{"id":66776,"date":"2025-10-31T07:48:00","date_gmt":"2025-10-31T07:48:00","guid":{"rendered":"https:\/\/morningtrain.dk\/ga4-vs-piwik-pro-which-is-best\/"},"modified":"2026-04-17T12:57:19","modified_gmt":"2026-04-17T12:57:19","slug":"ga4-vs-piwik-pro-which-is-best","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/ga4-vs-piwik-pro-which-is-best\/","title":{"rendered":"GA4 vs. Piwik PRO \u2013 which is best?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Data insights<\/p><p class=\"mt-blog-post-cover__date\">31. oktober 2025<\/p><h1 class=\"mt-blog-post-cover__title\">GA4 vs. Piwik PRO \u2013 which is best? <\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Which tracking tool should you choose? There are many options, and they all promise they are the best choice, but almost everyone ends up choosing either GA4 or Piwik PRO. So here we compare the two tools and give you our honest opinion on what you should choose and why. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/10\/GA4-vs.-Piwik-PRO-\u2013-hvad-er-bedst.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/10\/GA4-vs.-Piwik-PRO-\u2013-hvad-er-bedst.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/10\/GA4-vs.-Piwik-PRO-\u2013-hvad-er-bedst-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/10\/GA4-vs.-Piwik-PRO-\u2013-hvad-er-bedst-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/10\/GA4-vs.-Piwik-PRO-\u2013-hvad-er-bedst-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/10\/GA4-vs.-Piwik-PRO-\u2013-hvad-er-bedst-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#versus\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        GA4 vs. Piwik PRO\n                    <\/a>\n                                    <a\n                        href=\"#hvem\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvem b\u00f8r bruge hvad\n                    <\/a>\n                                    <a\n                        href=\"#holdning\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Vores holdning\n                    <\/a>\n                                    <a\n                        href=\"#test\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Test: Hj\u00e6lp til valg af tool\n                    <\/a>\n                                    <a\n                        href=\"#intro\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Intro til v\u00e6rkt\u00f8jer\n                    <\/a>\n                                    <a\n                        href=\"#sammenligning\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Sammenligning\n                    <\/a>\n                                    <a\n                        href=\"#installation\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Installation\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"versus\">GA4 vs Piwik PRO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/tracking\/\" type=\"page\" id=\"60302\">Tracking<\/a>, data, and insights are at the heart of any digital marketing effort. Choose the wrong tool, and you waste both time and opportunities. Choose the right one, and you save resources, optimise with razor-sharp precision, and build greater trust in your data.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is our comparison of the two most widely used tracking and analytics tools on the Danish market. We cover what they are good at, where they fall short, and who should use what. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\">Who should use which tool?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"hvem\">If <strong>data ownership, privacy, and compliance<\/strong> are important \u2192 we would go with Piwik PRO. You may be subject to strict regulations, work with compliance, be a public institution, or be under scrutiny regarding data handling\u2014and you need to be squeaky clean. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want <strong>as many data points as possible, more modelling options, broad integration capabilities, and free access<\/strong> \u2192 <a href=\"https:\/\/morningtrain.dk\/en\/meet-ga4-your-new-best-data-friend\/\" type=\"post\" id=\"63721\">GA4<\/a> is most often the safe choice, especially if you already work in the Google ecosystem (as most people do).<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"holdning\">Our view<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Morningtrain, our default is to <strong>always use GA4<\/strong>. We believe that: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It is the market standard<\/strong>\u2014almost everyone is familiar with it, which makes onboarding easier.<\/li>\n\n\n\n<li><strong>It offers the most application options<\/strong>: integrations, <a href=\"https:\/\/morningtrain.dk\/plugins-draeber-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins<\/a>, exports, and customisation options.<\/li>\n\n\n\n<li>It integrates easily with <strong>Looker Studio<\/strong>\u2014so we can create attractive, clear reports that clients and internal stakeholders understand.<\/li>\n\n\n\n<li><strong>One big thing: for most people, it <em>does not cost anything<\/em><\/strong>. Even though there are hidden costs in setup, time, and learning, the cost of getting started is very low compared to enterprise tools. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"test\">But that does not mean GA4 is perfect. For certain clients\u2014especially those with requirements for privacy, <a href=\"https:\/\/morningtrain.dk\/en\/cookie-consent-just-say-yes-please-to-that-cookie\/\" type=\"post\" id=\"63976\">compliance<\/a>, ownership, and advanced <a href=\"https:\/\/morningtrain.dk\/en\/what-is-conversion-rate-optimization\/\" type=\"post\" id=\"63827\">CRO<\/a>\u2014we recommend supplementing with, or switching to, something like Piwik PRO depending on the need. <\/p>\n\n\n<div data-react-class=\"TrackingTool\" data-react-props=\"{&quot;title&quot;:&quot;Hvilket tracking v\\u00e6rkt\\u00f8j skal du v\\u00e6lge?&quot;,&quot;text&quot;:&quot;&quot;,&quot;labels&quot;:{&quot;priority&quot;:&quot;Hvad er vigtigst for dig?&quot;,&quot;server_tracking&quot;:&quot;Har du server site tracking?&quot;,&quot;data_modelling&quot;:&quot;Har du brug for at modellere data (bearbejde)?&quot;,&quot;multi_platform&quot;:&quot;Skal du tr\\u00e6kke data fra flere dataplatforme og evt. p\\u00e5 tv\\u00e6rs af dom\\u00e6ner?&quot;,&quot;result&quot;:&quot;Resultat&quot;,&quot;cta&quot;:&quot;F\\u00e5 hj\\u00e6lp med at ops\\u00e6tte tracking&quot;},&quot;options&quot;:{&quot;priority&quot;:{&quot;compliance&quot;:&quot;Compliance&quot;,&quot;datakvalitet&quot;:&quot;Datakvalitet&quot;},&quot;server_tracking&quot;:{&quot;yes&quot;:&quot;Ja&quot;,&quot;no&quot;:&quot;Nej&quot;},&quot;data_modelling&quot;:{&quot;yes&quot;:&quot;Ja&quot;,&quot;no&quot;:&quot;Nej&quot;},&quot;multi_platform&quot;:{&quot;yes&quot;:&quot;Ja&quot;,&quot;no&quot;:&quot;Nej&quot;}},&quot;resultTexts&quot;:{&quot;compliance&quot;:&quot;Du b\\u00f8r v\\u00e6lge Piwick Pro&quot;,&quot;datakvalitet&quot;:&quot;Du b\\u00f8r v\\u00e6lge Google Analytics 4.&quot;},&quot;descriptionFallback&quot;:&quot;Svar p\\u00e5 sp\\u00f8rgsm\\u00e5lene for at f\\u00e5 anbefaling af tracking v\\u00e6rkt\\u00f8j.&quot;}\">\n    <div class=\"mt-tracking-tool\">\n                    <h3 class=\"mt-tracking-tool__title\">Hvilket tracking v\u00e6rkt\u00f8j skal du v\u00e6lge?<\/h3>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"intro\">Brief introduction to each tool<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics 4 (GA4)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unquestionably the market standard. Very widely used, hosted by Google, deeply integrated with Google Ads &amp; Looker Studio, with a free version that covers basic functionality for most. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Advantages<\/th><th>Challenges<\/th><\/tr><\/thead><tbody><tr><td>Cross-platform tracking<\/td><td>Steep learning curve (i.e., it is difficult to use)<\/td><\/tr><tr><td>Machine learning for certain insights<\/td><td>From a GDPR perspective, it takes some work to set up GA4 so it is compliant.<\/td><\/tr><tr><td>Extensive documentation<\/td><td><\/td><\/tr><tr><td>Many integration options<\/td><td><\/td><\/tr><tr><td>Large volume of data<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Piwik PRO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Strong focus on privacy, flexibility, and enterprise features. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Piwik PRO is designed for organisations that want GDPR compliance, data storage in the EU\/private cloud, consent management, as well as tools for tag management, raw data access, etc. (exact pricing depends on usage, traffic, and modules). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like GA4, Piwik PRO has a very decent free version, but they also offer a paid business version that provides access to a CDP (customer data platform).<a href=\"https:\/\/datafixer.io\/blog\/best-analytics-tools\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Advantages<\/th><th>Challenges<\/th><\/tr><\/thead><tbody><tr><td>Strong focus on GDPR compliance<\/td><td>Far fewer data points than GA4<\/td><\/tr><tr><td>Consent management directly in the tool (cookie pop-up)<\/td><td>Fewer integrations with external systems<\/td><\/tr><tr><td>High data quality<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sammenligning\">Comparison<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>GA4<\/th><th>Piwik Pro<\/th><\/tr><\/thead><tbody><tr><td><strong>Strengths<\/strong><\/td><td>&#8211; Free basic version for most<br\/>&#8211; Good integration with <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/google-ads-agency\/\" type=\"page\" id=\"64435\">Google Ads<\/a>, Looker Studio<br\/>&#8211; Cross-platform tracking (web + app)<br\/>&#8211; Extensive documentation and community<\/td><td>&#8211; Privacy focus, data storage in the EU \/ private cloud<br\/>&#8211; Integrated consent management<br\/>&#8211; Raw data access, strong segmentation and reporting tools<br\/>&#8211; Combined tool with tag manager, etc.<\/td><\/tr><tr><td><strong>Weaknesses<\/strong><\/td><td>&#8211; Steep learning curve for advanced features<br\/><br\/>&#8211; Privacy \/ GDPR <br\/>concerns (data on servers outside the EU, cookies, etc.)<br\/><br\/>&#8211; Data sampling and event tracking can be complex<br\/><br\/>&#8211; Not all reports are intuitive<\/td><td>&#8211; Pricing grows quickly with traffic and enterprise needs<br\/>&#8211; Can be technically heavy to set up and maintain<br\/>&#8211; Free plan has limitations on actions \/ data retention, etc.<\/td><\/tr><tr><td><strong>Who the tool is particularly well suited for<\/strong><\/td><td><em><span class=\"mt-text-highlight\">Companies with a broad digital presence<\/span><\/em>, those already using large Google stacks, those who want to combine ads + reporting + dashboards easily<\/td><td><em><span class=\"mt-text-highlight\">Regulated organisations<\/span><\/em>, companies that value data control and want to avoid over-dependence on major players; websites with high requirements for privacy and compliance<\/td><\/tr><tr><td><strong>Unique features<\/strong><\/td><td>Integration with the Google ecosystem, free access, powerful custom events, export to BigQuery (for premium), machine learning functionality, etc.<\/td><td>Modular setup, private cloud option, detailed control over data processing &amp; consent, BI integrations, ability to avoid sampling, etc.<\/td><\/tr><tr><td><strong>Pricing<\/strong><\/td><td>Free for many users and basic needs. The enterprise version (\u201cGA360\u201d) comes with significant costs.  <a href=\"https:\/\/matomo.org\/blog\/2025\/08\/marketing-analytics-tools\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/td><td>Free \u201cCore\u201d plan for some usage (up to a certain number of actions and traffic volume)<br\/>Business + Enterprise: high prices, e.g., Enterprise around <strong>\u20ac10,995\/year<\/strong> for a full enterprise setup.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"installation\">Installation \u2013 is it equally easy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The short answer: No. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Piwik PRO<\/strong>: Can be somewhat heavier\u2014especially if you choose private cloud, need compliance elements, consent management, and raw data access. Setting up the tag manager, ensuring GDPR\/<a href=\"https:\/\/morningtrain.dk\/en\/what-is-google-consent-mode\/\" type=\"post\" id=\"63983\">consent<\/a>, ensuring server location, etc. often requires technical setup. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GA4<\/strong>: Often fairly straightforward to set up for basic tracking; Google provides code snippets, guides, etc. But advanced events, custom dimensions, and cross-platform setup (web + app) require more technical insight. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, GA4 can be modelled extensively, so whether GA4 is simple really depends on your setup. It can also be quite technical. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong>Note: <\/strong>No matter what, you cannot avoid involving a developer if the setup needs to track events, be GDPR-compliant, etc.<\/p>\n<\/div><\/div><\/div>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Which tracking tool should you choose? There are many options, and they all promise they are the best choice, but almost everyone ends up choosing either GA4 or Piwik PRO. So here we compare the two tools and give you our honest opinion on what you should choose and why.  <\/p>\n","protected":false},"author":2,"featured_media":66777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[396],"tags":[397],"class_list":["post-66776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-insights","tag-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 vs. Piwik PRO \u2013 which is best? - Morningtrain<\/title>\n<meta name=\"description\" content=\"We compare Piwik PRO and GA4 and give you our honest opinion on what you should choose and why, depending on your needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/ga4-vs-piwik-pro-which-is-best\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 vs. Piwik PRO \u2013 which is best? 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