{"id":67521,"date":"2025-06-03T07:22:00","date_gmt":"2025-06-03T07:22:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-semantic-seo\/"},"modified":"2026-04-17T12:55:58","modified_gmt":"2026-04-17T12:55:58","slug":"what-is-semantic-seo","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-semantic-seo\/","title":{"rendered":"What is &#8220;semantic SEO&#8221;?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">3. juni 2025<\/p><h1 class=\"mt-blog-post-cover__title\">What is &#8220;semantic SEO&#8221;?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Semantic SEO is a method where you optimise your content based on the meaning of the topic\u2014not just a few specific keywords.It is about understanding the user\u2019s intent and using related keywords and concepts so that both Google and people get the point.It gives your content more depth and variety, and makes it a better&hellip; <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Hvad-er-_semantisk-SEO_.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Hvad-er-_semantisk-SEO_.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Hvad-er-_semantisk-SEO_-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Hvad-er-_semantisk-SEO_-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Hvad-er-_semantisk-SEO_-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/06\/Hvad-er-_semantisk-SEO_-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#introduktion\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Introduktion\n                    <\/a>\n                                    <a\n                        href=\"#seo\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Semantisk SEO\n                    <\/a>\n                                    <a\n                        href=\"#vigtigt\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvorfor er det vigtigt\n                    <\/a>\n                                    <a\n                        href=\"#saadan\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        S\u00e5dan g\u00f8r du\n                    <\/a>\n                                    <a\n                        href=\"#vaerktoejer\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        V\u00e6rkt\u00f8jer\n                    <\/a>\n                                    <a\n                        href=\"#faq\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        FAQ\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"introduktion\">What does &#8216;semantics&#8217; mean?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSemantic\u201d means: &#8220;what something means. Simple.&#8221; &#8220;meaning-related&#8221; or &#8220;meaning&#8221;. It comes from the branch of linguistics that deals with meaning. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/morningtrain.dk\/en\/what-is-seo\/\">SEO<\/a> and language, it is about how words relate to each other in context. It is the difference between understanding \u201cbank\u201d as a place with money and \u201cbank\u201d as something you sit on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google<\/a> has started to understand these nuances\u2014and that is what changes the game.<\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h2 class=\"wp-block-heading\" id=\"seo\">Semantic search \u2013 Google has actually started to <em>understand<\/em> you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Old Google:<\/strong> &#8220;You typed &#8216;pizza&#8217;\u2014here are all pages with the word &#8216;pizza&#8217;.&#8221;<br\/><strong>New Google:<\/strong> &#8220;You are looking for a good pizzeria nearby with gluten-free options, right?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is what <em>semantic search<\/em> is about: understanding the <em>intent<\/em> behind the search, not just the letters that were typed. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Semantic SEO is also referred to as LSI (Latent Semantic Indexing). So in a way, it is old wine in new bottles that people have started talking about &#8220;Semantic SEO&#8221; again\u2014it is not a new concept. However, &#8220;helpful content&#8221; has become an increasingly large part of Google\u2019s algorithm, and <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\" type=\"post\" id=\"63362\">Google<\/a> is looking more and more at:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The relevance of the content<\/li>\n\n\n\n<li>Who wrote it (author and authority)<\/li>\n\n\n\n<li>Whether people actually read it (do they stay on the page)<\/li>\n\n\n\n<li>Whether they interact with the page<\/li>\n\n\n\n<li>and more signals that the content is not just a bunch of words, but that it also helps people.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So semantic SEO is more justified now than it was 5 years ago\u2014and thank goodness for that, because it simply results in better content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Google uses more advanced systems than LSI, but the principle is the same: write as if you actually understand the topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are semantic keywords?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semantic keywords = related concepts<\/strong> that make sense in context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might sell \u201coffice chairs\u201d, but you should also mention:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ergonomics<\/li>\n\n\n\n<li>sit-stand desks<\/li>\n\n\n\n<li>working posture<\/li>\n\n\n\n<li>lumbar support<\/li>\n\n\n\n<li>home office<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then Google knows: \u201cOkay, this is not just about chairs\u2014it is about the entire workspace setup.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you need to <a href=\"https:\/\/morningtrain.dk\/find-perfekte-soegeord\/\" type=\"post\" id=\"64307\">select keywords<\/a>, we recommend that you analyse <em>which concepts<\/em> and <em>themes<\/em> your users (and competitors) are actually engaging with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A semantic <a href=\"https:\/\/morningtrain.dk\/en\/what-is-a-keyword-analysis\/\" type=\"post\" id=\"63864\">keyword analysis<\/a> does not just look at one keyword, but at the entire linguistic ecosystem around your topic.<\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\" id=\"vigtigt\">Why is it important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because Google no longer ranks based on <a href=\"https:\/\/morningtrain.dk\/en\/what-is-keyword-stuffing\/\" type=\"post\" id=\"63578\">keyword stuffing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semantic SEO helps you:<\/strong><br\/>\u2705 Rank more broadly for related searches<br\/>\u2705 Keep people on your website longer (because you answer what users <em>really<\/em> want to know)<br\/>\u2705 Appear more credible and competent<br\/>\u2705 Give your content nuance, angles, and potentially greater depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>It is the difference between being one page among many\u2014and being the page people actually click (and stick with).<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saadan\">How to work with semantic keywords<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with the topic, not the keyword<\/strong><br\/>What is it <em>really<\/em> about? What is the purpose? <\/li>\n\n\n\n<li><strong>Find related concepts<\/strong><br\/>Use competitor analysis, Google Autosuggest, \u201cPeople also ask\u201d, and tools (more on those in a moment).<\/li>\n\n\n\n<li><strong>Create a topic map<\/strong><br\/>The main topic in the middle, with all the important related topics and questions around it.<\/li>\n\n\n\n<li><strong>Write naturally<\/strong><br\/>You do not need to force in every keyword. You just need to <em>cover<\/em> what people genuinely want to know. <\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How do you optimise your content for semantic SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the practical workflow:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Answer what people want to know\u2014<em>before<\/em> they ask.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review your current text:<\/strong> Is anything missing? Use tools to see what the best competitors mention. <\/li>\n\n\n\n<li><strong>Add missing semantic elements:<\/strong> Have you, for example, written about &#8220;bike helmet&#8221; but forgotten &#8220;MIPS&#8221;, &#8220;in-mold&#8221;, and &#8220;traffic safety&#8221;? Then now is the time. <\/li>\n\n\n\n<li><strong>Split it into clear sections:<\/strong> Use subheadings (H2\/H3) with clear questions or topics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vaerktoejer\">Tools you can use<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Software<\/strong><\/td><td><strong>About the tool<\/strong><\/td><td><strong>Prices<\/strong> (from)<\/td><\/tr><tr><td>Ahrefs<\/td><td>Find related keywords, \u201cparent topics\u201d, and see what questions people ask. Great for spotting gaps in your semantics. <\/td><td>DKK 845\/month<\/td><\/tr><tr><td><a href=\"https:\/\/morningscore.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morningscore<\/a><\/td><td>A Danish tool that makes it easy to keep track of your rankings and on-page SEO\u2014without drowning in data. Use it to track whether your changes actually work. <\/td><td>DKK 320\/month<\/td><\/tr><tr><td>Fraise.io<\/td><td>Builds content briefs based on semantic analysis of top-ranking pages. Great if you want to get started quickly. <\/td><td>DKK 294\/month<\/td><\/tr><tr><td>SurferSEO<\/td><td>Shows you exactly which related concepts you should mention in your text\u2014based on what is already performing best.<\/td><td>DKK 520\/month<\/td><\/tr><tr><td>Google Search Console<\/td><td>Google shows you what people are searching for\u2014use it!<\/td><td>Free<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Frequently asked questions about Semantic SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">What does semantic SEO mean?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">That you optimise your content for meaning and context\u2014not just a single keyword.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Is semantic SEO the same as LSI?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">No, not 100%. LSI is an old technique. Semantic SEO is a modern approach\u2014but they share the idea of <em>related concepts<\/em>.  <br\/><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Does semantic SEO work in 2025?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Yes. In fact, it is <em>necessary<\/em> if you want to rank organically. Everything else is legacy SEO, and keyword stuffing might work for you, but trust me\u2014Google is doing everything it can to kill off the old-school manipulation techniques.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Is it difficult to get started?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">No\u2014but it requires that you are willing to understand your topic. You cannot just copy-paste and hope for the best. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">What is the difference between semantic SEO and regular SEO?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>Regular SEO<\/strong>: Focus on one keyword.<br\/><strong>Semantic SEO<\/strong>: Focus on the user\u2019s intent and the <em>entire<\/em> topic.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Is it just a fad?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semantic SEO is not just another hype\u2014it is the foundation of all good content today. Every single one of <a href=\"https:\/\/morningtrain.dk\/en\/timeline-and-description-of-googles-updates-over-the-past-12-years\/\">Google\u2019s updates<\/a> points in this direction, and at the same time it is based on what <a href=\"https:\/\/morningtrain.dk\/skriv-til-mennesker-og-soegemaskiner\/\" type=\"post\" id=\"64362\"><strong>people<\/strong> <strong>want to read<\/strong><\/a>, which also makes it a logical direction for search results to move in\u2014unless we want poor texts stuffed with keywords, written in yellow font on a pink background. <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p><strong>Semantic SEO is a method where you optimise your content based on the <em>meaning<\/em> of the topic\u2014not just a few specific keywords.<\/strong><br \/>It is about understanding the user\u2019s intent and using related keywords and concepts so that both Google and people get the point.<br \/>It gives your content more depth and variety, and makes it a better read.<\/p>\n","protected":false},"author":2,"featured_media":67522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,386],"tags":[392,387],"class_list":["post-67521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","category-content","tag-google","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is &quot;semantic SEO&quot;? 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