{"id":66804,"date":"2025-11-07T10:34:00","date_gmt":"2025-11-07T10:34:00","guid":{"rendered":"https:\/\/morningtrain.dk\/image-and-video-size-guide-for-social-media\/"},"modified":"2026-04-29T08:47:50","modified_gmt":"2026-04-29T08:47:50","slug":"image-and-video-size-guide-for-social-media","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/image-and-video-size-guide-for-social-media\/","title":{"rendered":"Image and video size guide for social media"},"content":{"rendered":"<section class=\"mt-blog-post-cover wp-block-mt-blog-post-cover\">\n    <div class=\"mt-blog-post-cover__inner page-container\">\n        <div class=\"mt-blog-post-cover__text-container\">\n                                                <p class=\"mt-blog-post-cover__tagline tagline\">Content<\/p>\n                                                    <p class=\"mt-blog-post-cover__date\">\n                        7. November 2025                    <\/p>\n                                                        <h1 class=\"mt-blog-post-cover__title\">Image and video size guide for social media<\/h1>\n                    <\/div>\n        <div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Looking for the best formats for images and video on social media? Then you have come to exactly the right place. <\/p><\/div><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Guide-to-image-and-video-sizes-for-social-media.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Guide-to-image-and-video-sizes-for-social-media.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Guide-to-image-and-video-sizes-for-social-media-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Guide-to-image-and-video-sizes-for-social-media-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Guide-to-image-and-video-sizes-for-social-media-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/Guide-to-image-and-video-sizes-for-social-media-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Content\n                    <\/p>\n                                                    <a\n                        href=\"#facebook\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        <strong>Facebook format<\/strong>s\n                    <\/a>\n                                    <a\n                        href=\"#instagram\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Instagram formats\n                    <\/a>\n                                    <a\n                        href=\"#TikTok\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        TikTok formats\n                    <\/a>\n                                    <a\n                        href=\"#format\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Why formats matter\n                    <\/a>\n                                    <a\n                        href=\"#annonceberegner\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Ad spent calculator\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\">The most important image and video formats on social media (2025)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is an updated overview of the most relevant formats for organic and <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/paid-social-agency\/\" type=\"page\" id=\"64504\">paid social<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"facebook\"><strong>Facebook image and video formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts (organic) &#8211; <strong>4:5 \u00b7 1080 \u00d7 1350 px<\/strong><\/li>\n\n\n\n<li>Posts (ads) &#8211; <strong>1:1 \u00b7 1080 \u00d7 1080 px<\/strong><\/li>\n\n\n\n<li>Stories\/Reels (both) &#8211; <strong>9:16 \u00b7 1080 \u00d7 1920 px<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"instagram\"><strong>Instagram image and video formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts (organic) &#8211; <strong>4:5 \u00b7 1080 \u00d7 1350 px<\/strong><\/li>\n\n\n\n<li>Posts (ads) &#8211; <strong>1:1 \u00b7 1080 \u00d7 1080 px<\/strong><\/li>\n\n\n\n<li>Stories\/Reels (both) &#8211; <strong>9:16 \u00b7 1080 \u00d7 1920 px<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"TikTok\"><strong>TikTok image and video formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video (organic + ads) &#8211; <strong>9:16 \u00b7 1080 \u00d7 1920 px<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LinkedIn image and video formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video (organic + ads) &#8211; <strong>4:5 \u00b7 1080 \u00d7 1350 px<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts (organic) &#8211; <strong>4:5 \u00b7 1080 \u00d7 1350 px<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts (ads) &#8211; <strong>4:5 \u00b7 1080 \u00d7 1350 px<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1822\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Stoerrelsesguide-sociale-medier-ads-scaled-1.png\" alt=\"\" class=\"wp-image-63263\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Stoerrelsesguide-sociale-medier-ads-scaled-1.png 2560w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Stoerrelsesguide-sociale-medier-ads-scaled-1-300x214.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Stoerrelsesguide-sociale-medier-ads-scaled-1-1024x729.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Stoerrelsesguide-sociale-medier-ads-scaled-1-768x547.png 768w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"format\">Why image format matters more than you might think<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you use the optimal format for the right placement, you maximise the screen space your content takes up. This provides: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A greater likelihood that the user will stop scrolling<\/li>\n\n\n\n<li>A better opportunity to deliver your message<\/li>\n\n\n\n<li>Potentially lower cost per click and higher <a href=\"https:\/\/morningtrain.dk\/en\/what-is-ctr-and-what-can-you-use-it-for\/\" type=\"post\" id=\"63814\">CTR<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Especially when working with <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/paid-social-agency\/\" type=\"page\" id=\"64504\">paid social<\/a>, it can pay off to test different formats, because it is not only about the content, but also about how it is <em>displayed<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"annonceberegner\">Also try our ad effectiveness calculator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how well your content is adapted to the formats, your ad budget still has a major impact on how far you reach and what you get in return.<\/p>\n\n\n\n<p class=\" wp-block-paragraph\">With our ad effectiveness calculator, you can quickly get an overview of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many impressions and clicks you can expect for your budget<\/li>\n\n\n\n<li>What your average cost per click and conversion will be<\/li>\n\n\n\n<li>How different budget scenarios affect your performance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The calculator is easy to use you simply enter your budget and a few key figures, and you will immediately get a realistic estimate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div data-react-class=\"AdvertisingCalculator\" data-react-props=\"{&quot;tagline&quot;:&quot;Beregn din annonceeffekt&quot;,&quot;title&quot;:&quot;Hvor mange visninger og kliks f\\u00e5r du for dit budget?&quot;}\">\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark><span class=\"mt-text-highlight\">Note<\/span>: The results above are an average that we found by analysing across customers, markets, and industries. Every case is different, and the numbers will be too. <\/mark><\/em><\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Looking for the best formats for images and video on social media? Then you have come to exactly the right place. <\/p>\n","protected":false},"author":2,"featured_media":67892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[386],"tags":[],"class_list":["post-66804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image and video size guide for social media - Morningtrain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/image-and-video-size-guide-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image and video size guide for social media - Morningtrain\" \/>\n<meta property=\"og:description\" content=\"Looking for the best formats for images and video on social media? 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