{"id":67754,"date":"2024-02-02T14:20:00","date_gmt":"2024-02-02T14:20:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-much-do-google-ads-cost\/"},"modified":"2026-04-21T06:26:29","modified_gmt":"2026-04-21T06:26:29","slug":"how-much-do-google-ads-cost","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-much-do-google-ads-cost\/","title":{"rendered":"How much do Google Ads cost?"},"content":{"rendered":"\n

Leadgenerering<\/p>

2. februar 2024<\/p>

How much do Google Ads cost?<\/h1><\/div>

The price of Google Ads is exactly what you allow Google to bill you. You choose the amount you are willing to pay per day, and Google will spend that exact amount. Google may spend both more or less than your daily budget, but on a monthly basis the budget will match the amount you… <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Disclaimer\n <\/a>\n \n Beregner\n <\/a>\n \n Download beregning\n <\/a>\n \n Leadv\u00e6rdi\n <\/a>\n \n Udregn v\u00e6rdi af kliks\n <\/a>\n \n Villig til at betale\n <\/a>\n \n Konklusion\n <\/a>\n <\/div>\n

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Yes, yes, I knew that\u2014but how much should I actually spend on Google Ads?<\/h2>\n\n\n\n

This question is as old as Google Ads itself, and unfortunately the answer is quite nuanced.<\/p>\n\n\n\n

BUT!!<\/p>\n\n\n\n

I am going to do what no one has done before: I am going to create a formula that allows you to calculate how much you should invest in Google Ads<\/strong> based on the output you want. Because that is the purpose of Google Ads\u2014to realise potential. <\/p>\n\n\n\n

The logic, or the quicker answer<\/strong><\/h2>\n\n\n\n

There is a longer rationale behind my formula, based on my experience running a Google Ads agency<\/a>. So if you are not interested in a factual answer to the question \u201chow much do Google Ads cost?\u201d, but would rather have a quick number based on a general observation, I would say that you should invest at least DKK 15,000 per month<\/strong>, incl. any fees for consultants.<\/p>\n\n\n\n

If, on the other hand, you would like to calculate what Google Ads investment would give you the output you dream of achieving, then please read on\u2014you won\u2019t be disappointed.<\/p>\n\n\n

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\u201dHvad skal du investere i Google Ads\u201d-beregneren<\/h3>\n

Nedenfor kan du inds\u00e6tte nogle variabler, og s\u00e5 fort\u00e6ller beregneren dig hvad du b\u00f8r v\u00e6re villig til at investere, baseret p\u00e5 nogle tommelfingerregler og mellemregninger.<\/p>\n <\/div>\n<\/div>\n\n\n\n

Disclaimer for the calculator<\/h2>\n\n\n\n

Before I do my calculation, I will make two assumptions up front:<\/p>\n\n\n\n

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  1. By \u201cGoogle Ads\u201d, I assume this refers to Google\u2019s most popular advertising option: search ads.<\/li>\n\n\n\n
  2. And since you are asking about the price of Google Ads, I assume you do not have in-depth knowledge of Google Ads. Therefore, I will assume that your Google Ads efforts are purchased externally (through agencies or consultants). <\/li>\n<\/ol>\n\n\n\n

    Google Ads is a sales-driving marketing activity, and therefore I will calculate what you should spend on Google Ads based on the output you can expect to receive in lead value.<\/p>\n\n\n\n

    Download the formula if you want<\/h3>\n\n\n\n

    I have chosen to prepare the calculation so you can also find it in Excel, which you can download via the link below\u2014completely free of charge. I do not require your email, your cookie<\/a>, or your firstborn<\/strong>. \ud83d\ude09 <\/p>\n\n\n\n

    In this sheet, you can enter your values\/numbers where I have marked in green, and then you will get the answer to what you should invest in Google Ads. Note that the formula is designed for lead generation<\/a> and not e-commerce<\/a>. <\/p>\n\n\n\n

    The following sections explain the logic behind the sheet, as well as how you should use it.<\/p>\n\n\n\n

    Download the calculation sheet here<\/strong><\/a><\/p>\n\n\n\n

    First, calculate what your leads are worth<\/h2>\n\n\n\n

    First, you need to answer the questions below. Then we can calculate your Google Ads cost. <\/p>\n\n\n\n

    Answer the questions<\/strong><\/p>\n\n\n\n

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    1. What is an average customer worth to you? (just over 1 year) <\/li>\n\n\n\n
    2. How many leads<\/a> does it take before you have a customer (conversion rate from enquiry to customer)?<\/li>\n\n\n\n
    3. How many website visitors does it take to get one lead (conversion rate from visitor to lead)?<\/li>\n<\/ol>\n\n\n\n
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      Calculate the value of clicks and leads<\/strong><\/h3>\n\n\n\n

      In the calculation below, I use an example where:<\/p>\n\n\n\n