{"id":67047,"date":"2023-12-06T09:51:28","date_gmt":"2023-12-06T09:51:28","guid":{"rendered":"https:\/\/morningtrain.dk\/medarbejdere\/simon-luebic-hedegaard\/"},"modified":"2026-04-17T10:30:41","modified_gmt":"2026-04-17T10:30:41","slug":"simon-luebic-hedegaard","status":"publish","type":"employee","link":"https:\/\/morningtrain.dk\/en\/medarbejdere\/simon-luebic-hedegaard\/","title":{"rendered":"Simon L\u00fcbi\u00e7 Hedeg\u00e5rd"},"content":{"rendered":"\n<section class=\"wp-block-mt-dark-mode-container mt-dark-mode-container\"><section class=\"mt-employee-cover\">\n    <div class=\"mt-employee-cover__inner page-container\">\n\n        <div class=\"mt-employee-cover__image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Simon-Hedegaard.png\" alt=\"Simon L\u00fcbi\u00e7 Hedeg\u00e5rd\">\n                        <div class=\"mt-employee-cover__contact\">\n                                    <div class=\"mt-employee-cover__phone\">\n                        <div class=\"mt-employee-cover__contact-label\">Mobil<\/div>\n                        <a href=\"tel:+45 92 44 93 83\">+45 92 44 93 83<\/a>\n                    <\/div>\n                                                    <div class=\"mt-employee-cover__email\">\n                        <div class=\"mt-employee-cover__contact-label\">E-Mail<\/div>\n                        <a href=\"mailto:sh@morningbound.dk\">sh@morningbound.dk<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n        <div class=\"mt-employee-cover__text-container\">\n                            <h1 class=\"mt-employee-cover__title\">Simon L\u00fcbi\u00e7 Hedeg\u00e5rd<\/h1>\n                                        <h2 class=\"mt-employee-cover__position\">Tracking Lead &#038; partner<\/h2>\n                                        <div class=\"mt-employee-cover__description\"><p>Since I joined the journey in 2016, Morningtrain has been at the center of my professional life, and in 2019 I became a partner in the agency.<\/p>\n<\/div>\n                                        <div class=\"mt-employee-cover__specialties-wrapper\">\n                    <div class=\"mt-employee-cover__specialties-title\">Specialer:<\/div>\n                    <div class=\"mt-employee-cover__specialties\">\n                                                                                    <div class=\"mt-employee-cover__specialty\">\n                                    Business Development\n                                <\/div>\n                                                                                                                <div class=\"mt-employee-cover__specialty\">\n                                    Compliance\n                                <\/div>\n                                                                                                                <div class=\"mt-employee-cover__specialty\">\n                                    Digital marketing\n                                <\/div>\n                                                                                                                <div class=\"mt-employee-cover__specialty\">\n                                    Project Management\n                                <\/div>\n                                                                                                                <div class=\"mt-employee-cover__specialty\">\n                                    Sales\n                                <\/div>\n                                                                                                                <div class=\"mt-employee-cover__specialty\">\n                                    Strategy\n                                <\/div>\n                                                                                                                <div class=\"mt-employee-cover__specialty\">\n                                    Tracking\n                                <\/div>\n                                                                        <\/div>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n<\/section>\n<\/section>\n<section class=\"mt-employee-description mtSpacing-top-small mtSpacing-bottom-large\">\n    <div class=\"mt-employee-description__inner page-container\">\n        <div class=\"mt-employee-description__employee\">\n            <div class=\"mt-employee-description__employee-image-wrapper\">\n                                    <img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Monde.png\" alt=\"Simon L\u00fcbi\u00e7 Hedeg\u00e5rd\">\n                            <\/div>\n            <div class=\"mt-employee-description__employee-info\">\n                                    <p class=\"mt-employee-description__employee-name\">Simon L\u00fcbi\u00e7 Hedeg\u00e5rd<\/p>\n                                                    <p class=\"mt-employee-description__employee-position\">Tracking Lead &#038; partner<\/p>\n                                                    <div class=\"mt-employee-description__employee-link\">\n                        <a href=\"tel:+4592449383\">Mob. +45 92 44 93 83<\/a>\n                    <\/div>\n                                                    <div class=\"mt-employee-description__employee-link\">\n                        <a href=\"mailto:sh@morningbound.dk\">sh@morningbound.dk<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"mt-employee-description__text-container\">\n            \n\n<h2 class=\"wp-block-mt-heading mt-heading\">A little more about me:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My professional passion is business development, where my specialty is analysing figures and data, from which I derive hypotheses that I then test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am extremely proud of our collaboration with Cookiebot, where, together with their internal team, we helped grow the business digitally from a team of 12 people to a sale with a valuation of around DKK 1 billion.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A good working day<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I find a breakthrough in a client case in the numbers and idea bank, or when the first strong lead comes in.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Fun facts:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Went on the graduation truck ride on 25 June 2016 and started at Morningtrain on 1 August <\/li>\n\n\n\n<li>I have had to show ID to a colleague to convince them of my age<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I have my shit together in front of clients, but I would not be able to remember what I am doing tonight even if you put a gun to my head<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Work experience:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking Lead &amp; Partner \u2013 Morningtrain (2026\u2013)<\/li>\n\n\n\n<li>Head of Growth &amp; Partner \u2013 Morningtrain (2021\u20132026)<\/li>\n\n\n\n<li>Head of SEM &amp; Partner \u2013 Morningtrain (2019\u20132021)<\/li>\n\n\n\n<li>Head of SEM \u2013 Morningtrain (2019\u20132019)<\/li>\n\n\n\n<li>SEO Specialist \u2013 Morningtrain (2016\u20132019)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Languages:  <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Danish<\/li>\n\n\n\n<li>English<\/li>\n\n\n\n<li>Turkish (enough to make my in-laws proud)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n<div data-react-class=\"CasesSlider\" data-react-props=\"{&quot;endpoint&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/wp-json\\\/mt\\\/v1\\\/cases-slider&quot;,&quot;postId&quot;:67047,&quot;extraClass&quot;:&quot;mtSpacing-top-extraSmall 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