{"id":66771,"date":"2025-11-06T10:15:09","date_gmt":"2025-11-06T10:15:09","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-design-thinking\/"},"modified":"2026-04-17T12:31:25","modified_gmt":"2026-04-17T12:31:25","slug":"what-is-design-thinking","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/","title":{"rendered":"What is Design Thinking?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Digitalisering<\/p><p class=\"mt-blog-post-cover__date\">6. november 2025<\/p><h1 class=\"mt-blog-post-cover__title\">What is Design Thinking?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Design Thinking is a user-centred process. You talk to users, clarify needs, try out ideas, and learn from the results. The goal is to arrive at a solution that makes sense for both users and the business\u2014without guessing. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#design\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad er Design Thinking?\n                    <\/a>\n                                    <a\n                        href=\"#faserne\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Intro til faserne\n                    <\/a>\n                                    <a\n                        href=\"#empati\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 1: Empati\n                    <\/a>\n                                    <a\n                        href=\"#definition\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 2: Definition\n                    <\/a>\n                                    <a\n                        href=\"#idegenerering\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 3: Id\u00e9generering\n                    <\/a>\n                                    <a\n                        href=\"#prototyping\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 4: Prototyping\n                    <\/a>\n                                    <a\n                        href=\"#testing\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 5: Testing\n                    <\/a>\n                                    <a\n                        href=\"#bruger\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvordan g\u00f8r man?\n                    <\/a>\n                                    <a\n                        href=\"#faar\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvorfor g\u00f8re det?\n                    <\/a>\n                                    <a\n                        href=\"#overveje\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvem b\u00f8r bruge det?\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"design\"><strong>Design Thinking is a structured approach to innovation that combines the context of a problem with creativity in generating solutions, in order to find the most suitable solution<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of the method is to create user-friendly solutions by focusing on the real underlying problem from multiple angles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/design\/\">Design<\/a> Thinking is an iterative process that can be used by anyone (regardless of professional background) to solve challenges creatively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also means that when we say &#8220;design&#8221;, we mean &#8220;create&#8221;, &#8220;develop&#8221;, &#8220;define&#8221;\u2014ish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faserne\">The phases of Design Thinking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Design Thinking typically consists of five phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empathy<\/li>\n\n\n\n<li>Definition<\/li>\n\n\n\n<li>Ideation<\/li>\n\n\n\n<li>Prototyping<\/li>\n\n\n\n<li>and Testing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is not necessarily a linear process\u2014you can jump back to earlier phases based on what you learn along the way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"624\" height=\"360\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Design-thinking-1.png\" alt=\"\" class=\"wp-image-61899\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Design-thinking-1.png 624w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Design-thinking-1-300x173.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"empati\">Phase 1: Empathy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first phase of the Design Thinking process is about <a href=\"https:\/\/morningtrain.dk\/saadan-designer-du-til-dine-brugere-og-ikke-dig-selv\/\">understanding the people you are designing a solution for<\/a>. This involves empathetic listening and observation to find out what truly matters to them. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong>In this phase, it is important to distinguish between those who have the challenge and those who may only be involved in it.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, some people in the company may want customers to change their behaviour, but it is the customers\u2019 needs that must be examined directly.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In this phase, you should aim to understand:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;What is it, really, that these people want solved? They say they want a specific behaviour\u2014but why? What does it give them?&#8221;<br\/>The desired action is often a symptom of a deeper need.  <\/li>\n\n\n\n<li>&#8220;Why does the target group\/customers do what they do?&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Useful methods in the empathy phase<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li>Participant observation<\/li>\n\n\n\n<li>Qualitative interviews<\/li>\n\n\n\n<li>Stakeholder analysis <\/li>\n\n\n\n<li>and Photo safari<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"definition\">Phase 2: Definition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this phase, you gather all the insights you gained in the empathy phase and use them to define the real problem you want to solve. This is where you begin to ask the right questions to address the underlying issue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Useful methods in the definition phase<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5xWhy<\/li>\n\n\n\n<li>Clustering (categorising data)<\/li>\n\n\n\n<li>&#8220;How Might We&#8221; questions<\/li>\n\n\n\n<li>and POV statement<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"idegenerering\">Phase 3: Ideation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have a clear understanding of the problem, it is time to start generating ideas. The goal is to get as many ideas as possible, so be careful not to limit this phase. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong>Be aware of your biases about what a solution is, and challenge them continuously. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is tempting to be biased about what the solution is, but ultimately you should test multiple things so you can compare the results.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Useful methods in the ideation phase<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li>Classic brainstorming<\/li>\n\n\n\n<li>Brainwriting<\/li>\n\n\n\n<li>Brainwalking<\/li>\n\n\n\n<li>and Dot voting<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prototyping\">Phase 4: Prototyping<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this phase, you create\/build\/generate the simplest version of your idea (a so-called <a href=\"https:\/\/morningtrain.dk\/en\/the-most-well-known-pros-and-cons-of-building-mvps-in-software-and-product-development\/\">MVP<\/a>) so you can put it in the hands of the target group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Useful methods for prototyping<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li>A sketch on a piece of paper<\/li>\n\n\n\n<li>Clickable prototype<\/li>\n\n\n\n<li>Simple 3D model<\/li>\n\n\n\n<li>Visual user journey<\/li>\n\n\n\n<li>and Service stub<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/en\/how-to-identify-and-prioritise-features-for-your-mvp\/\">Read how to identify and prioritise features for your MVP here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"testing\">Phase 5: Testing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, it is time to test your prototypes. This involves getting feedback from users and learning from their reactions. Based on this feedback, you can adjust your solutions and test them again.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Useful methods for testing<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li>Focus group interviews<\/li>\n\n\n\n<li>Split testing<\/li>\n\n\n\n<li>Think-aloud test<\/li>\n\n\n\n<li>and Usability test<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bruger\">So how do you use Design Thinking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Design Thinking is a method that can be applied across a wide range of contexts and industries. It is an approach that requires the courage to challenge what exists and to be open to new insights. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some steps (based on the phases above) you can follow when applying Design Thinking:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Understand the context<\/strong>: Explore the context and the users to gain a deeper understanding of the problem.<\/li>\n\n\n\n<li><strong>Define the challenge<\/strong>: Use your observations to define the real problem.<\/li>\n\n\n\n<li><strong>Generate ideas<\/strong>: Brainstorm and come up with as many solutions as possible.<\/li>\n\n\n\n<li><strong>Build prototypes<\/strong>: Create a physical representation of your ideas.<\/li>\n\n\n\n<li><strong>Test and refine<\/strong>: Test your ideas and use feedback to improve your solutions.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"624\" height=\"360\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Design-thinking-2.png\" alt=\"\" class=\"wp-image-61900\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Design-thinking-2.png 624w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/11\/Design-thinking-2-300x173.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faar\">What do you gain from this approach?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Design Thinking gives you a structured process for thinking creatively and solving problems in a user-friendly way, while also quickly testing hypotheses and solution proposals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In other words, you move quickly from problem to hypothesis and then on to testing the solution.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The approach helps you focus on the user\u2019s needs and create solutions that truly make a real difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, it is an approach that promotes innovation capability and can improve your company\u2019s results already in the short to medium term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"overveje\">Who should consider using the principles of Design Thinking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The simple answer is everyone who wants to solve a problem. \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design Thinking is relevant for anyone who wants to solve complex problems in an effective and user-friendly way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if we are to highlight areas where Design Thinking is particularly applicable, it would be: professionals in fields such as product development, service design, and business development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, Design Thinking can be a useful method to apply if you are facing a complex problem where the solution is not obvious, or if you want to create a user-friendly solution.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<section class=\"mt-contact-section-primary mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n        <div class=\"mt-contact-section-primary__inner\">\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--left\">\n    <svg class=\"desktop\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"374\" height=\"446\" viewBox=\"0 0 374 434\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M134.537 433.3C45.3596 429.676 -23.0317 325.591 9.03701 242.3C38.5001 165.777 123.57 166.011 205.537 168.3C258.248 169.771 335.707 202.586 367.539 147.3C404.88 82.4455 247.037 -1.7002 247.037 -1.7002\" stroke=\"black\"\/>\n    <\/svg>\n    <svg class=\"mobile\" width=\"341\" height=\"184\" viewBox=\"0 0 341 184\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Niclas-208x300.png\"\n                alt=\"Niclas Johansen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/sanne-storm-208x300.png\"\n                alt=\"Sanne Storm\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/Jonas-1-208x300.png\"\n                alt=\"Jonas Steen\"\n            \/>\n        <\/div>\n    <\/div>\n            <div class=\"mt-contact-section-primary__content page-container\">\n                <div class=\"mt-contact-section-primary__text-container\">\n                                            \n\n<p class=\"wp-block-mt-tagline mt-tagline\">Do not hesitate &#8211; we are always ready for a chat<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Let\u2019s talk about your design project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go into the details together so we can find the solutions that fit your needs.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--primary open-slide-in-contact\" data-contact-slide-in-view=\"1\"><span class=\"mt-button__text\">Contact us<\/span><\/a>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--calendar open-slide-in-contact\" data-contact-slide-in-view=\"3\"><span class=\"mt-button__text\">Book a meeting<\/span><\/a>\n<\/div>\n\n\n                                    <\/div>\n            <\/div>\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--right\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"514\" viewBox=\"0 0 257 514\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M77.5008 508.8C163.42 532.959 260.672 455.157 255.961 366.03C248.582 226.406 95.3635 250.267 28.5074 164.27C-57.7763 53.283 85.5077 -18.5301 85.5077 -18.5301\" stroke=\"black\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-208x300.png\"\n                alt=\"Emelie Car\u00e9n\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-1-208x300.png\"\n                alt=\"Jesper Martinussen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/09\/Emil-208x300.png\"\n                alt=\"Emil Grimsgaard\"\n            \/>\n        <\/div>\n    <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Design Thinking is a <strong>user-centred process<\/strong>. You talk to users, clarify needs, try out ideas, and learn from the results. The goal is to arrive at a solution that makes sense for both users and the business\u2014without guessing.  <\/p>\n","protected":false},"author":8,"featured_media":66773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-66771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Design Thinking, and how do you use it?<\/title>\n<meta name=\"description\" content=\"Our valued colleague Jesper has written a guide that describes the methodologies behind &quot;Design Thinking&quot;, as well as how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Design Thinking, and how do you use it?\" \/>\n<meta property=\"og:description\" content=\"Our valued colleague Jesper has written a guide that describes the methodologies behind &quot;Design Thinking&quot;, as well as how to use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T10:15:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thomas_oe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas_oe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\"},\"author\":{\"name\":\"Thomas_oe\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4\"},\"headline\":\"What is Design Thinking?\",\"datePublished\":\"2025-11-06T10:15:09+00:00\",\"dateModified\":\"2026-04-17T12:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\"},\"wordCount\":893,\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png\",\"articleSection\":[\"Digitalization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\",\"name\":\"What is Design Thinking, and how do you use it?\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png\",\"datePublished\":\"2025-11-06T10:15:09+00:00\",\"dateModified\":\"2026-04-17T12:31:25+00:00\",\"author\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4\"},\"description\":\"Our valued colleague Jesper has written a guide that describes the methodologies behind \\\"Design Thinking\\\", as well as how to use it.\",\"breadcrumb\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage\",\"url\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png\",\"contentUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png\",\"width\":1248,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morningtrain.dk\/en\/?page_id=66552\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Design Thinking?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\",\"url\":\"https:\/\/morningtrain.dk\/en\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1&#039; klasse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morningtrain.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4\",\"name\":\"Thomas_oe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Thomas_oe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Design Thinking, and how do you use it?","description":"Our valued colleague Jesper has written a guide that describes the methodologies behind \"Design Thinking\", as well as how to use it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/","og_locale":"en_US","og_type":"article","og_title":"What is Design Thinking, and how do you use it?","og_description":"Our valued colleague Jesper has written a guide that describes the methodologies behind \"Design Thinking\", as well as how to use it.","og_url":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/","og_site_name":"Morningtrain","article_published_time":"2025-11-06T10:15:09+00:00","article_modified_time":"2026-04-17T12:31:25+00:00","og_image":[{"width":1248,"height":720,"url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png","type":"image\/png"}],"author":"Thomas_oe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thomas_oe","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#article","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/"},"author":{"name":"Thomas_oe","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4"},"headline":"What is Design Thinking?","datePublished":"2025-11-06T10:15:09+00:00","dateModified":"2026-04-17T12:31:25+00:00","mainEntityOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/"},"wordCount":893,"image":{"@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png","articleSection":["Digitalization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/","url":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/","name":"What is Design Thinking, and how do you use it?","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage"},"image":{"@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png","datePublished":"2025-11-06T10:15:09+00:00","dateModified":"2026-04-17T12:31:25+00:00","author":{"@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4"},"description":"Our valued colleague Jesper has written a guide that describes the methodologies behind \"Design Thinking\", as well as how to use it.","breadcrumb":{"@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#primaryimage","url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png","contentUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-Design-Thinking_.png","width":1248,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/morningtrain.dk\/en\/what-is-design-thinking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morningtrain.dk\/en\/?page_id=66552"},{"@type":"ListItem","position":2,"name":"What is Design Thinking?"}]},{"@type":"WebSite","@id":"https:\/\/morningtrain.dk\/en\/#website","url":"https:\/\/morningtrain.dk\/en\/","name":"Morningtrain","description":"Digitalt bureau p\u00e5 1&#039; klasse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morningtrain.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4","name":"Thomas_oe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Thomas_oe"}}]}},"_links":{"self":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/66771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/comments?post=66771"}],"version-history":[{"count":4,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/66771\/revisions"}],"predecessor-version":[{"id":67937,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/66771\/revisions\/67937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media\/66773"}],"wp:attachment":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media?parent=66771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/categories?post=66771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/tags?post=66771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}