{"id":66724,"date":"2026-02-17T13:27:12","date_gmt":"2026-02-17T13:27:12","guid":{"rendered":"https:\/\/morningtrain.dk\/do-you-want-to-be-among-those-google-highlights-in-ai-overview\/"},"modified":"2026-04-17T12:49:11","modified_gmt":"2026-04-17T12:49:11","slug":"do-you-want-to-be-among-those-google-highlights-in-ai-overview","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/do-you-want-to-be-among-those-google-highlights-in-ai-overview\/","title":{"rendered":"Do you want to be among those Google highlights in AI Overview?"},"content":{"rendered":"\n

AI<\/p>

17. februar 2026<\/p>

Do you want to be among those Google highlights in AI Overview?<\/h1><\/div>

Google AI Overview is changing how your visibility in the search engine works. But how stable is Google\u2019s selection, really? <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n S\u00e5dan testede Matti Googles AI Overview\n <\/a>\n \n Hvad betyder det for din synlighed?\n <\/a>\n \n Hvad v\u00e6gter i AI Overviews?\n <\/a>\n \n Kan du \u00f8ge sandsynligheden for at blive valgt?\n <\/a>\n <\/div>\n

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Does Google choose the same players every time, or does it change from search to search? Our AI & SEO Product Owner, Matti Ljungberg, has investigated this. <\/p>\n\n\n\n

In the test, around 65% of the players appeared again<\/strong>, while approximately 35% varied<\/strong> from search to search.<\/p>\n\n\n\n

This indicates that Google works with a relatively stable pool of players and selects among them.<\/p>\n\n\n\n

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How Matti tested Google\u2019s AI Overview<\/h2>\n\n\n\n

To examine the stability of the selection of players, Matti used the search query:<\/p>\n\n\n\n

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\u201cDenmark\u2019s best SEO expert\u201d<\/p>\n<\/blockquote>\n\n\n\n

It was run 10 times at a time across 7 related SEO searches\u2014140 searches in total\u2014with two different waiting times between each search.<\/p>\n\n\n\n

Each search was sent as a unique query to avoid Google simply showing a saved response.<\/p>\n\n\n\n

The purpose was to measure how often the same players appear in AI Overview<\/a>, and how often they are replaced.<\/p>\n\n\n\n

The test showed that most players were consistent, while a smaller share varied.<\/p>\n\n\n\n

AI Overview therefore does not function as a fixed placement, but as an ongoing selection within a defined pool.<\/p>\n\n\n\n

What does this mean for your visibility?<\/h2>\n\n\n\n

AI Overview does not work like classic ranking, where a single position is maintained over time.<\/p>\n\n\n\n

Instead, the analysis suggests that Google<\/a> assesses a pool of credible players and dynamically selects among them.<\/p>\n\n\n\n

If you are not part of that pool, you will not be shown. Conversely, if you are, you may be selected\u2014but not necessarily every time. <\/p>\n\n\n\n

This does not change the need for classic SEO<\/a>, but it expands the requirements for how expertise and credibility are documented digitally.<\/p>\n\n\n\n

3 common traits among those Google selects in AI Overview<\/h2>\n\n\n\n

Although Google does not publish its exact logic, the analysis shows clear patterns.<\/p>\n\n\n\n

Here are three recurring characteristics.<\/p>\n\n\n\n

1. They answer specific questions clearly and precisely<\/h2>\n\n\n\n

The players that recur have content that is:<\/p>\n\n\n\n