{"id":66750,"date":"2025-12-03T09:30:29","date_gmt":"2025-12-03T09:30:29","guid":{"rendered":"https:\/\/morningtrain.dk\/what-does-a-webshop-cost\/"},"modified":"2026-04-21T06:33:56","modified_gmt":"2026-04-21T06:33:56","slug":"what-does-a-webshop-cost","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-does-a-webshop-cost\/","title":{"rendered":"What does a webshop cost?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Digitalisering<\/p><p class=\"mt-blog-post-cover__date\">3. december 2025<\/p><h1 class=\"mt-blog-post-cover__title\">What does a webshop cost?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Pricing an online shop is not just a matter of design and hours, but of how the solution should support your business in the long term. Your choice of platform, features, integrations and level of ambition affects both your budget now and your opportunities later. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-koster-en-webshop_.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-koster-en-webshop_.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-koster-en-webshop_-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-koster-en-webshop_-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-koster-en-webshop_-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-koster-en-webshop_-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#professionel\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Professionel webshop\n                    <\/a>\n                                    <a\n                        href=\"#syv\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        7 faktorers p\u00e5virkning\n                    <\/a>\n                                    <a\n                        href=\"#hvad\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad koster en webshop?\n                    <\/a>\n                                    <a\n                        href=\"#behov\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Vurd\u00e9r dit behov\n                    <\/a>\n                                    <a\n                        href=\"#hvordan\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Budgettet bruges p\u00e5..\n                    <\/a>\n                                    <a\n                        href=\"#hvorfor\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvorfor investere?\n                    <\/a>\n                                    <a\n                        href=\"#fordele\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fordele\n                    <\/a>\n                                    <a\n                        href=\"#udvikling\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fortsat udvikling\n                    <\/a>\n                                    <a\n                        href=\"#stillede\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Oftest stillede sp\u00f8rgsm\u00e5l\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\"><strong><strong>We are often asked what an online shop costs<\/strong>, but the price depends on your needs\u2014and the answer depends on what your online shop needs to do. With us, however, an online shop typically costs between DKK 125,000 and DKK 400,000. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/morningtrain.dk\/webshop\/\">professional online shop<\/a> is an effective tool for getting closer to your customers and target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, when you consider expanding your business with an online shop, many thoughts may revolve around questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>What should the online shop look like?<\/em><\/li>\n\n\n\n<li><em>What should it be able to do?<\/em><\/li>\n\n\n\n<li><em>And last but not least\u2014how much does it cost to have an online shop built?<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The very short answer is: It depends on what you need. But if you would like a more concrete answer than \u201cit depends\u201d, read on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This post is part of a longer series that covers the different aspects you need to consider before you start <a href=\"https:\/\/morningtrain.dk\/en\/guide-what-to-consider-when-creating-an-online-shop\/\">building an online shop<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"professionel\">What does a \u201cprofessional online shop\u201d involve?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When planning your online shop, it is important to determine whether you need a simple B2C shop or a fully scalable B2B solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>At Morningtrain, we offer a B2B shop engine that, by default, includes functionality such as: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer login with order history<\/li>\n\n\n\n<li>Customer-specific\/volume discounts<\/li>\n\n\n\n<li>Reordering<\/li>\n\n\n\n<li>Search by item number<\/li>\n\n\n\n<li>Integration with ERP\/PIM\/finance systems<\/li>\n\n\n\n<li>Product PDFs, <\/li>\n\n\n\n<li>and automation of inventory &amp; order processes.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">At Morningtrain, sayings like \u201cone size fits all\u201d are banned. All our solutions are unique and tailored to tackle the challenges our customers face. <\/h3>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>This means that a \u201cprofessional online shop\u201d is not just a visual theme, but a complete digital sales and logistics platform tailored to your company\u2019s needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"syv\">The 7 factors that affect the price of your online shop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have identified seven factors that play a significant role when we estimate prices for online shops. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you can read about the seven factors that can make the price of your online shop go up or down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">1 &#8211; Design<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">What are your expectations for your online shop\u2019s design? Do you want a basic design where aesthetics and functionality remain at a simple level? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or do you want special <a href=\"https:\/\/icons8.com\/articles\/e-commerce-features-successful-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a>, functions and a look that is tailored specifically to your online shop? The more detailed your design is, the more the price increases. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">2 &#8211; Custom checkout flow<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">What should your checkout flow look like? Should the purchase process have more or fewer steps? Do you sell products outside the norm that require special information before the customer can complete the purchase? A \u201cstandard\u201d checkout flow costs less than a uniquely customised one.   <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">3 &#8211; Number of subpages beyond the shop<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Should your online shop include more than product pages? Some online shops have blogs or other informative subpages connected to the shop. Many extra pages mean the price of your shop increases.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">4 &#8211; Integrations, e.g. with ERP, CRM and finance systems<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Should your online shop be connected to other systems such as <a href=\"https:\/\/morningtrain.dk\/en\/what-does-erp-mean\/hvad-betyder-erp-2\/\">ERP<\/a> and <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#crm\">CRM systems<\/a>? Many companies use internal systems to manage and control internal work processes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, your new online shop does not have to be an outsider\u2014integrations can make your online shop automatically work with your other systems. The price of your online shop varies depending on the number of integrations and how complex they are to develop. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">5 &#8211; Desired payment solution, e.g. invoice, card, crypto coins, etc.<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">How should your customers pay for their goods? Today, there are many different payment solutions. For example, you can allow your customers to pay by invoice and payment card, which are well-known solutions.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cryptocurrency has gained momentum recently, and it is therefore now also possible for consumers to shop and pay with bitcoins. The newer and more unfamiliar your chosen payment solution is, the more expensive the online shop will be, as entirely new integrations will need to be developed. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">6 &#8211; User management, e.g. with custom discounts, etc.<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Should certain customers be shown specific prices and discounts? Some <a href=\"https:\/\/morningtrain.dk\/en\/what-is-b2b\/hvad-er-b2b-2\/\">B2B companies<\/a> use price differentiation in their sales work\u2014this can be implemented as a technical function in a shop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is the level of detail in such functions that affects the final price of the online shop. The more detailed and complex, the higher the price. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">7 &#8211; Shipping solution<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">How will you deliver your customers\u2019 orders? Should your online shop be integrated with the carrier\u2019s system? If you choose to have an integration built for a lesser-known shipping system, this will increase the price of your online shop compared to integrating with a well-known system.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"728\" height=\"240\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/06\/Webshop-pris.png\" alt=\"The 7 factors that can affect the price of your online shop are design, checkout flow, subpages, integrations, payment solution, user management and shipping solution\" class=\"wp-image-17256\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/06\/Webshop-pris.png 728w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/06\/Webshop-pris-300x99.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvad\">So, how much does an online shop cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Morningtrain, we do not work with fixed prices for online shops, partly because our solutions are always tailored and adapted to each customer\u2019s needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, we know the typical tasks, and we can therefore give you an estimate of the price range you should expect when you choose us as your supplier for online shop design, integrations and setup.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A basic design setup incl. WooCommerce setup starts at DKK 125,000<\/strong>. However, the price for setting up the online shop and <a href=\"https:\/\/morningtrain.dk\/en\/what-is-a-cms-and-what-should-you-be-aware-of\/\">CMS<\/a> typically ranges between DKK 130,000 and DKK 200,000. <a href=\"https:\/\/morningtrain.dk\/webshop\/#pakker-row\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about our package solutions here.<\/a> <\/li>\n\n\n\n<li><strong>The price for integrations with, for example, ERP, <a href=\"https:\/\/morningtrain.dk\/en\/what-is-crm-and-what-can-you-use-a-crm-system-for\/\" type=\"post\" id=\"47889\">CRM<\/a> and finance systems, as well as payment solutions, starts at approx. DKK 15,000 per item<\/strong>. Typically, the price for an integration is between DKK 25,000 and DKK 100,000 per item. The average online shop will most often need two to five integrations. <strong><a href=\"https:\/\/morningtrain.dk\/en\/web-products\/integrations\/\" id=\"budget\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about integrations here<\/a><\/strong>.  <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Our package<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Typical price level<\/strong><\/td><td><strong>What do you get?<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>This solution makes sense for you if you&#8230;<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"mt-text-highlight\">1. Kickstart<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">From DKK 125,000 excl. VAT<\/td><td>Basic online shop platform, payment gateway, easy setup, standard design, basic features.<\/td><td class=\"has-text-align-center\" data-align=\"center\">want to get started with B2B sales without building everything from scratch. A strong foundation that simply works\u2014and that you can grow with. <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"mt-text-highlight\">2. Advanced<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">From DKK 200,000 excl. VAT<\/td><td>Tailored design, multiple payment and shipping options, customer login, order history, discount models, ERP\/PIM integration, configuration options.<\/td><td class=\"has-text-align-center\" data-align=\"center\">need specific features, roles or rules that match reality. We build what your sales team needs. <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"mt-text-highlight\">3. Enterprise<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">From DKK 450,000 excl. VAT<\/td><td>Fully tailored system; everything from automations, multi-market, complex workflows, integration with ERP\/CRM, volume configuration, customer portals, etc.<\/td><td class=\"has-text-align-center\" data-align=\"center\">dream of everything working together: global markets, integrations, unique purchase flows, large assortments and complex order processes.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"behov\">How do you assess your needs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To assess whether you need a simple solution or a B2B shop, you can ask yourself these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have many products\/variants?<\/li>\n\n\n\n<li>Do you have <a href=\"https:\/\/morningtrain.dk\/en\/what-is-b2b\/hvad-er-b2b-2\/\" type=\"post\" id=\"63777\">B2B<\/a> customers who require customer-specific prices, discounts or volume purchases?<\/li>\n\n\n\n<li>Do you need integration with <a href=\"https:\/\/morningtrain.dk\/en\/what-does-erp-mean\/hvad-betyder-erp-2\/\" type=\"post\" id=\"47936\">ERP<\/a> \/ accounting \/ <a href=\"https:\/\/morningtrain.dk\/en\/what-is-a-pim-system\/\" type=\"post\" id=\"61749\">PIM<\/a> \/ inventory?<\/li>\n\n\n\n<li>Does the online shop need to grow in step with your business (new markets, more languages, a more complex catalogue structure)?<\/li>\n\n\n\n<li>Do you need features such as reordering, order history, customer login, order reporting, shipping and payment setup?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you answer yes to several of these, the realistic price level is higher than what people typically think of as \u201ca cheap online shop\u201d. By thinking your needs through thoroughly, you can budget better and avoid being surprised by additional requirements later. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvordan\">How is the budget used?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We know it can feel overwhelming to guess what the budget for an online shop is used for and how. At Morningtrain, we put our cards on the table because we value open and honest collaboration with our customers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have therefore created this overview so you can get a clear picture of how your money is spent:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"446\" height=\"334\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/06\/Website-projekt.png\" alt=\"Illustration of a budget when purchasing an online shop\" class=\"wp-image-17258\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/06\/Website-projekt.png 446w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/06\/Website-projekt-300x225.png 300w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10% planning, requirements specification, etc.; <\/strong>Here, we look at the journey ahead that will make you an online shop owner. We plan the entire process and the underlying phases. We also take a closer look at the requirements specifications for your online shop, so you can be sure to end up with a solution that supports your business 100% and meets your business goals.  <\/li>\n\n\n\n<li><strong>25% design; <\/strong>In the design phase, we create the blueprint for your online shop. We let creativity run free, but we always keep in mind that the design must strike the perfect balance between visual expression and functionality, and that the final product must match your company profile.  <\/li>\n\n\n\n<li><strong>50% development, configuration, design setup; <\/strong>This is where our skilled developers roll up their sleeves and turn the design and concept into a beautiful, functional online shop. This part is the most time-consuming, but good things come to those who wait! <\/li>\n\n\n\n<li><strong>10% project management; <\/strong>To ensure your project does not go off the rails, we also allocate resources to project management so the process runs as efficiently as possible from start to finish. This is your guarantee that you get the most out of your budget. <\/li>\n\n\n\n<li><strong>5% implementation; <\/strong>At this stage, your online shop is fully developed and ready to take its place on the internet. Here, your online shop is implemented, and once it is live, it can officially welcome customers and visitors. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvorfor\">Why should you invest in an expensive solution?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because you save time and money. A good design saves time in day-to-day work, and time, as you know, equals money. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is especially the <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/integrations\/\">integrations<\/a> that can drive the price up. In return, integrations automate administrative processes so you do not have to spend time on them yourself\u2014instead, you can spend your time on activities that add value to your business. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">We understand that five-figure price ranges can seem intimidating, but do not be put off by the seemingly high prices. Instead, the large amounts should be seen as future-oriented investments in your business. <\/h3>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The price also reflects the high code quality you get when you choose a <a href=\"https:\/\/morningtrain.dk\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional digital agency<\/a> to develop your online shop and integrations for you. This is your guarantee that you get a beautiful, well-functioning and secure online shop. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\" id=\"fordele\">Benefits of a full B2B solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Investing in a proper B2B online shop can pay off because it:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1 &#8211; Automates manual processes (order handling, inventory management, discounts) and reduces errors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2 &#8211; Gives you the flexibility to grow\u2014without having to change platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3 &#8211; Increases customer satisfaction and retention: customers can log in, view history, reorder, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4 &#8211; Runs on a robust, scalable system with support, security and updates (so you do not have to worry about operations and technical maintenance yourself).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This makes a <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-webshops\/\" type=\"page\" id=\"53523\">B2B online shop<\/a> a long-term investment rather than just a design project.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"udvikling\">But an online shop is never finished<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What do you mean by that? Is it not finished once you have it up and running and my customers can access it? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online shop development is never something you are done with, because it is part of your business. And just as your business must adapt to changes in the market and consumer behaviour to survive, your online shop also requires ongoing development to stay alive. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">Continued development and maintenance are part of the operational work that comes with having an online shop.<\/h3>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When you have an online shop, you also need to make it visible to your target audience. An online shop opens the doors to new and more customers, but if they do not know your online shop exists, you will not get any customers in the store either. No customers, no conversions.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/morningtrain.dk\/hvad-er-online-markedsfoering\/\">online marketing<\/a>, you make your online shop readable for <a href=\"https:\/\/morningtrain.dk\/en\/what-is-seo\/\" type=\"post\" id=\"63330\">search engines<\/a>. And when search engines can see that you exist and that your products and services are relevant to their users, you increase your chances of attracting visitors. If you want a high ranking on <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google<\/a> and a steady stream of traffic to your shop, we are also happy to help you with your digital efforts.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, you will need to continue investing in <a href=\"https:\/\/morningtrain.dk\/webshop-hosting\/\">hosting<\/a> for your online shop. A good hosting solution is essential for your online store to perform optimally, always be online, and be protected against threats. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you now have a better understanding of what you can expect when you hire a professional agency to develop your online shop. Many factors influence the price range, and it is not always easy to make sense of what makes the price go up or down. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Most importantly, however, you need an online shop that supports your business and follows your company\u2019s vision.<\/p>\n<\/blockquote>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wp-block-mt-accordion-section mt-accordion-section  mt-dark-mode-container--last-block-has-bottom-spacing mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\"><div class=\"mt-accordion-section__wrapper\"><div class=\"mt-accordion-section__inner page-container\">\n<aside class=\"wp-block-mt-accordion-text mt-accordion-section-text\">\n<h2 class=\"wp-block-mt-heading mt-heading\" id=\"stillede\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the most frequently asked questions we receive about our <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-webshops\/\" type=\"page\" id=\"53523\">B2B online shop<\/a> solutions.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--arrow\" href=\"https:\/\/morningtrain.dk\/faq\/\"><span class=\"mt-button__text\">See more questions and answers (FAQ)<\/span><\/a>\n<\/div>\n<\/aside>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">How quickly can I get a webshop live?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">With our solutions based on Morningsuite logic, you can have a fully functioning B2B online shop ready in as little as 3 months, because we can adapt a lot of logic and functions to your business, so everything does not have to be built 100% from scratch.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Can your solutions integrate with my existing systems?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Yes! All our solutions and products are delivered with out-of-the-box <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/integrations\/\">integrations<\/a> for a wide range of popular apps and platforms within marketing, sales, and accounting. For example, you can easily connect your contact form to Salesforce, Pipedrive, or Microsoft Dynamics, so all your data is synced automatically.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">How does your solution differ from other agency solutions?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><br\/>We employ custom developers, so we can code highly complex solutions, and our Morningsuite solutions provide a wide range of functions and logic we can build on, allowing us to deliver around 80% of the site faster\u2014so you are not paying for us to reinvent everything from scratch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, we get to the part of your project that requires heavy bespoke solutions from scratch faster and with a smaller budget. You get a transparent fixed price and a scalable CMS, so you are not locked in as your business grows. The process is optimised to deliver results quickly, while still allowing you to tailor design and functionality as needed.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Why does an online shop solution cost +DKK 150,000?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Because you are not just buying a theme\u2014you are getting a tailored, scalable platform built to drive your business forward.<\/p>\n\n\n\n<p class=\" wp-block-paragraph\">Morningsuite is far more than a nice surface. It is a powerful layer of custom-developed modules, integrations, and security, created for industrial companies with ambitious growth goals. <\/p>\n\n\n\n<p class=\" wp-block-paragraph\"><strong>What do you get\u2014and what do you avoid?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experts in B2B UX, SEO, design, and backend development<\/strong>\u2014so you do not have to navigate complex technical choices yourself.<\/li>\n\n\n\n<li><strong>Lead-generating and business-focused modules<\/strong>\u2014so your website becomes an active sales channel, not just a business card.<\/li>\n\n\n\n<li><strong>Reliable WordPress solution with full integration freedom<\/strong>\u2014CRM, bookkeeping, marketing platforms? We ensure everything works together. <\/li>\n\n\n\n<li><strong>A streamlined process with clear milestones and transparent budgeting<\/strong>\u2014so you know what you are getting, and when you are getting it.<\/li>\n<\/ul>\n\n\n\n<p class=\" wp-block-paragraph\">When you choose a standard theme for a few hundred kroner, it does not come with strategy, optimisation, or scalability. You handle design adjustments, technical customisations, and performance optimisation yourself\u2014and it often ends up costing both more time and more money in the long run. <\/p>\n\n\n\n<p class=\" wp-block-paragraph\">Morningsuite is built to grow with your business, without you getting stuck in an inflexible template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to compare, WordPress VIP starts at $25,000 per year\u2014and that is only for the infrastructure. With Morningsuite, you get a complete solution that delivers value from day one. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<section class=\"mt-contact-section-primary mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n        <div class=\"mt-contact-section-primary__inner\">\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--left\">\n    <svg class=\"desktop\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"374\" height=\"446\" viewBox=\"0 0 374 434\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M134.537 433.3C45.3596 429.676 -23.0317 325.591 9.03701 242.3C38.5001 165.777 123.57 166.011 205.537 168.3C258.248 169.771 335.707 202.586 367.539 147.3C404.88 82.4455 247.037 -1.7002 247.037 -1.7002\" stroke=\"black\"\/>\n    <\/svg>\n    <svg class=\"mobile\" width=\"341\" height=\"184\" viewBox=\"0 0 341 184\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Niclas-208x300.png\"\n                alt=\"Niclas Johansen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/sanne-storm-208x300.png\"\n                alt=\"Sanne Storm\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/Jonas-1-208x300.png\"\n                alt=\"Jonas Steen\"\n            \/>\n        <\/div>\n    <\/div>\n            <div class=\"mt-contact-section-primary__content page-container\">\n                <div class=\"mt-contact-section-primary__text-container\">\n                                            \n\n<p class=\"wp-block-mt-tagline mt-tagline\">Do not hesitate\u2014we are always ready for a chat<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Let us talk about your webshop project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s go into detail so that together we can find solutions that suit your needs.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--primary open-slide-in-contact\" data-contact-slide-in-view=\"1\"><span class=\"mt-button__text\">Contact us<\/span><\/a>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--calendar open-slide-in-contact\" data-contact-slide-in-view=\"3\"><span class=\"mt-button__text\">Book a meeting<\/span><\/a>\n<\/div>\n\n\n                                    <\/div>\n            <\/div>\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--right\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"514\" viewBox=\"0 0 257 514\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M77.5008 508.8C163.42 532.959 260.672 455.157 255.961 366.03C248.582 226.406 95.3635 250.267 28.5074 164.27C-57.7763 53.283 85.5077 -18.5301 85.5077 -18.5301\" stroke=\"black\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-208x300.png\"\n                alt=\"Emelie Car\u00e9n\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-1-208x300.png\"\n                alt=\"Jesper Martinussen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/09\/Emil-208x300.png\"\n                alt=\"Emil Grimsgaard\"\n            \/>\n        <\/div>\n    <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Pricing an online shop is not just a matter of design and hours, but of how the solution should support your business in the long term. Your choice of platform, features, integrations and level of ambition affects both your budget now and your opportunities later.  <\/p>\n","protected":false},"author":9,"featured_media":66751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-66750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide | How much does an online shop cost, and what do I get for the price?<\/title>\n<meta name=\"description\" content=\"The price range for an online shop varies depending on your needs. 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