{"id":67429,"date":"2025-06-27T11:26:00","date_gmt":"2025-06-27T11:26:00","guid":{"rendered":"https:\/\/morningtrain.dk\/free-tool-understand-how-google-ai-overviews-think\/"},"modified":"2026-04-17T12:49:11","modified_gmt":"2026-04-17T12:49:11","slug":"free-tool-understand-how-google-ai-overviews-think","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/free-tool-understand-how-google-ai-overviews-think\/","title":{"rendered":"Free tool: Understand how Google AI Overviews think"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">AI<\/p><p class=\"mt-blog-post-cover__date\">27. juni 2025<\/p><h1 class=\"mt-blog-post-cover__title\">Free tool: Understand how Google AI Overviews think<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Google does not think in one search. It thinks in 20. What it calls \u201cQuery Fan-Out\u201d means, in practice, that your single search turns into a web of related searches. The kind that is meant to give you an answer you did not know you were looking for. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Gratis-vaerktoej_-Forstaa-hvordan-Google-AI-Overviews-taenker.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Gratis-vaerktoej_-Forstaa-hvordan-Google-AI-Overviews-taenker.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Gratis-vaerktoej_-Forstaa-hvordan-Google-AI-Overviews-taenker-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Gratis-vaerktoej_-Forstaa-hvordan-Google-AI-Overviews-taenker-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Gratis-vaerktoej_-Forstaa-hvordan-Google-AI-Overviews-taenker-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Gratis-vaerktoej_-Forstaa-hvordan-Google-AI-Overviews-taenker-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#tanker\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        S\u00e5dan t\u00e6nker maskinen\n                    <\/a>\n                                    <a\n                        href=\"#gratis\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Det gratis v\u00e6rkt\u00f8j\n                    <\/a>\n                                    <a\n                        href=\"#vaerktoejet\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad g\u00f8r det?\n                    <\/a>\n                                    <a\n                        href=\"#brugedet\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Skal du bruge det her\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"tanker\">How the machine <em>thinks<\/em> (a free tool to visualise it)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you think <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google<\/a> simply takes your search and gives you a straightforward answer, it is time to upgrade your understanding. Google\u2019s new <a href=\"https:\/\/morningtrain.dk\/en\/what-are-google-ai-overviews\/\">AI Overviews<\/a> play a completely different game behind the scenes\u2014and it is quite the mind-bender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you search for:<br\/><strong>\u201csustainable marketing strategies\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google then gets to work (without asking you) searching for everything from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201ceco-friendly advertising methods\u201d<\/li>\n\n\n\n<li>\u201chow do you measure ROI on green marketing\u201d<\/li>\n\n\n\n<li>\u201ccase studies on sustainable branding\u201d<\/li>\n\n\n\n<li>\u201cCO2 footprint in campaign budgets\u201d<\/li>\n\n\n\n<li>\u201chow do you position a green brand\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And no\u2014this is not a conspiracy theory. It is simply the machine\u2019s way of trying to be smarter than you. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\" id=\"gratis\">Try it yourself: A free tool to visualise Google\u2019s \u201cfan-out\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We have played around with the idea and built a small tool that simulates how Google (perhaps) thinks when you search. It is not rocket science\u2014yet\u2014but it is a fun first step. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <a href=\"https:\/\/mkrisseo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link to the tool here &#8211; click and play with it<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Goer-dit-website-klar-til-at-blive-vurderet-foer-klikket-1-1024x736.png\" alt=\"\" class=\"wp-image-63229\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Goer-dit-website-klar-til-at-blive-vurderet-foer-klikket-1-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Goer-dit-website-klar-til-at-blive-vurderet-foer-klikket-1-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Goer-dit-website-klar-til-at-blive-vurderet-foer-klikket-1-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Goer-dit-website-klar-til-at-blive-vurderet-foer-klikket-1.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vaerktoejet\">What does the tool do?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>You enter a search<\/strong><br\/>For example: <em>\u201cmarketing for climate-conscious consumers\u201d<\/em><\/li>\n\n\n\n<li><strong>AI guesses Google\u2019s next move<\/strong><br\/>Using different AIs (from OpenAI, Gemini and Claude), we get them to \u201cguess\u201d which related searches <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\" type=\"post\" id=\"63362\">Google<\/a> might decide to run behind the scenes.<\/li>\n\n\n\n<li><strong>The searches are grouped into categories<\/strong><br\/>So you get an idea of <em>why<\/em> Google is looking for those specific additional searches.<br\/>Examples of categories:<br\/><br\/>\u2705 Intent: \u201cwhat is\u2026\u201d or \u201chow do you\u2026\u201d<br\/>\u2705 Comparison: \u201cbest alternatives to\u2026\u201d<br\/>\u2705 Context: \u201cfor e-commerce\u201d, \u201cin 2025\u201d<br\/>\u2705 Price\/ROI: \u201cwhat does it cost\u2026\u201d, \u201cis it worth the money?\u201d<\/li>\n\n\n\n<li><strong>Visualisation with confidence scores<\/strong><br\/>Each suggested search is weighted between 0.1 and 1.0 (so you can see how confident the AIs are that it is relevant).<br\/>Everything is shown in a visual tree structure, so you can easily get an overview.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brugedet\">Can you use this for anything?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you work with <a href=\"https:\/\/morningtrain.dk\/en\/what-is-seo\/\">SEO<\/a>, <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/google-ads-agency\/\" type=\"page\" id=\"64435\">PPC<\/a> or content, the answer is yes. Understanding <em>how<\/em> Google expands a search is key to writing better content, targeting your ads and, not least, creating something that actually matches the user\u2019s intent\u2014not just their choice of words. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tool is still a prototype and is continuously updated. However, it is publicly available, free to use, and only requires you to add your own API key. It is handled locally\u2014we store nothing.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So:<br\/>More nerd\u2014less suit.<br\/>More value\u2014less bullshit.<br\/>Check it out and play with it.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Google does not think in one search. It thinks in 20. What it calls <em>\u201cQuery Fan-Out\u201d<\/em> means, in practice, that your single search turns into a web of related searches. The kind that is meant to give you an answer you did not know you were looking for.  <\/p>\n","protected":false},"author":2,"featured_media":67430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[385],"tags":[528,387],"class_list":["post-67429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","tag-ai","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free tool: Understand how Google AI Overviews think - Morningtrain<\/title>\n<meta name=\"description\" content=\"Google thinks in what it calls \u201cQuery Fan-Out\u201d, which in practice means that your single search turns into a web of related searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/free-tool-understand-how-google-ai-overviews-think\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free tool: Understand how Google AI Overviews think - 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