{"id":67815,"date":"2023-11-20T13:49:00","date_gmt":"2023-11-20T13:49:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-do-you-write-seo-copy\/"},"modified":"2026-04-17T12:45:12","modified_gmt":"2026-04-17T12:45:12","slug":"how-do-you-write-seo-copy","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/","title":{"rendered":"How do you write SEO copy?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Content<\/p><p class=\"mt-blog-post-cover__date\">20. november 2023<\/p><h1 class=\"mt-blog-post-cover__title\">How do you write SEO copy?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The most important thing to remember about SEO copy is that if your content does not match what the user searched for, Google will notice and not assign value to your content. Google updates have made it so that technical tricks cannot make up for whether your content actually helps the reader. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#skridt\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        7-skridt modellen\n                    <\/a>\n                                    <a\n                        href=\"#raad\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Gode r\u00e5d\n                    <\/a>\n                                    <a\n                        href=\"#brugersignaler\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Brugersignaler\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"skridt\"><strong>You write good SEO copy by doing the following:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Give your content a meaningful, well-considered headline<\/li>\n\n\n\n<li>Get to the point immediately and answer any questions right away<\/li>\n\n\n\n<li>Use a clear information structure (what, why and how)<\/li>\n\n\n\n<li>Write so the text is understandable to everyone (limit readability score and jargon)<\/li>\n\n\n\n<li>Add links to other relevant content on or outside your own website<\/li>\n\n\n\n<li>Make your content readable with paragraphs and without convoluted language<\/li>\n\n\n\n<li>Use visual aids such as images, video, illustrations and infographics<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">When you write <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-seo-tekster\/\" type=\"post\" id=\"64204\">SEO copy<\/a>, first and foremost you must ensure that your content aligns with the user\u2019s intent behind using a given keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, make sure to get the structure right in your SEO copy. Divide the page into three or more sections. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first section should describe <em>\u201cwhat\u201d.<\/em><\/li>\n\n\n\n<li>The next section should describe <em>\u201cwhy\u201d.<\/em><\/li>\n\n\n\n<li>The last section should describe <em>\u201chow\u201d<\/em>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/kontrol-prompt-1-1024x736.png\" alt=\"\" class=\"wp-image-63066\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/kontrol-prompt-1-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/kontrol-prompt-1-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/kontrol-prompt-1-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/kontrol-prompt-1.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"raad\">There is no fixed template, but be aware of \u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, there is no fixed template for writing SEO copy. However, there are certain things that <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#soegemaskine-algoritme\">Google\u2019s algorithm<\/a> likes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1: Give your content a page title and a meta description<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-meta-tags\/\" type=\"post\" id=\"63841\">page title<\/a> indicates what the page is about. It is shown in the browser tab and in search results (blue\/purple text) in search engines. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>In many ways, the meta description is similar to a \u2018standfirst\u2019, as you know it from newspapers. In both cases, it is a short text that introduces the rest of the content. It should be inviting and make the reader want more.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/review-schema-eksempel-1024x333.png\" alt=\"\" class=\"wp-image-63597\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/review-schema-eksempel-1024x333.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/review-schema-eksempel-300x98.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/review-schema-eksempel-768x250.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/review-schema-eksempel.png 1403w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2: A good, well-considered headline<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good headline matches the content of the text, but it should also aim to match the user\u2019s search intent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"664\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Brug-tydelige-overskrifter.png\" alt=\"\" class=\"wp-image-63233\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Brug-tydelige-overskrifter.png 960w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Brug-tydelige-overskrifter-300x208.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Brug-tydelige-overskrifter-768x531.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3: Content \u2013 that users understand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Write content that provides the user with some kind of value. If they are looking for information, they should ideally find the answer with you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, you need to write SEO copy that helps the user along.<br\/>They should benefit from reading your text, regardless of what their intent is.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 772 \/ 720;\" width=\"772\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Lixtal-square.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4: Use links<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Links are also an indicator that <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-google\/\" type=\"post\" id=\"63362\">Google<\/a> uses for ranking. You may have heard of <a href=\"https:\/\/morningtrain.dk\/hvad-er-linkbuilding\/\" type=\"post\" id=\"63368\">link building<\/a> before. There are two ways to link.  <br\/>\u2013 Internal: Here you link between your own landing pages to help the user along.<br\/>\u2013 External: Here you link to other sites. These can be other credible sources that support what you are writing about. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-1024x736.png\" alt=\"\" class=\"wp-image-62747\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Bliv-valideret-udefra.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5: Update your content continuously<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may have written the world\u2019s best landing page 1 year ago. Therefore, it may happen that new knowledge has emerged about the content in question. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In that case, you can advantageously update your content so it is up to date. This will improve the user experience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brugersignaler\">6: Optimise for user signals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have the above structure in place, you can do a number of other things to ensure that Google users love your content:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Write an introduction<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of opening with \u201cThis topic is important because of XYZ,\u201d you can open with something like \u201cToday I will show you how to XYZ\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use images and graphics<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Images are far more visually engaging than an article consisting solely of text. And they are especially important for long-form content. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-1024x736.png\" alt=\"\" class=\"wp-image-62749\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Add internal and external links to your page<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">That way, people can learn more about topics you cover on your website or blog\u2014without having to jump back to the search results page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Make your content readable<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use large <a href=\"https:\/\/morningtrain.dk\/en\/examples-of-good-typefaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">fonts<\/a>. Use H1, H2 and H3 subheadings to break your content into neat sections. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Keep your content current and up to date<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I have found that a significant update of old content results in a \u201cfreshness boost\u201d. In addition, most users generally prefer to read new things that are 100% relevant right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/en\/newsjacking-seo-how-to-leverage-news-for-rapid-visibility\/\">Read more about &#8220;freshness SEO&#8221;.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Avoid copying from other texts<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/morningtrain.dk\/duplicate-content-draeber-dit-site\/\" type=\"post\" id=\"64195\">Duplicate content<\/a> is content that resembles or is an exact copy of content on other websites\u2014or on other subpages on your own website. Having large amounts of duplicate content on a website can negatively impact Google rankings. <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>The most important thing to remember about SEO copy is that if your content does not match what the user searched for, Google will notice and not assign value to your content. <a href=\"https:\/\/morningtrain.dk\/en\/timeline-and-description-of-googles-updates-over-the-past-12-years\/\">Google updates<\/a> have made it so that technical tricks cannot make up for whether your content actually helps the reader.<\/p>\n","protected":false},"author":2,"featured_media":67816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[386],"tags":[548,392,387],"class_list":["post-67815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-copy","tag-google","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do you write SEO copy? - Morningtrain<\/title>\n<meta name=\"description\" content=\"The most important thing to remember about SEO copy is that if your content does not match what the user searched for, Google will &quot;penalise&quot; it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you write SEO copy? - Morningtrain\" \/>\n<meta property=\"og:description\" content=\"The most important thing to remember about SEO copy is that if your content does not match what the user searched for, Google will &quot;penalise&quot; it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T13:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morningtrain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morningtrain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/\"},\"author\":{\"name\":\"Morningtrain\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"headline\":\"How do you write SEO copy?\",\"datePublished\":\"2023-11-20T13:49:00+00:00\",\"dateModified\":\"2026-04-17T12:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/\"},\"wordCount\":677,\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/11\/Hvordan-skriver-man-SEO-tekster.png\",\"keywords\":[\"Copy\",\"Google\",\"SEO\"],\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/how-do-you-write-seo-copy\/\",\"name\":\"How do you write SEO copy? 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