{"id":67751,"date":"2023-11-20T18:34:00","date_gmt":"2023-11-20T18:34:00","guid":{"rendered":"https:\/\/morningtrain.dk\/the-seo-journey-18-tips-for-your-search-engine-optimization\/"},"modified":"2026-04-17T12:55:58","modified_gmt":"2026-04-17T12:55:58","slug":"the-seo-journey-18-tips-for-your-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/the-seo-journey-18-tips-for-your-search-engine-optimization\/","title":{"rendered":"The SEO Journey \u2013 18 tips for your search engine optimization"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">20. november 2023<\/p><h1 class=\"mt-blog-post-cover__title\">The SEO Journey \u2013 18 tips for your search engine optimization<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This is our free e-book about SEO. Here you will find 18 practical tips you can use to improve your website\u2019s SEO. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/SEO-rejsen-\u2013-18-tips-til-din-soegemaskineoptimering.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/SEO-rejsen-\u2013-18-tips-til-din-soegemaskineoptimering.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/SEO-rejsen-\u2013-18-tips-til-din-soegemaskineoptimering-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/SEO-rejsen-\u2013-18-tips-til-din-soegemaskineoptimering-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/SEO-rejsen-\u2013-18-tips-til-din-soegemaskineoptimering-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/SEO-rejsen-\u2013-18-tips-til-din-soegemaskineoptimering-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#ebog\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvorfor en e-bog\n                    <\/a>\n                                    <a\n                        href=\"#soegeordsanalyse\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        S\u00f8geordsanalysen\n                    <\/a>\n                                    <a\n                        href=\"#Grundlaeggende\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Fundamentet\n                    <\/a>\n                                    <a\n                        href=\"#vedligehold\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Vedligehold\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"ebog\">Introduction to the e-book<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We chose to call it &#8220;The SEO Journey \u2013 Never get stuck with your SEO&#8221; because the book takes you through all aspects of search engine optimization and how you can continuously improve your SEO efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The book contains a total of <strong>18 tips<\/strong>, divided into three parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Part 1: Keyword research<\/strong><\/li>\n\n\n\n<li><strong>Part 2: Basic optimization<\/strong><\/li>\n\n\n\n<li><strong>Part 3: Ongoing maintenance<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/02\/SEO-rejsen.pdf\">Download the e-book here<\/a><\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ebog\">Why an e-book about SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a digital agency with expertise in, among other things, online marketing, we cannot ignore that SEO is one of the strongest marketing tools available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you and your company want to be found online\u2014and in search engines\u2014SEO is the way forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, even with extensive SEO experience, starting a new project can feel overwhelming (on your own or with help from an <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/seo-agency\/\" type=\"page\" id=\"64811\">SEO agency<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting completely from scratch is therefore\u2014quite understandably\u2014even more daunting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is also a complex and sometimes lengthy process. And it is a process that requires you to stay focused. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search engine optimization is simply an extremely powerful tool for increasing awareness of your product, your company, and your strengths.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why we created this &#8220;SEO optimization guide&#8221;\u2014to help you get off to a great start.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2017\/11\/SEO-bogen-mockup-1-1024x853.png\" alt=\"\" class=\"wp-image-15929\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2017\/11\/SEO-bogen-mockup-1-1024x853.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2017\/11\/SEO-bogen-mockup-1-300x250.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2017\/11\/SEO-bogen-mockup-1.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"soegeordsanalyse\">Part 1: Keyword research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first part of the e-book takes you through <a href=\"https:\/\/morningtrain.dk\/en\/what-is-a-keyword-analysis\/\" type=\"post\" id=\"63864\">keyword research<\/a> and the importance of being thorough in this process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These tips guide you through various tools you can use to get off to a good start\u2014or to help you contribute ideas during the brainstorming process if you have hit a wall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One particularly important point is that you must take keyword research seriously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be thorough. And ask for help one time too many rather than one time too few\u2014there may be words or terms you have overlooked. Or ones that should be removed from your list entirely because you do not want to be found for them.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find help in the book, in your network, and by using the tools Amalie and Martin mention in their tips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start slowly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another important point you will find in the first part of the book is closely related to what I wrote above\u2014namely, being thorough in your brainstorming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with SEO work in general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start slowly\u2014and analyze every step you take. What works? What does not?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remember your target audience.  <\/strong>And do your search engine optimization with them in mind\u2014they are the ones who need to find you, so they are also the ones you should address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And know your industry. Your SEO work can depend greatly on whether you operate in the <a href=\"https:\/\/morningtrain.dk\/en\/what-is-b2b\/hvad-er-b2b-2\/\">B2B<\/a> or <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-b2c\/\">B2C<\/a> space. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You will learn more about all of this in the first part of the e-book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Grundlaeggende\">Part 2: Basic optimization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This part is largely about managing your website and its content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part 2 guides you through why it is important to have, among other things, user-friendly URLs, optimized load time, why <a href=\"https:\/\/morningtrain.dk\/duplicate-content-draeber-dit-site\/\" type=\"post\" id=\"64195\">duplicate content is a no-go<\/a>, and the importance of good, well-written copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your website must be structured correctly\u2014but how?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To increase your success rate in search engine optimization, you must also remember to optimize your website or webshop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this, for example, by using user-friendly URLs and domain names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another thing you can do is to ensure you have your website\u2019s load time under control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It matters more than you might think.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website takes more than three seconds to load, 40% will leave\u2014and you can avoid that by following Amalie\u2019s advice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vedligehold\">Part 3: Ongoing maintenance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have completed the initial phases of keyword research (which\u2014surprise\u2014is an ongoing process) and have more or less mastered the basic optimization of your website, it is important to maintain the work you have started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create an optimization plan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve optimal results from your SEO, you must not give up or stop analyzing, measuring, or optimizing your efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is a medium-term investment\u2014and it takes time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the results follow\u2014and it works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the third and final part of the e-book, we provide practical tips on how to maintain your SEO work at regular intervals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope this blog post has sparked something in you\u2014perhaps even a desire to kickstart your SEO journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also find inspiration and guides for search engine optimization in our previous blog posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/morningtrain.dk\/en\/what-is-seo\/\">What is SEO?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/morningtrain.dk\/onsite-metrics-bliver-stadig-vigtigere-for-rankings\/\">Onsite metrics are becoming increasingly important for rankings<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/morningtrain.dk\/en\/guide-add-structured-data-to-your-website\/\" type=\"post\" id=\"64162\">Guide: How to add structured data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/morningtrain.dk\/skriv-til-mennesker-og-soegemaskiner\/\" type=\"post\" id=\"64362\">Write for search engines and people\u2014at the same time<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/morningtrain.dk\/find-perfekte-soegeord\/\" type=\"post\" id=\"64307\">Find the perfect keywords<\/a><\/li>\n<\/ul>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>This is our free e-book about <a href=\"https:\/\/morningtrain.dk\/en\/what-is-seo\/\">SEO<\/a>. Here you will find 18 practical tips you can use to improve your <a href=\"https:\/\/morningtrain.dk\/en\/guide-optimising-b2b-marketing-campaigns\/b2b-website\/\">website\u2019s<\/a> SEO. <\/p>\n","protected":false},"author":2,"featured_media":67752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390],"tags":[392,387],"class_list":["post-67751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-google","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 tips for your SEO | Download our e-book &quot;The SEO Journey&quot;<\/title>\n<meta name=\"description\" content=\"Martin recently published an e-book\u2014a helping hand and a solid introduction to SEO. 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