{"id":61444,"date":"2023-12-15T20:06:03","date_gmt":"2023-12-15T20:06:03","guid":{"rendered":"https:\/\/morningtrain.dk\/culture\/"},"modified":"2026-10-01T10:05:49","modified_gmt":"2026-10-01T10:05:49","slug":"culture","status":"publish","type":"page","link":"https:\/\/morningtrain.dk\/en\/about-us\/culture\/","title":{"rendered":"Culture"},"content":{"rendered":"\n<section class=\"wp-block-mt-culture-cover mt-culture-cover cover-curve\"><div class=\"mt-culture-cover__inner page-container\">\n<div class=\"wp-block-mt-culture-cover-text mt-culture-cover__text-container\">\n<p class=\"wp-block-mt-tagline mt-tagline\">Together for tomorrow<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Together in a culture where everyone is a director at their own desk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re on a constant journey to create a <strong>better tomorrow for our employees<\/strong>. We do that with common sense, flexible working frameworks that make room for life, autonomous and accountable ways of working, and great social activities. <\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--arrow\" href=\"https:\/\/morningtrain.dk\/om-os\/\"><span class=\"mt-button__text\">Meet the team<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mt-culture-cover-pills mt-culture-cover__pills\">\n<div class=\"wp-block-mt-culture-cover-pill mt-culture-cover__pill object-fit mt-culture-cover__pill--has-link\"><a href=\"#vision\" class=\"mt-culture-cover__pill--link\"><\/a><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/Melissa-computer-scaled.jpg\" alt=\"\"\/><p class=\"mt-culture-cover__pill--title\">Vision<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-culture-cover-pill mt-culture-cover__pill object-fit mt-culture-cover__pill--has-link\"><a href=\"#mission-ny\" class=\"mt-culture-cover__pill--link\"><\/a><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/betina-miljoe-billede-1024x682-1.png\" alt=\"\"\/><p class=\"mt-culture-cover__pill--title\">Mission<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-culture-cover-pill mt-culture-cover__pill object-fit mt-culture-cover__pill--has-link\"><a href=\"#vaerdier-ny\" class=\"mt-culture-cover__pill--link\"><\/a><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/olivia-08-scaled-1.jpg\" alt=\"\"\/><p class=\"mt-culture-cover__pill--title\">Values<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-culture-cover-pill mt-culture-cover__pill object-fit mt-culture-cover__pill--has-link\"><a href=\"#historien-ny\" class=\"mt-culture-cover__pill--link\"><\/a><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/selko-glad-karriere.jpg\" alt=\"\"\/><p class=\"mt-culture-cover__pill--title\">Our history<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-culture-cover-pill mt-culture-cover__pill object-fit mt-culture-cover__pill--has-link\"><a href=\"#organisation-ny\" class=\"mt-culture-cover__pill--link\"><\/a><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/kbh_20_3_26-05-scaled.jpg\" alt=\"\"\/><p class=\"mt-culture-cover__pill--title\">Organization<\/p><\/div>\n<\/div>\n<\/div><\/section>\n<section\n    class=\"mt-blog-post-content mtSpacing-top-medium mtSpacing-bottom-extraSmall\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                    <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<section class=\"wp-block-mt-text-cover mt-text-cover\" id=\"vision\"><div class=\"mt-text-cover__inner\"><div class=\"mt-text-cover__text-container\"><p class=\"mt-text-cover__tagline mt-tagline\">Vision<\/p><h2 class=\"mt-text-cover__title mt-heading\">We contribute to a world where kindness is healthy business<\/h2><p class=\"mt-text-cover__text\">To us, goodness means treating the entire value chain with a focus on sustainable, long-term decisions. Morningtrain is not here to win anything or beat anyone\u2014we simply want to still be here in 100 years. <\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-highlight mt-media-highlight mtSpacing-bottom-small\"><div class=\"mt-media-highlight__inner page-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/morningtrain-logo-indgang.jpg\" alt=\"\" style=\"mix-blend-mode:multiply\"\/><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The culture as a whole<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We believe that when we meet our surroundings with kindness and decency, it attracts colleagues, customers, and partners with the same mindset. And when good people meet, extraordinary collaborations are created, which provide healthy business for all parties. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a self-reinforcing balance, where kindness leads to healthy business, and healthy business creates a foundation for more kindness. We think this is just common sense. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cGoodness is, in reality, simply the headline for the UN Sustainable Development Goals. We believe that, as a company, you should choose the category you impact the most in your value chain and then focus on addressing it with the future in mind\u2014for Morningtrain, that category is the labour market, as we are a people business.\u201d<\/p>\n<cite>Thomas \u00d8sterkjerhuus, CEO, Morningtrain ApS<\/cite><\/blockquote>\n\n\n\n<section class=\"wp-block-mt-double-image mt-double-image mtSpacing-bottom-small\"><div class=\"mt-double-image__inner page-container\"><div class=\"mt-double-image__media-container\"><div class=\"mt-double-image__image mt-double-image__image--left object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Emelie-Caren-smiler-scaled.png\" alt=\"\"\/><\/div><div class=\"mt-double-image__image mt-double-image__image--second object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Jakob-Skovvang-scaled-1.webp\" alt=\"\"\/><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">What if every day was a party?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Morningtrain, we do not cut down trees, extract cobalt, or pollute wastewater.. Instead, we consume labour market resources. And although the former topics are important, we want to make an effort where we can have the greatest impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we commit to \u201c<strong>contributing goodness<\/strong>\u201d, we translate that into creating the workplaces of the future\u2014building a culture based on meaning and on enjoying going to work. That is our shared goal, and that is meaningful to us. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Morningtrain is fundamentally built on a desire to be a great place to come to work, which has fostered an internal mantra at Morningtrain that goes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&#8220;What if we always had some form of party?&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The mantra is about creating a challenging and fun everyday life for our colleagues, which provides a fantastic foundation for well-being and self-development for everyone on the team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This vision obligates us to have supportive behavior in everyday life. <br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Initiatives to Create Colleagues in Balance in Everyday Life<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our coaching programme is designed to support a day-to-day where we do not simply solve colleagues\u2019 challenges for them, but instead give them the tools to solve them themselves.<\/li>\n\n\n\n<li>Our paid sports during working hours are intended to promote physical wellbeing among our colleagues.<\/li>\n\n\n\n<li>We have clarified our colleagues\u2019 personality profiles in the form of LEGO bricks. This makes it easier to understand your colleagues and their reaction patterns. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/10\/Personprofiler-LinkedIn-scaled-1024x683.jpg\" alt=\"\" class=\"wp-image-58135\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/10\/Personprofiler-LinkedIn-scaled-1024x683.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/10\/Personprofiler-LinkedIn-scaled-300x200.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/10\/Personprofiler-LinkedIn-scaled.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Encouragement to take power breaks:<\/strong> When you need a break, take a break. Play table tennis, go for a walk, play PlayStation, take a nap, or have a cosy chat in the lounge. Breaks are not scheduled, counted, or anything like that. As long as you deliver your work on time, take the breaks you need, when you need them.   <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You manage your own workday<\/strong> within the established framework, as long as it does not compromise the quality of your work or collaboration with your colleagues, and as long as it does not have negative financial consequences.<\/li>\n\n\n\n<li>We have around <strong>10 official employee events<\/strong> a year, where we do everything from a summer house trip, go-karting, and LAN parties to a family day and a creative event (in addition to our extra unofficial Friday bars).<\/li>\n<\/ul>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wp-block-mt-case-preview-grid mt-case-preview-grid mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-case-preview-grid__inner page-container\">\n<div class=\"wp-block-mt-case-preview-grid-box mt-case-preview-grid-box object-fit mt-case-preview-grid-box--width-100\" style=\"background:\"><video class=\"mt-case-preview-grid-box__video\" muted=\"\" loop=\"\" playsinline=\"\" autoplay=\"\" controls=\"\"><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/eventvideoen-2025.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"mt-case-preview-grid-box__text\"><p class=\"mt-case-preview-grid-box__tagline mt-tagline\"><\/p><\/div><\/div>\n<\/div><\/section>\n<section\n    class=\"mt-blog-post-content mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                    <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<section class=\"wp-block-mt-text-cover mt-text-cover\" id=\"mission-ny\"><div class=\"mt-text-cover__inner\"><div class=\"mt-text-cover__text-container\"><p class=\"mt-text-cover__tagline mt-tagline\">mission<\/p><h2 class=\"mt-text-cover__title mt-heading\">The director at their own desk delivers the extraordinary<\/h2><p class=\"mt-text-cover__text\">By promoting our culture based on self-management and relationships in perfect balance with efficiency and talent development, we create effective business development and extraordinary digital solutions that provide value for our customers.<\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-highlight mt-media-highlight mtSpacing-bottom-small\"><div class=\"mt-media-highlight__inner page-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/morningtran-julefrokost.jpg\" alt=\"\" style=\"mix-blend-mode:multiply\"\/><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The tool to reach the goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The mission below contains the ingredients for how we will achieve our vision of building the good workplaces of the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways to interpret \u2018a healthy culture\u2019 or what \u2018goodness\u2019 is. So to provide a common ground, we have written our mission as a kind of \u201crecipe\u201d to be followed closely. The mission also tells us which management levers we use and what needs to be in play before we can say that we have succeeded.  <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">\ud83e\udde1 Morningtrain\u2019s mission:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;By promoting our culture based on self-management and relationships in perfect balance with efficiency and talent development, we create effective business development and extraordinary digital solutions that provide value for our customers.&#8221;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The order is not random, and all words are carefully chosen. There are clear contrasts built in, which can often seem like \u201copposites\u201d to each other, but we have included them in our overall mission to give a nuanced picture of what needs to be considered on both sides of a scale in balance. <\/p>\n\n\n\n<section class=\"wp-block-mt-double-image mt-double-image mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-double-image__inner page-container\"><div class=\"mt-double-image__media-container\"><div class=\"mt-double-image__image mt-double-image__image--left object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Olivia-snakker.png\" alt=\"\"\/><\/div><div class=\"mt-double-image__image mt-double-image__image--second object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/selko-smil.jpg\" alt=\"\"\/><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Culture first<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first part of the mission is about culture, because it is our primary tool. When we want to change something\u2014whether it\u2019s behaviour, finances, or something else entirely\u2014we <strong>start with the culture<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Self-management and Relationships<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next part of our mission is about self-management and relationships\u2014and with us, they come with obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we work with self-management, we call it <em>\u201cbeing a director at your own desk\u201d<\/em>. <br\/>But we don\u2019t want all our colleagues to be so focused on themselves that they forget about others (the relationships).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Being completely self-driven requires:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A high level of awareness<\/li>\n\n\n\n<li>The ability to give feedback<\/li>\n\n\n\n<li>Knowing your domains and roles<\/li>\n\n\n\n<li>Taking great responsibility and knowing your responsibilities<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Relationships are written into the mission because we must never underestimate how far strong relationships have carried Morningtrain over the years. Therefore, they must not be forgotten when we make decisions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That we want to focus on relationships answers, for example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-block-paragraph\">\n<li>Whether we should have a phone menu when you call us, or just have a human on the line (duh\u2014phone menus aren\u2019t helpful).<\/li>\n\n\n\n<li>Whether we prefer physical meetings or virtual meetings.<\/li>\n\n\n\n<li>Whether we want a remote culture where only a few colleagues come into the office during the week.<\/li>\n\n\n\n<li>Whether we should do more to pamper existing customers rather than getting new ones.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And the list goes on..<\/p>\n\n\n\n<section class=\"wp-block-mt-double-image mt-double-image mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-double-image__inner page-container\"><div class=\"mt-double-image__media-container\"><div class=\"mt-double-image__image mt-double-image__image--left object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/miljoe-29-scaled.jpg\" alt=\"\"\/><\/div><div class=\"mt-double-image__image mt-double-image__image--second object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-24.-apr.-2026-09.03.56.png\" alt=\"\"\/><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">A long-term and sustainable interaction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The sentence &#8220;&#8230;<strong>in perfect balance with efficiency and talent development&#8230;<\/strong>&#8221; tells us that we of course focus on being efficient, but it&#8217;s okay to slack on efficiency in the short term if we need to become smarter or learn something new.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because talent development must not be forgotten in the eternal pursuit of increased efficiency in the short term. Without both, we do not have a sustainable and self-reinforcing balance in the long term. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Perfectly balanced, as all things should be&#8221;<\/p>\n<cite>Thanos the mad titan &#8211; Marvel cinematic universe<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Our approach and area of work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This interplay above enables us to deliver on the next part of the mission, which is about our focus on <strong>business development<\/strong> and on creating <strong>extraordinary digital solutions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And no, it\u2019s not (just) sales talk \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The word \u2018<strong>effective<\/strong>\u2019 speaks to the promise we bring to our tasks. Before you can say whether something was effective or not, you need to know: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do you want to move?<\/li>\n\n\n\n<li>How do you know if it succeeded?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is a unique approach we use both internally and with our customers. You will always be asked: <br\/><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<em>What are we trying to solve, and how do we know we\u2019ve solved it?<\/em>\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Only with the above mindset can we ensure that the conceived solution solves the right problem and in the right way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with the Customer, then the Numbers in the Excel Sheet Will also Work Out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The mission concludes with our work needing to create <strong>value for our customers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This serves as a reminder of who we are here for. When we create solutions, the success criterion is not to impress an owner group, management, or your colleagues. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It must create value for the customer who pays for the solution\u2014and if you focus exclusively on customer value, it will automatically also create value for Morningtrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We think that\u2019s just common sense.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n<section\n    class=\"mt-blog-post-content mtSpacing-top-extraSmall mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                    <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<section class=\"wp-block-mt-text-cover mt-text-cover\" id=\"vaerdier-ny\"><div class=\"mt-text-cover__inner\"><div class=\"mt-text-cover__text-container\"><p class=\"mt-text-cover__tagline mt-tagline\">Values<\/p><h1 class=\"mt-text-cover__title mt-heading\">The values function as a &#8220;shot caller&#8221; when doubt prevails<\/h1><p class=\"mt-text-cover__text\">We chase the ideal, and to help us on that journey, we actively use our values as a guideline to make decisions that bring us closer to the vision together.<\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-highlight mt-media-highlight mtSpacing-bottom-small\"><div class=\"mt-media-highlight__inner page-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/10\/Dennis-og-Olivia-snakker.png\" alt=\"\" style=\"mix-blend-mode:multiply\"\/><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The values are guests in our house<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Morningtrain, we see values as guests in the house. We choose them and invite them in, but they do not necessarily stay forever. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We revisit our values every 4\u20135 years and test whether it\u2019s still the set of values that best keeps us moving towards our vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point is that as an organisation develops, different focus areas come into play, where new values become more relevant than the current ones. This means that over the years we have continuously shifted focus from some values to others\u2014depending on what the organisation needed. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">There will always be more values living in an organization than the few that are selected to be on the wall. The task is managerially to focus on the few that <span style=\"text-decoration: underline;\">best<\/span> bring us closer to the vision. <\/p>\n<cite>Thomas \u00d8sterkjerhuus, CEO, Morningtrain ApS<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">When a focus value is replaced, it\u2019s not because we shouldn\u2019t live the old value anymore. More often, it\u2019s because the value is already deeply embedded in the backbone of the critical mass, so we no longer need the heightened focus on it\u2014or because the old value is no longer as crucial. <\/p>\n\n\n\n<section class=\"wp-block-mt-double-image mt-double-image mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-double-image__inner page-container\"><div class=\"mt-double-image__media-container\"><div class=\"mt-double-image__image mt-double-image__image--left object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/05\/Martin-Oerum-scaled.jpg\" alt=\"\"\/><\/div><div class=\"mt-double-image__image mt-double-image__image--second object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/melissa-miljoebillede-scaled.jpg\" alt=\"\"\/><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Let us introduce: SATS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Morningtrain\u2019s set of values has been given the cheeky acronym SATS, which makes it a bit easier for all employees to remember the values. It\u2019s a small communication trick: rhymes and jingles are easier to remember. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, we SATS\u2014bet on\u2014our colleagues and our culture, and we ask people to SATS\u2014bet on\u2014themselves. If we are to <strong>succeed<\/strong> together, we must also <strong>dare<\/strong> together. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">\u2b50 SATS explained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C<\/strong>ollaboration (Samspil): \u201cYou know when to play solo or together in sync.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A<\/strong>ccountability (Ansvarlighed): \u201cYou take ownership by solving challenges or passing them on effectively.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T<\/strong>rust: \u201cYou meet the world with curiosity and trust in good intentions.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S<\/strong>elf-renewal: \u201cYou have a desire to be guided in your development towards becoming the best version of yourself, for the benefit and joy of yourself, your colleagues, and our customers.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, it&#8217;s quite important to us that our values actually live and are not just on the wall in our canteen. Therefore, we have implemented several initiatives to ensure that our values are understood and lived.  <br\/><br\/>Including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monthly value barometer meetings<\/strong> where different situations are brought up. It might be because something went really well\u2014or maybe completely off track.  <br\/>Here, the incident is analysed and worked through in plenary by the team involved, focusing on how the values have been in play (or not) in order to create a shared understanding of a shared set of values.<\/li>\n\n\n\n<li><strong>Feedback routine<\/strong> where colleagues give \u201cmaintain\u201d or \u201cdevelop\u201d feedback, following the correct formula so it doesn\u2019t just become information or criticism. <br\/>Feedback must be <strong>loving<\/strong>, <strong>specific<\/strong>, and <strong>constructive<\/strong>. In this way, we\u2019ve given all colleagues a tool for <strong>genuine<\/strong> and honest communication with each other. Because everyone knows the same format, we require each person to take <strong>responsibility<\/strong> for giving feedback to colleagues rather than letting the talk run in the corners.  <\/li>\n\n\n\n<li><strong>Luxafor lamps<\/strong> that signal when you don\u2019t want to be disturbed because you\u2019re concentrating or in the middle of a creative process that requires peace and quiet. It\u2019s an important part of good <strong>collaboration<\/strong> that we know when we can approach people\u2014and when it\u2019s a disturbance. <\/li>\n\n\n\n<li><strong>Check-in and check-out routine<\/strong> where, in a meeting, we can \u201ccheck in\u201d and \u201ccheck out\u201d. Here we can share what we\u2019re bringing into the meeting and what our expectations are, etc. It builds trust when people know where we\u2019re coming from. At the same time, it\u2019s part of self-renewal that we generally have higher self-awareness about what we bring into the room\u2014and how it can affect the room and the decisions.  <\/li>\n\n\n\n<li><strong>Domains and roles come before titles<\/strong>, which means colleagues have full autonomy within their respective domains. We decided this to increase <strong>accountability<\/strong> in the office. Because if colleagues are to take responsibility, they also need to know what they\u2019re responsible for\u2014and they need to be allowed to make decisions autonomously. With our structure, it\u2019s competence, not hierarchy, that dictates decisions.   <\/li>\n<\/ul>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n<section\n    class=\"mt-blog-post-content  mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                    <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<section class=\"wp-block-mt-text-cover mt-text-cover mtSpacing-top-small\" id=\"historien-ny\"><div class=\"mt-text-cover__inner\"><div class=\"mt-text-cover__text-container\"><p class=\"mt-text-cover__tagline mt-tagline\">Our history<\/p><h1 class=\"mt-text-cover__title mt-heading\">To understand who you are, you need to understand where you come from<\/h1><p class=\"mt-text-cover__text\">What started as a failed entrepreneurial adventure ended up leading to the fundamental principles and culture behind the success of Morningtrain.<\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-highlight mt-media-highlight extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-media-highlight__inner page-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/04\/IMG_0827-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010, four young entrepreneurs travelled to the USA to build a software platform for radio stations. The project did not succeed, and they returned home with debt\u2014but also with the important realisation that they wanted to continue together. That became Morningtrain.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The direction was shaped by the people and the interplay between them, and the ambition was to create a place where you thrive, develop, and solve tomorrow\u2019s tasks together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Month after month, and later year after year, Morningtrain gradually grew and began to take shape as a digital agency with expertise in digital customer journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, Morningtrain also became a preferred place for digital specialists who wanted to be part of a strong professional and social community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the community is at the core of Morningtrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nurturing the community is synonymous with the desire to cultivate the long term, lasting relationships, strong values, and a healthy culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Morningtrain is not here to \u201cbeat anyone\u201d. We simply want to still be here in 100 years and stand as a shining example of what can happen when we are <strong>together about tomorrow.<\/strong> <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wp-block-mt-media-slider mt-media-slider mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-media-slider__inner page-container swiper\"><div class=\"swiper-wrapper\">\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/KUNSTNAeR-07-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/section>\n\n\n\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/Fredagsbar.png\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/section>\n\n\n\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/klatre-event-29-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/section>\n\n\n\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/fastalavn-16-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/section>\n\n\n\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/04\/creative_space-06-scaled.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/section>\n<\/div><div class=\"mt-media-slider__navigation swiper-navigation\"><div class=\"swiper-button-prev swiper-button-prev--text\">Forrige<\/div><div class=\"swiper-pagination\"><span data-id=\"0\" class=\"swiper-pagination-bullet swiper-pagination-bullet-active\"><\/span><span data-id=\"1\" class=\"swiper-pagination-bullet \"><\/span><span data-id=\"2\" class=\"swiper-pagination-bullet \"><\/span><span data-id=\"3\" class=\"swiper-pagination-bullet \"><\/span><span data-id=\"4\" class=\"swiper-pagination-bullet \"><\/span><\/div><div class=\"swiper-button-next swiper-button-next--text\">N\u00e6ste<\/div><div class=\"swiper-progress-bar\"><\/div><\/div><\/div><\/section>\n<section\n    class=\"mt-blog-post-content  mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                    <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<section class=\"wp-block-mt-text-cover mt-text-cover mtSpacing-top-small\" id=\"organisation-ny\"><div class=\"mt-text-cover__inner\"><div class=\"mt-text-cover__text-container\"><p class=\"mt-text-cover__tagline mt-tagline\">Organization<\/p><h1 class=\"mt-text-cover__title mt-heading\">The structure that powers &#8216;the self-directed colleague&#8217;<\/h1><p class=\"mt-text-cover__text\">For us, the organisational structure doesn\u2019t define who\u2019s in charge, but who carries which responsibility. When everyone knows their domain, everyone can own theirs and make decisions within their area, without creating blockades and bureaucracy. <\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-highlight mt-media-highlight extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-media-highlight__inner page-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/morten-smiler-computer.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The most skilled person for the job has the domain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have always had a competence hierarchy, which we have tried to refine the framework for over the years to ensure that the most skilled person in an area also gets a corresponding decision-making mandate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This doesn&#8217;t mean in the traditional sense that the most skilled production employee gets promoted to production manager. Instead, it means that we have defined that leadership comes in many sizes and forms: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personnel management<\/li>\n\n\n\n<li>Leader management<\/li>\n\n\n\n<li>Professional management<\/li>\n\n\n\n<li>Business operations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each of the four above requires different competencies. It also means that we have decentralized leadership by assigning several different roles to &#8220;domains&#8221;, so more people can carry their part of a total management and decision-making responsibility.  <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">Domains explained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A domain is a described area in a colleague&#8217;s role or contract, where one either has a &#8216;responsibility&#8217; or &#8216;co-responsibility&#8217;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have the responsibility, it means you are responsible for making decisions and ensuring that we move forward within the domain\u2014but you are also responsible for ensuring that the right people are consulted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colleagues who are co-responsible for a domain must be consulted when something needs to be decided within the domain.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, we ensure that colleagues who need to lead other colleagues are skilled personnel managers, while technically experienced colleagues make technical decisions, etc.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We must not take the person most skilled at a piece of work and make that person a poor leader for those who now have to do the job.<\/p>\n<cite>Peter Thomsen, COO, Morningtrain ApS<\/cite><\/blockquote>\n\n\n\n<section class=\"wp-block-mt-double-image mt-double-image mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-double-image__inner page-container\"><div class=\"mt-double-image__media-container\"><div class=\"mt-double-image__image mt-double-image__image--left object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/26_3-85.jpg\" alt=\"\"\/><\/div><div class=\"mt-double-image__image mt-double-image__image--second object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/jesper-projektledelse.jpg\" alt=\"\"\/><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The Structure and Domains in Broad Terms<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-regular mt-spacing-bottom\"><table><thead><tr><th>Group<\/th><th>Reports to<\/th><th>Domains<\/th><\/tr><\/thead><tbody><tr><td><strong>The owners<\/strong><\/td><td><\/td><td>Sets the owner strategy, which defines the vision, mission, values, and financial framework. In addition, major investments are approved by the owner group. Being an owner in Morningtrain ApS has no impact on your employment relationship.  <br\/><br\/>This means that the owners\u2019 individual domains depend on their roles in the organisation.<\/td><\/tr><tr><td><strong>The executive board<\/strong><\/td><td>The owners<\/td><td>Ensures that an overall direction is set over 1\u20133 years, which fulfils the owner strategy. The Executive Board\u2019s domains are overall finance, legal, adherence to the vision, and setting the management and their domains. <\/td><\/tr><tr><td><strong>The management<\/strong><\/td><td>The executive board<\/td><td>Has the overall responsibility for operations in the various departments with an eye on one year at a time. <br\/>They have full autonomy to run their departments, as long as it aligns with the direction set by the Executive Board.<br\/><br\/>They have personnel responsibility for Heads of, but also specialists and tech leads in situations where there is no Head of in their capacity.<\/td><\/tr><tr><td><strong>Heads of<\/strong><\/td><td>The management<\/td><td>Has responsibility for a professional area, as well as personnel responsibility for Tech leads and the specialists in this professional area.<br\/><br\/>If there is no Tech lead in the professional area, the Tech lead\u2019s professional responsibility will automatically fall to the Head of role.<\/td><\/tr><tr><td><strong>Tech leads<\/strong><\/td><td>*Heads of<\/td><td>They are professional beacons, responsible for ensuring that we move forward professionally within their area. <br\/>They are also responsible for the general quality and level of the solutions we deliver.<\/td><\/tr><tr><td><strong>Specialists<\/strong><\/td><td>*Heads of<\/td><td>They are responsible for delivering the product or solution that solves the real problem or fulfils the potential that is the goal of an effort.<br\/><br\/>They are responsible for staying professionally updated within their field and continuously putting forward ideas to Tech leads and Heads of, with suggestions for improvements to ways of working.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">*If there is no nearest Head of, they report directly to the management<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">Insane\u2014you have now read roughly 3,500 words about our shared love story with Morningtrain, much of which has been us praising ourselves. THANK YOU for reading along.   <br\/>You deserve some love \ud83e\udde1\ud83e\udde1\ud83e\udde1<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n<div data-react-class=\"PostsSlider\" data-react-props=\"{&quot;endpoint&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/wp-json\\\/mt\\\/v1\\\/posts-slider&quot;,&quot;postType&quot;:&quot;video-course&quot;,&quot;postId&quot;:61444,&quot;extraClass&quot;:&quot;mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall&quot;,&quot;type&quot;:&quot;categories&quot;,&quot;taglineTag&quot;:&quot;p&quot;,&quot;tagline&quot;:&quot;Get our CEO\\u2019S honest status&quot;,&quot;titleTag&quot;:&quot;h2&quot;,&quot;title&quot;:&quot;\\u00d8ster in Your Ear&quot;,&quot;buttonText&quot;:&quot;&quot;,&quot;buttonLink&quot;:&quot;&quot;,&quot;initialCategories&quot;:[{&quot;value&quot;:[389],&quot;name&quot;:&quot;All&quot;,&quot;active&quot;:true},{&quot;value&quot;:[389],&quot;name&quot;:&quot;\\u00d8ster i \\u00f8ret&quot;,&quot;active&quot;:false}],&quot;selectedPostsIds&quot;:[],&quot;noPostsText&quot;:&quot;Ingen nyheder fundet&quot;}\" ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":69757,"parent":66629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"colorTheme":"","footnotes":""},"class_list":["post-61444","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Culture - Morningtrain<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture - Morningtrain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/about-us\/culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T10:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/morningtran-julefrokost-1024x543.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/\",\"url\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/\",\"name\":\"Culture - Morningtrain\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/morningtran-julefrokost.jpg\",\"datePublished\":\"2023-12-15T20:06:03+00:00\",\"dateModified\":\"2026-10-01T10:05:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/morningtran-julefrokost.jpg\",\"contentUrl\":\"https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/morningtran-julefrokost.jpg\",\"width\":1200,\"height\":636},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/culture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\",\"item\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/about-us\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/morningtrain.dk\\\/en\\\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1&#039; 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