{"id":67826,"date":"2023-09-14T10:24:00","date_gmt":"2023-09-14T10:24:00","guid":{"rendered":"https:\/\/morningtrain.dk\/track-companies-activity-on-your-website-with-leadfeeder\/"},"modified":"2026-04-29T12:40:50","modified_gmt":"2026-04-29T12:40:50","slug":"track-companies-activity-on-your-website-with-leadfeeder","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/track-companies-activity-on-your-website-with-leadfeeder\/","title":{"rendered":"Track companies\u2019 activity on your website with Leadfeeder"},"content":{"rendered":"
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Lead generation<\/p>\n

\n 14. September 2023 <\/p>\n

Track companies\u2019 activity on your website with Leadfeeder<\/h1>\n <\/div>\n

Leadfeeder is particularly relevant for companies with a proactive sales department that wants to proactively generate more leads to work on. Naturally, it is only relevant for B2B companies, as it only identifies companies. <\/p><\/div>

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\n Content\n <\/p>\n \n What is Leadfeeder\n <\/a>\n \n What does the database do\n <\/a>\n \n Recommended tools\n <\/a>\n <\/div>\n

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What is Leadfeeder?<\/h2>\n\n\n\n

Leadfeeder is a tool that enables companies to track and identify which companies the website visitors work for.<\/p>\n\n\n\n

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It does this by scanning the IP addresses of all users on your site and matching them against a business database.<\/p>\n\n\n\n

Leadfeeder can then tell you which companies visit your site, which pages they view, and how long they stay.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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What can you use the data for?<\/h2>\n\n\n\n

Leadfeeder provides valuable information you can use to optimise your sales process<\/a> and increase your conversion rate.<\/p>\n\n\n\n

Below are some ideas for how you can use the data from Leadfeeder:<\/p>\n\n\n\n

Identify interested companies<\/strong><\/h3>\n\n\n\n

By using data from Leadfeeder, you can see which companies have actually shown interest in your brand. This enables you to reach out to these companies and offer them your products or services. <\/p>\n\n\n\n

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Integrate the data into Google Analytics 4<\/strong><\/h3>\n\n\n\n

By importing data from Leadfeeder into Google Analytics 4<\/a>, you can prioritise and compare channels.<\/p>\n\n\n\n

This helps you understand which channels are most effective at generating visits from the right companies.<\/p>\n\n\n\n

Optimise your ads<\/strong><\/h3>\n\n\n\n

By seeing in Leadfeeder which campaigns or ad groups have delivered visitors from specific companies, you can identify which ads are most effective.<\/p>\n\n\n\n

This is particularly useful if you only receive a few leads each month.<\/p>\n\n\n\n

Target your ads on LinkedIn<\/strong><\/h3>\n\n\n\n

Leadfeeder enables you to export a list of the companies that have visited your website.<\/p>\n\n\n\n

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You can upload this email list to LinkedIn and use it to target your ads on LinkedIn and reach the companies that have already shown interest in your brand.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

This is a golden opportunity to sharpen your LinkedIn campaign efforts.<\/p>\n\n\n\n

Identifying potential website optimisations<\/strong><\/h3>\n\n\n\n

You can use the information Leadfeeder provides to optimise your website\u2019s content and structure.<\/p>\n\n\n\n

For example, you can see:<\/strong><\/p>\n\n\n\n