{"id":66863,"date":"2026-01-15T14:26:20","date_gmt":"2026-01-15T14:26:20","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/skypuzzler-marketing-materials-to-support-sales-activities\/"},"modified":"2026-04-22T19:14:59","modified_gmt":"2026-04-22T19:14:59","slug":"skypuzzler-marketing-materials-to-support-sales-activities","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/skypuzzler-marketing-materials-to-support-sales-activities\/","title":{"rendered":"Skypuzzler \u2013 Marketing materials to support sales activities"},"content":{"rendered":"\n<section class=\"wp-block-mt-dark-mode-container mt-dark-mode-container\">\n<section class=\"wp-block-mt-case-cover mt-case-cover\"><div class=\"mt-case-cover__inner\"><div class=\"mt-case-cover__text-container page-container\"><div class=\"mt-case-cover__text-container--left\"><p class=\"mt-case-cover__tagline tagline\">Skypuzzler<\/p><h1 class=\"mt-case-cover__title mt-heading\">Marketing materials to support sales activities<\/h1><\/div><div class=\"mt-case-cover__text-container--right\"><p class=\"mt-case-cover__text\">Skypuzzler is a Danish SaaS company that provides software for Drone ERP providers and is revolutionising the use of professional drones for, for example, courier services and more.<br\/>We helped them refine the brand visually and develop marketing materials for sales activities such as an exhibition stand, roll-ups, business cards, and more.<\/p><\/div><\/div><div class=\"mt-case-cover__image-container object-fit\"><video class=\"mt-case-preview-grid-box__video\" muted=\"\" loop=\"\" playsinline=\"\" autoplay=\"\"><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Skypuzzler-Brand-Video-A-1.mp4\" type=\"video\/mp4\"\/><\/video><\/div><\/div><\/section>\n<\/section>\n\n\n\n<section class=\"wp-block-mt-case-process-boxes mt-case-process-boxes mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-process-boxes__inner page-container swiper\"><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Challenge<\/p><p class=\"mt-case-process-box__text\">Skypuzzler needed a professional refinement of their brand. Their market is conservative and driven by professionalism and data, so their identity needed to reflect that. <\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Plan<\/p><p class=\"mt-case-process-box__text\">First, we defined the visual identity and the recommended changes. We then produced a design manual for the new identity. The marketing materials were developed in accordance with the brand guide.  <br\/><br\/><br\/><br\/><\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Result<\/p><p class=\"mt-case-process-box__text\">Skypuzzler was left with a new design manual, business cards, an exhibition stand, a brochure, letterhead, PowerPoint templates and animated videos, all of which can be used to support future sales activities.<\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-66\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Visitkort.png\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-33\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Rollup.png\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-50\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Grafisk.png\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-50\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Kop.png\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Designguide.png\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n\n\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#proces\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Proces\n                    <\/a>\n                                    <a\n                        href=\"#messestand\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Messestand\n                    <\/a>\n                                    <a\n                        href=\"#animationsvideo\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Animationsvideo\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"proces\">From workshop to finished materials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It took only nine weeks, including revisions and printing, to go from the initial workshop to having the finished materials ready.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skypuzzler was left with, among other things:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand guidelines<\/li>\n\n\n\n<li>New exhibition stand<\/li>\n\n\n\n<li>Letterhead<\/li>\n\n\n\n<li>PowerPoint templates<\/li>\n\n\n\n<li>Business cards<\/li>\n\n\n\n<li>Roll-ups<\/li>\n\n\n\n<li>Animated videos<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"messestand\">Exhibition stand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We based the design on a 3D drawing of the final exhibition stand. In our workshop, we discussed the desired look and feel of the stand, as well as what type of information it should contain. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We combined this with the new visual expression, resulting in a sharp outcome that suited both the exhibition stand and the target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/image-1-2-1024x768.png\" alt=\"\" class=\"wp-image-62895\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/image-1-2-1024x768.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/image-1-2-300x225.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/image-1-2.png 1663w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"animationsvideo\">Animated video<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skypuzzler also wanted an animated video they could use in their sales pitch\u2014a kind of digital elevator pitch that explains what their software can do, without overexplaining or giving the impression that Skypuzzler sells drones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It needed to be an animated video, but the task was to create a serious video that did not become too &#8220;cartoonish&#8221;, as that would be perceived as unprofessional in the industry.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Skypuzzler-Brand-Video-A-1.mp4\" playsinline><\/video><\/figure>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n\n<section class=\"mt-blog-post-tags-and-share mt-blog-post-tags-and-share--no-tags\">\n    <div class=\"page-container\">\n        <div class=\"mt-blog-post-tags-and-share__inner\">\n                        <div class=\"mt-blog-post-tags-and-share__share-buttons\">\n                <div class=\"mt-blog-post-tags-and-share__share-button mt-blog-post-tags-and-share__share-button--print\"><\/div>\n                <div class=\"mt-blog-post-tags-and-share__share-button mt-blog-post-tags-and-share__share-button--bookmark\"><\/div>\n                <div class=\"mt-blog-post-tags-and-share__share-button mt-blog-post-tags-and-share__share-button--share\"><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"mt-employees-picker mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n    <div class=\"mt-employees-picker__inner page-container\">\n        <div class=\"mt-employees-picker__text-container\">\n                            <h2 class=\"mt-employees-picker__title mt-heading\">The bright minds who together delivered the case<\/h2>\n                                <\/div>\n        <div class=\"mt-employees-picker__employees\">\n            <div class=\"swiper\">\n                <div class=\"swiper-wrapper\">\n                                                                        <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/en\/employees\/thomas-oesterkjerhuus\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Thomas-Oesterkjerhuus-scaled-819x1024.png alt=Thomas \u00d8sterkjerhuus\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Thomas \u00d8sterkjerhuus\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                CEO &#038; Partner\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:to@morningtrain.dk\">\n                            to@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                                                            <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/en\/employees\/emelie-caren\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-Caren-scaled-819x1024.png alt=Emelie Car\u00e9n\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Emelie Car\u00e9n\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Art Director\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:ec@morningtrain.dk\">\n                            ec@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>\n                                                            <\/div>\n            <\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n            <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div data-react-class=\"CasesSlider\" 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fundet&quot;}\"><\/div>\n","protected":false},"featured_media":0,"template":"","tags":[],"case-industry":[406],"service":[283],"class_list":["post-66863","case","type-case","status-publish","hentry","case-industry-content-2","service-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skypuzzler \u2013 Marketing materials to support sales activities - Morningtrain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/cases\/skypuzzler-marketing-materials-to-support-sales-activities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skypuzzler \u2013 Marketing materials to support sales activities - Morningtrain\" \/>\n<meta property=\"og:url\" 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