{"id":66939,"date":"2023-09-18T19:21:02","date_gmt":"2023-09-18T19:21:02","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/odense-port-a-web-universe-supporting-a-new-identity\/"},"modified":"2026-04-22T19:05:31","modified_gmt":"2026-04-22T19:05:31","slug":"odense-port-a-web-universe-supporting-a-new-identity","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/odense-port-a-web-universe-supporting-a-new-identity\/","title":{"rendered":"Odense Port \u2013 a web universe supporting a new identity"},"content":{"rendered":"\n

visual identity and website<\/p>

A new universe and a new identity forOdense Port<\/h1><\/div>

In 2021, Odense Port changed its name from Lind\u00f8 Port of Odense to the more classic-sounding Odense Port. It has been a historic change that Morningtrain is proud to have been part of, which included both a new digital identity and the development of a new website. <\/p><\/div><\/div>

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Problem<\/p>

Odense Port\u2019s rebranding meant a completely new universe and a new identity. Extensive storytelling and visual elements had to be created to describe the opportunities at the port\u2014locally, nationally, and internationally. But can you have it all? <\/p><\/div>\n\n\n\n

Plan<\/p>

A website platform<\/a> had to be built that could support the new design framework<\/a>, while also enabling Odense Port to maintain and expand the website.In addition to Morningtrain, Odense Port also brought in external professional resources to ensure the new storytelling centred around the words \u201cWe are the port\u201d. This message had to be spread so there would be no doubt that Odense Port is now for EVERYONE. <\/p><\/div>\n\n\n\n

Result<\/p>

Odense Port received a flexible solution, where we built a wide range of visual elements into the platform. With the new solution, Odense Port can assemble and produce new subpages in different designs. A great deal of flexibility has also been built into each element, enabling Odense Port to adjust the elements visually themselves. <\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n

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Results<\/p>

Results that deliver a great website experience<\/h2>
\n\n

Google PageSpeed rating after optimisation<\/p>

Measured with Google PageSpeed<\/p><\/div>

97<\/p>

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PageSpeed before: 52\/100<\/p><\/div><\/div>\n\n\n

Google load speedafter optimisation<\/p>

Measured with Google PageSpeed<\/p><\/div>

1.3<\/p>

Sec<\/p><\/div>

Load speed before: 4.3 Sec<\/p><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n

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We succeeded in the difficult manoeuvre of ensuring that the important visual identity was maintained across all pages, while also giving Odense Port extensive editorial freedom on the website.<\/p>\n\n\n\n

This meant that we had to build according to the logic of the visual elements, so Odense Port has a wide range of options for customising and modifying elements.<\/p>\n\n\n\nView the website solution<\/span>

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timeline<\/p><\/div><\/div>\n\n\n\n

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Collaboration<\/p>\n\n\n\n

The \u201cwe\u201d is enormously important<\/h2>\n\n\n\n

The collaboration between Odense Port, Morningtrain, and the external professionals was incredibly close, and it was strongly characterised by the fact that we were a \u201cWE\u201d. This was reflected in many working meetings and social events, ensuring that the collaboration was truly extraordinary. <\/p>\n\n\n\n

This was the start of a larger and longer collaboration, where we subsequently also expanded the universe with, among other things, a universe for wind turbine production, a recruitment environment, and an ordering system where customers can order everything they need for the port.<\/p>\n<\/div>

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The bright minds who elevated the case together<\/h2>\n <\/div>\n
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\n <\/a>\n \n
\n Mikkel\n <\/div>\n\n
\n\n

\n Mikkel Selko\n <\/h3>\n\n

\n Senior Frontend Developer\n <\/p>\n \n

\n
\n \n mi@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Frederik\n <\/div>\n\n
\n\n

\n Frederik Hauritz\n <\/h3>\n\n

\n Customer Success Specialist\n <\/p>\n \n

\n
\n \n frh@morningtrain.dk\n <\/a>\n <\/div>\n \n
\n \n +45 71 74 29 20\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Jesper\n <\/div>\n\n
\n\n

\n Jesper Martinussen\n <\/h3>\n\n

\n Operations Director & Partner\n <\/p>\n \n

\n
\n \n jm@morningtrain.dk\n <\/a>\n <\/div>\n \n
\n \n +45 92 44 93 80\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Philip\n <\/div>\n\n
\n\n

\n Philip Hussak\n <\/h3>\n\n

\n Senior Frontend Developer\n <\/p>\n \n

\n
\n \n ph@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Mathias\n <\/div>\n\n
\n\n

\n Mathias B\u00e6rentsen\n <\/h3>\n\n

\n Backend Developer\n <\/p>\n \n

\n
\n \n matb@morningtrain.dk\n <\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Simon\n <\/div>\n\n
\n\n

\n Simon L\u00fcbi\u00e7 Hedeg\u00e5rd\n <\/h3>\n\n

\n Tracking Lead & partner\n <\/p>\n \n

\n
\n \n sh@morningbound.dk\n <\/a>\n <\/div>\n \n
\n \n +45 92 44 93 83\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n <\/a>\n \n
\n Martin\n <\/div>\n\n
\n\n

\n Martin Schadegg Br\u00f8nniche\n <\/h3>\n\n

\n Lead Customer Success & Partner\n <\/p>\n \n

\n
\n \n ms@morningtrain.dk\n <\/a>\n <\/div>\n \n
\n \n +45 71 99 43 80\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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<\/p>\n\n\n

\n
\n
\n \n \n <\/svg>\n \n \n <\/svg>\n
\n \"Niclas\n <\/div>\n
\n \"Sanne\n <\/div>\n
\n \"Jonas\n <\/div>\n <\/div>\n
\n
\n \n\n

Contact us<\/p>\n\n\n\n

Should we also give a bid on your project?<\/h2>\n\n\n\n

Are you also considering a project?
Book a meeting and let’s discuss it together.<\/p>\n\n\n\n

\nContact us<\/span><\/a>\n\n\n\nBook a meeting<\/span><\/a>\n<\/div>\n\n\n <\/div>\n <\/div>\n
\n \n \n <\/svg>\n
\n \"Emelie\n <\/div>\n
\n \"Jesper\n <\/div>\n
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