{"id":67676,"date":"2025-02-17T12:30:00","date_gmt":"2025-02-17T12:30:00","guid":{"rendered":"https:\/\/morningtrain.dk\/utm-builder-a-simple-and-free-tracking-tool\/"},"modified":"2026-04-17T12:11:15","modified_gmt":"2026-04-17T12:11:15","slug":"utm-builder-a-simple-and-free-tracking-tool","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/","title":{"rendered":"UTM builder: A simple and free tracking tool"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Data insights<\/p><p class=\"mt-blog-post-cover__date\">17. februar 2025<\/p><h1 class=\"mt-blog-post-cover__title\">UTM builder: A simple and free tracking tool<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This tool gives you quick, easy, and free access to add extra parameters to your links, so you can enrich your GA4 (or other tracking source) with more information. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#saadan\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        S\u00e5dan g\u00f8r du\n                    <\/a>\n                                    <a\n                        href=\"#eksempler\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Beskrivelser og eks.\n                    <\/a>\n                                    <a\n                        href=\"#hvad\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad er UTM koder\n                    <\/a>\n                                    <a\n                        href=\"#hvem\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvem b\u00f8r benytte dem\n                    <\/a>\n                                    <a\n                        href=\"#huskeregler\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Huskeregler\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n<div data-react-class=\"UtmUrlGenerator\" data-react-props=\"{&quot;title&quot;:&quot;Generer din egen UTM URL&quot;,&quot;labels&quot;:{&quot;site_url&quot;:&quot;Hjemmeside url (P\\u00c5KR\\u00c6VET):&quot;,&quot;utm_source&quot;:&quot;Kilde (UTM_SOURCE):&quot;,&quot;utm_medium&quot;:&quot;Medium (UTM_MEDIUM):&quot;,&quot;utm_campaign&quot;:&quot;Kampagne navn (UTM_CAMPAIGN):&quot;,&quot;utm_term&quot;:&quot;S\\u00f8geord (UTM_TERM):&quot;,&quot;utm_content&quot;:&quot;Indhold (UTM_CONTENT):&quot;,&quot;generated_url&quot;:&quot;Genereret utm url:&quot;,&quot;copy&quot;:&quot;Kopier&quot;,&quot;copied&quot;:&quot;Kopieret&quot;},&quot;errorLabels&quot;:{&quot;site_url&quot;:&quot;Hjemmeside url er p\\u00e5kr\\u00e6vet&quot;,&quot;utm_source&quot;:&quot;Kilde er p\\u00e5kr\\u00e6vet&quot;,&quot;utm_medium&quot;:&quot;Medium er p\\u00e5kr\\u00e6vet&quot;,&quot;invalid&quot;:&quot;Udfyld venligst alle p\\u00e5kr\\u00e6vede felter&quot;}}\">\n    <div class=\"mt-utm-url-generator\">\n                    <h3 class=\"mt-utm-url-generator__title\">Generer din egen UTM URL<\/h3>\n                <div class=\"mt-utm-url-generator__inputs\">\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">Hjemmeside url (P\u00c5KR\u00c6VET):<\/label>\n                <input type=\"text\">\n            <\/div>\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">Kilde (UTM_SOURCE):<\/label>\n                <input type=\"text\">\n            <\/div>\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">Medium (UTM_MEDIUM):<\/label>\n                <input type=\"text\">\n            <\/div>\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">Kampagne navn (UTM_CAMPAIGN):<\/label>\n                <input type=\"text\">\n            <\/div>\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">S\u00f8geord (UTM_TERM):<\/label>\n                <input type=\"text\">\n            <\/div>\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">Indhold (UTM_CONTENT):<\/label>\n                <input type=\"text\">\n            <\/div>\n        <\/div>\n        <div class=\"mt-utm-url-generator__separator\"><\/div>\n        <div class=\"mt-utm-url-generator__generated-url\">\n            <div class=\"mt-utm-url-generator__input\">\n                <label class=\"mt-utm-url-generator__input-label\">Genereret utm url:<\/label>\n                <input type=\"text\">\n            <\/div>\n            <button class=\"mt-utm-url-generator__copy-button\">\n                <span>Kopier<\/span>\n                <div class=\"mt-utm-url-generator__copy-button-icons\">\n                    <i class=\"mt-utm-url-generator__copy-button-copy-icon\"><\/i>\n                <\/div>\n            <\/button>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saadan\">Fill in the fields above and copy the link<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Insert the URL the generator creates for you wherever you place a link in your campaigns. This could, for example, be your <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/google-ads-agency\/\" type=\"page\" id=\"64435\">Google Ads<\/a> campaigns or to track your email marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Please note that only the following fields are required:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website URL<\/li>\n\n\n\n<li>Source (utm_source)<\/li>\n\n\n\n<li>Medium (utm_medium)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">See how to fill in the UTM builder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the example below, we have set up a UTM code for a <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/paid-social-agency\/\" type=\"page\" id=\"64504\">Paid Social<\/a> campaign on Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eksempler\">Description and examples<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>Required<\/strong><\/td><td><strong>Example<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td>Domain<br\/><span class=\"mt-text-highlight\">Website URL<\/span><\/td><td>Yes<\/td><td>Morningtrain.dk<\/td><td>The destination on the website that the user should ultimately be sent to.<\/td><\/tr><tr><td>Campaign Source<br\/><span class=\"mt-text-highlight\">utm_source<\/span><\/td><td>Yes<\/td><td>&#8220;Google&#8221;<\/td><td>Use &#8220;utm_source&#8221; to identify which overall channel the traffic comes from (e.g., email, Google, or LinkedIn).<\/td><\/tr><tr><td>Campaign medium<br\/><span class=\"mt-text-highlight\">utm_medium<\/span><\/td><td>Yes<\/td><td>&#8220;PPC&#8221;<\/td><td>Use utm_medium to know which part of the channel the traffic comes from (e.g., a specific initiative).<\/td><\/tr><tr><td>Campaign name<br\/><span class=\"mt-text-highlight\">utm_campaign<\/span><\/td><td>No<\/td><td>&#8220;Lead sprint&#8221;<\/td><td>You should use utm_campaign if you want to know which specific campaign the traffic comes from.<\/td><\/tr><tr><td>Keyword<br\/><span class=\"mt-text-highlight\">utm_term<\/span><\/td><td>No<\/td><td>&#8220;product configurator&#8221;<\/td><td>utm_term is only relevant for Google and Microsoft Ads, where you can see which keyword the traffic came from.<\/td><\/tr><tr><td>Content<br\/><span class=\"mt-text-highlight\">utm_content<\/span><\/td><td>No<\/td><td>Logo link<\/td><td>Use this if you are split-testing landing pages and need to easily compare the performance of the two pages.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvad\">What are UTM codes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A UTM code is a string of parameters that is placed after a &#8216;?&#8217; in the original URL. UTM codes make it possible for you to send more information about your traffic to tracking sources such as <a href=\"https:\/\/morningtrain.dk\/en\/meet-ga4-your-new-best-data-friend\/\" type=\"post\" id=\"63721\">GA4<\/a> or <a href=\"https:\/\/morningtrain.dk\/en\/ga4-vs-piwik-pro-which-is-best\/\" type=\"post\" id=\"63196\">Piwik Pro<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1003\" height=\"184\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-kode-eksempel.png\" alt=\"\" class=\"wp-image-63287\" style=\"object-fit:contain;width:700px;height:300px\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-kode-eksempel.png 1003w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-kode-eksempel-300x55.png 300w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You have probably seen a UTM code before if you have clicked on an ad on either Google or Meta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1279\" height=\"289\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-eksempel-2.png\" alt=\"\" class=\"wp-image-63288\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-eksempel-2.png 1279w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-eksempel-2-300x68.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-eksempel-2-1024x231.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-eksempel-2-768x174.png 768w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\" id=\"hvem\">Who should use UTM codes?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone with <strong>more than 2,000 monthly visitors<\/strong> on their website should use UTM codes. And that is just a rule of thumb I have pulled out of thin air. The point is that you need a fair amount of traffic before it makes sense to do additional work with parameters.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use UTM codes with a small amount of traffic, you simply risk analysing datasets that are too small to make decisions based on anyway. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">UTM codes are not indexed by Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nice little detail is that UTM codes are not indexed by Google. This means you <strong>do not<\/strong> risk your UTM codes suddenly ranking in search engines and competing with your original URLs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you should not hold back on split-testing either. That is practically the whole idea behind UTM codes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"huskeregler\">Good rules of thumb when creating UTM codes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-mt-accordion mt-accordion mtSpacing-top- mtSpacing-bottom-\"><div class=\"mt-accordion__inner\">\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">1. Users can see what you write in your UTM codes, so do not write things they must not see<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Keep in mind that users can ultimately read what you write in your codes, as it will appear in the URL they see. So only use words you want them to see\u2014nothing like &#8220;poorly-selling-products&#8221;. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper is-active\"><h3 class=\"mt-accordion-item__title\">2. The naming of UTM code parameters must make sense to you\/your team<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:block\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">The terms you use must make sense to you. This is for internal use, so make sure the terms resonate internally. For example, if you say &#8220;Google Ads&#8221; and not &#8220;cpc&#8221;, consider using a source\/medium called &#8220;google\/ads&#8221; rather than &#8220;google\/cpc&#8221; (see the example below).  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">3. Remember to be consistent with your structure<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">What do you call the traffic that comes from <a href=\"https:\/\/morningtrain.dk\/hvad-er-google-ads\/\" type=\"post\" id=\"63683\">Google Ads<\/a>? The same goes for LinkedIn. For every version of the UTM code you create, you will be able to distinguish it in <a href=\"https:\/\/morningtrain.dk\/en\/meet-ga4-your-new-best-data-friend\/\" type=\"post\" id=\"63721\">GA4<\/a>. Therefore, if you are not consistent in what you call things, you will split your traffic sources into too many small subgroups.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not want to end up with 10 different small subgroups. You want a few hundred visits per UTM code.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mt-accordion-item mt-accordion-item\"><div class=\"mt-accordion-item__title-wrapper\"><h3 class=\"mt-accordion-item__title\">4. UTM codes distinguish between uppercase and lowercase letters, etc.<\/h3><\/div><div class=\"mt-accordion-item__content-wrapper\" style=\"display:none\"><div class=\"mt-accordion-item__content\">\n<p class=\"wp-block-paragraph\">UTM codes distinguish between lowercase and uppercase letters, spelling mistakes, and spaces. That is why you must be consistent. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>This tool gives you quick, easy, and free access to add extra parameters to your links, so you can enrich your GA4 (or other tracking source) with more information.<\/p>\n","protected":false},"author":2,"featured_media":67678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[396],"tags":[397],"class_list":["post-67676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-insights","tag-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UTM Builder \u2013 Easy setup of UTM links | Morningtrain<\/title>\n<meta name=\"description\" content=\"Create UTM links quickly and easily with our free UTM builder. Track your traffic accurately in Google Analytics and optimise your marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM Builder \u2013 Easy setup of UTM links | Morningtrain\" \/>\n<meta property=\"og:description\" content=\"Create UTM links quickly and easily with our free UTM builder. Track your traffic accurately in Google Analytics and optimise your marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morningtrain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morningtrain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\"},\"author\":{\"name\":\"Morningtrain\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"headline\":\"UTM builder: A simple and free tracking tool\",\"datePublished\":\"2025-02-17T12:30:00+00:00\",\"dateModified\":\"2026-04-17T12:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\"},\"wordCount\":687,\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png\",\"keywords\":[\"Tracking\"],\"articleSection\":[\"Data insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\",\"name\":\"UTM Builder \u2013 Easy setup of UTM links | Morningtrain\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png\",\"datePublished\":\"2025-02-17T12:30:00+00:00\",\"dateModified\":\"2026-04-17T12:11:15+00:00\",\"author\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"description\":\"Create UTM links quickly and easily with our free UTM builder. Track your traffic accurately in Google Analytics and optimise your marketing efforts.\",\"breadcrumb\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage\",\"url\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png\",\"contentUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png\",\"width\":1248,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morningtrain.dk\/en\/?page_id=66552\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UTM builder: A simple and free tracking tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\",\"url\":\"https:\/\/morningtrain.dk\/en\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1&#039; klasse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morningtrain.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\",\"name\":\"Morningtrain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g\",\"caption\":\"Morningtrain\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UTM Builder \u2013 Easy setup of UTM links | Morningtrain","description":"Create UTM links quickly and easily with our free UTM builder. Track your traffic accurately in Google Analytics and optimise your marketing efforts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/","og_locale":"en_US","og_type":"article","og_title":"UTM Builder \u2013 Easy setup of UTM links | Morningtrain","og_description":"Create UTM links quickly and easily with our free UTM builder. Track your traffic accurately in Google Analytics and optimise your marketing efforts.","og_url":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/","og_site_name":"Morningtrain","article_published_time":"2025-02-17T12:30:00+00:00","article_modified_time":"2026-04-17T12:11:15+00:00","og_image":[{"width":1248,"height":720,"url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png","type":"image\/png"}],"author":"Morningtrain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Morningtrain","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#article","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/"},"author":{"name":"Morningtrain","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213"},"headline":"UTM builder: A simple and free tracking tool","datePublished":"2025-02-17T12:30:00+00:00","dateModified":"2026-04-17T12:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/"},"wordCount":687,"image":{"@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png","keywords":["Tracking"],"articleSection":["Data insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/","url":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/","name":"UTM Builder \u2013 Easy setup of UTM links | Morningtrain","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage"},"image":{"@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png","datePublished":"2025-02-17T12:30:00+00:00","dateModified":"2026-04-17T12:11:15+00:00","author":{"@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213"},"description":"Create UTM links quickly and easily with our free UTM builder. Track your traffic accurately in Google Analytics and optimise your marketing efforts.","breadcrumb":{"@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#primaryimage","url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png","contentUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2025\/02\/UTM-builder_-Et-simpelt-og-gratis-vaerktoej-til-tracking.png","width":1248,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/morningtrain.dk\/en\/utm-builder-a-simple-and-free-tracking-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morningtrain.dk\/en\/?page_id=66552"},{"@type":"ListItem","position":2,"name":"UTM builder: A simple and free tracking tool"}]},{"@type":"WebSite","@id":"https:\/\/morningtrain.dk\/en\/#website","url":"https:\/\/morningtrain.dk\/en\/","name":"Morningtrain","description":"Digitalt bureau p\u00e5 1&#039; klasse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morningtrain.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213","name":"Morningtrain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g","caption":"Morningtrain"}}]}},"_links":{"self":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/comments?post=67676"}],"version-history":[{"count":2,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67676\/revisions"}],"predecessor-version":[{"id":67882,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67676\/revisions\/67882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media\/67678"}],"wp:attachment":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media?parent=67676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/categories?post=67676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/tags?post=67676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}