{"id":67561,"date":"2025-08-28T10:42:00","date_gmt":"2025-08-28T10:42:00","guid":{"rendered":"https:\/\/morningtrain.dk\/shopify-plus-vs-woocommerce-as-a-b2b-webshop\/"},"modified":"2026-04-17T12:57:15","modified_gmt":"2026-04-17T12:57:15","slug":"shopify-plus-vs-woocommerce-as-a-b2b-webshop","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/shopify-plus-vs-woocommerce-as-a-b2b-webshop\/","title":{"rendered":"Shopify Plus vs. WooCommerce as a B2B webshop"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">WordPress<\/p><p class=\"mt-blog-post-cover__date\">28. august 2025<\/p><h1 class=\"mt-blog-post-cover__title\">Shopify Plus vs. WooCommerce as a B2B webshop <\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Both Shopify Plus and WooCommerce can power a solid B2B webshop. They are very different tools. Shopify Plus gives you a stable, hosted solution with limited flexibility. WooCommerce, on the other hand, is open, flexible, and built for those who know their business requires elements that do not come \u201cout of the box\u201d. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop-187x108.png 187w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Shopify-Plus-vs.-WooCommerce-som-B2B-webshop-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#hvornaar\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad b\u00f8r jeg v\u00e6lge\n                    <\/a>\n                                    <a\n                        href=\"#versus\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Shopify vs. WooCommerce\n                    <\/a>\n                                    <a\n                        href=\"#shopify\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        B2B-moduler til Shopify\n                    <\/a>\n                                    <a\n                        href=\"#woocommerce\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        B2B-moduler til WooCommerce\n                    <\/a>\n                                    <a\n                        href=\"#voresvalg\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvorfor vores valg?\n                    <\/a>\n                                    <a\n                        href=\"#faq\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        FAQ\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"hvornaar\">When do you choose one over the other?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no doubt: both Shopify Plus and WooCommerce are relevant solutions if you are considering launching a <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-webshops\/\" type=\"page\" id=\"53523\">B2B webshop<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as the intro mentions, it is a bit like comparing apples and pears, so to help you make the choice, we have tried to create a fair comparison of two of the <strong>best <\/strong>systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want the nuances, read the full blog post. Otherwise, here is our rough take on when to choose one system over the other: <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong>Shopify Plus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 When you want to get started quickly and do not have many custom needs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 If you would like to pay less for implementation, but are okay with a slightly higher operating budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 If your business logic and needs match what has gradually become standard in B2B.<br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WooCommerce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 If flexibility and custom features are important to your business model, or to what you want to use a shop for (<a href=\"https:\/\/morningtrain.dk\/en\/web-products\/digital-self-service\/\" type=\"page\" id=\"53605\">customer portal<\/a>, <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/product-configurator\/\" type=\"page\" id=\"53601\">product configurator<\/a>, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 If you would like more styling options<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 If you need a widely used and intuitive <a href=\"https:\/\/morningtrain.dk\/en\/what-is-a-cms-and-what-should-you-be-aware-of\/\">CMS<\/a> to maintain content.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"versus\">Shopify Plus vs. WooCommerce \u2013 the honest comparison <br\/><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th><strong>Shopify Plus<\/strong><\/th><th>WooCommerce<\/th><\/tr><\/thead><tbody><tr><td><strong>Flexibility<\/strong><\/td><td>Low \u2013 you work within Shopify\u2019s framework<\/td><td>High \u2013 everything can be tailored if you have the right developers<\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td>Very high \u2013 hosted solution, so you avoid operations<\/td><td>High \u2013 but you (or your partner) must handle hosting and optimisation<\/td><\/tr><tr><td><strong>Pricing<\/strong><\/td><td>Starts at around DKK 20,000\/month + apps + they take a cut of your revenue <\/td><td>Hosting + development \u2013 can vary (expect approx. +DKK 200,000), typically cheaper to run<\/td><\/tr><tr><td><strong>Ownership<\/strong><\/td><td>Shopify owns the platform and sets the framework<\/td><td>You own your entire webshop and can move freely<\/td><\/tr><tr><td><strong>Ease of use<\/strong><\/td><td>Super easy for non-technical users<\/td><td>A slightly steeper learning curve \u2013 but you get full control<\/td><\/tr><tr><td><strong>Integrations<\/strong><\/td><td>Many \u2013 but often with monthly fees<\/td><td>Almost unlimited \u2013 and can be built custom without licences<\/td><\/tr><tr><td><strong>B2B suitability<\/strong><\/td><td>Good, but dependent on paid apps<\/td><td>Excellent \u2013 everything can be adapted to B2B logic<\/td><\/tr><tr><td><strong>When does it make sense?<\/strong><\/td><td><strong>If you want to get started quickly, have standard needs, and would like to avoid technical work. Implementation costs are also lower. <\/strong><\/td><td><strong>If you want a platform that can be tailored and grow with your business<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify\">Good B2B modules for Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus can do a lot, but for <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-webshops\/\">B2B<\/a> you will typically need to extend it with apps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wholesale Club<\/strong> \u2013 gives you customer-specific prices and discounts.<\/li>\n\n\n\n<li><strong>Bold Custom Pricing<\/strong> \u2013 flexible pricing agreements for your customers.<\/li>\n\n\n\n<li><strong>B2B\/Wholesale Solution<\/strong> \u2013 enables minimum purchases, fast ordering, and customer segments.<\/li>\n\n\n\n<li><strong>Advanced Shipping Rules<\/strong> \u2013 keeps shipping under control when you have different terms for B2B customers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The advantage of these apps is that you can add the features quickly. The downside? You often pay per month for each app \u2013 and customisation can be limited.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"woocommerce\">Good B2B modules for WooCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce does not have apps in the same way \u2013 but it does offer plugins and custom options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WooCommerce Wholesale Prices<\/strong> \u2013 different price levels for different customer groups.<\/li>\n\n\n\n<li><strong>Dynamic Pricing &amp; Discounts<\/strong> \u2013 flexible pricing logic for even complex agreements.<\/li>\n\n\n\n<li><strong>Custom solutions<\/strong> \u2013 if you need something very specific, it can be developed on top of WooCommerce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As an experienced <a href=\"https:\/\/morningtrain.dk\/en\/wordpress-agency\/\">WordPress agency<\/a>, we recommend that you remain s<a href=\"https:\/\/morningtrain.dk\/plugins-draeber-websites\/\">ceptical about which plugins<\/a> you use, in order to maintain what we would call \u201c<a href=\"https:\/\/morningtrain.dk\/en\/our-tips-for-a-solid-wordpress-setup\/\">a solid and secure WordPress setup<\/a>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What the above extensions have in common is that they are well maintained, secure, and easy to configure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Exodraft-braendeovnsfilter-b2b-webshop-1024x576.png\" alt=\"\" class=\"wp-image-58709\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Exodraft-braendeovnsfilter-b2b-webshop-1024x576.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Exodraft-braendeovnsfilter-b2b-webshop-300x169.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Exodraft-braendeovnsfilter-b2b-webshop.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voresvalg\">Why we swear by WooCommerce and not Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It comes down to the type of development company we are, and the product we offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We work with WooCommerce because it fits our DNA as a development company. We are not chosen to click \u201cinstall app\u201d \u2013 we are chosen because, as a rule, we have 70\u201380% of the solution ready, which then needs to be configured and styled. That way, more of the budget goes towards building the business-critical features.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is the final 20\u201330% of the project that requires custom coding, which is the main reason we are chosen. And that is why we swear by a CMS that makes custom coding easier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is that simple. Shopify Plus is a good solution; it just does not fit into our product mix. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Is Shopify Plus cheaper than WooCommerce?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Not necessarily. Shopify Plus starts at around DKK 20,000 per month + apps. WooCommerce requires hosting and development, but in the long run it can be cheaper \u2013 especially if you need many customisations.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Which platform is best for B2B?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">WooCommerce \u2013 because B2B almost always requires custom logic. Shopify Plus works fine for \u201cstandard\u201d B2B, but you quickly hit a wall. Shopify was built out of B2C ecommerce, where it would quickly be the logical choice over WooCommerce.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">Can I switch from Shopify to WooCommerce (or vice versa)?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">No \u2013 it effectively requires a replatforming project, because the two systems are built fundamentally differently. So you are, of course, free to build a new system, but there is no \u201ceasy conversion\u201d. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">What if I just want to get started quickly?<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Then Shopify Plus is often the easiest. You can go live in a short time \u2013 but you pay for it in flexibility later. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Both Shopify Plus and WooCommerce can power a solid <a href=\"https:\/\/morningtrain.dk\/en\/web-products\/b2b-webshops\/\" type=\"page\" id=\"53523\">B2B webshop<\/a>. They are very different tools. Shopify Plus gives you a stable, hosted solution with limited flexibility. WooCommerce, on the other hand, is open, flexible, and built for those who know their business requires elements that do not come \u201cout of the box\u201d.   <\/p>\n","protected":false},"author":2,"featured_media":67562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[530],"tags":[],"class_list":["post-67561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify Plus vs. WooCommerce as a B2B webshop - Morningtrain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/shopify-plus-vs-woocommerce-as-a-b2b-webshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Plus vs. WooCommerce as a B2B webshop - Morningtrain\" \/>\n<meta property=\"og:description\" content=\"Both Shopify Plus and WooCommerce can power a solid B2B webshop. 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