{"id":62245,"date":"2024-02-16T13:32:51","date_gmt":"2024-02-16T13:32:51","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/prima-ready-hedge\/"},"modified":"2026-04-22T19:33:52","modified_gmt":"2026-04-22T19:33:52","slug":"prima-ready-hedge","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/prima-ready-hedge\/","title":{"rendered":"PRIMA FAERDIGHAEK"},"content":{"rendered":"\n

PRIMA FAERDIGHAEK<\/p>

New Scandinavian Custom-Developed Webshop<\/h1><\/div>

Prima FaerdigHaek was in the market for a modernized and custom-developed webshop for the Scandinavian market, which could ensure effective lead generation, a clear online customer journey, and not least, less administrative work for the internal colleagues at Prima FaerdigHaek in Ringe.<\/p><\/div><\/div>

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Problem<\/p>

Prima FaerdigHaek was in the market for a completely new webshop solution, as their existing webshop was very outdated both in its visual expression and the necessary functions for the business to continue capturing market share online. The old webshop required a lot of manual maintenance and did not convert well, which needed to be addressed with a new custom-developed webshop. <\/p><\/div>\n\n\n\n

Plan<\/p>

The plan was first and foremost to outline the new design and map out the entire new webshop and the desired features. This plan was aligned with the overall goals for how the manual work would be automated, including the integration of intelligent variables for the different shipping zones in the Nordics and a comprehensive product configurator solution to support online lead generation. <\/p><\/div>\n\n\n\n

Result<\/p>

The result was a comprehensive custom-developed webshop that could launch across the entire Scandinavian market with all the necessary local adaptations, such as including different shipping zones in the Nordic countries. Additionally, we succeeded in making the user journey on the webshop much more self-sufficient, allowing more customers to self-service on the webshop, freeing up valuable time for Prima Ready Hedge’s colleagues.<\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n

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\u201cIn our collaboration with Morningtrain, I am particularly pleased with the competent and developmental sparring on specialist knowledge. Over the years, our collaboration has fostered impressive growth, good relationships, and we have achieved the goals we desired.\u201d<\/p><\/div>

Stine Poulsen<\/p>

Prima FaerdigHaek<\/p><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n

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Results<\/p>

Results that Drive Business<\/h2>
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Improved Conversion Rate on New Webshop<\/p>

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+41<\/p>

%<\/p><\/div>

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Lower Bounce Rate<\/p>

Measured with Google PageSpeed<\/p><\/div>

-37<\/p>

%<\/p><\/div>

Load speed before: 4.3 Sec<\/p><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n

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The results were remarkable immediately after the launch, where the new webshop boosted the business on key metrics.

There was a significant drop in bounce rate, indicating that users were better navigated around the webshop, and the higher conversion rate tells an important story that it has become easier and more straightforward to convert to a customer.<\/p>\n\n\n\nSee the digital solution<\/span>

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webshop<\/p>\n\n\n\n

Webshop functionality beyond the ordinary<\/h2>\n\n\n\n

The extensive requirements for custom-developed features presented our WordPress developers with an exciting task that could not be solved with a standard solution.

These functionalities were carefully developed and implemented in close dialogue between Morningtrain and Prima Ready Hedge, so the webshop could meet the desired goals.<\/p>\n\n\n\n

\nCheck out the solution here<\/span>
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Product Configurator<\/p>\n\n\n\n

Product configurator increases conversion rate<\/h2>\n\n\n\n

A crucial feature for the increased conversion rate was a detailed product configurator in the webshop, where one could see and choose the various ready hedge options in high detail.

This product configurator significantly increased sales on the webshop and significantly relieved support via email and phone, as users could now find the necessary information to make a purchase decision on the webshop. <\/p>\n\n\n\n

\nRead more about our product configurators<\/span>
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Smart minds on this case<\/h2>\n <\/div>\n
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\n <\/a>\n \n
\n Mikkel\n <\/div>\n\n
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\n Mikkel Selko\n <\/h3>\n\n

\n Senior Frontendudvikler\n <\/p>\n \n

\n
\n \n mi@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Jesper\n <\/div>\n\n
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\n Jesper Martinussen\n <\/h3>\n\n

\n Operations Director & Partner\n <\/p>\n \n

\n
\n \n jm@morningtrain.dk\n <\/a>\n <\/div>\n \n
\n \n +45 92 44 93 80\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Mathias\n <\/div>\n\n
\n\n

\n Mathias B\u00e6rentsen\n <\/h3>\n\n

\n Backendudvikler\n <\/p>\n \n

\n
\n \n matb@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Mathias\n <\/div>\n\n
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\n Mathias Munk\n <\/h3>\n\n

\n Lead WordPress Backendudvikler\n <\/p>\n \n

\n
\n \n mh@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Mark\n <\/div>\n\n
\n\n

\n Mark Clausen\n <\/h3>\n\n

\n Lead Frontendudvikler\n <\/p>\n \n

\n
\n \n mf@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Simon\n <\/div>\n\n
\n\n

\n Simon L\u00fcbi\u00e7 Hedeg\u00e5rd\n <\/h3>\n\n

\n Tracking Lead & partner\n <\/p>\n \n

\n
\n \n sh@morningbound.dk\n <\/a>\n <\/div>\n \n
\n \n +45 92 44 93 83\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Thomas\n <\/div>\n\n
\n\n

\n Thomas \u00d8sterkjerhuus\n <\/h3>\n\n

\n CEO & Partner\n <\/p>\n \n

\n
\n \n to@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Martin\n <\/div>\n\n
\n\n

\n Martin Schadegg Br\u00f8nniche\n <\/h3>\n\n

\n Lead Customer Success & Partner\n <\/p>\n \n

\n
\n \n ms@morningtrain.dk\n <\/a>\n <\/div>\n \n
\n \n +45 71 99 43 80\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
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<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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\n \n \n <\/svg>\n \n \n <\/svg>\n
\n \"Niclas\n <\/div>\n
\n \"Sanne\n <\/div>\n
\n \"Jonas\n <\/div>\n <\/div>\n
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Contact us<\/p>\n\n\n\n

Should we also give a bid on your project?<\/h2>\n\n\n\n

Are you also considering a project?
Book a meeting and let’s discuss it together.<\/p>\n\n\n\n

\nContact us<\/span><\/a>\n\n\n\nBook a meeting<\/span><\/a>\n<\/div>\n\n\n <\/div>\n <\/div>\n
\n \n \n <\/svg>\n
\n \"Emelie\n <\/div>\n
\n \"Jesper\n <\/div>\n
\n \"Emil\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"featured_media":62252,"template":"","tags":[],"case-industry":[282,281,280],"service":[402],"class_list":["post-62245","case","type-case","status-publish","has-post-thumbnail","hentry","case-industry-webshop","case-industry-product-configurator","case-industry-portals","service-b2c"],"acf":[],"yoast_head":"\nCase | PRIMA FAERDIGHAEK received a custom-developed webshop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/cases\/prima-ready-hedge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case | PRIMA FAERDIGHAEK received a custom-developed webshop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/cases\/prima-ready-hedge\/\" \/>\n<meta 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