{"id":67574,"date":"2025-09-02T06:56:34","date_gmt":"2025-09-02T06:56:34","guid":{"rendered":"https:\/\/morningtrain.dk\/standard-product-configurator-vs-custom\/"},"modified":"2026-04-21T06:32:19","modified_gmt":"2026-04-21T06:32:19","slug":"standard-product-configurator-vs-custom","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/standard-product-configurator-vs-custom\/","title":{"rendered":"Standard product configurator vs. custom"},"content":{"rendered":"\n

Digitalisering<\/p>

2. september 2025<\/p>

Standard product configurator vs. custom <\/h1><\/div>

By \u201cstandard product configurator\u201d we mean ready-made systems built around the most common configurator needs. They have obvious advantages (they are inexpensive) and clear limitations (they cannot do much). There is a time and place for both solutions, which we will cover in this post. <\/p><\/div>\n\n

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Post<\/a><\/p>\n\n

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\n Indhold\n <\/p>\n \n Hvorn\u00e5r giver det mening\n <\/a>\n \n Sammenligning af l\u00f8sninger\n <\/a>\n \n Opm\u00e6rksomhedspunkter\n <\/a>\n \n Custom i WordPress?\n <\/a>\n \n Ting man kan integrere med\n <\/a>\n \n Prisen p\u00e5 custom\n <\/a>\n <\/div>\n

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When does a standard solution make sense\u2014and when is custom the way forward?<\/strong><\/h2>\n\n\n\n

Standard solution<\/strong><\/p>\n\n\n\n

If you want to get started quickly, test an idea, or simply need a simple solution for a non-business-critical area, a standard solution is a good option. You can often get far without major investments\u2014but you must accept limitations in design, functionality, and integrations. <\/p>\n\n\n\n

Custom<\/strong><\/p>\n\n\n\n

If, on the other hand, you have a business-critical process where the product configurator<\/a> must handle special rules, complex pricing, or retrieve\/send data to other systems, then custom is the right solution. It costs more, but you get full flexibility. <\/p>\n\n\n\n

Note: <\/strong>When we say \u201ccustom\u201d at Morningtrain, we mean that we have a custom framework where we have standardized ~80% of the core logic in a product configurator.<\/p>\n\n\n\n

From there, we \u201conly\u201d need to customize the final 20%\u2014the parts of the configurator that must support unique features or particularly complex business logic, as well as integrations<\/a> with existing systems.<\/p>\n\n\n\n

Our product configurator application is built in Laravel and Next JS, and can be connected to virtually any system.<\/p>\n\n\n\n

That was the short answer to when to choose one over the other. In the rest of this blog post, we will enrich your decision with a bit more information. <\/p>\n\n\n\n