{"id":66817,"date":"2025-11-26T13:30:11","date_gmt":"2025-11-26T13:30:11","guid":{"rendered":"https:\/\/morningtrain.dk\/here-is-the-price-of-designing-a-logo\/"},"modified":"2026-04-17T12:45:12","modified_gmt":"2026-04-17T12:45:12","slug":"here-is-the-price-of-designing-a-logo","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/here-is-the-price-of-designing-a-logo\/","title":{"rendered":"Here is the price of designing a logo"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Digitalisering<\/p><p class=\"mt-blog-post-cover__date\">26. november 2025<\/p><h1 class=\"mt-blog-post-cover__title\">Here is the price of designing a logo<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">\u201cWhat is the price of a logo?\u201d sounds simple, but it is rarely the most important question. What matters is how much your visual identity means to the business, and how thorough the advisory and creative work needs to be to make it work. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo-600x346.png 600w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Vaersgo-her-er-prisen-paa-et-design-af-et-logo-187x108.png 187w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#kompleks\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Logoets kompleksitet\n                    <\/a>\n                                    <a\n                        href=\"#prisen\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Prisen p\u00e5 visuel identitet\n                    <\/a>\n                                    <a\n                        href=\"#definition\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 1 &#8211; Definition\n                    <\/a>\n                                    <a\n                        href=\"#et\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Prisen for fase 1\n                    <\/a>\n                                    <a\n                        href=\"#udarbejdelse\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 2 &#8211; Udarbejdelse\n                    <\/a>\n                                    <a\n                        href=\"#to\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Prisen for fase 2\n                    <\/a>\n                                    <a\n                        href=\"#designguide\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fase 3 &#8211; Dokumentation\n                    <\/a>\n                                    <a\n                        href=\"#tre\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Prisen for fase 3\n                    <\/a>\n                                    <a\n                        href=\"#samletpris\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Samlet pris\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"kompleks\">This post is not for you if you just want a short, oversimplified answer. So if you just want a number, here is a range: <strong>The price of a new logo is somewhere between DKK 1,500 and DKK 10,000,000.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you want to understand the pricing and value behind developing a <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#logo\">logo<\/a>, please read on. I will give you more realistic price ranges, structured according to where you are in the logo process and the context you are working in. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong>The price depends largely on 1) how well-developed your identity and story already are, 2) where you need to be taken from and to, 3) the level of risk in the project, and 4) not least, the value of the logo to your brand.     <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why a fixed \u201ca logo costs X kroner\u201d rarely makes sense unless you know your starting point.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Even so, I will try to set some parameters for the price\u2014but before I do, there are two things you should keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disclaimer 1<\/strong>: We will work with ranges, but far less broad than the first one. Remember: all projects are different and the depth of the work varies, but just read along. The range is useful\u2014also for you.  <\/li>\n\n\n\n<li><strong>Disclaimer 2<\/strong>: We take ourselves and our surroundings as the point of departure, which are somewhat further along in the process of creating a logo. So fiver.com, a Czech freelancer, or a design from Malaysia are not included in this post. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enough about that\u2014let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prisen\">\u201cWhat is the price of a visual identity?\u201d is a better question<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First and foremost, I would like to nuance the question \u201chow much does a logo cost\u201d a bit, because you cannot answer it without talking about <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#visuel-identitet\">visual identity<\/a>. But isn\u2019t a logo a big part of a visual identity, you ask\u2014yes, and that is the point. It is about looking at the identity on its own before we translate it into something visual.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your logo is the cornerstone and the closest you get to an \u201cavatar\u201d for your <a href=\"https:\/\/morningtrain.dk\/en\/what-is-branding\/\">brand<\/a>. So to create a logo, you need to know what it is meant to speak into. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong>The logic is that a logo is part of the visual identity. So before you can create a <span class=\"mt-text-highlight\">VISUAL<\/span> identity, you need to know what the company\u2019s <span class=\"mt-text-highlight\">IDENTITY<\/span> is<\/strong> (*insert the feeling that everything suddenly makes sense*).<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\">Phase 1: Defining the company\u2019s identity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company\u2019s identity contains the following 4 elements, in order of priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1 \u2013 The vision: Your direction<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The vision is the foundation and the answer to \u201cwhat do you, as an organisation, want to achieve?\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is your North Star, and in organisations with a strong culture it is used as a decision-making tool. So when you face a challenge, you should ask yourself: \u201cWhat would bring us closer to our vision?\u201d\u2014and then do what the answer tells you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2 \u2013 The mission: Your method<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The mission is a narrative of: \u201chow will you achieve your vision?\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is your secret sauce? Your capability? Your secret weapon? What do you do, day to day, to get closer to your dream state (the vision).   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3 \u2013 The values: Your guiding principles in everyday life<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your set of values is a set of supporting rules for how you want to behave while you try to achieve your vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is the values that should shape the culture in the organisation, as values are often more tangible and less lofty than the vision. Therefore, values are easier for all employees to navigate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the values stem from the vision, you are more likely to ensure that, as an organisation, you move towards the vision by \u201csimply\u201d living by the values in the daily grind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonus info: You should never have more than 4 (core) values, as they become too difficult to remember, and statistically they start to overlap\u2014or worse: contradict each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 \u2013 The core story: Your reason for being <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The crowning achievement is to write the truthful story of the company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why do we exist?<\/li>\n\n\n\n<li>What is our purpose?<\/li>\n\n\n\n<li>What is our reason for being?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The core story should describe <em>what<\/em> underpins the company\u2019s vision, <em>why<\/em> the mission was connected, and <em>how<\/em> the values were chosen\u2014but as a flowing narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A core story is, in other and more buzzword-friendly terms, your \u201cWHY\u201d. <strong><em>Why<\/em><\/strong> do you do what you do? And why do you care about the values and virtues that you do? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good example of what Phase 1 means in practice is our work with Dansk Skoleidr\u00e6t. The visual identity only made sense because the story, direction, and values were clearly defined. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/en\/cases\/danish-school-sports-new-visual-identity-and-web-universe\/\"><span class=\"mt-text-highlight\">Read the case about how we developed Dansk Skoleidr\u00e6t\u2019s visual identity here.<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"et\"><strong>The price for Phase 1 and defining the identity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on how complex your organisation is, how far along you are in terms of awareness, etc., the budget for developing a vision, mission, values, and core story will fall within the range of: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DKK 20,000 \u2013 350,000<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many will already have these things in place; others are undergoing major, complex changes that the visual identity needs to support sharply. For some, working with the questions in Phase 1 is complex and requires a long time within the company and input from external parties. For others, things are more straightforward and simple.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In connection with <a href=\"https:\/\/morningtrain.dk\/en\/content-concept\/visual-identity\/\">our work on visual identities<\/a>, we will not require that Phase 1 has been completed and thoroughly documented. However, we will never start designing for a client without the questions having been asked and answered. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"udarbejdelse\">Phase 2: Developing the visual identity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Already in Phase 2, we get to what you originally asked for: the logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the answers and direction from Phase 1, the visual elements can be shaped. The focus here is most often the logo, as it is central. But it will also typically involve colours, fonts, graphic elements, tactile elements (things you can touch), imagery, and video style. All of this translated into where you need to exist visually\u2014analogue and digital.   <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"647\" height=\"474\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/logotype-1.png\" alt=\"Illustration of Morningtrain&#x2019;s logo\" class=\"wp-image-48115\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/logotype-1.png 647w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/logotype-1-300x220.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But today we are gathered to talk about the logo\u2014so:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The logo should ideally visualise the core you defined in Phase 1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who the company is (the vision)<\/li>\n\n\n\n<li>What you do (the mission)<\/li>\n\n\n\n<li>Why you do it (the core story)<\/li>\n\n\n\n<li>And your values<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In addition, you should also consider:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the logo work online?<\/li>\n\n\n\n<li>Does the logo work in print?<\/li>\n\n\n\n<li>Are there details in the logo that are not clear?<\/li>\n\n\n\n<li>Does the logo create any unfortunate or inappropriate connotations for the target audience?<\/li>\n\n\n\n<li>What other graphic context does the logo need to work within?<\/li>\n\n\n\n<li>Are there elements in the logo that we pull out and use in other contexts?<\/li>\n\n\n\n<li>Which logo versions need to be created?<\/li>\n\n\n\n<li>Should sub-brands be placed under it, or should there be a primary digital logo and a simplified print version for a possible physical product you deliver?<\/li>\n\n\n\n<li>And 100 other things.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"878\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Dansk-Skoleidraet-forklaring-paa-logofigur-1024x878.jpg\" alt=\"Dansk Skoleidr&#xE6;t explanation of the logo figure\" class=\"wp-image-58383\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Dansk-Skoleidraet-forklaring-paa-logofigur-1024x878.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Dansk-Skoleidraet-forklaring-paa-logofigur-300x257.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Dansk-Skoleidraet-forklaring-paa-logofigur.jpg 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So even though the deliverable at this phase (at first glance) may seem small, it is the \u201cresult\u201d of many hours of consideration, discarded logo proposals, and strategic decisions. After all, it is your company\u2019s identity we are illustrating together. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"to\">The price for Phase 2 and developing the logo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The range here could again be broad, but we took the median of the logos we have produced ourselves and looked at our local market. Based on that, we conclude that a serious, thoroughly developed logo costs within the range of: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DKK 20,000 \u2013 75,000<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"designguide\">Phase 3: Creating a design guide<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The final phase you need to go through before you can say that your company has a visual identity is having a design guide created.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Designguide-1-1024x575.png\" alt=\"Mockup of Morningtrain&#x2019;s design manual \" class=\"wp-image-35154\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Designguide-1-1024x575.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Designguide-1-300x169.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Designguide-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A design guide is, in short, a small handbook that shows how you can and may use the visual identity. It is both inspiration for the visual life and the boundaries creative minds must stay within. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/02\/morningtrack-designmanual-1024x757-1.webp\" alt=\"Mockup of Morningtrack design manual\" class=\"wp-image-48239\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/02\/morningtrack-designmanual-1024x757-1.webp 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/02\/morningtrack-designmanual-1024x757-1-300x222.webp 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In a design guide, the logo is also translated into:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The typefaces you may use (<a href=\"https:\/\/morningtrain.dk\/en\/examples-of-good-typefaces\/\">examples of good typefaces<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"753\" height=\"604\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/skrifttyper-2.png\" alt=\"Illustration of Morningtrain&#x2019;s typefaces \" class=\"wp-image-48129\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/skrifttyper-2.png 753w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/skrifttyper-2-300x241.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The formatting of these typefaces<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"755\" height=\"599\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/skrifttyper-formatering-1.png\" alt=\"Illustration of formatting of Morningtrain&#x2019;s typefaces \" class=\"wp-image-48126\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/skrifttyper-formatering-1.png 755w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/skrifttyper-formatering-1-300x238.png 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your visual elements<\/li>\n\n\n\n<li>Colours, including the nuances of your colours<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"750\" height=\"634\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/sekundaere-farver-2.png\" alt=\"Illustration of Morningtrain&#x2019;s colours\" class=\"wp-image-48122\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/sekundaere-farver-2.png 750w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/sekundaere-farver-2-300x254.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your image style (do you use environmental images, people, and may images be cropped, tall, wide, etc.)<\/li>\n\n\n\n<li>The type of icons you use<\/li>\n\n\n\n<li>How you translate your identity into other formats (e.g., business cards, <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#bannerannoncer\">banners<\/a>, letterhead, email signature, PowerPoints, brochures, and much more). <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/visitkort_beskaaret-1024x757.jpg\" alt=\"Morningtrack business cards\" class=\"wp-image-44394\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/visitkort_beskaaret-1024x757.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/visitkort_beskaaret-300x222.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/visitkort_beskaaret.jpg 1925w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/rollup-banner_beskaaret-1024x757.jpg\" alt=\"Morningtrack roll-up banner\" class=\"wp-image-44390\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/rollup-banner_beskaaret-1024x757.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/rollup-banner_beskaaret-300x222.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/rollup-banner_beskaaret.jpg 1925w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/morningtrack-flyer-1024x757.jpg\" alt=\"Morningtrack flyer\" class=\"wp-image-44382\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/morningtrack-flyer-1024x757.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/morningtrack-flyer-300x222.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/07\/morningtrack-flyer.jpg 1925w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A design guide can also go as far as defining how the company looks on <a href=\"https:\/\/morningtrain.dk\/hvad-betyder-some\/\">social media<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\">In other words, the design guide translates the logo into how you, as a company, appear out in the world. In that way, your visual identity goes from being an idea to having executable guidelines. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tre\">The price for Phase 3 and creating the design guide<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The price naturally depends on how \u201cthorough\u201d a design guide you want. The price is at the lower end if you only need a definition of colours, fonts, typefaces, and\/or similar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if, on the other hand, you need translation into print, web, and marketing, the price is entirely different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, the price will land between:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DKK 10,000 \u2013 65,000<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"button\" style=\"color: fff;\"><a style=\"color: #fff;\" href=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/12\/Designguide-281022.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"mt-text-highlight\">Download an example of a design guide here<\/span><\/a><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"samletpris\">The total price of a logo process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have mapped out that a logo realistically <strong>can cost between DKK 20,000 and 75,000<\/strong> in our book (there are, of course, exceptions at both ends).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our view, you should buy logos and visual identities based on the following 4 scenarios:<\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">1 &#8211; Your company does not have a clear identity<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><em>You need the full process:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your company does not yet have a clear identity, and you need help all the way from the foundational story to a finished visual identity and logo.<br\/><strong>Typical price:<\/strong> DKK 50,000 \u2013 425,000<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">2 &#8211; Your company has an identity, but lacks a (possibly new) logo<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><em>You need a logo and a design guide:<\/em><br\/>You already have a reasonably clear identity, but lack a (new) logo and a simple design guide so the expression can be used across channels.<br\/><strong>Typical price:<\/strong> DKK 30,000 \u2013 140,000<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">3 &#8211; Your company has an identity and a logo, but you need it translated to web, print, and possibly marketing<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><em>You need the logo translated into a design guide:<\/em><br\/>You have a logo that works, but lack a design guide that ensures colours, typography, and logo usage are consistent across web, print, and marketing.<br\/><strong>Typical price:<\/strong> DKK 10,000 \u2013 65,000<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">4 &#8211; Your company is changing, and the visuals must reflect this<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><em>You need to bring your visual expression along on the journey:<\/em><br\/>Your company is in motion (new market, new strategy, merger, etc.), and the visual expression needs to be adjusted or rethought so it matches the new direction.<br\/><strong>Typical price:<\/strong> [error 40, we are still calculating]<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Great, now I have a visual identity and a great new logo\u2014what do I do next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From here, you can go in many directions, and that is not what this post is about, but some directions we frequently see are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developing a new web design.<\/li>\n\n\n\n<li>Streamlining all graphic material.<\/li>\n\n\n\n<li>Developing a marketing strategy based on a new story and identity.<\/li>\n\n\n\n<li>Implementing a DAM system (digital asset management) for identity version control.<\/li>\n<\/ul>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<section class=\"mt-contact-section-primary mtSpacing-top-extraSmall mtSpacing-bottom-extraSmall\">\n        <div class=\"mt-contact-section-primary__inner\">\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--left\">\n    <svg class=\"desktop\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"374\" height=\"446\" viewBox=\"0 0 374 434\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M134.537 433.3C45.3596 429.676 -23.0317 325.591 9.03701 242.3C38.5001 165.777 123.57 166.011 205.537 168.3C258.248 169.771 335.707 202.586 367.539 147.3C404.88 82.4455 247.037 -1.7002 247.037 -1.7002\" stroke=\"black\"\/>\n    <\/svg>\n    <svg class=\"mobile\" width=\"341\" height=\"184\" viewBox=\"0 0 341 184\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path opacity=\"0.1\" d=\"M52.1,80.2c-80.4-3.3-48.6,64.1-19.7-11C59,0.3,135.7,0.5,209.5,2.5c47.5,1.3,94.7,23.9,131.9-2.5\" stroke=\"black\" stroke-width=\"0.901349\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Niclas-208x300.png\"\n                alt=\"Niclas Johansen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/01\/sanne-storm-208x300.png\"\n                alt=\"Sanne Storm\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/05\/Jonas-1-208x300.png\"\n                alt=\"Jonas Steen\"\n            \/>\n        <\/div>\n    <\/div>\n            <div class=\"mt-contact-section-primary__content page-container\">\n                <div class=\"mt-contact-section-primary__text-container\">\n                                            \n\n<p class=\"wp-block-mt-tagline mt-tagline\">Do not hesitate\u2014we are always ready for a chat<\/p>\n\n\n\n<h2 class=\"wp-block-mt-heading mt-heading\">Let us talk about your design project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let us go into the details together, so we can find solutions that fit your needs.<\/p>\n\n\n\n<div class=\"wp-block-mt-buttons mt-buttons\">\n<a class=\"wp-block-mt-button mt-button mt-button--primary open-slide-in-contact\" data-contact-slide-in-view=\"1\"><span class=\"mt-button__text\">Contact us<\/span><\/a>\n\n\n\n<a class=\"wp-block-mt-button mt-button mt-button--calendar open-slide-in-contact\" data-contact-slide-in-view=\"3\"><span class=\"mt-button__text\">Book a meeting<\/span><\/a>\n<\/div>\n\n\n                                    <\/div>\n            <\/div>\n            <div class=\"mt-contact-section-primary__employees mt-contact-section-primary__employees--right\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"514\" viewBox=\"0 0 257 514\" fill=\"none\">\n        <path opacity=\"0.1\" d=\"M77.5008 508.8C163.42 532.959 260.672 455.157 255.961 366.03C248.582 226.406 95.3635 250.267 28.5074 164.27C-57.7763 53.283 85.5077 -18.5301 85.5077 -18.5301\" stroke=\"black\"\/>\n    <\/svg>\n            <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--top\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/12\/Emelie-208x300.png\"\n                alt=\"Emelie Car\u00e9n\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--middle\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/10\/Jesper-1-208x300.png\"\n                alt=\"Jesper Martinussen\"\n            \/>\n        <\/div>\n                <div class=\"mt-contact-section-primary__employees--pill mt-contact-section-primary__employees--pill--bottom\">\n            <img decoding=\"async\"\n                src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/09\/Emil-208x300.png\"\n                alt=\"Emil Grimsgaard\"\n            \/>\n        <\/div>\n    <\/div>\n        <\/div>\n    <\/section>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat is the price of a logo?\u201d sounds simple, but it is rarely the most important question. What matters is how much your visual identity means to the business, and how thorough the advisory and creative work needs to be to make it work. <\/p>\n","protected":false},"author":8,"featured_media":66818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[386,285],"tags":[],"class_list":["post-66817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here is the price of designing a logo | Morningtrain<\/title>\n<meta name=\"description\" content=\"We break down the process behind creating a logo and a visual identity to answer the question: &quot;How much does a logo cost?&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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