{"id":66992,"date":"2023-12-21T09:56:13","date_gmt":"2023-12-21T09:56:13","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/exodraft-a-s-unified-brand-communication\/"},"modified":"2026-04-17T07:06:25","modified_gmt":"2026-04-17T07:06:25","slug":"exodraft-a-s-unified-brand-communication","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/exodraft-a-s-unified-brand-communication\/","title":{"rendered":"Exodraft A\/S \u2013 Unified brand communication"},"content":{"rendered":"\n<section class=\"wp-block-mt-case-cover mt-case-cover\"><div class=\"mt-case-cover__inner\"><div class=\"mt-case-cover__text-container page-container\"><div class=\"mt-case-cover__text-container--left\"><p class=\"mt-case-cover__tagline tagline\">WEBSITE &amp; DEALER PORTAL<\/p><h1 class=\"mt-case-cover__title mt-heading\">Tactical consulting and execution of rebranding after merger<\/h1><\/div><div class=\"mt-case-cover__text-container--right\"><p class=\"mt-case-cover__text\">Exodraft Group is a merged group of divisions with the shared goal of optimizing energy consumption. One division focuses on integrated heating solutions, another ensures optimal utilization of heating systems, and the third concentrates on cleaner combustion via flue gas fans.  <br\/><br\/>Exodraft had a lot to say, and Morningtrain was to help tell and digitize that story. <\/p><\/div><\/div><div class=\"mt-case-cover__image-container object-fit\"><video class=\"mt-case-preview-grid-box__video\" muted=\"\" loop=\"\" playsinline=\"\" autoplay=\"\"><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Exodraft-Showcase.mp4\" type=\"video\/mp4\"\/><\/video><\/div><\/div><\/section>\n\n<section class=\"wp-block-mt-case-process-boxes mt-case-process-boxes mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-process-boxes__inner page-container swiper\"><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Problem<\/p><p class=\"mt-case-process-box__text\">Exodraft had developed its core narrative and future mission and completed a series of acquisitions to cover the business areas they wanted. <br\/><br\/>However, after acquiring and merging several companies, Exodraft needed to communicate their overall mission and value proposition both internally within the organization and to external customers and partners, thereby positioning themselves in the market.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Plan<\/p><p class=\"mt-case-process-box__text\">Clear communication, a common thread, and digitization of business processes became the key ingredients in the overall plan. <br\/><br\/>We began with a thorough concept phase, outlining design, communication, and the technical infrastructure and requirements. <br\/>We then designed and built the complete web solution and defined campaign structures and content.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-case-process-box mt-case-process-box swiper-slide\"><p class=\"mt-case-process-box__title\">Result<\/p><p class=\"mt-case-process-box__text\">We quickly executed on both development and marketing and provided advice based on a strong collaboration, where Exodraft\u2019s industry insight and our experience in digital marketing came into play.<br\/><br\/>In the wake of launching a unified web universe, work began on a digital dealer portal, where the previously lengthy B2B sales process was rethought in a smarter and more streamlined way with a digitally supported solution.<\/p><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><video class=\"mt-case-preview-grid-box__video\" muted=\"\" loop=\"\" playsinline=\"\" autoplay=\"\" controls=\"\"><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Exodraft-samarbejdet.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-50 mt-case-preview-grid-box--is-quote\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/blank-box.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__quote\"><div class=\"mt-case-preview-grid-box__quote--top\"><p class=\"mt-case-preview-grid-box__quote-title\">&#8220;We chose to work with Morningtrain because we needed to take a holistic approach to our digital presence.<br\/>Morningtrain is a highly competent agency with nerdy yet broad capabilities, and an ability to translate our business goals into valuable digitization&#8221;<\/p><\/div><div class=\"mt-case-preview-grid-box__quote--bottom\"><p class=\"mt-case-preview-grid-box__person\">Anders Haugaard<\/p><p class=\"mt-case-preview-grid-box__position\">CEO, Exodraft Group<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-50\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/03-image-right.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:#ffffff\"><video class=\"mt-case-preview-grid-box__video\" muted=\"\" loop=\"\" playsinline=\"\" autoplay=\"\" controls=\"\"><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/exodraft-fusion.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-mt-text-section mt-text-section mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-section__inner page-container\">\n<div class=\"wp-block-mt-text-section-title mt-text-section__title-container\"><p class=\"mt-text-section__tagline mt-tagline\">Results<\/p><h2 class=\"mt-text-section__title mt-heading\">The website makes the mission clear and real<\/h2><div class=\"mt-text-section__kpi-container\">\n<div class=\"wp-block-mt-text-section-title-kpi mt-text-section__kpi\"><div class=\"mt-text-section__kpi--left\"><p class=\"mt-text-section__kpi--title\">Number of brand searches in the last 12 months<\/p><p class=\"mt-text-section__kpi--description\"><\/p><\/div><div class=\"mt-text-section__kpi--right\"><div class=\"mt-text-section__kpi--kpi-container\"><p class=\"mt-text-section__kpi--kpi\">6.130<\/p><p class=\"mt-text-section__kpi--suffix\">searches<\/p><\/div><p class=\"mt-text-section__kpi--text\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-section-title-kpi mt-text-section__kpi\"><div class=\"mt-text-section__kpi--left\"><p class=\"mt-text-section__kpi--title\">Number of employees informed about the merger<\/p><p class=\"mt-text-section__kpi--description\"><\/p><\/div><div class=\"mt-text-section__kpi--right\"><div class=\"mt-text-section__kpi--kpi-container\"><p class=\"mt-text-section__kpi--kpi\">70<\/p><p class=\"mt-text-section__kpi--suffix\">people<\/p><\/div><p class=\"mt-text-section__kpi--text\"><\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-section-text mt-text-section__text-container\">\n<h2 class=\"wp-block-mt-heading mt-heading\">Results that move Exodraft forward together<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Strategy and mission can be difficult to agree on within a company, and often the good wording, focus areas, and structures from the strategy process can end up disappearing into a document forgotten in a desk drawer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key outcome of this process was therefore to make the mission and the communication of the major changes at Exodraft Group clear across the various websites, external marketing channels, and sales material.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There have been many highlights of the collaboration, and we would especially emphasize:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rapid translation of digital strategy and business development into concrete execution across both online marketing initiatives and web.<\/li>\n\n\n\n<li>A flexible collaboration where we can quickly adapt to Exodraft\u2019s needs and deliver on their requests. In addition, we can provide exactly the competencies required for the task. <\/li>\n\n\n\n<li>A central role as a digital tactical advisor, working closely in Exodraft\u2019s engine room, where we combine their industry insight with our experience in digitization.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow\" href=\"https:\/\/exodraft-energy.dk\/\" target=\"_blank\" rel=\"noopener\"><span class=\"mt-button__text\">See the solution<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:#ffffff\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/05-image.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-33\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/06-image-left.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-66\" style=\"background:\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/07-image-right.jpg\" alt=\"\"\/><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-mt-text-image mt-text-image mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">Collaboration<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Focus on a common thread between goals and execution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration between Exodraft and Morningtrain was exceptionally strong because time was invested in ensuring that the solutions and features defined and developed were always anchored in the overarching goals. This was ensured by prioritizing frequent and thorough communication. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In concrete terms, this meant that all design and development were carefully crafted based on the stated objectives, so that inspiration did not go off on a tangent and the final delivery solved the original challenge.<\/p>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/niclas-aleksander-sparring.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n\n<section class=\"wp-block-mt-text-image mt-text-image mt-text-image--left-aligned mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">DIGITIZATION POWERS SALES<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Digital dealer portal supports sales <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next natural step in the collaboration was that Exodraft wanted to reap the benefits of their digitization in their commercial efforts, and that potential was to be realized through a digital dealer portal. <br\/><br\/>This dealer portal was to support the salespeople\u2019s work in the field and ensure there was now a shared digital sales platform to support, streamline, and automate parts of the complex customer journey. <\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow\" href=\"https:\/\/morningtrain.dk\/cases\/forhand\/\"><span class=\"mt-button__text\">Learn more about the dealer portal here<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/simon-leadgenerering-bord.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                    <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\">The company website is central to a rebranding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In our experience, websites have a manifesting effect for both internal and external stakeholders, so it was an obvious place to start. <br\/><br\/>In parallel with this planning, we jointly laid out the lines for the overall digital strategy for the communication\u2014including which digital marketing channels such as <a href=\"https:\/\/morningbound.dk\/google-ads\/\">Google Ads<\/a>, LinkedIn, and <a href=\"https:\/\/morningbound.dk\/seo-bureau\/\">SEO<\/a> were to be brought into play to achieve the key communication and commercial objectives. <br\/><br\/>The first websites were designed, developed, and prepared for launch, while at the same time we developed a digital strategy to create synergies in digitization. This included, among other things, product configurators to empower the sales department with more streamlined processes, as well as optimization of digital buying journeys to strengthen Exodraft\u2019s competitive advantage. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rebranding required clarity and a consistent effort<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In connection with the merger, there was a clear need to clarify the communication across the different web solutions while also updating them with the new look and feel.<br\/><br\/>In addition, the communication had to be translated into commercial messages and focus areas, where Exodraft needed to be recognized as a solid supplier that could both attract business opportunities through brand recognition and inbound searches for their products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We helped Exodraft support this overall communication and commercial challenge as a strategic advisor and a kind of external marketing department.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We acted as an external marketing department<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By functioning as an external marketing department for Exodraft, they gained flexibility and execution from day one. Our role ensured they could draw on a wide range of online marketing and digitization services precisely when the need arose. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of fixed, long-term agreements for, for example, SEO and Google Ads\u2014where needs can vary from month to month\u2014we made it possible to continuously adjust the effort. Within the agreed budget framework, we ensured the right competencies were engaged so resources were always used optimally. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of the collaboration also involved several of Exodraft\u2019s contacts periodically sitting physically at our office and working together with our team\u2014or us coming to them. This created strong coordination and a smooth workflow between both teams. <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n<section class=\"mt-employees-picker mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n    <div class=\"mt-employees-picker__inner page-container\">\n        <div class=\"mt-employees-picker__text-container\">\n                            <h2 class=\"mt-employees-picker__title mt-heading\">The bright minds who together delivered the case<\/h2>\n                                <\/div>\n        <div class=\"mt-employees-picker__employees\">\n            <div class=\"swiper\">\n                <div class=\"swiper-wrapper\">\n                                                                        <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/amalie-koblauch\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/amalie-christensen-removebg.png alt=Amalie Koblauch\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Amalie Koblauch\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Customer Experience Director\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:ak@morningbound.dk\">\n                            ak@morningbound.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:71967770\">\n                            71 96 77 70\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/jesper-martinussen\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-1.png alt=Jesper Martinussen\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Jesper Martinussen\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Operations Director &#038; Partner\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:jm@morningtrain.dk\">\n                            jm@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:92449380\">\n                            92 44 93 80\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/mikkel-selko\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/mikkel-selko.png alt=Mikkel Selko\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Mikkel Selko\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Senior Frontendudvikler\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:mi@morningtrain.dk\">\n                            mi@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/mathias-munk\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Mathias-Munk.png alt=Mathias Munk\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Mathias Munk\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Lead WordPress Backendudvikler\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:mh@morningtrain.dk\">\n                            mh@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/jakob-skovvang\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Jakob-Skovvang.png alt=Jakob Skovvang\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Jakob Skovvang\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Frontendudvikler\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:jsn@morningtrain.dk\">\n                            jsn@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/betina-vestergard-jepsen\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Betina.png alt=Betina Vesterg\u00e5rd Jepsen\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Betina Vesterg\u00e5rd Jepsen\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Senior Brand Specialist\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:bvj@mornings.dk\">\n                            bvj@mornings.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:92449382\">\n                            92 44 93 82\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/simon-lubic-hedegard\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Monde.png alt=Simon L\u00fcbi\u00e7 Hedeg\u00e5rd\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Simon L\u00fcbi\u00e7 Hedeg\u00e5rd\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Tracking Lead &#038; partner\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:sh@morningbound.dk\">\n                            sh@morningbound.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:92449383\">\n                            92 44 93 83\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/niclas-johansen\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Niclas.png alt=Niclas Johansen\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Niclas Johansen\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Managing Director &#8211; Udvikling, CTO &#038; Partner\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:nj@morningtrain.dk\">\n                            nj@morningtrain.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:42908428\">\n                            42 90 84 28\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/dennis-clement-jacobsen\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/dennis-jacobsen-removebg.png alt=Dennis Clement Jacobsen\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Dennis Clement Jacobsen\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Paid Social Specialist\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:dcj@morningbound.dk\">\n                            dcj@morningbound.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:71992625\">\n                            71 99 26 25\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/jacob-bartholdy\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/jacob-bartholdy1.png alt=Jacob Bartholdy\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Jacob Bartholdy\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Head of PPC\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:jac@morningbound.dk\">\n                            jac@morningbound.dk\n                        <\/a>\n                    <\/div>\n                \n                                    <div class=\"mt-employee-card__phone\">\n                        <a class=\"th-replace\" href=\"tel:69698727\">\n                            69 69 87 27\n                        <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                                                                                                <div class=\"mt-employee-card mt-employee-card--has-more-info swiper-slide\">\n            <a href=\"https:\/\/morningtrain.dk\/medarbejdere\/nicolai-berthelsen\/\" class=\"mt-employee-card__link\"><\/a>\n    \n    <div class=\"mt-employee-card__image-container\">\n                    <img src=https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Nicolai-removebg.png alt=Nicolai Berthelsen\/>\n            <\/div>\n\n    <div class=\"mt-employee-card__content\">\n\n        <h3 class=\"mt-employee-card__name\">\n            Nicolai Berthelsen\n        <\/h3>\n\n                    <p class=\"mt-employee-card__positions\">\n                Content Creator\n            <\/p>\n        \n                    <div class=\"mt-employee-card__more-info\">\n                                    <div class=\"mt-employee-card__email\">\n                        <a href=\"mailto:nicb@morningbound.dk\">\n                            nicb@morningbound.dk\n                        <\/a>\n                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>\n                                                            <\/div>\n            <\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n            <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<div data-react-class=\"CasesShowcase\" data-react-props=\"{&quot;endpoint&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/wp-json\\\/mt\\\/v1\\\/cases-showcase&quot;,&quot;additionalClassNames&quot;:&quot;mtSpacing-top-extraSmall mtSpacing-bottom-large&quot;,&quot;type&quot;:&quot;select&quot;,&quot;taglineTag&quot;:&quot;p&quot;,&quot;tagline&quot;:&quot;We make the complicated easy&quot;,&quot;titleTag&quot;:&quot;h2&quot;,&quot;title&quot;:&quot;\\u003Cstrong\\u003EMore cases within\\u003C\\\/strong\\u003E \\u003Cstrong\\u003Esame category\\u003C\\\/strong\\u003E&quot;,&quot;buttonText&quot;:&quot;See all cases&quot;,&quot;buttonLink&quot;:{&quot;id&quot;:1483,&quot;title&quot;:&quot;Cases&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/cases\\\/&quot;,&quot;newTab&quot;:false},&quot;categories&quot;:[],&quot;currentID&quot;:66992,&quot;selectedCases&quot;:[{&quot;id&quot;:58418,&quot;tagline&quot;:&quot;Ny visuel identitet og website&quot;,&quot;title&quot;:&quot;Wencon \\u2013 Ny visuel identitet og website&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/wencon-916x1024.jpg\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/wencon-916x1024.jpg 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/wencon-268x300.jpg 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/wencon-768x859.jpg 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/wencon-600x671.jpg 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/wencon.jpg 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/cases\\\/wencon-ny-visuel-identitet-og-website\\\/&quot;},{&quot;id&quot;:53736,&quot;tagline&quot;:&quot;Produktkonfigurator \\u0026 digital selvbetjening&quot;,&quot;title&quot;:&quot;GreenTec \\u2013 Automatisering af salget globalt&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1_Greentec-916x1024.jpg\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1_Greentec-916x1024.jpg 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1_Greentec-268x300.jpg 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1_Greentec-768x859.jpg 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1_Greentec-600x671.jpg 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1_Greentec.jpg 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/cases\\\/greentec\\\/&quot;},{&quot;id&quot;:58032,&quot;tagline&quot;:&quot;B2B webshop og forhandlerportal&quot;,&quot;title&quot;:&quot;Exodraft \\u2013 B2B webshop fjerner manuelt arbejde&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/thumbnail-916x1024.jpg\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;Exodraft forhandlerportal\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/thumbnail-916x1024.jpg 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/thumbnail-268x300.jpg 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/thumbnail-768x859.jpg 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/thumbnail-600x671.jpg 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/thumbnail.jpg 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/cases\\\/exodraft-forhandlerportal\\\/&quot;},{&quot;id&quot;:959,&quot;tagline&quot;:&quot;Digital design \\u0026 website udvikling&quot;,&quot;title&quot;:&quot;Odense Havn \\u2013 Webunivers underst\\u00f8tter ny identitet&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;627\\&quot; height=\\&quot;682\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/odense-havn.jpg\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/odense-havn.jpg 627w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/odense-havn-276x300.jpg 276w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/odense-havn-600x653.jpg 600w\\&quot; sizes=\\&quot;(max-width: 627px) 100vw, 627px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/cases\\\/odense-havn\\\/&quot;}]}\">\n    \n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n<section class=\"mt-contact-section-primary mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n        <div class=\"mt-contact-section-primary__inner\">\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--left\">\n    <svg class=\"desktop\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"374\" height=\"446\" viewBox=\"0 0 374 434\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M134.537 433.3C45.3596 429.676 -23.0317 325.591 9.03701 242.3C38.5001 165.777 123.57 166.011 205.537 168.3C258.248 169.771 335.707 202.586 367.539 147.3C404.88 82.4455 247.037 -1.7002 247.037 -1.7002\" stroke=\"black\"\/>\n    <\/svg>\n    <svg class=\"mobile\" width=\"341\" height=\"184\" viewBox=\"0 0 341 184\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Niclas-208x300.png\"\n                alt=\"Niclas Johansen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/sanne-storm-208x300.png\"\n                alt=\"Sanne Storm\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/Jonas-1-208x300.png\"\n                alt=\"Jonas Steen\"\n            \/>\n        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      <\/div>\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--right\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"514\" viewBox=\"0 0 257 514\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M77.5008 508.8C163.42 532.959 260.672 455.157 255.961 366.03C248.582 226.406 95.3635 250.267 28.5074 164.27C-57.7763 53.283 85.5077 -18.5301 85.5077 -18.5301\" stroke=\"black\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-208x300.png\"\n                alt=\"Emelie Car\u00e9n\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-1-208x300.png\"\n                alt=\"Jesper Martinussen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/09\/Emil-208x300.png\"\n                alt=\"Emil Grimsgaard\"\n            \/>\n        <\/div>\n    <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":66996,"template":"","tags":[],"case-industry":[403,406,401,280],"service":[283,293],"class_list":["post-66992","case","type-case","status-publish","has-post-thumbnail","hentry","case-industry-website-2","case-industry-content-2","case-industry-lead-generation-2","case-industry-portals","service-b2b","service-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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