{"id":67004,"date":"2026-01-20T13:44:33","date_gmt":"2026-01-20T13:44:33","guid":{"rendered":"https:\/\/morningtrain.dk\/cases\/klifo-digital-visibility-and-lead-generation-in-a-complex-industry\/"},"modified":"2026-04-22T19:02:11","modified_gmt":"2026-04-22T19:02:11","slug":"klifo-digital-visibility-and-lead-generation-in-a-complex-industry","status":"publish","type":"case","link":"https:\/\/morningtrain.dk\/en\/cases\/klifo-digital-visibility-and-lead-generation-in-a-complex-industry\/","title":{"rendered":"Klifo – Digital visibility and lead generation in a complex industry"},"content":{"rendered":"\n
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KLIFO<\/p>

Enhanced digital visibility across media in a complex industry<\/h1><\/div>

KLIFO is a Life Science consultancy that supports biotech and pharmaceutical companies with clinical development and the distribution of medicines. Together, we work to strengthen their visibility and reach the right decision-makers. <\/p><\/div><\/div>

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Challenge<\/p>

KLIFO faced a challenge in creating visibility in a complex industry and reaching new customers. They had many in-house capabilities but lacked external inspiration and the right platforms to break through. <\/p><\/div>\n\n\n\n

Plan<\/p>

With an external CMO from Morningtrain leading the way, we set up a targeted marketing setup including a new website, Google marketing, LeadInfo, and strengthened content production, enabling KLIFO to position itself more clearly in the market.<\/p><\/div>\n\n\n\n

Result<\/p>

In a short time, KLIFO achieved sharper brand positioning and communication, as well as increased visibility and more relevant enquiries\u2014without having to build a large in-house marketing department.<\/p><\/div>\n<\/div><\/div><\/section>\n\n\n\n

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\n Indhold\n <\/p>\n \n Eksternal CMO\n <\/a>\n \n The challenge\n <\/a>\n \n Cooperation\n <\/a>\n <\/div>\n

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A flexible CMO solution that creates visibility<\/h2>\n\n\n\n

Our collaboration with KLIFO was structured so that, for a period, we acted as their external CMO. This meant KLIFO had one dedicated person from us, who worked on-site with them on set weekdays and advised on their marketing efforts. In addition to collaborating with KLIFO\u2019s own internal resources, the external CMO drew on all the skilled specialists we have available at Morningtrain. <\/p>\n\n\n\n

This gave KLIFO a marketing engine that could be scaled without needing to build a large in-house marketing department. When there was no longer a need for an interim CMO, the collaboration continued, with our specialists still managing parts of their digital channels. <\/p>\n\n\n\n

Read more about our external\/interim CMO solution<\/a>.<\/p>\n\n\n\n

With Morningtrain as their external CMO, KLIFO has achieved results across channels. A new setup with sharper brand positioning, a new website, content production, and initiatives across Google Ads, Microsoft Ads, and LeadInfo<\/a> has, among other things, given them: <\/p>\n\n\n\n