{"id":67763,"date":"2023-11-20T09:19:00","date_gmt":"2023-11-20T09:19:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-do-you-do-link-building\/"},"modified":"2026-04-17T12:34:37","modified_gmt":"2026-04-17T12:34:37","slug":"how-do-you-do-link-building","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-do-you-do-link-building\/","title":{"rendered":"How do you do link building?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">20. november 2023<\/p><h1 class=\"mt-blog-post-cover__title\">How do you do link building?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Basically, you do \u201clink building\u201d by acquiring inbound links from external websites to your own website.These links can be acquired organically as well as by purchasing them. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-laver-man-linkbuilding.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-laver-man-linkbuilding.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-laver-man-linkbuilding-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-laver-man-linkbuilding-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-laver-man-linkbuilding-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-laver-man-linkbuilding-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#metodikker\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Metodikker\n                    <\/a>\n                                    <a\n                        href=\"#vikoeber\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        K\u00f8b af links\n                    <\/a>\n                                    <a\n                        href=\"#hvilkelinks\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvilke skal man k\u00f8be\n                    <\/a>\n                                    <a\n                        href=\"#organisk\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Organiske links\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"metodikker\"><strong>You can build links by doing the following activities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy sponsored articles in various media outlets<\/li>\n\n\n\n<li>Reach out to <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#brand-mentions\">websites that already mention you<\/a> but do not link to you<\/li>\n\n\n\n<li>Fix broken links by redirecting them to live pages<\/li>\n\n\n\n<li>Update outdated content on external websites and get a link back to you<\/li>\n\n\n\n<li>Create listings in various business directories<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Basically, you do \u201c<a href=\"https:\/\/morningbound.dk\/hvad-er-backlinks-og-hvorfor-er-de-vigtige\/\">link building<\/a>\u201d by acquiring inbound <a href=\"https:\/\/morningbound.dk\/hvad-er-backlinks-og-hvorfor-er-de-vigtige\/\">links<\/a> from external websites to your own website.  <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These links can be acquired organically as well as by purchasing them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One method you can use to acquire links is to buy sponsored links from external websites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other method involves acquiring organic links, which are earned based on the relevance of both your website and the external website. There are pros and cons to both methods, which I will explain to you here! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-1024x736.png\" alt=\"\" class=\"wp-image-62747\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vikoeber\">We buy links to ensure we get strong links!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many different ways to acquire links, but if you work professionally with link building, you cannot avoid having to buy some links, as organic links are by far the hardest to obtain.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By organic links, I mean links that arise naturally when another website links to your content because it is high quality and relevant.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The harsh truth, however, is that there is so much different content online about the exact same topics\u2014so why on earth would a specific page choose to link to your content in particular?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a paradox that everyone who works with link building is familiar with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This paradox is why you cannot avoid having to buy links! Strong links from trustworthy and relevant sites are something <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-google\/\" type=\"post\" id=\"63362\">Google<\/a> places great importance on when it comes to search rankings, and we can obtain them by paying for them.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, this is done by paying a site to publish a sponsored post in the form of an article on their site, which includes a link to your own website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/09\/oprettelse-af-backlink-1-1024x312.png\" alt=\"\" class=\"wp-image-16301\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/09\/oprettelse-af-backlink-1-1024x312.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/09\/oprettelse-af-backlink-1-300x92.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/09\/oprettelse-af-backlink-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hvilkelinks\">Which factors matter when assessing which links you should buy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As I have also mentioned in my other blog post, there are <a href=\"https:\/\/medium.com\/@Amitdigital\/3-factors-which-make-a-link-extremely-powerful-for-your-business-1809e11d48da\" target=\"_blank\" rel=\"noreferrer noopener\">3 factors<\/a> that come into play when defining what makes a good link \u2013 <strong>relevance, trustworthiness, and popularity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, these are the 3 factors you should use to assess which links you should buy. All websites are unique and relevant in their own way, so it will always vary which links are most relevant for your specific website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a website that sells furniture online, for example, it would be very valuable to get links from sites about interior design, as their content is highly relevant to that website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, it would not be particularly relevant to get a link from a site that, for example, is about animal welfare\u2026 With the one exception if the site is very popular and trustworthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can still be a very valuable link if it comes from a website with many visitors and that is considered trustworthy in the eyes of <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-google\/\" type=\"post\" id=\"63362\">search engines<\/a>. The major news sites in Denmark are good examples of such sites. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/illu_linkbuilding_relevans-trovaerdighed-popularitet.jpg\" alt=\"\" class=\"wp-image-42937\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/illu_linkbuilding_relevans-trovaerdighed-popularitet.jpg 700w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/illu_linkbuilding_relevans-trovaerdighed-popularitet-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"organisk\">Organic links are still worth the effort \u2013 here is how to get them!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It can quickly sound as if it is not worth spending time acquiring organic links, since you can pay to be sure of getting a link from another website of your own choosing. However, that is not the truth. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, it can very much pay off to work on acquiring organic links\u2014there is just always a risk that your efforts will not bear fruit, as it ultimately depends on whether you can get the site to link to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you succeed, there is a very high likelihood that you have gained a very valuable link\u2014and as I mentioned in my previous blog post, 1 good link is worth far more than 100 bad ones!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When acquiring organic links, there are many different methods you can use, but here I will give you 3 methods that provide the best conditions for succeeding with your organic link building.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1-1024x407.png\" alt=\"\" class=\"wp-image-19064\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1-1024x407.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1-300x119.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/04\/outreach-linkbuilding-1-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">Mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/en\/unlinked-mentions-how-to-get-valuable-backlinks\/\" type=\"post\" id=\"63258\">Mentions<\/a> is a method where you search the web for pages that mention your website, in order to actively try to get that page to link to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most effective methods for acquiring organic links, but it is also very time-consuming, as it requires contacting the person behind the page and making a sales pitch about why it would benefit their website and its visitors to link to the content on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out where your website is mentioned online, you can either try searching for the name on Google or use an SEO tool. Personally, I use Ahrefs, which has a feature called Content Explorer that can find websites where you are mentioned without linking to your website. <\/p>\n\n\n<div data-react-class=\"SearchCommand\" data-react-props=\"{&quot;title&quot;:&quot;Brug vores s\\u00f8gekonfigurator til at finde dine unlinked mentions&quot;,&quot;text&quot;:&quot;Hvis du vil i gang nu, kan du bruge vores lille konfigurator herunder. Den genererer en avanceret Google-s\\u00f8gning, der viser alle de steder, hvor andre n\\u00e6vner jeres virksomhed \\u2013 men hvor det ikke er jeres eget site.&quot;,&quot;labels&quot;:{&quot;company_name&quot;:&quot;Virksomhedens navn:&quot;,&quot;site_url&quot;:&quot;Virksomhedens website (URL):&quot;,&quot;linkedin&quot;:&quot;Linkedin (URL)&quot;,&quot;youtube&quot;:&quot;YouTube (url):&quot;,&quot;instagram&quot;:&quot;INSTAGRAM (URL)&quot;,&quot;facebook&quot;:&quot;FACEBOOK (url)&quot;,&quot;cta&quot;:&quot;Konfigurer din s\\u00f8ge kommando&quot;,&quot;result&quot;:&quot;Resultat&quot;,&quot;copy&quot;:&quot;Kopier&quot;,&quot;copied&quot;:&quot;Kopieret&quot;},&quot;placeholders&quot;:{&quot;company_name&quot;:&quot;Udfyld virksomhedens navn&quot;,&quot;site_url&quot;:&quot;Udfyld virksomhedens website (URL)&quot;,&quot;linkedin&quot;:&quot;Udfyld virksomhedens LinkedIn (URL)&quot;,&quot;youtube&quot;:&quot;Udfyld virksomhedens YouTube (URL)&quot;,&quot;instagram&quot;:&quot;Udfyld virksomhedens Instagram (URL)&quot;,&quot;facebook&quot;:&quot;Udfyld virksomhedens Facebook (URL)&quot;},&quot;errorLabels&quot;:{&quot;company_name&quot;:&quot;Virksomhedens navn er p\\u00e5kr\\u00e6vet&quot;,&quot;invalid&quot;:&quot;Udfyld venligst alle p\\u00e5kr\\u00e6vede felter&quot;}}\">\n    <div class=\"mt-search-command\">\n                    <h3 class=\"mt-search-command__title\">Brug vores s\u00f8gekonfigurator til at finde dine unlinked mentions<\/h3>\n            <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updating dead links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can also work on updating dead links, and I should note here that this will require an SEO tool like Ahrefs that can actually identify the dead links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The method involves identifying pages that link to other pages that can no longer be found\u2014what we call 404 pages.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In practice, you find pages that are relevant to your website\u2019s content and check whether they link out to other pages that are 404 pages.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If your website\u2019s content is relevant\u2014then why would they not choose to link to your content instead? The method is therefore about filling a gap that is already there\u2014you just need to have your arguments ready as to why they should link to you specifically. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updating outdated content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The last method I will present to you is by far the most time-consuming. But the potential link you can gain will be incredibly valuable! The method involves identifying pages that have content that is outdated.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can find a page with a post on a topic that could be relevant to your website, you contact the website owner and offer to update their content so it aligns with today\u2019s trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All websites want the content on their site to be relevant to their visitors, so if you try this method, you can really acquire some valuable links!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If this post caught your interest and you are thinking about getting started with link building, here is our <a href=\"https:\/\/morningtrain.dk\/dansk-linkbuilding-liste\/\" type=\"post\" id=\"64191\">complete list of links<\/a>. Or if it seems too much hassle, you can <a href=\"https:\/\/morningtrain.dk\/en\/lead-generation\/seo-agency\/\" type=\"page\" id=\"64811\">click here<\/a> to find out how we can help you. <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Basically, you do \u201c<a href=\"https:\/\/morningtrain.dk\/hvad-er-linkbuilding\/\" type=\"post\" id=\"63368\">link building<\/a>\u201d by acquiring inbound <a href=\"https:\/\/morningtrain.dk\/hvad-er-backlinks-og-hvorfor-er-de-vigtige\/\" type=\"post\" id=\"64229\">links<\/a> from external websites to your own website.<br \/>These links can be acquired organically as well as by purchasing them.<\/p>\n","protected":false},"author":2,"featured_media":67764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390],"tags":[393],"class_list":["post-67763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-link-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do you actually do link building? | Morningtrain<\/title>\n<meta name=\"description\" content=\"You do link building by acquiring links from other websites to your own website. Links can be acquired organically or purchased.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/how-do-you-do-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you actually do link building? | Morningtrain\" \/>\n<meta property=\"og:description\" content=\"You do link building by acquiring links from other websites to your own website. 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