{"id":67843,"date":"2023-08-18T18:40:00","date_gmt":"2023-08-18T18:40:00","guid":{"rendered":"https:\/\/morningtrain.dk\/cookie-consent-just-say-yes-please-to-that-cookie\/"},"modified":"2026-04-17T12:57:16","modified_gmt":"2026-04-17T12:57:16","slug":"cookie-consent-just-say-yes-please-to-that-cookie","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/cookie-consent-just-say-yes-please-to-that-cookie\/","title":{"rendered":"Cookie consent: \u201cJust say yes, please, to that cookie\u201d"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Data insights<\/p><p class=\"mt-blog-post-cover__date\">18. august 2023<\/p><h1 class=\"mt-blog-post-cover__title\">Cookie consent: \u201cJust say yes, please, to that cookie\u201d<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">You cannot say \u201conline marketing\u201d without also saying \u201ccookie consent\u201d. It is a topic driven largely by ignorance and fear. Therefore, in this article I will dive into \u201cwhat is actually relevant\u201d, while also helping you understand what it is and how it affects your data. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/08\/Cookie-consent_-Sig-nu-bare-ja-tak-til-den-smaakage.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/08\/Cookie-consent_-Sig-nu-bare-ja-tak-til-den-smaakage.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/08\/Cookie-consent_-Sig-nu-bare-ja-tak-til-den-smaakage-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/08\/Cookie-consent_-Sig-nu-bare-ja-tak-til-den-smaakage-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/08\/Cookie-consent_-Sig-nu-bare-ja-tak-til-den-smaakage-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/08\/Cookie-consent_-Sig-nu-bare-ja-tak-til-den-smaakage-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#hvad\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad er det?\n                    <\/a>\n                                    <a\n                        href=\"#comliance\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        GDPR-compliance\n                    <\/a>\n                                    <a\n                        href=\"#data\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        P\u00e5virkning p\u00e5 data\n                    <\/a>\n                                    <a\n                        href=\"#consentmode\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Google Consent mode\n                    <\/a>\n                                    <a\n                        href=\"#hvem\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvem b\u00f8r g\u00f8re noget?\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"hvad\">What is Cookie Consent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookie Consent is a term that covers the fact that, in connection with GDPR regulations, it has become a requirement to obtain active consent if you want to place cookies (small fragments of tracking code) in people\u2019s browsers and\/or other marketing tracking on your website in people\u2019s browsers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are several providers that can help you ensure your cookies are placed correctly and legally, e.g. <a href=\"https:\/\/www.cookiebot.com\/\">Cookiebot<\/a> and <a href=\"https:\/\/cookieinformation.com\/\">Cookieinformation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This consent must be stored for a certain number of years, which you can find out with a quick Google search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, \u201cCookie Consent\u201d is the legal part of setting up tracking for your users, where you ensure that your tracking is compliant with directives and national and international law.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/cookiebanner-eksempel-2-1024x597.png\" alt=\"\" class=\"wp-image-63712\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/cookiebanner-eksempel-2-1024x597.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/cookiebanner-eksempel-2-300x175.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/cookiebanner-eksempel-2-768x448.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2023\/01\/cookiebanner-eksempel-2.png 1798w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comliance\">The recipe for GDPR-compliant cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To get a baking tray of the most delightful GDPR-compliant cookies, you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>150 grams<\/strong> of ensuring that all functional, statistics, and marketing cookies are blocked in the code until they are actively accepted.<\/li>\n\n\n\n<li><strong>2 tbsp.<\/strong> Of an up-to-date declaration of all cookies containing: the type of cookie, what information it collects, who the data is shared with, and how long the data is stored.<\/li>\n\n\n\n<li><strong>A pinch<\/strong> of a banner that makes it possible to opt in or out of cookies, without unduly nudging the user into a choice (e.g., by making the \u201cno thanks\u201d button very small).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> However, it is important to note that this does not only apply to cookies. The consent requirement also applies to the collection of personal data and \u201cLocal Storage\u201d if local storage is used for data storage, in the same way one would normally use a cookie. <\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<h3 class=\"wp-block-heading\" id=\"data\">What does cookie consent do to my data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We have analysed multiple websites across industries, and the conclusion is that when you implement GDPR-compliant cookie consent, <strong>the amount of data is reduced by approx. <a href=\"https:\/\/morningbound.dk\/cookiesamtykke-best-practice\/\">30\u201340%<\/a><\/strong> because users either reject cookies or do not respond to the banner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If cookie consent is set up correctly, the quality will be the same for the remaining users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonus info:<\/strong> You can get 8\u201310% more people to accept cookies by placing the banner at the bottom of your website, <a href=\"https:\/\/morningtrain.dk\/en\/cookie-consent-best-practice-the-impact-of-banner-position-on-the-opt-in-rate\/\">we have found<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consentmode\"><strong>Before you panic \u2013 Google Consent Mode<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you lose data due to the implementation of cookie consent, you can still collect more data for your Google products legally, even if people do not accept cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do not know what that is, read my article about Google Consent Mode.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Common mistakes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are some common mistakes that people often make when it comes to cookie consent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube videos are placed behind a button click and can therefore set cookies or local storage without consent.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-1024x736.png\" alt=\"\" class=\"wp-image-62749\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-1024x736.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-300x216.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier-768x552.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Husk-ogsaa-YouTube-og-sociale-medier.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing scripts are only activated on the next page view after consent has been confirmed.<\/li>\n\n\n\n<li>Cookiebot is set up, but only some cookies are blocked\u2014not those set via Tag Manager; you must block those yourself within <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google-tag-manager\/\" type=\"post\" id=\"63791\">Tag Manager<\/a>.<\/li>\n\n\n\n<li>You work with the US, but you are not aware that the US does not actually require active consent\u2014passive consent alone (that the banner is shown) is sufficient.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvem\">Who should adopt Cookie Consent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In principle, it is important for everyone, but where we see the greatest focus is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lawyers, accountants, etc., because customers expect them to have legal matters under control.<\/li>\n\n\n\n<li>The public sector, schools, etc., because you can get internal backlash for not having it under control.<\/li>\n\n\n\n<li>Large international organisations, because the group as a whole can face fines of up to 4% of annual turnover if just one website gets it wrong.<\/li>\n\n\n\n<li>Media companies and similar organisations, where users can create a shitstorm.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a small business, you generally do not need to be afraid\u2014so far, there have been few rulings in Europe\u2014but you should be aware of your risk and consider whether it is best to follow the rules overall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Navigating the world of cookie consent can be challenging, but it is a necessary part of running an online business today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By understanding what it is, how it affects your data, and how to avoid common mistakes, you can ensure that your business is GDPR-compliant and ready to welcome your customers in the most effective and lawful way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By following these guidelines, you can create a better user experience for your customers while complying with the law. It is a win-win situation for everyone! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to base your tracking setup on something that is GDPR-compliant, so you do not build a data hub that you are later instructed to shut down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. There has not been that much development in this area. <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>You cannot say \u201conline marketing\u201d without also saying \u201ccookie consent\u201d. It is a topic driven largely by ignorance and fear. Therefore, in this article I will dive into \u201cwhat is actually relevant\u201d, while also helping you understand what it is and how it affects your data.  <\/p>\n","protected":false},"author":2,"featured_media":67845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[396],"tags":[542,397],"class_list":["post-67843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-insights","tag-gdpr-compliance","tag-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cookie consent: \u201cJust say yes, please, to that cookie\u201d - Morningtrain<\/title>\n<meta name=\"description\" content=\"You cannot say \u201conline marketing\u201d without also saying \u201ccookie consent\u201d. 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