{"id":67807,"date":"2023-09-14T09:05:00","date_gmt":"2023-09-14T09:05:00","guid":{"rendered":"https:\/\/morningtrain.dk\/simple-setup-of-tracking-in-linkedin\/"},"modified":"2026-04-17T12:57:15","modified_gmt":"2026-04-17T12:57:15","slug":"simple-setup-of-tracking-in-linkedin","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/simple-setup-of-tracking-in-linkedin\/","title":{"rendered":"Simple setup of tracking in LinkedIn"},"content":{"rendered":"\n

Data insights<\/p>

14. september 2023<\/p>

Simple setup of tracking in LinkedIn<\/h1><\/div>

The basic options in LinkedIn for targeting and bid adjustments are very limited and revolve largely around the audience\u2019s titles, job function, or background\u2014not so much their behaviour. In this post, I will show you how you can reuse your Google Ads native tracking or your GA4 setup to track conversions directly in LinkedIn\u2019s own… <\/p><\/div>\n\n

\"\"<\/figure><\/div><\/section>\n\n
\n
\n

\n Indhold\n <\/p>\n \n Hvorfor g\u00f8re det\n <\/a>\n \n S\u00e5dan g\u00f8r du\n <\/a>\n \n Hvad f\u00e5r du ud af det\n <\/a>\n \n Hvem b\u00f8r g\u00f8re det\n <\/a>\n \n Eksempel\n <\/a>\n <\/div>\n

\n \n\n

You cannot say \u201cB2B marketing\u201d without also saying \u201cLinkedIn\u201d \u2013 that is just a fact.<\/p>\n\n\n\n

By following my 4-step guide further down in this post, you can optimise your marketing efforts and gain valuable insights to significantly improve your LinkedIn campaigns.<\/p>\n\n\n\n

Why reuse tracking from GA4, Meta, or Google Ads?<\/h2>\n\n\n\n

When it comes to conversion tracking, it can be time-consuming and cumbersome to set up separate tracking systems for each platform.<\/p>\n\n\n\n

\n

By reusing your tracking from GA4 and Google Ads, you can save time and resources. You can also achieve a more consistent and comparable analysis of your marketing campaigns across platforms. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

You are also reusing something that you hopefully know works, so the likelihood that it will continue to work is, of course, greater.<\/p>\n\n\n\n

Note:<\/strong> The options in LinkedIn are, broadly speaking, a \u201clight\u201d version of the options in Google Ads and Meta Ads. The few options <\/p>\n\n\n\n

How to reuse your tracking from GA4 and Google Ads<\/h2>\n\n\n\n

To reuse your tracking from GA4<\/a> and Google Ads<\/a> for LinkedIn, follow these steps.<\/p>\n\n\n\n

Step 1: Create variables and triggers in Tag Manager<\/h3>\n\n\n\n

First, you need to create the necessary variables and triggers in Tag Manager. These variables and triggers will tell Tag Manager<\/a> when a conversion has occurred on LinkedIn. <\/p>\n\n\n\n

\n

You can reuse the same variables<\/strong> and triggers<\/strong> you have already created for GA4 and Google Ads.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

Step 2: Adapt tags for LinkedIn tracking<\/h3>\n\n\n\n

The next step is to adapt tags in Tag Manager to track conversions on LinkedIn. You can use the same tags you have created for GA4 and Google Ads and simply modify them to fit LinkedIn tracking. <\/p>\n\n\n\n

Step 3: Implement tracking on LinkedIn<\/h3>\n\n\n\n

Now it is time to implement your tracking on LinkedIn. You need to add your Tag Manager container ID to the LinkedIn Insight Tag. <\/p>\n\n\n\n

This will ensure that your tracking works correctly and that conversion data is sent to GA4 and Google Ads.<\/p>\n\n\n\n

Step 4: Test and validate your tracking<\/h3>\n\n\n\n

Once you have implemented your tracking on LinkedIn, it is important to test and validate it. Run conversion tests to ensure that the data is recorded correctly in GA4 and Google Ads. <\/p>\n\n\n\n

\n

You can also use Tag Assistant<\/strong> or Google Analytics\u2019 real-time reports<\/strong> to confirm that the conversion data is being sent correctly.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

What do you gain by reusing your tracking?<\/h2>\n\n\n\n

By reusing your tracking from GA4 and Google Ads for LinkedIn, you can achieve several benefits:<\/p>\n\n\n\n