Kommune.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-section mt-text-section mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-section__inner page-container\">\n<div class=\"wp-block-mt-text-section-title mt-text-section__title-container\"><p class=\"mt-text-section__tagline mt-tagline\">project focus point<\/p><h2 class=\"mt-text-section__title mt-heading\">Inspiration for Everyday Life and Focus on a Good Local Environment<\/h2><div class=\"mt-text-section__kpi-container\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-section-text mt-text-section__text-container\">\n<p class=\"wp-block-paragraph\">In the design phase, we focused on creating a modern design style that could also inspire potential residents to take a closer look at Varde Municipality as their next destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main headlines here were to communicate messages about family life, everyday life, and the local environment in Varde Municipality. We therefore designed user journeys for the three entry points. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To showcase the local environment, we built an interactive map of Varde Municipality where you can see the different towns and read more about them. We created an information architecture that provided the opportunity to find information about exactly the area you needed to read more about, such as schools and daycare facilities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, we developed a blog universe to share stories from other residents in Varde Municipality, so we could inspire based on current residents&#8217; stories and thereby enrich the website with new and relevant content on an ongoing basis.<\/p>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow\" href=\"https:\/\/flyttilvarde.dk\/\" target=\"_blank\" rel=\"noopener\"><span class=\"mt-button__text\">View solution<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/05-Image.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-50\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/06-Image-left.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-50\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/07-Image-right.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-image mt-text-image mt-text-image--left-aligned mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">Collaboration starts with concept phase<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Dialogue and collaboration resulted in a strong final result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By starting the project with a concept phase, we had a good dialogue about the challenges and brainstormed together on how we could use the digital platform to support Varde Municipality&#8217;s message. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This resulted in several good unique solutions that were essential for creating a good final product. These include the interactive map of the towns and the blog containing stories from residents in Varde Municipality.  <\/p>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><video class=\"mt-text-image__video\" style=\"mix-blend-mode:normal\" muted loop playsinline autoplay><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/aktiv-i-naturen-flyt-til-varde.mp4\" type=\"video\/mp4\"\/><\/video><\/div><\/div><\/section>\n\n\n<div data-react-class=\"CasesShowcase\" data-react-props=\"{&quot;endpoint&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/wp-json\\\/mt\\\/v1\\\/cases-showcase&quot;,&quot;additionalClassNames&quot;:&quot;mtSpacing-top-extraSmall mtSpacing-bottom-large&quot;,&quot;type&quot;:&quot;select&quot;,&quot;taglineTag&quot;:&quot;p&quot;,&quot;tagline&quot;:&quot;&quot;,&quot;titleTag&quot;:&quot;h2&quot;,&quot;title&quot;:&quot;\\u003Cstrong\\u003EMore cases within\\u003C\\\/strong\\u003E public organizations&quot;,&quot;buttonText&quot;:&quot;See all cases&quot;,&quot;buttonLink&quot;:{&quot;id&quot;:61415,&quot;title&quot;:&quot;Cases&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/&quot;,&quot;newTab&quot;:false},&quot;categories&quot;:[],&quot;currentID&quot;:62081,&quot;selectedCases&quot;:[{&quot;id&quot;:66979,&quot;tagline&quot;:&quot;Website design og digitalisering&quot;,&quot;title&quot;:&quot;H.C. Andersen \\u2013 Centralising all works&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Case-thumbnail-2-916x1024.jpg\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Case-thumbnail-2-916x1024.jpg 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Case-thumbnail-2-268x300.jpg 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Case-thumbnail-2-768x859.jpg 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Case-thumbnail-2-600x671.jpg 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Case-thumbnail-2.jpg 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/h-c-andersen-centralising-all-works\\\/&quot;},{&quot;id&quot;:54659,&quot;tagline&quot;:null,&quot;title&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;permalink&quot;:false}],&quot;allText&quot;:&quot;All&quot;}\">\n    \n<\/div>\n\n\n<section class=\"mt-employees-picker mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n    <div class=\"mt-employees-picker__inner page-container\">\n        <div class=\"mt-employees-picker__text-container\">\n                            <h2 class=\"mt-employees-picker__title mt-heading\">Smart minds on this case<\/h2>\n                                <\/div>\n        <div class=\"mt-employees-picker__employees\">\n            <div class=\"swiper\">\n                <div class=\"swiper-wrapper\">\n                                                                        <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/en\/employees\/emelie-caren\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-Caren-scaled-819x1024.png alt=Emelie Car\u00e9n\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Emelie Car\u00e9n\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Art Director\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:ec@morningtrain.dk\">\n                            ec@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                            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                  <a href=\"mailto:frh@morningtrain.dk\">\n                            frh@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:71742920\">\n                            71 74 29 20\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/en\/employees\/jesper-martinussen\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-Martinussen-scaled-819x1024.png alt=Jesper Martinussen\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Jesper Martinussen\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Operations Director &#038; Partner\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:jm@morningtrain.dk\">\n                            jm@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:92449380\">\n                            92 44 93 80\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n            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fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Niclas-1-scaled-240x300.jpg\"\n                alt=\"Niclas Johansen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Sanne-2-scaled-240x300.jpg\"\n                alt=\"Sanne Storm\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Jonas-2-scaled-240x300.jpg\"\n                alt=\"Jonas Steen\"\n            \/>\n        <\/div>\n    <\/div>\n            <div class=\"mt-contact-section-primary__content page-container\">\n                <div class=\"mt-contact-section-primary__text-container\">\n                                            \n\n<p class=\"wp-block-mt-tagline mt-tagline\">Contact us<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Shall we also provide a proposal for your project?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are you also considering a project? <br>Book a meeting and let&#8217;s discuss it together.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--primary open-slide-in-contact\" data-contact-slide-in-view=\"1\"><span class=\"mt-button__text\">Contact us<\/span><\/a>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--calendar open-slide-in-contact\" data-contact-slide-in-view=\"3\"><span class=\"mt-button__text\">Book a meeting<\/span><\/a>\n<\/div>\n\n\n                                    <\/div>\n            <\/div>\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--right\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"514\" viewBox=\"0 0 257 514\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M77.5008 508.8C163.42 532.959 260.672 455.157 255.961 366.03C248.582 226.406 95.3635 250.267 28.5074 164.27C-57.7763 53.283 85.5077 -18.5301 85.5077 -18.5301\" stroke=\"black\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Emelie-1-scaled-240x300.jpg\"\n                alt=\"Emelie Car\u00e9n\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Jesper-Martinussen-1-scaled-240x300.png\"\n                alt=\"Jesper Martinussen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Emil-Grimsgaard-scaled-240x300.png\"\n                alt=\"Emil Grimsgaard\"\n            \/>\n        <\/div>\n    <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":62084,"template":"","tags":[],"case-industry":[403],"service":[409],"class_list":["post-62081","case","type-case","status-publish","has-post-thumbnail","hentry","case-industry-website-2","service-public"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cases | Digital initiative to attract more residents to Varde<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/cases\/move-to-varde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cases | Digital initiative to attract more residents to Varde\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/cases\/move-to-varde\/\" \/>\n<meta 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