{"id":66716,"date":"2025-12-12T10:29:00","date_gmt":"2025-12-12T10:29:00","guid":{"rendered":"https:\/\/morningtrain.dk\/unlinked-mentions-how-to-get-valuable-backlinks\/"},"modified":"2026-04-30T13:16:41","modified_gmt":"2026-04-30T13:16:41","slug":"unlinked-mentions-how-to-get-valuable-backlinks","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/unlinked-mentions-how-to-get-valuable-backlinks\/","title":{"rendered":"Unlinked mentions: How to get valuable backlinks"},"content":{"rendered":"
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Digitalization<\/p>\n

\n 12. December 2025 <\/p>\n

Unlinked mentions: How to get valuable backlinks<\/h1>\n <\/div>\n

Unlinked mentions are the most overlooked\u2014and most practical\u2014way to earn strong, organic backlinks. You find the places where others already mention your company but do not link. Then you ask them to add the link. It is not rocket science. It is simply good, pragmatic link building. <\/p><\/div>

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\n Content\n <\/p>\n \n Why does it work\n <\/a>\n \n Earned vs. acquired\n <\/a>\n \n Configure the command\n <\/a>\n \n Downsides\n <\/a>\n <\/div>\n

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Why unlinked mentions work (and why they are worth prioritising)<\/strong><\/h2>\n\n\n\n

You should work with unlinked mentions if you want to increase your authority in Google, but do not want to go out and buy links on questionable sites.<\/p>\n\n\n\n

Unlinked mentions are an approach where you work with mentions you have already earned. It could be an industry association that has written about you, a media outlet that has interviewed your CEO, or a partner that has referred to your solution. They mention you just without a link.<\/p>\n\n\n\n

And that means two things:<\/strong><\/p>\n\n\n\n

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  1. They have already<\/em> assessed you as relevant.<\/li>\n\n\n\n
  2. Your chances of getting a natural backlink<\/a> are significantly higher than with cold outreach<\/a>.<\/li>\n<\/ol>\n\n\n\n

    That makes unlinked mentions a tactical approach that builds authority without compromising compliance, brand, or Google\u2019s<\/a> guidelines.<\/p>\n\n\n\n

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    Earned vs. acquired links and why unlinked mentions belong in the right category<\/strong><\/h2>\n\n\n\n

    There are two types of links:<\/p>\n\n\n\n