{"id":67660,"date":"2025-01-23T14:20:00","date_gmt":"2025-01-23T14:20:00","guid":{"rendered":"https:\/\/morningtrain.dk\/the-link-builders-least-favourite-discipline-outreach-link-building\/"},"modified":"2026-04-17T10:56:16","modified_gmt":"2026-04-17T10:56:16","slug":"the-link-builders-least-favourite-discipline-outreach-link-building","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/","title":{"rendered":"The link builder\u2019s least favourite discipline: outreach link building"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">23. januar 2025<\/p><h1 class=\"mt-blog-post-cover__title\">The link builder\u2019s least favourite discipline: outreach link building<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">\u201cOutreach link building\u201d is a term for the process of contacting relevant websites or bloggers within your industry with the aim of getting them to link to your content. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#hvaderdet\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Introduktion\n                    <\/a>\n                                    <a\n                        href=\"#hvem\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvem b\u00f8r l\u00e6se dette\n                    <\/a>\n                                    <a\n                        href=\"#hvad\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad er det?\n                    <\/a>\n                                    <a\n                        href=\"#hvemboer\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvem b\u00f8r l\u00e6se det?\n                    <\/a>\n                                    <a\n                        href=\"#strategier\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Outreach strategier\n                    <\/a>\n                                    <a\n                        href=\"#vaerktoejer\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        V\u00e6rkt\u00f8jer\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"hvaderdet\">Outreach links are most often obtained if you have something to offer the people you want a link from, such as unique, high-quality content, reciprocal links, or something else entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links. Outreach link building is an effort focused on building valuable relationships and securing quality backlinks to your website, as part of <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/seo-agency\/\" type=\"page\" id=\"64811\">working with SEO<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-1024x736.png\" alt=\"\" class=\"wp-image-62747\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvem\">Who should read this post?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who intends to seriously boost their rankings should read this.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You have already built some links.<\/li>\n\n\n\n<li>You have allocated a budget for purchasing links.<\/li>\n\n\n\n<li>You have already gained a few links to your site (<a href=\"https:\/\/morningtrain.dk\/dansk-linkbuilding-liste\/\" type=\"post\" id=\"64191\">see our list of free link opportunities<\/a>).<\/li>\n\n\n\n<li>You know which landing pages you would like to give a \u201cpush\u201d.<\/li>\n\n\n\n<li>You are indexed for the keywords you want to rank for.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you can tick off these 5 parameters, you should read on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvad\"><strong>What is outreach link building?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outreach link building is a marketing effort where you acquire <a href=\"https:\/\/morningtrain.dk\/hvad-er-backlinks-og-hvorfor-er-de-vigtige\/\" type=\"post\" id=\"64229\">backlinks<\/a> (hyperlinks) by contacting website owners or webmasters, with the goal of getting them to place a backlink on their website that points back to your own website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This not only strengthens your website\u2019s authority in the eyes of search engines, but also increases traffic from potential customers who trust these third-party recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are not already working with link building, then <a href=\"https:\/\/morningtrain.dk\/hvad-er-linkbuilding\/\" type=\"post\" id=\"63368\">read this post<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1024x423.png\" alt=\"\" class=\"wp-image-19059\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1024x423.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-300x124.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-768x317.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1536x634.png 1536w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1920x793.png 1920w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-192x79.png 192w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-600x248.png 600w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\" id=\"hvemboer\">Why you should read on<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gaining quality backlinks through outreach can significantly improve your website\u2019s visibility and rankings in search engines such as Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality links act as endorsements that signal to search engines that your content is trustworthy and valuable. This can lead to increased organic traffic and potentially more conversions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the headline indicates, outreach link building is every SEO-savvy person\u2019s \u201cleast favourite discipline\u201d, and that is because it takes time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But that is exactly where the advantage lies:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because it takes time and requires creativity, most people skip it. Therefore, you have an opportunity to get links that your competitors, with 95% certainty, will NOT build. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategier\"><strong>Strategies for effective outreach link building<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guest blogging:<\/strong><br\/>Creating content that can be posted on someone else\u2019s blog\/website. It requires unique content that is angled to match the site it will be published on. <\/li>\n\n\n\n<li><strong>Create valuable content<\/strong>:<br\/>Develop content that is informative, engaging, and offers real value. This increases the chances that others will link to your material. <\/li>\n\n\n\n<li><strong>Contact companies that mention you:<br\/><\/strong>Find companies, websites, blogs, etc. that mention you without giving you a link. If you use this search command in Google, you will find all the domains that mention you, except your own:  <br\/><br\/><strong>&#8220;YourBrandName&#8221; -site:yourdomain.dk <\/strong><br\/><br\/>P.S. Remember to change the two variables, otherwise the formula will not work \ud83d\ude09 <\/li>\n<\/ul>\n\n\n<div data-react-class=\"SearchCommand\" data-react-props=\"{&quot;title&quot;:&quot;Brug vores s\\u00f8gekonfigurator til at finde dine unlinked mentions&quot;,&quot;text&quot;:&quot;Hvis du vil i gang nu, kan du bruge vores lille konfigurator herunder. Den genererer en avanceret Google-s\\u00f8gning, der viser alle de steder, hvor andre n\\u00e6vner jeres virksomhed \\u2013 men hvor det ikke er jeres eget site.&quot;,&quot;labels&quot;:{&quot;company_name&quot;:&quot;Virksomhedens navn:&quot;,&quot;site_url&quot;:&quot;Virksomhedens website (URL):&quot;,&quot;linkedin&quot;:&quot;Linkedin (URL)&quot;,&quot;youtube&quot;:&quot;YouTube (url):&quot;,&quot;instagram&quot;:&quot;INSTAGRAM (URL)&quot;,&quot;facebook&quot;:&quot;FACEBOOK (url)&quot;,&quot;cta&quot;:&quot;Konfigurer din s\\u00f8ge kommando&quot;,&quot;result&quot;:&quot;Resultat&quot;,&quot;copy&quot;:&quot;Kopier&quot;,&quot;copied&quot;:&quot;Kopieret&quot;},&quot;placeholders&quot;:{&quot;company_name&quot;:&quot;Udfyld virksomhedens navn&quot;,&quot;site_url&quot;:&quot;Udfyld virksomhedens website (URL)&quot;,&quot;linkedin&quot;:&quot;Udfyld virksomhedens LinkedIn (URL)&quot;,&quot;youtube&quot;:&quot;Udfyld virksomhedens YouTube (URL)&quot;,&quot;instagram&quot;:&quot;Udfyld virksomhedens Instagram (URL)&quot;,&quot;facebook&quot;:&quot;Udfyld virksomhedens Facebook (URL)&quot;},&quot;errorLabels&quot;:{&quot;company_name&quot;:&quot;Virksomhedens navn er p\\u00e5kr\\u00e6vet&quot;,&quot;invalid&quot;:&quot;Udfyld venligst alle p\\u00e5kr\\u00e6vede felter&quot;}}\">\n    <div class=\"mt-search-command\">\n                    <h3 class=\"mt-search-command__title\">Brug vores s\u00f8gekonfigurator til at finde dine unlinked mentions<\/h3>\n            <\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PR:<\/strong><br\/>Many newspapers will include a link. You will be shocked at how easy it is to get into the paper (not on the front page, but still&#8230;) if you simply reach out to a journalist. It requires a fresh angle and a story they can use.  <\/li>\n\n\n\n<li><strong>Follow up<\/strong>:<br\/>If you do not receive a response, do not hesitate to send a friendly reminder. Often, a follow-up can make the difference between an ignored pitch and a new collaboration. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-block-paragraph\" id=\"vaerktoejer\">Which tools can you use?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many tools that can help you with your research and planning. When it comes to execution, a text document, a phone, and an inbox are your best tools.<br\/>Some of the most popular tools include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a><\/strong>: Popular for scanning competitors and getting inspiration for backlinks that you should also have.<\/li>\n\n\n\n<li><strong>The Google command <\/strong>&#8220;YourBrandName&#8221; -site:yourdomain.dk<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/morningscore.io\/competitor-backlink-analysis-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morningscore<\/a>:<\/strong> It has the same features as Ahrefs, where you can scan competitors and see their links. Morningscore is cheaper than Ahrefs, but less widely used. <\/li>\n<\/ul>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cOutreach link building\u201d is a term for the process of contacting relevant websites or bloggers within your industry with the aim of getting them to link to your content.<\/p>\n","protected":false},"author":2,"featured_media":67661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390],"tags":[392,393],"class_list":["post-67660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-google","tag-link-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The link builder\u2019s least favourite discipline: outreach link building<\/title>\n<meta name=\"description\" content=\"You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The link builder\u2019s least favourite discipline: outreach link building\" \/>\n<meta property=\"og:description\" content=\"You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T14:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T10:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morningtrain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morningtrain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\"},\"author\":{\"name\":\"Morningtrain\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"headline\":\"The link builder\u2019s least favourite discipline: outreach link building\",\"datePublished\":\"2025-01-23T14:20:00+00:00\",\"dateModified\":\"2026-04-17T10:56:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\"},\"wordCount\":656,\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png\",\"keywords\":[\"Google\",\"Link building\"],\"articleSection\":[\"Lead generation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\",\"name\":\"The link builder\u2019s least favourite discipline: outreach link building\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png\",\"datePublished\":\"2025-01-23T14:20:00+00:00\",\"dateModified\":\"2026-04-17T10:56:16+00:00\",\"author\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"description\":\"You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links.\",\"breadcrumb\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage\",\"url\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png\",\"contentUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png\",\"width\":1248,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morningtrain.dk\/en\/?page_id=66552\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The link builder\u2019s least favourite discipline: outreach link building\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\",\"url\":\"https:\/\/morningtrain.dk\/en\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1&#039; klasse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morningtrain.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\",\"name\":\"Morningtrain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g\",\"caption\":\"Morningtrain\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The link builder\u2019s least favourite discipline: outreach link building","description":"You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/","og_locale":"en_US","og_type":"article","og_title":"The link builder\u2019s least favourite discipline: outreach link building","og_description":"You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links.","og_url":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/","og_site_name":"Morningtrain","article_published_time":"2025-01-23T14:20:00+00:00","article_modified_time":"2026-04-17T10:56:16+00:00","og_image":[{"width":1248,"height":720,"url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png","type":"image\/png"}],"author":"Morningtrain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Morningtrain","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#article","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/"},"author":{"name":"Morningtrain","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213"},"headline":"The link builder\u2019s least favourite discipline: outreach link building","datePublished":"2025-01-23T14:20:00+00:00","dateModified":"2026-04-17T10:56:16+00:00","mainEntityOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/"},"wordCount":656,"image":{"@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png","keywords":["Google","Link building"],"articleSection":["Lead generation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/","url":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/","name":"The link builder\u2019s least favourite discipline: outreach link building","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage"},"image":{"@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png","datePublished":"2025-01-23T14:20:00+00:00","dateModified":"2026-04-17T10:56:16+00:00","author":{"@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213"},"description":"You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links.","breadcrumb":{"@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#primaryimage","url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png","contentUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/01\/Linkbuilderens-hadedisciplin_-Outreach-linkbuilding.png","width":1248,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/morningtrain.dk\/en\/the-link-builders-least-favourite-discipline-outreach-link-building\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morningtrain.dk\/en\/?page_id=66552"},{"@type":"ListItem","position":2,"name":"The link builder\u2019s least favourite discipline: outreach link building"}]},{"@type":"WebSite","@id":"https:\/\/morningtrain.dk\/en\/#website","url":"https:\/\/morningtrain.dk\/en\/","name":"Morningtrain","description":"Digitalt bureau p\u00e5 1&#039; klasse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morningtrain.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213","name":"Morningtrain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g","caption":"Morningtrain"}}]}},"_links":{"self":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/comments?post=67660"}],"version-history":[{"count":1,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67660\/revisions"}],"predecessor-version":[{"id":67662,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67660\/revisions\/67662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media\/67661"}],"wp:attachment":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media?parent=67660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/categories?post=67660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/tags?post=67660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}