{"id":66469,"date":"2026-02-02T11:54:43","date_gmt":"2026-02-02T11:54:43","guid":{"rendered":"https:\/\/morningtrain.dk\/lead-generation\/"},"modified":"2026-06-30T12:28:23","modified_gmt":"2026-06-30T12:28:23","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/morningtrain.dk\/en\/lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"\n<section class=\"wp-block-mt-frontpage-cover mt-frontpage-cover\"><div class=\"mt-frontpage-cover__inner page-container\"><div class=\"mt-frontpage-cover__text-container\">\n<h1 class=\"wp-block-mt-tagline mt-tagline\"><br>Lead generation for B2B companies<\/h1>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading dark-mode-animation--text--white\">Streamlining and supporting<br>your sales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our lead generation framework is designed to support B2B companies\u2019 sales efforts.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--primary open-slide-in-contact\" href=\"#hvem\" data-contact-slide-in-view=\"1\"><span class=\"mt-button__text\">Get more leads<\/span><\/a>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--black-outline open-slide-in-contact\" href=\"https:\/\/morningtrain.dk\/en\/cases\/\" data-contact-slide-in-view=\"3\"><span class=\"mt-button__text\">Book a free consultation<\/span><\/a>\n<\/div>\n<\/div><div class=\"mt-frontpage-cover__media-container\"><svg width=\"20\" height=\"20\" class=\"mt-ring mt-frontpage-cover__ring mt-frontpage-cover__ring--top-left\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"10\" r=\"8\" stroke-width=\"4\" fill=\"none\"><\/circle><\/svg><svg width=\"20\" height=\"20\" class=\"mt-ring mt-ring--type-yellow mt-frontpage-cover__ring mt-frontpage-cover__ring--bottom-right\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"10\" r=\"8\" stroke-width=\"4\" fill=\"none\"><\/circle><\/svg><style>\n      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style=\"width:48px;height:48px\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/flyvende-emelie-hoved.png\" alt=\"\" width=\"48\" height=\"48\" fetchpriority=\"high\"\/><\/div><\/div><\/div><svg class=\"mt-frontpage-cover__lines\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3066\" height=\"964.24\" viewBox=\"0 0 3066 964.24\"><defs><clipPath id=\"clip-cover-lines\"><rect width=\"3066\" height=\"964.24\"><\/rect><\/clipPath><\/defs><g id=\"cover-lines\" clip-path=\"url(#clip-cover-lines)\"><g id=\"Lines_cover\" data-name=\"Lines cover\" transform=\"translate(576 3.067)\"><path id=\"Path_1\" data-name=\"Path 1\" d=\"M-1234.934,470.344S-417.694,862.1-36,673.477C486.858,404.691,1234.5,1235.59,1958.05,863.631s860.108-261.125,860.108-261.125\" fill=\"none\" stroke=\"#f2d2ba\" stroke-width=\"0.5\"><\/path><path id=\"Path_2\" data-name=\"Path 2\" d=\"M2490.15,18.3C1696.23-159.366,1182.04,833.087,608.333,704.7\" fill=\"none\" stroke=\"#f2d2ba\" stroke-width=\"0.5\"><\/path><\/g><\/g><\/svg><\/section>\n\n\n\n<section class=\"wp-block-mt-logo-line mt-logo-line mt-logo-line--should-slide mtSpacing-bottom-extraSmall\"><div class=\"mt-logo-line__inner page-container\"><div class=\"mt-logo-line__logos-container swiper mt-logo-line__logos-container--full-width\"><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-logo mt-logo swiper-slide\" style=\"opacity:1\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Takeda_dark-300x101.png\" alt=\"Takeda_dark\" class=\"mt-logo__logo\" style=\"height:35px;margin-top:0px\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Takeda_light-300x101.png\" alt=\"Takeda_light\" class=\"mt-logo__white-logo\" style=\"height:35px;margin-top:0px\"\/><\/div>\n\n\n\n<div class=\"wp-block-mt-logo mt-logo swiper-slide\" style=\"opacity:1\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/09\/visma-logbuy-logo-moerk.svg\" alt=\"visma-logbuy-logo-moerk\" class=\"mt-logo__logo\" style=\"height:29px;margin-top:0px\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/09\/visma-logbuy-logo-hvid.svg\" alt=\"visma-logbuy-logo-hvid\" class=\"mt-logo__white-logo\" style=\"height:29px;margin-top:0px\"\/><\/div>\n\n\n\n<div class=\"wp-block-mt-logo mt-logo swiper-slide\" style=\"opacity:1\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/image-1-1-300x218.png\" alt=\"image-1 (1)\" class=\"mt-logo__logo\" style=\"height:36px;margin-top:0px\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/image-2-300x218.png\" alt=\"image (2)\" class=\"mt-logo__white-logo\" style=\"height:36px;margin-top:0px\"\/><\/div>\n\n\n\n<div class=\"wp-block-mt-logo mt-logo swiper-slide\" style=\"opacity:1\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/raja-logo-sort.svg\" alt=\"raja-logo-sort\" class=\"mt-logo__logo\" style=\"height:31px;margin-top:0px\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/raja-logo-hvid.svg\" alt=\"raja-logo-hvid\" class=\"mt-logo__white-logo\" style=\"height:31px;margin-top:0px\"\/><\/div>\n\n\n\n<div class=\"wp-block-mt-logo mt-logo swiper-slide\" style=\"opacity:1\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/09\/KIA.svg\" alt=\"KIA\" class=\"mt-logo__logo\" style=\"height:29px;margin-top:0px\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/09\/KIA-white.svg\" alt=\"KIA-white\" class=\"mt-logo__white-logo\" style=\"height:29px;margin-top:0px\"\/><\/div>\n\n\n\n<div class=\"wp-block-mt-logo mt-logo swiper-slide\" style=\"opacity:1\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/logo-juliliving-sort.svg\" alt=\"logo-juliliving-sort\" class=\"mt-logo__logo\" style=\"height:32px;margin-top:0px\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/logo-juliliving-hvid.svg\" alt=\"logo-juliliving-hvid\" class=\"mt-logo__white-logo\" style=\"height:32px;margin-top:0px\"\/><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-slider mt-media-slider mtSpacing-bottom-medium mtSpacing-top-extraSmall mtSpacing-bottomHide-onTablet\"><div class=\"mt-media-slider__inner page-container swiper\"><div class=\"mt-media-slider__text-container\"><div class=\"mt-media-slider__text-container--title\"><p class=\"mt-media-slider__tagline tagline\">Eksperter i komplekse k\u00f8bsrejser<\/p><h2 class=\"mt-media-slider__title mt-heading\">Make scaling your sales possible<\/h2><\/div><div class=\"mt-media-slider__text-container--text\"><p class=\"mt-media-slider__text\"><br>As your <a href=\"https:\/\/morningtrain.dk\/en\/b2b-marketing-agency\/\" type=\"page\" id=\"66496\">B2B marketing agency<\/a>, we map your customers&#8217; buying journey with you and set up tracking that ties data from <a href=\"https:\/\/morningtrain.dk\/en\/what-is-crm-and-what-can-you-use-a-crm-system-for\/\" type=\"post\" id=\"66795\">CRM<\/a>, <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-website\/\" type=\"page\" id=\"66652\">website<\/a>, marketing channels, etc. together so that we are not fumbling blindly. We then prioritize efforts that support and reinforce what is already working for you in sales.<\/p><\/div><\/div><div class=\"swiper-wrapper\">\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><video class=\"mt-media-slide__video\" style=\"mix-blend-mode:normal\" muted loop playsinline autoplay><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/MT-Tracking.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"play-button hidden\"><\/div><\/section>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-dark-mode-container mt-dark-mode-container  mt-dark-mode-container--last-block-has-bottom-spacing\">\n<section class=\"wp-block-mt-image-text-boxes mt-image-text-boxes\"><div class=\"mt-image-text-boxes__inner page-container\"><div class=\"mt-image-text-boxes__text-container\"><p class=\"mt-image-text-boxes__tagline mt-tagline\">We make the important central<\/p><div class=\"mt-image-text-boxes__title-container\"><h2 class=\"mt-image-text-boxes__title mt-heading\">Get more qualified leads<\/h2><div class=\"mt-image-text-boxes__button mt-button mt-button--primary\">View cases<\/div><\/div><\/div><div class=\"mt-image-text-boxes__boxes\">\n<div class=\"wp-block-mt-image-text-box mt-image-text-box\"><div class=\"mt-image-text-box__image-container object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/Leads-1.png\" alt=\"\"\/><\/div><div class=\"mt-image-text-box__text-container\"><p class=\"mt-image-text-box__tagline mt-tagline\">Minimize wasted time in sales<\/p><h3 class=\"mt-image-text-box__title mt-heading\">Increased quality of leads<\/h3>\n<p class=\"wp-block-paragraph\">Our focus is always on quality over quantity of leads, so your salespeople do not waste their time.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-image-text-box mt-image-text-box\"><div class=\"mt-image-text-box__image-container object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/Linkedin-Leads-1.png\" alt=\"\"\/><\/div><div class=\"mt-image-text-box__text-container\"><p class=\"mt-image-text-box__tagline mt-tagline\">Better quality in outreach sales<\/p><h3 class=\"mt-image-text-box__title mt-heading\">Increased number of leads for sales<\/h3>\n<p class=\"wp-block-paragraph\">Through content strategies integrated with <a href=\"https:\/\/morningtrain.dk\/en\/leadinfo-a-must-have-marketing-tool-for-complex-b2b-companies\/\">LeadInfo<\/a>, we can provide your sales team with up to 50% more prospects to work.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-media-slider mt-media-slider mtSpacing-bottom-extraSmall mtSpacing-top-extraLarge\"><div class=\"mt-media-slider__inner page-container swiper\"><div class=\"mt-media-slider__text-container\"><div class=\"mt-media-slider__text-container--title\"><p class=\"mt-media-slider__tagline tagline\">Support and strengthen your business case<\/p><h2 class=\"mt-media-slider__title mt-heading\">Focus on the initiatives that generate real business value<\/h2><\/div><div class=\"mt-media-slider__text-container--text\"><p class=\"mt-media-slider__text\">We plan our continuous optimization efforts together based on the results we can <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/tracking\/\" type=\"page\" id=\"66442\">track<\/a> in your customers&#8217; purchasing journeys. We prioritize efforts and resources for the things we can see working.<\/p><\/div><\/div><div class=\"swiper-wrapper\">\n<section class=\"wp-block-mt-media-slide mt-media-slide swiper-slide mt-media-slide--autoplay\"><video class=\"mt-media-slide__video\" style=\"mix-blend-mode:normal\" muted loop playsinline autoplay><source src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/Udvaelg-indsatser.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"play-button hidden\"><\/div><\/section>\n<\/div><\/div><\/section>\n\n\n<section class=\"mt-leadmotor-assessment\" >\n    <div class=\"mt-leadmotor-assessment__background\" aria-hidden=\"true\"><\/div>\n    <div class=\"mt-leadmotor-assessment__mount\" data-react-class=\"LeadmotorAssessmentApp\" data-react-props=\"{&quot;blockId&quot;:&quot;mt-leadmotor-assessment-21f54c79-7f05-4f4b-aab3-4bcd46060ee0&quot;,&quot;anchor&quot;:&quot;&quot;,&quot;tagline&quot;:&quot;Find your biggest growth opportunity&quot;,&quot;title&quot;:&quot;How strong is your B2B lead engine?&quot;,&quot;intro&quot;:&quot;Answer 15 questions and get a free analysis of where your greatest growth potential lies - and what you should focus on to get more qualified leads.&quot;,&quot;benefits&quot;:[&quot;The test only takes 3-4 minutes&quot;,&quot;Get our recommendations based on your situation&quot;,&quot;100% gratis - kr\u00e6ver ikke udfyldning af kontaktoplysninger&quot;],&quot;startButtonText&quot;:&quot;Start the analysis&quot;,&quot;previewScoreTitle&quot;:&quot;Your lead engine score&quot;,&quot;previewOpportunityLabel&quot;:&quot;Biggest growth opportunity&quot;,&quot;previewOpportunityTitle&quot;:&quot;Lead Maturation&quot;,&quot;previewOpportunityText&quot;:&quot;This is where many B2B companies lose momentum between the first contact and the sales-ready lead.&quot;,&quot;previewOpportunityScore&quot;:&quot;+32 points&quot;,&quot;previewActionLabel&quot;:&quot;Recommended next step&quot;,&quot;previewActionTitle&quot;:&quot;Focus on conversion&quot;,&quot;previewActionText&quot;:&quot;Optimize the most important pages so that more visitors turn into concrete leads.&quot;,&quot;previewBottleneckLabel&quot;:&quot;Biggest bottleneck&quot;,&quot;previewBottleneckTitle&quot;:&quot;Conversion&quot;,&quot;previewBottleneckScore&quot;:&quot;41\/100&quot;,&quot;previewBottleneckText&quot;:&quot;You get traffic, but too few visitors turn into leads.&quot;,&quot;previewScoreText&quot;:&quot;You are well on your way - but there are great opportunities for growth.&quot;,&quot;previewCardButtonText&quot;:&quot;View recommendations&quot;,&quot;progressLabel&quot;:&quot;Progress&quot;,&quot;questionLabel&quot;:&quot;Question&quot;,&quot;strategicPriorityLabel&quot;:&quot;Strategic priority&quot;,&quot;previousButtonText&quot;:&quot;Previous&quot;,&quot;nextButtonText&quot;:&quot;Next&quot;,&quot;showResultButtonText&quot;:&quot;See result&quot;,&quot;resultButtonText&quot;:&quot;View recommendations&quot;,&quot;restartText&quot;:&quot;Start over&quot;,&quot;resultTagline&quot;:&quot;Din leadmotor score&quot;,&quot;benchmarkLabel&quot;:&quot;Benchmark&quot;,&quot;benchmarkDescription&quot;:&quot;Industry average&quot;,&quot;scoreSectionTitle&quot;:&quot;Your score in the 5 areas&quot;,&quot;recommendationsTitle&quot;:&quot;Top 5 recommended efforts&quot;,&quot;benchmarkAboveText&quot;:&quot;over&quot;,&quot;benchmarkBelowText&quot;:&quot;under&quot;,&quot;benchmarkSentenceTemplate&quot;:&quot;You are the {comparison} benchmark for B2B companies in your industry, and we have identified {lowAreaCount} areas with clear growth potential.&lt;br \/&gt;\\r\\n&quot;,&quot;prioritySentenceTemplate&quot;:&quot;Your score points to a clear next step: focus on {growthArea} based on {priorityLabel}.&quot;,&quot;ctaTitle&quot;:&quot;Would you like help translating the recommendations into actions?&quot;,&quot;ctaText&quot;:&quot;We will review your score and recommendations in a non-binding conversation and show you how you can create significant growth in your lead generation.&quot;,&quot;ctaButtonText&quot;:&quot;Book a free sparring session&quot;,&quot;ctaMeta&quot;:&quot;30 min. - No obligation - Online or in person&quot;,&quot;ctaOpenSlideInContact&quot;:true,&quot;ctaOpenSlideInContactView&quot;:&quot;3&quot;,&quot;configOverrides&quot;:{&quot;benchmarkScore&quot;:48,&quot;questions&quot;:[{&quot;id&quot;:&quot;Q01&quot;,&quot;title&quot;:&quot;Are you actively driving traffic to the website?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q01_A01&quot;,&quot;text&quot;:&quot;We do not actively work with traffic generation&quot;},{&quot;id&quot;:&quot;Q01_A02&quot;,&quot;text&quot;:&quot;We carry out individual campaigns or initiatives&quot;},{&quot;id&quot;:&quot;Q01_A03&quot;,&quot;text&quot;:&quot;We are continuously working with a channel&quot;},{&quot;id&quot;:&quot;Q01_A04&quot;,&quot;text&quot;:&quot;We are continuously working with multiple channels&quot;},{&quot;id&quot;:&quot;Q01_A05&quot;,&quot;text&quot;:&quot;We have a comprehensive strategy across multiple channels&quot;}]},{&quot;id&quot;:&quot;Q02&quot;,&quot;title&quot;:&quot;How many marketing channels do you actively work with?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q02_A01&quot;,&quot;text&quot;:&quot;1 channel&quot;},{&quot;id&quot;:&quot;Q02_A02&quot;,&quot;text&quot;:&quot;2 channels&quot;},{&quot;id&quot;:&quot;Q02_A03&quot;,&quot;text&quot;:&quot;3 channels&quot;},{&quot;id&quot;:&quot;Q02_A04&quot;,&quot;text&quot;:&quot;4 channels&quot;},{&quot;id&quot;:&quot;Q02_A05&quot;,&quot;text&quot;:&quot;5 or more channels&quot;}]},{&quot;id&quot;:&quot;Q03&quot;,&quot;title&quot;:&quot;How visible is your brand in the market?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q03_A01&quot;,&quot;text&quot;:&quot;We are virtually unknown in the market&quot;},{&quot;id&quot;:&quot;Q03_A02&quot;,&quot;text&quot;:&quot;We are well-known among existing 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year&quot;},{&quot;id&quot;:&quot;Q06_A05&quot;,&quot;text&quot;:&quot;We are among the most visible voices in the industry&quot;}]},{&quot;id&quot;:&quot;Q07&quot;,&quot;title&quot;:&quot;How many qualified leads do you get from the website per month?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q07_A01&quot;,&quot;text&quot;:&quot;0-2&quot;},{&quot;id&quot;:&quot;Q07_A02&quot;,&quot;text&quot;:&quot;3-10&quot;},{&quot;id&quot;:&quot;Q07_A03&quot;,&quot;text&quot;:&quot;11-25&quot;},{&quot;id&quot;:&quot;Q07_A04&quot;,&quot;text&quot;:&quot;26-50&quot;},{&quot;id&quot;:&quot;Q07_A05&quot;,&quot;text&quot;:&quot;More than 50&quot;}]},{&quot;id&quot;:&quot;Q08&quot;,&quot;title&quot;:&quot;Do you have dedicated landing pages for your most important services?&lt;br \/&gt;&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q08_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q08_A02&quot;,&quot;text&quot;:&quot;Get selected services&quot;},{&quot;id&quot;:&quot;Q08_A03&quot;,&quot;text&quot;:&quot;About half of our services&quot;},{&quot;id&quot;:&quot;Q08_A04&quot;,&quot;text&quot;:&quot;Most of our services&quot;},{&quot;id&quot;:&quot;Q08_A05&quot;,&quot;text&quot;:&quot;All our core services&quot;}]},{&quot;id&quot;:&quot;Q09&quot;,&quot;title&quot;:&quot;Do you know how many visitors turn into leads?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q09_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q09_A02&quot;,&quot;text&quot;:&quot;We have a feeling that&quot;},{&quot;id&quot;:&quot;Q09_A03&quot;,&quot;text&quot;:&quot;We measure partially&quot;},{&quot;id&quot;:&quot;Q09_A04&quot;,&quot;text&quot;:&quot;Yes, we measure it&quot;},{&quot;id&quot;:&quot;Q09_A05&quot;,&quot;text&quot;:&quot;Yes, and we are constantly working to improve it&quot;}]},{&quot;id&quot;:&quot;Q10&quot;,&quot;title&quot;:&quot;Does the website have clear CTAs?&lt;br \/&gt;&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q10_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q10_A02&quot;,&quot;text&quot;:&quot;Only in some places&quot;},{&quot;id&quot;:&quot;Q10_A03&quot;,&quot;text&quot;:&quot;On the most important pages&quot;},{&quot;id&quot;:&quot;Q10_A04&quot;,&quot;text&quot;:&quot;On almost every page&quot;},{&quot;id&quot;:&quot;Q10_A05&quot;,&quot;text&quot;:&quot;Strategic throughout the customer journey&quot;}]},{&quot;id&quot;:&quot;Q11&quot;,&quot;title&quot;:&quot;Do you offer anything other than \\&quot;Contact Us\\&quot;?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q11_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q11_A02&quot;,&quot;text&quot;:&quot;Signup for newsletter or \\&quot;get quote\\&quot;&quot;},{&quot;id&quot;:&quot;Q11_A03&quot;,&quot;text&quot;:&quot;Download material, guides or\/and calculators&quot;},{&quot;id&quot;:&quot;Q11_A04&quot;,&quot;text&quot;:&quot;Several different \\&quot;hooks\\&quot; og interactions on the website&quot;},{&quot;id&quot;:&quot;Q11_A05&quot;,&quot;text&quot;:&quot;Different offers adapted to different target groups&quot;}]},{&quot;id&quot;:&quot;Q12&quot;,&quot;title&quot;:&quot;Do you have cases or customer stories?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q12_A01&quot;,&quot;text&quot;:&quot;None&quot;},{&quot;id&quot;:&quot;Q12_A02&quot;,&quot;text&quot;:&quot;1-2&quot;},{&quot;id&quot;:&quot;Q12_A03&quot;,&quot;text&quot;:&quot;3-5&quot;},{&quot;id&quot;:&quot;Q12_A04&quot;,&quot;text&quot;:&quot;6-10&quot;},{&quot;id&quot;:&quot;Q12_A05&quot;,&quot;text&quot;:&quot;More than 10&quot;}]},{&quot;id&quot;:&quot;Q13&quot;,&quot;title&quot;:&quot;Do marketing and sales work closely together?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q13_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q13_A02&quot;,&quot;text&quot;:&quot;Rarely&quot;},{&quot;id&quot;:&quot;Q13_A03&quot;,&quot;text&quot;:&quot;Partially&quot;},{&quot;id&quot;:&quot;Q13_A04&quot;,&quot;text&quot;:&quot;Yes&quot;},{&quot;id&quot;:&quot;Q13_A05&quot;,&quot;text&quot;:&quot;Very close&quot;}]},{&quot;id&quot;:&quot;Q14&quot;,&quot;title&quot;:&quot;Are you collecting leads that are not ready to buy?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q14_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q14_A02&quot;,&quot;text&quot;:&quot;Partially&quot;},{&quot;id&quot;:&quot;Q14_A03&quot;,&quot;text&quot;:&quot;Yes, systematically&quot;}]},{&quot;id&quot;:&quot;Q15&quot;,&quot;title&quot;:&quot;Do you have email automation?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q15_A01&quot;,&quot;text&quot;:&quot;No&quot;},{&quot;id&quot;:&quot;Q15_A02&quot;,&quot;text&quot;:&quot;A simple setup&quot;},{&quot;id&quot;:&quot;Q15_A03&quot;,&quot;text&quot;:&quot;Partially automated&quot;},{&quot;id&quot;:&quot;Q15_A04&quot;,&quot;text&quot;:&quot;Advanced setup&quot;},{&quot;id&quot;:&quot;Q15_A05&quot;,&quot;text&quot;:&quot;Full lead nurturing program&quot;}]}],&quot;strategicPriorityQuestion&quot;:{&quot;id&quot;:&quot;Q16&quot;,&quot;title&quot;:&quot;What would you most like to improve in the next 12 months?&quot;,&quot;answers&quot;:[{&quot;id&quot;:&quot;Q16_A01&quot;,&quot;text&quot;:&quot;More qualified leads&quot;},{&quot;id&quot;:&quot;Q16_A02&quot;,&quot;text&quot;:&quot;Higher win rate on existing leads&quot;},{&quot;id&quot;:&quot;Q16_A03&quot;,&quot;text&quot;:&quot;Shorter path from lead to customer&quot;},{&quot;id&quot;:&quot;Q16_A04&quot;,&quot;text&quot;:&quot;Greater visibility in the market&quot;},{&quot;id&quot;:&quot;Q16_A05&quot;,&quot;text&quot;:&quot;More effective lead management&quot;},{&quot;id&quot;:&quot;Q16_A06&quot;,&quot;text&quot;:&quot;More leads from new markets or segments&quot;},{&quot;id&quot;:&quot;Q16_A07&quot;,&quot;text&quot;:&quot;Better interaction between marketing and sales&quot;}]},&quot;areas&quot;:[{&quot;id&quot;:&quot;synlighed&quot;,&quot;label&quot;:&quot;Visibility&quot;,&quot;summaryHigh&quot;:&quot;You are visible and have a good presence in the market.&quot;,&quot;summaryMid&quot;:&quot;You have visibility to build on, but the market doesn&#039;t see all of your expertise yet.&quot;,&quot;summaryLow&quot;:&quot;You have more to gain from becoming visible to the right companies.&quot;,&quot;recommendationExplanation&quot;:&quot;Create more visibility in the market so that more relevant companies discover you early in their research.&quot;},{&quot;id&quot;:&quot;trafik&quot;,&quot;label&quot;:&quot;Traffic&quot;,&quot;summaryHigh&quot;:&quot;You are already driving traffic but can still scale the best channels.&quot;,&quot;summaryMid&quot;:&quot;You are getting traffic, but the potential is significantly greater.&quot;,&quot;summaryLow&quot;:&quot;Too few relevant visitors find their way to your most important pages.&quot;,&quot;recommendationExplanation&quot;:&quot;Create a more stable flow of relevant visitors that match your commercial potential.&quot;},{&quot;id&quot;:&quot;konvertering&quot;,&quot;label&quot;:&quot;Conversion&quot;,&quot;summaryHigh&quot;:&quot;Your most important pages are working well for the business.&quot;,&quot;summaryMid&quot;:&quot;You gain interest, but still lose too many visitors along the way.&quot;,&quot;summaryLow&quot;:&quot;This is where you lose visitors - it&#039;s your biggest bottleneck.&quot;,&quot;recommendationExplanation&quot;:&quot;Make the path from interest to action clearer so that more visitors turn into relevant leads.&quot;},{&quot;id&quot;:&quot;tillid&quot;,&quot;label&quot;:&quot;Trust&quot;,&quot;summaryHigh&quot;:&quot;You have credibility, but can still strengthen the documentation.&quot;,&quot;summaryMid&quot;:&quot;You seem relevant, but proof and documentation could be made clearer.&quot;,&quot;summaryLow&quot;:&quot;Customers don&#039;t get the evidence quickly enough when they have to make the decision.&quot;,&quot;recommendationExplanation&quot;:&quot;Document results and expertise more clearly so potential customers have fewer questions down the road.&quot;},{&quot;id&quot;:&quot;nurturing&quot;,&quot;label&quot;:&quot;Lead Maturation&quot;,&quot;summaryHigh&quot;:&quot;You actively work to mature leads over time.&quot;,&quot;summaryMid&quot;:&quot;You are collecting leads but not yet fully capitalizing on them.&quot;,&quot;summaryLow&quot;:&quot;You lose value after the first contact because the follow-up is too weak.&quot;,&quot;recommendationExplanation&quot;:&quot;Systematically follow up on leads over time so that more mature and become sales-ready.&quot;},{&quot;id&quot;:&quot;strategi&quot;,&quot;label&quot;:&quot;Strategy&quot;,&quot;summaryHigh&quot;:&quot;You are already prioritizing your growth with a good strategic overview.&quot;,&quot;summaryMid&quot;:&quot;You have a strategic foundation, but could be sharper on prioritization and data.&quot;,&quot;summaryLow&quot;:&quot;You need a more comprehensive overview of funnel, data and effort prioritization.&quot;,&quot;recommendationExplanation&quot;:&quot;Prioritize your efforts with data and a holistic funnel perspective so that resources are used where the impact is greatest.&quot;}],&quot;resultCategories&quot;:[{&quot;id&quot;:&quot;vaekstmotoren&quot;,&quot;label&quot;:&quot;The growth engine&quot;,&quot;headline&quot;:&quot;You have a solid foundation for lead generation.&quot;,&quot;description&quot;:&quot;Your next steps are not just about fixing holes, but about scaling what already works and creating more predictable growth.&quot;},{&quot;id&quot;:&quot;konverteringslaekket&quot;,&quot;label&quot;:&quot;The conversion leak&quot;,&quot;headline&quot;:&quot;You&#039;re not capturing the value of the traffic you already have.&quot;,&quot;description&quot;:&quot;Your greatest potential lies in making the website more commercial, clear and action-oriented, so that more visitors become leads.&quot;},{&quot;id&quot;:&quot;trafikmangleren&quot;,&quot;label&quot;:&quot;The lack of traffic&quot;,&quot;headline&quot;:&quot;You have a foundation, but too few relevant visitors find their way&quot;,&quot;description&quot;:&quot;The greatest potential lies in creating a more stable flow of qualified traffic from multiple channels and demand-driven activities.&quot;},{&quot;id&quot;:&quot;leadgeneratoren&quot;,&quot;label&quot;:&quot;The Lead Generator&quot;,&quot;headline&quot;:&quot;You create contact, but don&#039;t mature the leads well enough over time&quot;,&quot;description&quot;:&quot;The greatest potential lies in maturing, segmenting and better following up on leads that are not ready to buy immediately.&quot;},{&quot;id&quot;:&quot;den-usynlige-ekspert&quot;,&quot;label&quot;:&quot;The Invisible Expert&quot;,&quot;headline&quot;:&quot;You are talented, but the market doesn&#039;t see you clearly enough yet.&quot;,&quot;description&quot;:&quot;Your greatest potential lies in becoming more visible to companies that already have a relevant need.&quot;},{&quot;id&quot;:&quot;den-trovaerdige-ukendte&quot;,&quot;label&quot;:&quot;The Trustworthy Unknown&quot;,&quot;headline&quot;:&quot;You have the skills, but they are not documented strongly enough&quot;,&quot;description&quot;:&quot;The greatest potential lies in strengthening trust, authority and evidence through cases, expertise and clearer documentation.&quot;}],&quot;recommendations&quot;:[{&quot;id&quot;:&quot;R01&quot;,&quot;title&quot;:&quot;Strengthen your organic visibility on commercial searches&quot;,&quot;explanation&quot;:&quot;Create more visibility in the market so that more relevant companies discover you early in their research.&quot;,&quot;service&quot;:&quot;SEO&quot;,&quot;bullets&quot;:[&quot;Map the most important commercial searches in the market&quot;,&quot;Build landing pages for services, industries, and problems&quot;,&quot;Optimize existing pages for purchase-ready searches (case studies, social proof, a clear value proposition, and something to interact with)&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/search.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R02&quot;,&quot;title&quot;:&quot;Build an expert position in the market through thought leadership.&quot;,&quot;explanation&quot;:&quot;Produce and distribute content that reflects your company&#039;s knowledge, opinions, and experiences. This can be done through insightful content, webinars, analysis, current industry topics, and perspectives that show your target audience that you understand their challenges better than most.&quot;,&quot;service&quot;:&quot;Content marketing&quot;,&quot;bullets&quot;:[&quot;Create professional formats with experts from the company (cases, analyses, benchmarks, calculations, considerations)&quot;,&quot;Publish content on a weekly basis through LinkedIn and possibly Meta (depending on the target audience)&quot;,&quot;Consider collecting email lists by obtaining permissions. That way you can also build a community on your \\&quot;own\\&quot; media.&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/user-1.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R03&quot;,&quot;title&quot;:&quot;Expand your presence on multiple channels&quot;,&quot;explanation&quot;:&quot;Your lead generation becomes vulnerable when it depends on a few channels. By being visible at multiple points in the customer journey, you can create more touchpoints, more qualified leads, and more scalable growth.&quot;,&quot;service&quot;:&quot;Paid media \/ channel strategy&quot;,&quot;bullets&quot;:[&quot;Make sure to supplement social media efforts with, for example, search engine marketing and AI models.&quot;,&quot;Test new channels that you assume are part of the target group&#039;s decision-making journey&quot;,&quot;Reuse the same piece of content across multiple channels&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/pie-chart.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R04&quot;,&quot;title&quot;:&quot;Increase visibility for your expertise&quot;,&quot;explanation&quot;:&quot;Make your knowledge and experience more visible to the market, so that potential customers more easily see you as a relevant and trustworthy partner.&lt;br \/&gt;&quot;,&quot;service&quot;:&quot;Content marketing \/ LinkedIn&quot;,&quot;bullets&quot;:[&quot;Make internal specialists visible in the market (e.g. with content on their private LinkedIn profiles)&quot;,&quot;Translate expert knowledge into short professional formats (cases, benchmarks, analyses, webinars, newsletters, etc.)&quot;,&quot;Use cases and experiences as content in your distribution strategy&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/linkedin.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R05&quot;,&quot;title&quot;:&quot;Dominate the most important topics in your industry&quot;,&quot;explanation&quot;:&quot;Become the preferred source of knowledge within the topics your customers are looking for answers to, thereby increasing visibility, trust and demand.&quot;,&quot;service&quot;:&quot;SEO \/ content strategy&quot;,&quot;bullets&quot;:[&quot;Build topic clusters around key topics and customer objections&quot;,&quot;Create in-depth guides and problem-oriented content&quot;,&quot;Strategic link between content and commercial pages&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/file-text.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R06&quot;,&quot;title&quot;:&quot;Reduce dependence on single traffic sources&quot;,&quot;explanation&quot;:&quot;When too much of your traffic comes from a few sources, growth becomes vulnerable. A broader channel strategy creates greater stability and more opportunities to attract new customers.&quot;,&quot;service&quot;:&quot;Paid media \/ SEO \/ strategy&quot;,&quot;bullets&quot;:[&quot;Map current traffic sources&quot;,&quot;Identify vulnerabilities in the channel mix&quot;,&quot;Introduce 1-2 channels that will best support your traffic efforts&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/pie-chart.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R07&quot;,&quot;title&quot;:&quot;Create a more stable pipeline of qualified traffic&quot;,&quot;explanation&quot;:&quot;A steady stream of relevant visitors is the foundation for more leads. Work with the channels where you can most easily reach your primary target audience, and work systematically with traffic generation where you communicate the benefits the target audience gets from you - rather than features and characteristics. Make your value proposition very clear.&quot;,&quot;service&quot;:&quot;SEO \/ Google Ads \/ LinkedIn Ads&quot;,&quot;bullets&quot;:[&quot;Combine keyword-based demand with paid social&quot;,&quot;Optimize landing pages to handle objections. Ask your salespeople what they are always asked about, and answer these questions on the pages using a \\&quot;show it don&#039;t tell it\\&quot; approach.&quot;,&quot;Set up LeadInfo and ensure that buying signals from the website are sent to LeadInfo so that salespeople know which topics to call on.&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/target.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R08&quot;,&quot;title&quot;:&quot;Prioritize efforts with documented demand&quot;,&quot;explanation&quot;:&quot;Focus on the topics, searches and needs that the market already demands. You can ask sales what they experience \\&quot;outside the market\\&quot; and incorporate that input into your marketing efforts. This increases the likelihood of attracting relevant visitors and converting your efforts into concrete business opportunities.&quot;,&quot;service&quot;:&quot;SEO \/ paid media strategy&quot;,&quot;bullets&quot;:[&quot;Use search data, campaign data, and input from salespeople for prioritization.&quot;,&quot;Focus on the part of the business that is easiest to scale&quot;,&quot;Avoid producing content without clear potential&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R09&quot;,&quot;title&quot;:&quot;Leverage existing content to generate more traffic&quot;,&quot;explanation&quot;:&quot;You probably already have content with untapped potential. By updating, optimizing, and repurposing existing content, you can increase visibility and attract more relevant visitors without starting from scratch.&quot;,&quot;service&quot;:&quot;Content marketing \/ SEO&quot;,&quot;bullets&quot;:[&quot;Update existing articles and guides with interactive elements, better visual aids, and thought leadership.&quot;,&quot;Transform content into LinkedIn posts, newsletters, and campaigns&quot;,&quot;Better link content to relevant landing pages&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/mail.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R10&quot;,&quot;title&quot;:&quot;Create more entry points to your website&quot;,&quot;explanation&quot;:&quot;The more relevant \u201cpaths\u201d that lead potential customers to your website, the greater the likelihood of being found early in the buying journey. More entrances provide more visibility, more traffic, and more opportunities to generate leads.&lt;br \/&gt;&quot;,&quot;service&quot;:&quot;SEO \/ landing pages&quot;,&quot;bullets&quot;:[&quot;Build pages for services, industries, case studies, and problems.&quot;,&quot;Create content for different stages of the buying journey&quot;,&quot;Make the website less dependent on the front page&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/file-text.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R11&quot;,&quot;title&quot;:&quot;Optimize your most important landing pages&quot;,&quot;explanation&quot;:&quot;Your most important pages shouldn&#039;t just inform \u2013 they should drive action. By improving messaging, structure, trust-building elements, and CTAs, you can turn more visitors into qualified leads.&quot;,&quot;service&quot;:&quot;CRO \/ web&quot;,&quot;bullets&quot;:[&quot;Make your message, target audience and CTA clearer&quot;,&quot;Add evidence, cases and relevant next steps&quot;,&quot;Test landing page layouts, new sections, and form placement&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R12&quot;,&quot;title&quot;:&quot;Make the value of your solution clearer&quot;,&quot;explanation&quot;:&quot;Potential customers need to quickly understand what problem you are solving and what value they will get. Clearer communication of your solution can increase both interest and the number of inquiries.&quot;,&quot;service&quot;:&quot;CRO \/ messaging&quot;,&quot;bullets&quot;:[&quot;Sharpen the value proposition on key pages&quot;,&quot;Explain problems, consequences, and results clearly&quot;,&quot;Make it clear why the customer should choose you&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/file-text.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R13&quot;,&quot;title&quot;:&quot;Reduce friction in conversion&quot;,&quot;explanation&quot;:&quot;The harder it is to take the next step, the more potential customers will drop out. By making the path to contact, booking or dialogue simpler and more appealing, you can increase the number of qualified inquiries.&quot;,&quot;service&quot;:&quot;CRO&quot;,&quot;bullets&quot;:[&quot;Place USPs and objection handling close to CTAs&quot;,&quot;Multiple low-friction CTAs&quot;,&quot;Better placement of contact options&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R14&quot;,&quot;title&quot;:&quot;Develop more relevant lead magnets&quot;,&quot;explanation&quot;:&quot;Not all visitors are ready to engage right away. Relevant guides, calculators, or other valuable resources can help you capture more leads and start the conversation earlier in the buying journey.&lt;br \/&gt;&quot;,&quot;service&quot;:&quot;CRO \/ content \/ automation&quot;,&quot;bullets&quot;:[&quot;Create guides, calculators, benchmarks or checklists&quot;,&quot;Match lead magnets to the target audience\u2019s decision-making stage&quot;,&quot;Use them for segmentation and nurturing&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R15&quot;,&quot;title&quot;:&quot;Adapt your messages to different target groups&quot;,&quot;explanation&quot;:&quot;Different audiences have different needs and decision criteria. By better targeting your messages, you can increase relevance, build trust, and improve conversion rates.&quot;,&quot;service&quot;:&quot;CRO \/ content strategy&quot;,&quot;bullets&quot;:[&quot;Differentiate messages by industry, role or need&quot;,&quot;Create separate pages for the most important segments&quot;,&quot;Use cases and proof points targeted to each segment&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R16&quot;,&quot;title&quot;:&quot;Test and improve your most important CTAs&quot;,&quot;explanation&quot;:&quot;Small changes to your calls to action can have a big impact on lead generation. By continuously testing and optimizing CTAs, you can get more visitors to take the next step.&quot;,&quot;service&quot;:&quot;CRO&quot;,&quot;bullets&quot;:[&quot;Test alternative CTA texts&quot;,&quot;Add secondary CTAs for non-buying visitors&quot;,&quot;Measure clicks, form starters per page, FAQ interactions, and other buying signals&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R17&quot;,&quot;title&quot;:&quot;Strengthen the commercial structure of the website&quot;,&quot;explanation&quot;:&quot;Your website should make it easy for visitors to understand your solution and take the next step. A stronger commercial structure can help more visitors move forward in the purchasing process and increase the number of qualified leads.&lt;br \/&gt;&quot;,&quot;service&quot;:&quot;Web \/ CRO&quot;,&quot;bullets&quot;:[&quot;Gennemg\u00e5 navigation og sidehierarki&quot;,&quot;Skab tydeligere vej fra indhold til handling&quot;,&quot;Priorit\u00e9r sider efter kommerciel v\u00e6rdi&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R18&quot;,&quot;title&quot;:&quot;Document your results better&quot;,&quot;explanation&quot;:&quot;When potential clients can see concrete results and the value of your work, it becomes easier to build trust and convince them that you are the right choice.&lt;br \/&gt;&quot;,&quot;service&quot;:&quot;Content \/ CRO&quot;,&quot;bullets&quot;:[&quot;Show specific results from customer collaborations&quot;,&quot;Use numbers, quotes and before\/after situations&quot;,&quot;Place documentation close to CTAs&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R19&quot;,&quot;title&quot;:&quot;Expand your library of customer cases&quot;,&quot;explanation&quot;:&quot;Customer cases make it easier for potential customers to see how you create value in practice. More relevant cases strengthen both credibility, trust and the likelihood that new customers will choose you.&quot;,&quot;service&quot;:&quot;Content marketing&quot;,&quot;bullets&quot;:[&quot;Prioritize cases from strategic industries&quot;,&quot;Create both short and in-depth case formats&quot;,&quot;Use cases actively in sales and advertising&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/file-text.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R20&quot;,&quot;title&quot;:&quot;Make expertise and specialized knowledge visible&quot;,&quot;explanation&quot;:&quot;Your knowledge is one of your strongest competitive advantages. By making your expertise more visible, you can strengthen your credibility, differentiate yourself from your competitors, and generate greater interest among potential customers.&quot;,&quot;service&quot;:&quot;Content marketing \/ LinkedIn&quot;,&quot;bullets&quot;:[&quot;Build content around the experts&#039; knowledge&quot;,&quot;Use professional comments, analyses and benchmarks&quot;,&quot;Create expert profiles on the website&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/camera.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R21&quot;,&quot;title&quot;:&quot;Build stronger credibility throughout the customer journey&quot;,&quot;explanation&quot;:&quot;Potential customers need to feel confident in choosing you. By showcasing documentation, experience, and results throughout the customer journey, you can build trust and increase the likelihood that visitors will convert.&quot;,&quot;service&quot;:&quot;CRO \/ content&quot;,&quot;bullets&quot;:[&quot;Use testimonials, logos and cases on relevant pages&quot;,&quot;Place evidence close to decision points&quot;,&quot;Make documentation industry-specific&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/award.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R22&quot;,&quot;title&quot;:&quot;Support the purchase situation with more documentation&quot;,&quot;explanation&quot;:&quot;Potential customers often need more than good arguments before making a decision. Relevant documentation can reduce uncertainty, strengthen trust and make it easier to choose you as a supplier.&quot;,&quot;service&quot;:&quot;Content \/ sales enablement&quot;,&quot;bullets&quot;:[&quot;Make comparisons, guides and decision-making materials&quot;,&quot;Document method, process and results&quot;,&quot;Create material sales can use in the dialogue&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/file-text.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R23&quot;,&quot;title&quot;:&quot;Strengthen your position as a specialist rather than a supplier&quot;,&quot;explanation&quot;:&quot;Companies rarely choose the cheapest supplier, but often the most competent specialist. By more clearly communicating your expertise and unique approach, you can build greater trust and differentiate yourself from the competition.&quot;,&quot;service&quot;:&quot;Positioning \/ content strategy&quot;,&quot;bullets&quot;:[&quot;Sharpen your professional stance&quot;,&quot;Communicate positions and methods more clearly&quot;,&quot;Show why your approach is different&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/award.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R24&quot;,&quot;title&quot;:&quot;Set up a systematic lead nurturing flow&quot;,&quot;explanation&quot;:&quot;Not all leads are ready to buy right away. A structured nurturing flow helps you stay connected, build trust, and mature more leads toward a buying decision.&quot;,&quot;service&quot;:&quot;Marketing automation&quot;,&quot;bullets&quot;:[&quot;Build flows for new leads&quot;,&quot;Segment by interest and maturity&quot;,&quot;Send relevant content over time&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/mail.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R25&quot;,&quot;title&quot;:&quot;Segment leads by need and maturity&quot;,&quot;explanation&quot;:&quot;Not all leads are ready to buy at the same time. By segmenting leads based on needs and purchase readiness, you can deliver more relevant communication and increase the likelihood of them becoming customers.&quot;,&quot;service&quot;:&quot;Marketing automation \/ CRM&quot;,&quot;bullets&quot;:[&quot;Score leads\/leads by actions and interest&quot;,&quot;Distinguish between research, consideration and buying signals&quot;,&quot;Ensure that follow-up efforts are based on where the prospect is in their buying journey&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/target.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R26&quot;,&quot;title&quot;:&quot;Automate follow-up on warm leads&quot;,&quot;explanation&quot;:&quot;When potential customers show interest, timing is crucial. By automating follow-up with systems like LeadInfo, you can respond faster, create more relevant conversations, and increase the likelihood of converting leads into customers.&quot;,&quot;service&quot;:&quot;Marketing automation \/ CRM&quot;,&quot;bullets&quot;:[&quot;Send notifications to sellers for items that show many buying signals&quot;,&quot;Create automated flows and marketing campaigns based on the subject&#039;s interaction with you&quot;,&quot;Connect marketing data with sales follow-up (CRM integration)&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/crosshair.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R27&quot;,&quot;title&quot;:&quot;Create multiple touchpoints throughout the customer journey&quot;,&quot;explanation&quot;:&quot;The more relevant touchpoints you create along the customer journey, the greater the likelihood of maintaining interest and maturing potential customers towards a dialogue or a purchase.&quot;,&quot;service&quot;:&quot;Content \/ automation&quot;,&quot;bullets&quot;:[&quot;Add micro-conversions before the contact form&quot;,&quot;Use newsletters, guides, events, webinars, calculations and more as touchpoints&quot;,&quot;Give visitors more reasons to return&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/phone-call.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R28&quot;,&quot;title&quot;:&quot;Make better use of existing leads&quot;,&quot;explanation&quot;:&quot;Many companies focus on acquiring new leads while valuable opportunities already exist in the database. By working more actively with existing leads, you can create more sales opportunities without necessarily increasing traffic.&quot;,&quot;service&quot;:&quot;CRM \/ marketing automation&quot;,&quot;bullets&quot;:[&quot;Reactivate old leads (e.g. in a winback effort)&quot;,&quot;Activate existing customers through both sales and marketing to increase their engagement&quot;,&quot;Use email and retargeting for reactivation&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/mail.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R29&quot;,&quot;title&quot;:&quot;Nurture leads through relevant content&quot;,&quot;explanation&quot;:&quot;Relevant content helps potential customers understand their needs, opportunities, and solutions. By sharing the right knowledge at the right time, you can build trust and move more leads closer to a purchasing decision.&quot;,&quot;service&quot;:&quot;Content \/ automation&quot;,&quot;bullets&quot;:[&quot;Send professional content to your email lists based on their interest and possible \\&quot;deal stage\\&quot;&quot;,&quot;Use cases and guides to move leads forward&quot;,&quot;Build flows for different decision stages&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/file-text.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R30&quot;,&quot;title&quot;:&quot;Create better coherence between marketing and sales&quot;,&quot;explanation&quot;:&quot;When marketing and sales work more closely together, it becomes easier to generate, qualify, and convert leads into customers. A stronger connection results in better utilization of efforts and a more efficient customer journey.&quot;,&quot;service&quot;:&quot;RevOps \/ CRM \/ strategy&quot;,&quot;bullets&quot;:[&quot;Define when a lead is sales-ready&quot;,&quot;Agree on common KPIs between marketing and sales&quot;,&quot;Create a feedback loop from sales to marketing&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/crosshair.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R31&quot;,&quot;title&quot;:&quot;Prioritize initiatives with the greatest growth potential.&quot;,&quot;explanation&quot;:&quot;Not all marketing and sales efforts create the same value. By focusing on the activities with the greatest potential, you can achieve faster results and get more out of your resources.&quot;,&quot;service&quot;:&quot;Strategy \/ analytics&quot;,&quot;bullets&quot;:[&quot;Collect data on traffic, leads and sales&quot;,&quot;Identify the biggest bottleneck in the funnel&quot;,&quot;Prioritize initiatives based on impact and level of effort&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/06\/filter.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R32&quot;,&quot;title&quot;:&quot;Create better insight into which activities generate revenue&quot;,&quot;explanation&quot;:&quot;When you know which initiatives drive sales and revenue, it becomes easier to prioritize the right activities. Better insight provides a stronger basis for decision-making and leads to more effective investments in marketing and sales.&quot;,&quot;service&quot;:&quot;Analytics \/ attribution&quot;,&quot;bullets&quot;:[&quot;Set up tracking on conversions and lead sources&quot;,&quot;Connect marketing data with CRM data&quot;,&quot;M\u00e5l p\u00e5 pipeline og oms\u00e6tning, ikke kun leads&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/git-pull-request.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R33&quot;,&quot;title&quot;:&quot;Build a more scalable lead generation engine&quot;,&quot;explanation&quot;:&quot;Your current setup may generate leads, but it\u2019s not built for growth. By creating better correlation between visibility, traffic, conversion, and follow-up, you can make lead generation more predictable and scalable.&quot;,&quot;service&quot;:&quot;Strategy \/ omnichannel&quot;,&quot;bullets&quot;:[&quot;Build a unified model for traffic, conversion, and nurturing&quot;,&quot;Create coherence between channels and website&quot;,&quot;Prioritize foundation for scaling&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R34&quot;,&quot;title&quot;:&quot;Reduce reliance on individuals in the sales process&quot;,&quot;explanation&quot;:&quot;When important knowledge and follow-up are tied up in a few people, growth becomes vulnerable. By systematizing processes and automating parts of the sales work, you can create a more robust and scalable sales effort.&lt;br \/&gt;&quot;,&quot;service&quot;:&quot;CRM \/ automation \/ sales enablement&quot;,&quot;bullets&quot;:[&quot;Automate repetitive follow-up tasks&quot;,&quot;Make sales insights available in the CRM&quot;,&quot;Create standardized flows and materials&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/git-pull-request.svg&quot;,&quot;alt&quot;:&quot;&quot;}},{&quot;id&quot;:&quot;R35&quot;,&quot;title&quot;:&quot;Establish a more data-driven growth strategy&quot;,&quot;explanation&quot;:&quot;Prioritize your efforts with data and a holistic funnel perspective so that resources are used where the impact is greatest.&quot;,&quot;service&quot;:&quot;Analytics \/ strategy&quot;,&quot;bullets&quot;:[&quot;Define common KPIs for marketing and sales&quot;,&quot;Use data for budget prioritization&quot;,&quot;Skab l\u00f8bende rapportering p\u00e5 funnel-performance&quot;],&quot;icon&quot;:{&quot;url&quot;:&quot;https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/trending-up.svg&quot;,&quot;alt&quot;:&quot;&quot;}}]}}\">\n        <div class=\"mt-leadmotor-assessment__fallback page-container\">\n            <div class=\"mt-leadmotor-assessment__hero\">\n                <div class=\"mt-leadmotor-assessment__hero-copy\">\n                                            <p class=\"mt-leadmotor-assessment__eyebrow\">Find your biggest growth opportunity<\/p>\n                    \n                                            <h2 class=\"mt-leadmotor-assessment__hero-title\">How strong is your B2B lead engine?<\/h2>\n                    \n                                            <div class=\"mt-leadmotor-assessment__hero-intro\">Answer 15 questions and get a free analysis of where your greatest growth potential lies &#8211; and what you should focus on to get more qualified leads.<\/div>\n                    \n                                            <ul class=\"mt-leadmotor-assessment__benefits\">\n                                                            <li class=\"mt-leadmotor-assessment__benefit\">The test only takes 3-4 minutes<\/li>\n                                                            <li class=\"mt-leadmotor-assessment__benefit\">Get our recommendations based on your situation<\/li>\n                                                            <li class=\"mt-leadmotor-assessment__benefit\">100% gratis &#8211; kr\u00e6ver ikke udfyldning af kontaktoplysninger<\/li>\n                                                    <\/ul>\n                    \n                    <div class=\"mt-leadmotor-assessment__hero-actions\">\n                        <button class=\"mt-leadmotor-assessment__button mt-button mt-button--primary\" type=\"button\">\n                            <span>Start the analysis<\/span>\n                            <svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n                                <path d=\"M5 12H19\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" \/>\n                                <path d=\"M13 6L19 12L13 18\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                            <\/svg>\n                        <\/button>\n                    <\/div>\n                <\/div>\n\n                <div class=\"mt-leadmotor-assessment__visual\">\n                    <div class=\"mt-leadmotor-assessment__visual-stack\">\n                        <div class=\"mt-leadmotor-assessment__preview-orbit\" aria-hidden=\"true\"><\/div>\n\n                        <div class=\"mt-leadmotor-assessment__preview-card mt-leadmotor-assessment__preview-card--left\">\n                            <p class=\"mt-leadmotor-assessment__preview-card-label\">Biggest bottleneck<\/p>\n                            <div class=\"mt-leadmotor-assessment__preview-card-row\">\n                                <span class=\"mt-leadmotor-assessment__preview-card-icon mt-leadmotor-assessment__preview-card-icon--danger\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 4H20L14 12V19L10 21V12L4 4Z\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                <div>\n                                    <div class=\"mt-leadmotor-assessment__preview-card-title\">Conversion<\/div>\n                                    <div class=\"mt-leadmotor-assessment__preview-card-score mt-leadmotor-assessment__preview-card-score--danger\">41\/100<\/div>\n                                <\/div>\n                            <\/div>\n                            <p class=\"mt-leadmotor-assessment__preview-card-copy\">You get traffic, but too few visitors turn into leads.<\/p>\n                            <span class=\"mt-leadmotor-assessment__preview-card-button mt-button mt-button--secondary\">View recommendations<\/span>\n                        <\/div>\n\n                        <div class=\"mt-leadmotor-assessment__preview-card mt-leadmotor-assessment__preview-card--main\">\n                            <div>\n                                <p class=\"mt-leadmotor-assessment__preview-card-heading\">Your lead engine score<\/p>\n                                <div class=\"mt-leadmotor-assessment__gauge\">\n                                    <svg class=\"mt-leadmotor-assessment__gauge-svg\" viewBox=\"0 0 220 220\" aria-hidden=\"true\">\n                                        <circle class=\"mt-leadmotor-assessment__gauge-track\" cx=\"110\" cy=\"110\" r=\"86\" \/>\n                                                                                <circle class=\"mt-leadmotor-assessment__gauge-progress\" cx=\"110\" cy=\"110\" r=\"86\" stroke-dasharray=\"540.35393641744\" stroke-dashoffset=\"205.33449583863\" \/>\n                                    <\/svg>\n                                    <div class=\"mt-leadmotor-assessment__gauge-content\">\n                                        <div>\n                                            <div class=\"mt-leadmotor-assessment__score-number\">62<\/div>\n                                            <div class=\"mt-leadmotor-assessment__score-max\">\/100<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\n                            <p class=\"mt-leadmotor-assessment__preview-card-copy mt-leadmotor-assessment__preview-card-copy--center\">You are well on your way &#8211; but there are great opportunities for growth.<\/p>\n\n                            <div class=\"mt-leadmotor-assessment__preview-metrics\">\n                                                                    <div class=\"mt-leadmotor-assessment__preview-metric\">\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-icon\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12C4.9 7.7 8.1 5.5 12 5.5C15.9 5.5 19.1 7.7 22 12C19.1 16.3 15.9 18.5 12 18.5C8.1 18.5 4.9 16.3 2 12Z\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><circle cx=\"12\" cy=\"12\" r=\"3.2\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-label\">Visibility<\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-score\">64<\/span>\n                                    <\/div>\n                                                                    <div class=\"mt-leadmotor-assessment__preview-metric\">\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-icon\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 18V13.5C4 10.2 6.7 7.5 10 7.5H14C17.3 7.5 20 10.2 20 13.5V18\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><circle cx=\"9\" cy=\"8\" r=\"3\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><circle cx=\"16\" cy=\"6.5\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-label\">Traffic<\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-score\">58<\/span>\n                                    <\/div>\n                                                                    <div class=\"mt-leadmotor-assessment__preview-metric\">\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-icon\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 4H20L14 12V19L10 21V12L4 4Z\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-label\">Conversion<\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-score\">41<\/span>\n                                    <\/div>\n                                                                    <div class=\"mt-leadmotor-assessment__preview-metric\">\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-icon\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3L19 6V11.5C19 16.2 16.1 19.8 12 21C7.9 19.8 5 16.2 5 11.5V6L12 3Z\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><path d=\"M9.2 11.9L11.2 13.9L15.4 9.7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-label\">Trust<\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-score\">68<\/span>\n                                    <\/div>\n                                                                    <div class=\"mt-leadmotor-assessment__preview-metric\">\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-icon\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 6.5H20V17.5H4V6.5Z\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><path d=\"M4.5 7L12 13L19.5 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-label\">Lead Maturation<\/span>\n                                        <span class=\"mt-leadmotor-assessment__preview-metric-score\">49<\/span>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        <div class=\"mt-leadmotor-assessment__preview-card mt-leadmotor-assessment__preview-card--right-top\">\n                            <p class=\"mt-leadmotor-assessment__preview-card-label\">Biggest growth opportunity<\/p>\n                            <div class=\"mt-leadmotor-assessment__preview-card-row\">\n                                <span class=\"mt-leadmotor-assessment__preview-card-icon mt-leadmotor-assessment__preview-card-icon--success\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 18L10 12L14 15L20 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><path d=\"M20 11V7H16\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                <div>\n                                    <div class=\"mt-leadmotor-assessment__preview-card-title\">Lead Maturation<\/div>\n                                    <div class=\"mt-leadmotor-assessment__preview-card-score mt-leadmotor-assessment__preview-card-score--success\">+32 points<\/div>\n                                <\/div>\n                            <\/div>\n                            <p class=\"mt-leadmotor-assessment__preview-card-copy\">This is where many B2B companies lose momentum between the first contact and the sales-ready lead.<\/p>\n                            <span class=\"mt-leadmotor-assessment__preview-card-button mt-button mt-button--secondary\">View recommendations<\/span>\n                        <\/div>\n\n                        <div class=\"mt-leadmotor-assessment__preview-card mt-leadmotor-assessment__preview-card--right-bottom\">\n                            <p class=\"mt-leadmotor-assessment__preview-card-label\">Recommended next step<\/p>\n                            <div class=\"mt-leadmotor-assessment__preview-card-row\">\n                                <span class=\"mt-leadmotor-assessment__preview-card-icon mt-leadmotor-assessment__preview-card-icon--accent\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 18L10 12L14 15L20 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><path d=\"M20 11V7H16\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/span>\n                                <div class=\"mt-leadmotor-assessment__preview-card-title\">Focus on conversion<\/div>\n                            <\/div>\n                            <p class=\"mt-leadmotor-assessment__preview-card-copy\">Optimize the most important pages so that more visitors turn into concrete leads.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-mt-comparison mt-comparison mtSpacing-top-medium mtSpacing-bottom-extraSmall\"><div class=\"mt-comparison__inner page-container\"><div class=\"mt-comparison__text-container\"><p class=\"mt-comparison__tagline tagline\">Safety in development, innovation in operations<\/p><div class=\"mt-comparison__text-container-flex\"><h1 class=\"mt-comparison__title mt-heading mt-heading--has-bold\">How we work smarter with <strong>AI <\/strong>\u2013 and what <strong>value<\/strong> it brings to you<\/h1><a href=\"https:\/\/morningtrain.dk\/en\/about-us\/how-we-use-ai\/\" class=\"mt-comparison__button mt-button mt-button--primary\">How we work with AI<\/a><\/div><\/div><div class=\"mt-comparison__comparisons\">\n<div class=\"wp-block-mt-comparison-item mt-comparison-item\">\n<h2 class=\"wp-block-heading\">With ai<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"mt-text-highlight\">35-70%<\/span> Lower price for the project<\/li>\n\n\n\n<li>Increased quality assurance and errors are caught earlier<\/li>\n\n\n\n<li>AI workflows reduce repetitive tasks<\/li>\n\n\n\n<li><span class=\"mt-text-highlight\">70-150%<\/span> faster solution to standard tasks<\/li>\n\n\n\n<li>More of the budget goes to complex and business-critical tasks<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mt-comparison-item mt-comparison-item\">\n<h2 class=\"wp-block-heading\">Without AI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Longer time on repetitions and basic setup<\/li>\n\n\n\n<li>Errors are discovered later and cost more to fix<\/li>\n\n\n\n<li>Risk of overlooking alternative solutions<\/li>\n\n\n\n<li><span class=\"mt-text-highlight\">35-70%<\/span> higher price of the project<\/li>\n\n\n\n<li>Standard tasks and research take more focus away from the essential parts of the project<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-image mt-text-image mtSpacing-top-medium mtSpacing-bottom-extraSmall\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<h2 class=\"wp-block-mt-tagline mt-tagline\">Data-driven lead generation<\/h2>\n\n\n\n<h3 class=\"wp-block-mt-heading mt-heading\">Nurturing leads along their buying journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B buying journeys are long and complex, and it is difficult to reach the right decision-makers. That is why we collect buying signals and use behavioural data to qualify and nurture leads. <\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow open-slide-in-contact\" data-contact-slide-in-view=\"2\"><span class=\"mt-button__text\">Would you like to know how we would do it for you?<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/Feature-5.png\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-fact-boxes mt-text-fact-boxes mt-dark-mode-container--last-block-has-bottom-spacing mtSpacing-top-medium mtSpacing-bottom-extraSmall\"><div class=\"mt-text-fact-boxes__inner page-container\"><div class=\"mt-text-fact-boxes__text-container\"><p class=\"mt-text-fact-boxes__tagline tagline\">We make what is critical secure<\/p><h3 class=\"mt-text-fact-boxes__title mt-heading\">The lead generation toolbox<\/h3><p class=\"mt-text-fact-boxes__text\">To realise your potential, you need to work across platforms. A single Google Ads campaign rarely delivers more than half of the result.<br><br>We create initiatives that generate demand, acquire and nurture leads, and recapture prospects who did not get in touch the first time.<\/p><\/div><div class=\"mt-text-fact-boxes__box-container\">\n<div class=\"wp-block-mt-text-fact-box mt-text-fact-box mt-text-fact-box--has-icon\"><a class=\"mt-text-fact-box__link\" href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/tracking\/\"><\/a><div class=\"mt-text-fact-box__icon-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/eye-2.svg\" alt=\"eye (2)\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/eye-2.svg\" alt=\"eye (2)\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon-white\"\/><\/div><div class=\"mt-text-fact-box__text-container\"><h4 class=\"mt-text-fact-box__title mt-heading\">Tracking &amp; data insigts<\/h4><p class=\"mt-text-fact-box__text\">We connect your data platforms so you can track the customer journey across channels and devices, and we seek to increase both the quantity and quality of your marketing data.<br><br><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/tracking\/\" type=\"page\" id=\"66442\">Learn more<\/a><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-fact-box mt-text-fact-box mt-text-fact-box--has-icon\"><a class=\"mt-text-fact-box__link\" href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/google-ads-agency\/\"><\/a><div class=\"mt-text-fact-box__icon-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/crosshair.svg\" alt=\"crosshair\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/crosshair.svg\" alt=\"crosshair\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon-white\"\/><\/div><div class=\"mt-text-fact-box__text-container\"><h4 class=\"mt-text-fact-box__title mt-heading\">Google &amp; Microsoft Ads<\/h4><p class=\"mt-text-fact-box__text\">Google Ads is very effective at generating relevant traffic and qualified leads, where potential customers themselves search for your services\/products.<br><br><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/google-ads-agency\/\" type=\"page\" id=\"66538\">Learn more<\/a><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-fact-box mt-text-fact-box mt-text-fact-box--has-icon\"><a class=\"mt-text-fact-box__link\" href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/seo-agency\/\"><\/a><div class=\"mt-text-fact-box__icon-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/pie-chart.svg\" alt=\"pie-chart\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/pie-chart.svg\" alt=\"pie-chart\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon-white\"\/><\/div><div class=\"mt-text-fact-box__text-container\"><h4 class=\"mt-text-fact-box__title mt-heading\">SEO<\/h4><p class=\"mt-text-fact-box__text\">A long-term, profitable lead generation effort that also allows you to meet your customers earlier in their buying journey when they are searching for initial information.<br><br><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/seo-agency\/\" type=\"page\" id=\"66534\">Learn more<\/a><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-fact-box mt-text-fact-box mt-text-fact-box--has-icon\"><a class=\"mt-text-fact-box__link\" href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/paid-social-agency\/\"><\/a><div class=\"mt-text-fact-box__icon-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/linkedin.svg\" alt=\"linkedin\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/linkedin.svg\" alt=\"linkedin\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon-white\"\/><\/div><div class=\"mt-text-fact-box__text-container\"><h4 class=\"mt-text-fact-box__title mt-heading\">Social<\/h4><p class=\"mt-text-fact-box__text\">Marketing on, for example, LinkedIn, Facebook, Instagram and Twitter is perfect for branding and top-funnel efforts, for example, collecting emails and leads for processing.<br><br><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/paid-social-agency\/\" type=\"page\" id=\"66528\">Learn more<\/a><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-fact-box mt-text-fact-box mt-text-fact-box--has-icon\"><div class=\"mt-text-fact-box__icon-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/trending-up.svg\" alt=\"trending-up\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/trending-up.svg\" alt=\"trending-up\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon-white\"\/><\/div><div class=\"mt-text-fact-box__text-container\"><h4 class=\"mt-text-fact-box__title mt-heading\">Conversion rate optimization<\/h4><p class=\"mt-text-fact-box__text\">We use our UX skills to get more of your web visitors to convert into leads.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-text-fact-box mt-text-fact-box mt-text-fact-box--has-icon\"><div class=\"mt-text-fact-box__icon-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/send.svg\" alt=\"send\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon\"\/><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/send.svg\" alt=\"send\" width=\"24\" height=\"24\" class=\"mt-text-fact-box__icon-white\"\/><\/div><div class=\"mt-text-fact-box__text-container\"><h4 class=\"mt-text-fact-box__title mt-heading\">Offline marketing<\/h4><p class=\"mt-text-fact-box__text\">Leverage the synergy between digital and offline lead generation. On LinkedIn, for example, you can target decision-makers at companies that are planning to attend a trade fair that you are also attending. <br\/><br\/><\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n<div data-react-class=\"CasesShowcase\" data-react-props=\"{&quot;endpoint&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/wp-json\\\/mt\\\/v1\\\/cases-showcase&quot;,&quot;additionalClassNames&quot;:&quot;mtSpacing-top-extraSmall mtSpacing-bottom-large&quot;,&quot;type&quot;:&quot;select&quot;,&quot;taglineTag&quot;:&quot;p&quot;,&quot;tagline&quot;:&quot;Experts in B2B buying journeys&quot;,&quot;titleTag&quot;:&quot;h2&quot;,&quot;title&quot;:&quot;\\u003Cstrong\\u003ECases within\\u003C\\\/strong\\u003E lead generation&quot;,&quot;buttonText&quot;:&quot;See all cases&quot;,&quot;buttonLink&quot;:{&quot;id&quot;:61415,&quot;title&quot;:&quot;Cases&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/&quot;,&quot;newTab&quot;:false},&quot;categories&quot;:[],&quot;currentID&quot;:66469,&quot;selectedCases&quot;:[{&quot;id&quot;:66885,&quot;tagline&quot;:&quot;Advanced tracking, Google Ads and SEO&quot;,&quot;title&quot;:&quot;Juli Living \\u2013 Advanced tracking and top rankings on Google&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Juli-living-thumbnail-916x1024.png\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Juli-living-thumbnail-916x1024.png 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Juli-living-thumbnail-268x300.png 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Juli-living-thumbnail-768x859.png 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Juli-living-thumbnail-600x671.png 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Juli-living-thumbnail.png 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/juli-living-advanced-tracking-and-top-rankings-on-google\\\/&quot;},{&quot;id&quot;:66915,&quot;tagline&quot;:&quot;Website, paid search, SEO and paid social&quot;,&quot;title&quot;:&quot;ITW GSE \\u2013 Supporting long international buying journeys&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ITW-thumbnail-1-916x1024.png\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ITW-thumbnail-1-916x1024.png 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ITW-thumbnail-1-268x300.png 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ITW-thumbnail-1-768x859.png 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ITW-thumbnail-1-600x671.png 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ITW-thumbnail-1.png 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/itw-gse-supporting-long-international-buying-journeys\\\/&quot;},{&quot;id&quot;:66992,&quot;tagline&quot;:&quot;Rebranding, B2B website and dealerportal&quot;,&quot;title&quot;:&quot;Exodraft A\\\/S \\u2013 Unified brand communication&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;917\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Exodraft-thumbnail-917x1024.jpg\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Exodraft-thumbnail-917x1024.jpg 917w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Exodraft-thumbnail-269x300.jpg 269w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Exodraft-thumbnail-768x858.jpg 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Exodraft-thumbnail-600x670.jpg 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/01-Exodraft-thumbnail.jpg 1216w\\&quot; sizes=\\&quot;(max-width: 917px) 100vw, 917px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/exodraft-a-s-unified-brand-communication\\\/&quot;},{&quot;id&quot;:67004,&quot;tagline&quot;:&quot;Lead generation, Google Ads, paid social, content creation and new website&quot;,&quot;title&quot;:&quot;Klifo \\u2013 Digital visibility and lead generation in a complex industry&quot;,&quot;image&quot;:&quot;\\u003Cimg width=\\&quot;916\\&quot; height=\\&quot;1024\\&quot; src=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Klifo-thumbnail-916x1024.png\\&quot; class=\\&quot;attachment-large size-large wp-post-image\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Klifo-thumbnail-916x1024.png 916w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Klifo-thumbnail-268x300.png 268w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Klifo-thumbnail-768x859.png 768w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Klifo-thumbnail-600x671.png 600w, https:\\\/\\\/morningtrain.dk\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Klifo-thumbnail.png 1216w\\&quot; sizes=\\&quot;(max-width: 916px) 100vw, 916px\\&quot; \\\/\\u003E&quot;,&quot;permalink&quot;:&quot;https:\\\/\\\/morningtrain.dk\\\/en\\\/cases\\\/klifo-digital-visibility-and-lead-generation-in-a-complex-industry\\\/&quot;}],&quot;allText&quot;:&quot;All&quot;}\" >\n    \n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-mt-technologies mt-technologies mtSpacing-top-small mtSpacing-bottom-extraSmall\"><div class=\"mt-technologies__inner page-container\">\n<section class=\"wp-block-mt-technologies-text mt-technologies__text-container sticky\">\n<p class=\"wp-block-mt-tagline mt-tagline\">Lean mean lead machine<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Armed to the teeth in software<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With us behind you, you get the digital tools that move your lead generation forward.<br>We tailor the setup to your business case, market, budget and goals\u2014not a standard model.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow open-slide-in-contact\" data-contact-slide-in-view=\"2\"><span class=\"mt-button__text\">Get tactical advice<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-mt-technologies-container mt-technologies__technologies\"><div class=\"mt-technologies__technologies--row\">\n\n            <p class=\"mt-technologies__technologies--label\">Primary tools<\/p>\n        <div class=\"mt-technologies__technologies--inner\">\n            <div class=\"mt-technologies__technologies--items\">\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/trailhub-logo-black.svg\" alt=\"trailhub-logo-black\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/trailhub-logo-white.svg\" alt=\"trailhub-logo-black\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Trailhub<\/p>\n        <p class=\"description\">Call tracking<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/trailhub.io\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/activecampaign-logo-sort.svg\" alt=\"activecampaign-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/activecampaign-logo-hvid.svg\" alt=\"activecampaign-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Active Campaign<\/p>\n        <p class=\"description\">Marketing automation<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.activecampaign.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/linkedin-logo-sort.svg\" alt=\"linkedin-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/linkedin-logo-hvid.svg\" alt=\"linkedin-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Sales Navigator<\/p>\n        <p class=\"description\">Lead prospecting<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/business.linkedin.com\/en-gb\/sales-solutions\/cx\/linkedin-sales-navigator\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Leadinfo-moerk.png\" alt=\"Leadinfo-moerk\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Leadinfo-hvid.png\" alt=\"Leadinfo-moerk\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Leadinfo<\/p>\n        <p class=\"description\">For lead generation<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.leadinfo.com\/da\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/piwik-pro-moerk.svg\" alt=\"piwik-pro-moerk\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/piwik-pro-hvid.svg\" alt=\"piwik-pro-moerk\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Piwik Pro<\/p>\n        <p class=\"description\">Data collection<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/piwik.pro\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology \">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Analytics.svg\" alt=\"Analytics\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Analytics.svg\" alt=\"Analytics\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">GA4<\/p>\n        <p class=\"description\">Data collection<\/p>\n    <\/div>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/Hubspot-sort.svg\" alt=\"Hubspot sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/Hubspot-hvid.svg\" alt=\"Hubspot sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">HubSpot<\/p>\n        <p class=\"description\">CRM &#038; marketing platform<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.hubspot.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/mailchimp-logo-sort.svg\" alt=\"mailchimp-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/mailchimp-logo-hvid.svg\" alt=\"mailchimp-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Mailchimp<\/p>\n        <p class=\"description\">Email campaigns<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/mailchimp.com\"><\/a>\n    <\/div>\n    <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div class=\"mt-technologies__technologies--row\">\n\n            <p class=\"mt-technologies__technologies--label\">Other tools<\/p>\n        <div class=\"mt-technologies__technologies--inner\">\n            <div class=\"mt-technologies__technologies--items\">\n            <div class=\"mt-technologies__technology \">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/google-ads-editor-black.svg\" alt=\"google-ads-editor-black\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/google-ads-editor-white.svg\" alt=\"google-ads-editor-black\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Google Ads Editor<\/p>\n        <p class=\"description\">Bulk editing of accounts<\/p>\n    <\/div>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/google-tag-manager-logo-sort.svg\" alt=\"google-tag-manager-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/google-tag-manager-logo-hvid.svg\" alt=\"google-tag-manager-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Google Tag Manager<\/p>\n        <p class=\"description\">Events and tracking<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/tagmanager.google.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/zapier-logo-sort.svg\" alt=\"zapier-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/zapier-logo-hvid.svg\" alt=\"zapier-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Zapier<\/p>\n        <p class=\"description\">System integration<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/zapier.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/supermetrics-logo-sort.svg\" alt=\"supermetrics-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/supermetrics-logo-hvid.svg\" alt=\"supermetrics-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Supermetrics<\/p>\n        <p class=\"description\">Data management<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/supermetrics.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/sleeknote-logo-sort.svg\" alt=\"sleeknote-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/sleeknote-logo-hvid.svg\" alt=\"sleeknote-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Sleeknote<\/p>\n        <p class=\"description\">Email collection<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/sleeknote.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/google-search-console-logo-black.svg\" alt=\"google-search-console-logo-black\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/google-search-console-logo-white.svg\" alt=\"google-search-console-logo-black\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Search Console<\/p>\n        <p class=\"description\">On-site SEO health<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/search.google.com\/search-console\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/clickcease-logo-black.svg\" alt=\"clickcease-logo-black\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/clickcease-logo-white.svg\" alt=\"clickcease-logo-black\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">ClickCease<\/p>\n        <p class=\"description\">Spam exclusion tool<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.clickcease.com\/\"><\/a>\n    <\/div>\n            <div class=\"mt-technologies__technology mt-technologies__technology--has-link\">\n    <div class=\"mt-technologies__technology--image\">\n                    <img decoding=\"async\" class=\"dark\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/microsoft-ads-logo-sort.svg\" alt=\"microsoft-ads-logo-sort\"\/>\n            <img decoding=\"async\" class=\"white\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/microsoft-ads-logo-hvid-1.svg\" alt=\"microsoft-ads-logo-sort\"\/>\n            <\/div>\n    <div class=\"mt-technologies__technology--text\">\n        <p class=\"title\">Microsoft Ads<\/p>\n        <p class=\"description\">Advertising tool<\/p>\n    <\/div>\n            <a class=\"mt-technologies__technology--link\" target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/ads.microsoft.com\/\"><\/a>\n    <\/div>\n    <\/div>\n    <\/div>\n\n<\/div>\n<\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-price-packages mt-price-packages mt-dark-mode-container--last-block-has-bottom-spacing mtSpacing-top-medium mtSpacing-bottom-small\"><div class=\"mt-price-packages__inner page-container\"><h2 class=\"mt-price-packages__title\">Klar p\u00e5 at tage jeres <strong>leadgenerering <\/strong>til det n\u00e6ste niveau?<\/h2><p class=\"mt-price-packages__text\">For at g\u00f8re det nemt for dig har vi lavet <strong>3 priseksempler<\/strong>, s\u00e5 du f\u00e5r en id\u00e9 om, hvad vi kan tilbyde dig.<\/p><div class=\"mt-price-packages__packages\"><div class=\"swiper\"><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-price-package mt-price-package swiper-slide\"><div class=\"mt-price-package__top-container\"><div class=\"mt-price-package__title-container\"><svg width=\"20\" height=\"21\" viewBox=\"0 0 20 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.75\" y=\"1.25\" width=\"18.5\" height=\"18.5\" rx=\"9.25\" stroke=\"black\" stroke-width=\"1.5\"><\/rect><path d=\"M5.5 10.5H13.5\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M11.5 7.5L14.5 10.5L11.5 13.5\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><h3 class=\"mt-price-package__title\">Kickstart<\/h3><\/div><p class=\"mt-price-package__subtitle\">Get started with lead generation<\/p><p class=\"mt-price-package__text\"><em>For those of you who have not worked with lead generation before and need to see that you can get qualified leads online<\/em>.<\/p><p class=\"mt-price-package__price-container\"><span class=\"mt-price-package__price\">From DKK 10,500<\/span><span class=\"mt-price-package__price-postfix\">\/month<\/span><\/p><p class=\"mt-price-package__price-text\">excluding spend<\/p><\/div><div class=\"mt-price-package__bottom-container\">\n\n<p class=\"wp-block-paragraph\">May include<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Activation of 1\u20132 channels<\/li>\n\n\n<li>Event tracking setup<\/li>\n\n\n<li>Technical setup<\/li>\n\n\n<li>Campaign optimisation<\/li>\n\n\n<li>Monthly reporting and meetings<\/li>\n\n\n<li>LeadInfo setup<\/li>\n\n\n<li>Copywriting for ads<\/li>\n\n\n<li class=\"is-not-included\">Graphic design for campaigns<\/li>\n\n\n<li class=\"is-not-included\">Collecting permissions<\/li>\n\n\n<li class=\"is-not-included\">Clickcease (spam filtering)<\/li>\n\n\n<li class=\"is-not-included\">Developing a creative concept<\/li>\n\n\n<li class=\"is-not-included\">Content calendar<\/li>\n\n\n<li class=\"is-not-included\">Photo and video for campaigns<\/li>\n\n\n<li class=\"is-not-included\">CRM integration<\/li>\n\n<\/ul>\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n\n<a class=\"wp-block-mt-button mt-button mt-button--black-outline open-slide-in-contact\" data-contact-slide-in-view=\"2\"><span class=\"mt-button__text\">Let&#8217;s have a talk<\/span><\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-price-package mt-price-package swiper-slide mt-price-package--has-banner-text\"><div class=\"mt-price-package__banner-text\">Popular<\/div><div class=\"mt-price-package__top-container\"><div class=\"mt-price-package__title-container\"><svg width=\"20\" height=\"21\" viewBox=\"0 0 20 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.75\" y=\"1.25\" width=\"18.5\" height=\"18.5\" rx=\"9.25\" stroke=\"black\" stroke-width=\"1.5\"><\/rect><path d=\"M5.5 10.5H13.5\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M11.5 7.5L14.5 10.5L11.5 13.5\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><h3 class=\"mt-price-package__title\">Scaling<\/h3><\/div><p class=\"mt-price-package__subtitle\">Get more out of your ongoing initiatives<\/p><p class=\"mt-price-package__text\"><em><em>For those of you who already work with lead generation but want to either streamline the effort or scale it.<\/em><\/em><\/p><p class=\"mt-price-package__price-container\"><span class=\"mt-price-package__price\">From 22.500 DKK<\/span><span class=\"mt-price-package__price-postfix\">\/md.<\/span><\/p><p class=\"mt-price-package__price-text\">excluding spend<\/p><\/div><div class=\"mt-price-package__bottom-container\">\n<p class=\"wp-block-paragraph\">May include<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activation of 2\u20133 channels<\/li>\n\n\n\n<li>Event tracking setup<\/li>\n\n\n\n<li>Technical setup<\/li>\n\n\n\n<li>Campaign optimisation<\/li>\n\n\n\n<li>Monthly reporting and meetings<\/li>\n\n\n\n<li>LeadInfo setup<\/li>\n\n\n\n<li>Copywriting for ads<\/li>\n\n\n\n<li>Graphic design for campaigns<\/li>\n\n\n\n<li>Collecting permissions<\/li>\n\n\n\n<li>Clickcease (spam filtering)<\/li>\n\n\n\n<li class=\"is-not-included\">Developing a creative concept<\/li>\n\n\n\n<li class=\"is-not-included\">Content calendar<\/li>\n\n\n\n<li class=\"is-not-included\">Photo and video for campaigns<\/li>\n\n\n\n<li class=\"is-not-included\">CRM integration<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--black-outline open-slide-in-contact\" data-contact-slide-in-view=\"2\"><span class=\"mt-button__text\">Let&#8217;s have a talk<\/span><\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-price-package mt-price-package swiper-slide\"><div class=\"mt-price-package__top-container\"><div class=\"mt-price-package__title-container\"><svg width=\"20\" height=\"21\" viewBox=\"0 0 20 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.75\" y=\"1.25\" width=\"18.5\" height=\"18.5\" rx=\"9.25\" stroke=\"black\" stroke-width=\"1.5\"><\/rect><path d=\"M5.5 10.5H13.5\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M11.5 7.5L14.5 10.5L11.5 13.5\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><h3 class=\"mt-price-package__title\">Market conquest<\/h3><\/div><p class=\"mt-price-package__subtitle\">You need to go all-in on lead generation<\/p><p class=\"mt-price-package__text\"><em><em>For those of you who need to work with generating and nurturing both\u00a0<a href=\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\">MQL<\/a>s and SQLs to significantly increase your sales volume.<\/em><\/em><\/p><p class=\"mt-price-package__price-container\"><span class=\"mt-price-package__price\">From 40.000 DKK<\/span><span class=\"mt-price-package__price-postfix\">\/md.<\/span><\/p><p class=\"mt-price-package__price-text\">excluding spend<\/p><\/div><div class=\"mt-price-package__bottom-container\">\n<p class=\"wp-block-paragraph\">May include<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activation of 3+ channels<\/li>\n\n\n\n<li>Event tracking setup<\/li>\n\n\n\n<li>Technical setup<\/li>\n\n\n\n<li>Campaign optimisation<\/li>\n\n\n\n<li>Monthly reporting and meetings<\/li>\n\n\n\n<li>LeadInfo setup<\/li>\n\n\n\n<li>Copywriting for ads<\/li>\n\n\n\n<li>Graphic design for campaigns<\/li>\n\n\n\n<li>Collecting permissions<\/li>\n\n\n\n<li>Clickcease (spam filtering)<\/li>\n\n\n\n<li>Developing a creative concept<\/li>\n\n\n\n<li>Content calendar<\/li>\n\n\n\n<li>Photo and video for campaigns<\/li>\n\n\n\n<li>CRM integration<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--black-outline open-slide-in-contact\" data-contact-slide-in-view=\"2\"><span class=\"mt-button__text\">Let&#8217;s have a talk<\/span><\/a>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-text-image mt-text-image mt-dark-mode-container--last-block-has-bottom-spacing  mtSpacing-top-large mtSpacing-bottom-small\"><div class=\"mt-text-image__inner page-container-desktop\"><div class=\"mt-text-image__text-container page-container-mobile\">\n<p class=\"wp-block-mt-tagline mt-tagline\">a better tomorrow for your business<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading mt-heading--has-bold\"><strong>Digital B2B agency with offices in Copenhagen and Odense<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We specialise in helping risk-aware mid-sized and large B2B companies succeed with lead generation and translate commercial strategies into tactics and execution.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--underline-arrow\" href=\"https:\/\/morningtrain.dk\/en\/about-us\/\"><span class=\"mt-button__text\">More about Morningtrain<\/span><div class=\"mt-button__underline-arrows\"><div class=\"mt-button__underline-arrow mt-button__underline-arrow--white\"><\/div><div class=\"mt-button__underline-arrow mt-button__underline-arrow--prim\"><\/div><\/div><\/a>\n<\/div>\n<\/div><div class=\"mt-text-image__image-container page-container-mobile object-fit\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/olivia-08-scaled-2.jpg\" alt=\"\" style=\"mix-blend-mode:normal\"\/><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-mt-link-boxes mt-link-boxes mtSpacing-top-extraSmall mtSpacing-bottom-medium\"><div class=\"mt-link-boxes__inner page-container swiper\"><h2 class=\"mt-link-boxes__title\">Our range that supports lead generation<\/h2><div class=\"swiper-wrapper\">\n<div class=\"wp-block-mt-link-box mt-link-box swiper-slide\"><a href=\"https:\/\/morningtrain.dk\/en\/content-concept\/\" class=\"mt-link-box__link\"><\/a><div class=\"mt-link-box__image-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Content-scroll-stopper-3.png\" alt=\"Content - scroll stopper (3)\" class=\"mt-link-box__image\"><\/div><div class=\"mt-link-box__title-container\"><p class=\"mt-link-box__title\">Concept &amp; content<\/p><div class=\"mt-link-box__title-arrow\"><\/div><\/div><p class=\"mt-link-box__text\">Developing creative messages and sharp communication.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-link-box mt-link-box swiper-slide\"><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/google-ads-agency\/\" class=\"mt-link-box__link\"><\/a><div class=\"mt-link-box__image-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/Google-ads-Leads.png\" alt=\"Google ads Leads\" class=\"mt-link-box__image\"><\/div><div class=\"mt-link-box__title-container\"><p class=\"mt-link-box__title\">Google Ads<\/p><div class=\"mt-link-box__title-arrow\"><\/div><\/div><p class=\"mt-link-box__text\">Initiatives that capture and qualify leads for your sales department.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-link-box mt-link-box swiper-slide\"><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/paid-social-agency\/\" class=\"mt-link-box__link\"><\/a><div class=\"mt-link-box__image-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/02\/Feature-5-1.png\" alt=\"Feature 5\" class=\"mt-link-box__image\"><\/div><div class=\"mt-link-box__title-container\"><p class=\"mt-link-box__title\">Paid Social<\/p><div class=\"mt-link-box__title-arrow\"><\/div><\/div><p class=\"mt-link-box__text\">Reach your target audience earlier and more often in their buying journey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-link-box mt-link-box swiper-slide\"><a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-website\/\" class=\"mt-link-box__link\"><\/a><div class=\"mt-link-box__image-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/04\/Website-CMS.png\" alt=\"Website &amp; CMS\" class=\"mt-link-box__image\"><\/div><div class=\"mt-link-box__title-container\"><p class=\"mt-link-box__title\">Websites<\/p><div class=\"mt-link-box__title-arrow\"><\/div><\/div><p class=\"mt-link-box__text\">Websites that strengthen brands, simplify workflows, and can be further developed.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-link-box mt-link-box swiper-slide\"><a href=\"https:\/\/morningtrain.dk\/en\/web-products\/product-configurator\/\" class=\"mt-link-box__link\"><\/a><div class=\"mt-link-box__image-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/04\/Produktkonfigurator.png\" alt=\"Product Configurator\" class=\"mt-link-box__image\"><\/div><div class=\"mt-link-box__title-container\"><p class=\"mt-link-box__title\">Product configurators<\/p><div class=\"mt-link-box__title-arrow\"><\/div><\/div><p class=\"mt-link-box__text\">Configurators that guide the user and assemble even complex products.<\/p><\/div>\n\n\n\n<div class=\"wp-block-mt-link-box mt-link-box swiper-slide\"><a href=\"https:\/\/morningtrain.dk\/en\/web-products\/digital-self-service\/\" class=\"mt-link-box__link\"><\/a><div class=\"mt-link-box__image-container\"><img decoding=\"async\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/04\/Portaler.png\" alt=\"Portals\" class=\"mt-link-box__image\"><\/div><div class=\"mt-link-box__title-container\"><p class=\"mt-link-box__title\">Portals<\/p><div class=\"mt-link-box__title-arrow\"><\/div><\/div><p class=\"mt-link-box__text\">Portals that give customers and employees easy access to data and functions.<\/p><\/div>\n<\/div><div class=\"mt-link-boxes__navigation swiper-navigation\"><div class=\"swiper-button-prev swiper-button-prev--text\">Previous<\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-button-next swiper-button-next--text\">Next<\/div><div class=\"swiper-progress-bar\"><\/div><\/div><\/div><\/section>\n\n\n<section class=\"mt-contact-section-primary mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n        <div class=\"mt-contact-section-primary__inner\">\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--left\">\n    <svg class=\"desktop\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"374\" height=\"446\" viewBox=\"0 0 374 434\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M134.537 433.3C45.3596 429.676 -23.0317 325.591 9.03701 242.3C38.5001 165.777 123.57 166.011 205.537 168.3C258.248 169.771 335.707 202.586 367.539 147.3C404.88 82.4455 247.037 -1.7002 247.037 -1.7002\" stroke=\"black\"\/>\n    <\/svg>\n    <svg class=\"mobile\" width=\"341\" height=\"184\" viewBox=\"0 0 341 184\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Niclas-Johansen-1-scaled-240x300.png\"\n                alt=\"Niclas Johansen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Sanne-Storm-scaled-240x300.png\"\n                alt=\"Sanne Storm\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/Jonas-Steen-1-scaled-240x300.png\"\n                alt=\"Jonas Steen\"\n            \/>\n        <\/div>\n    <\/div>\n            <div class=\"mt-contact-section-primary__content page-container\">\n                <div class=\"mt-contact-section-primary__text-container\">\n                                            \n\n<p class=\"wp-block-mt-tagline mt-tagline\">We would be happy to discuss your potential<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Shall we make sales easier for you too?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you have gained at least a little interest in hearing more\u2014we are ready by phone or email. <\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--primary open-slide-in-contact\" data-contact-slide-in-view=\"1\"><span class=\"mt-button__text\">Contact us<\/span><\/a>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--calendar open-slide-in-contact\" data-contact-slide-in-view=\"3\"><span class=\"mt-button__text\">Book a meeting<\/span><\/a>\n<\/div>\n\n\n                                    <\/div>\n            <\/div>\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--right\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"514\" viewBox=\"0 0 257 514\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M77.5008 508.8C163.42 532.959 260.672 455.157 255.961 366.03C248.582 226.406 95.3635 250.267 28.5074 164.27C-57.7763 53.283 85.5077 -18.5301 85.5077 -18.5301\" stroke=\"black\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-Caren-scaled-240x300.png\"\n                alt=\"Emelie Car\u00e9n\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-Martinussen-scaled-240x300.png\"\n                alt=\"Jesper Martinussen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/09\/Emil-Grimsgaard-1-scaled-240x300.png\"\n                alt=\"Emil Grimsgaard\"\n            \/>\n        <\/div>\n    <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"colorTheme":"","footnotes":""},"class_list":["post-66469","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead generation - Morningtrain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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