{"id":67664,"date":"2025-01-15T13:51:00","date_gmt":"2025-01-15T13:51:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-to-write-ai-prompts-that-actually-work-and-dont-just-waste-your-time\/"},"modified":"2026-04-28T12:05:38","modified_gmt":"2026-04-28T12:05:38","slug":"how-to-write-ai-prompts-that-actually-work-and-dont-just-waste-your-time","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-to-write-ai-prompts-that-actually-work-and-dont-just-waste-your-time\/","title":{"rendered":"How to write AI prompts that actually work \u2013 and don\u2019t just waste your time"},"content":{"rendered":"
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AI<\/p>\n

\n 15. January 2025 <\/p>\n

How to write AI prompts that actually work \u2013 and don\u2019t just waste your time<\/h1>\n <\/div>\n

AI has, in record time, earned a permanent place in the toolbox of most marketers. But that does not mean everyone uses it wisely. Because while it may be tempting to throw a task at ChatGPT and hope for miracles, AI is only as good as the material you give it. <\/p><\/div>

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\n Content\n <\/p>\n \n The biggest mistakes\n <\/a>\n \n Start with context\n <\/a>\n \n Give it a lot of info\n <\/a>\n \n Define the role\n <\/a>\n \n Have a clear goal\n <\/a>\n \n Format and length\n <\/a>\n \n Feedback\n <\/a>\n \n Save what works\n <\/a>\n \n Remember brand DNA\n <\/a>\n <\/div>\n

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In this post, our very own in-house AI nerd, Matti Ljungberg, will walk you through how to put together a prompt that actually gives you something useful back \u2013 without having to go through 14 rounds of \u201ccan you try again?\u201d and \u201cno, that\u2019s not what I meant\u201d.<\/p>\n\n\n\n

The 3 biggest mistakes people make with AI prompts<\/h3>\n\n\n\n

I would argue there are three classics that keep coming up:<\/p>\n\n\n\n

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  1. Prompts that are far too open-ended<\/strong> \u2013 the AI has no idea what you want and just guesses. And it is rarely a good guess. <\/li>\n\n\n\n
  2. No context<\/strong> \u2013 if you do not say who the text is for and what it will be used for, you will get generic nonsense.<\/li>\n\n\n\n
  3. Setting the bar too low<\/strong> \u2013 many people do not realise how much you can actually steer the output if you are willing to do a bit of groundwork.<\/li>\n<\/ol>\n\n\n\n

    So how do you get something that actually works?<\/h3>\n\n\n\n

    It starts with understanding that AI is not a magical text machine. It is a collaborator that requires you to take the lead. Here are our 8 best prompt tips, straight from the engine room. <\/p>\n\n\n\n

    1. Start with the context<\/h3>\n\n\n\n

    AI is not a mind reader. It needs to know: <\/p>\n\n\n\n