{"id":67912,"date":"2023-06-29T11:32:21","date_gmt":"2023-06-29T11:32:21","guid":{"rendered":"https:\/\/morningtrain.dk\/the-product-focused-software-engineer-101\/"},"modified":"2026-05-04T11:31:38","modified_gmt":"2026-05-04T11:31:38","slug":"the-product-focused-software-engineer-101","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/","title":{"rendered":"The \u201cproduct-focused software engineer\u201d 101"},"content":{"rendered":"<section class=\"mt-blog-post-cover wp-block-mt-blog-post-cover\">\n    <div class=\"mt-blog-post-cover__inner page-container\">\n        <div class=\"mt-blog-post-cover__text-container\">\n                                                <p class=\"mt-blog-post-cover__tagline tagline\">Digitalization<\/p>\n                                                    <p class=\"mt-blog-post-cover__date\">\n                        29. June 2023                    <\/p>\n                                                        <h1 class=\"mt-blog-post-cover__title\">The \u201cproduct-focused software engineer\u201d 101<\/h1>\n                    <\/div>\n        <div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently. By following this framework, your team can deliver customer value faster. Here are some key points to consider. <\/p><\/div><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101-187x108.png 187w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Content\n                    <\/p>\n                                                    <a\n                        href=\"#sporg\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Ask about the reason\n                    <\/a>\n                                    <a\n                        href=\"#vaerdi\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Understand value added\n                    <\/a>\n                                    <a\n                        href=\"#mening\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Let them express their opinion\n                    <\/a>\n                                    <a\n                        href=\"#kortlaegning\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Mapping of value\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"sporg\">Encourage engineers to ask: &#8220;Why are we doing this?&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to train engineers to understand the customer\u2019s needs and pain points. When they are able to understand and relate to the customer\u2019s challenges, they can begin to develop high-value features. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This requires engineers to look beyond technical specifications and truly understand how their work helps solve the customer\u2019s problems.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vaerdi\">Understand what customer value is<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By starting projects with a team discussion about customer value ideally involving the customer where possible you can ensure that the entire team has a clear understanding of what matters to the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a shared vision and direction for product development and helps avoid wasting resources on unnecessary features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mening\">Encourage engineers to share their opinions and ideas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to create an environment where engineers feel safe expressing their opinions and ideas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By encouraging discussion and challenging requirements based on business objectives, engineers can help identify the most valuable and effective features.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This can lead to faster development of high-performing solutions and greater satisfaction for both customers and developers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kortlaegning\">Let developers map value and effort for features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When engineers assess the value and effort of different features, they can plan strategically to maximise the product\u2019s effectiveness and value delivery.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By prioritising the features that deliver the most value with the least effort, you can deliver valuable features to customers faster.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">By following these steps, your team will be more successful at delivering value to customers faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product-focused approach provides a shared goal and direction for the team and helps ensure that everyone is working to meet customers\u2019 needs and expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that ongoing follow-up and adjustment are required to optimise the process and continue improving value delivery over time.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently. By following this framework, your team can deliver customer value faster. Here are some key points to consider.  <\/p>\n","protected":false},"author":8,"featured_media":70927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-67912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The \u201cproduct-focused software engineer\u201d 101 - Morningtrain<\/title>\n<meta name=\"description\" content=\"Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u201cproduct-focused software engineer\u201d 101 - Morningtrain\" \/>\n<meta property=\"og:description\" content=\"Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T11:32:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T11:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thomas_oe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas_oe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\"},\"author\":{\"name\":\"Thomas_oe\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4\"},\"headline\":\"The \u201cproduct-focused software engineer\u201d 101\",\"datePublished\":\"2023-06-29T11:32:21+00:00\",\"dateModified\":\"2026-05-04T11:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\"},\"wordCount\":303,\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png\",\"articleSection\":[\"Digitalization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\",\"name\":\"The \u201cproduct-focused software engineer\u201d 101 - Morningtrain\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png\",\"datePublished\":\"2023-06-29T11:32:21+00:00\",\"dateModified\":\"2026-05-04T11:31:38+00:00\",\"author\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4\"},\"description\":\"Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently.\",\"breadcrumb\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage\",\"url\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png\",\"contentUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png\",\"width\":1248,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morningtrain.dk\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The \u201cproduct-focused software engineer\u201d 101\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\",\"url\":\"https:\/\/morningtrain.dk\/en\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1&#039; klasse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morningtrain.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4\",\"name\":\"Thomas_oe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Thomas_oe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The \u201cproduct-focused software engineer\u201d 101 - Morningtrain","description":"Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/","og_locale":"en_US","og_type":"article","og_title":"The \u201cproduct-focused software engineer\u201d 101 - Morningtrain","og_description":"Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently.","og_url":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/","og_site_name":"Morningtrain","article_published_time":"2023-06-29T11:32:21+00:00","article_modified_time":"2026-05-04T11:31:38+00:00","og_image":[{"width":1248,"height":720,"url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png","type":"image\/png"}],"author":"Thomas_oe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thomas_oe","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#article","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/"},"author":{"name":"Thomas_oe","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4"},"headline":"The \u201cproduct-focused software engineer\u201d 101","datePublished":"2023-06-29T11:32:21+00:00","dateModified":"2026-05-04T11:31:38+00:00","mainEntityOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/"},"wordCount":303,"image":{"@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png","articleSection":["Digitalization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/","url":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/","name":"The \u201cproduct-focused software engineer\u201d 101 - Morningtrain","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage"},"image":{"@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png","datePublished":"2023-06-29T11:32:21+00:00","dateModified":"2026-05-04T11:31:38+00:00","author":{"@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4"},"description":"Having a product-focused approach as a software engineer is crucial to delivering value to customers quickly and efficiently.","breadcrumb":{"@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#primaryimage","url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png","contentUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/The-\u2018product-focused-software-engineer-101.png","width":1248,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/morningtrain.dk\/en\/the-product-focused-software-engineer-101\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morningtrain.dk\/en\/"},{"@type":"ListItem","position":2,"name":"The \u201cproduct-focused software engineer\u201d 101"}]},{"@type":"WebSite","@id":"https:\/\/morningtrain.dk\/en\/#website","url":"https:\/\/morningtrain.dk\/en\/","name":"Morningtrain","description":"Digitalt bureau p\u00e5 1&#039; klasse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morningtrain.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/63e16ee89f0ebc4bcee579ec153e7ea4","name":"Thomas_oe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Thomas_oe"}}]}},"_links":{"self":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/comments?post=67912"}],"version-history":[{"count":3,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67912\/revisions"}],"predecessor-version":[{"id":71202,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/67912\/revisions\/71202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media\/70927"}],"wp:attachment":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media?parent=67912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/categories?post=67912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/tags?post=67912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}