{"id":68059,"date":"2022-10-21T19:05:00","date_gmt":"2022-10-21T19:05:00","guid":{"rendered":"https:\/\/morningtrain.dk\/best-practices-for-your-google-ads\/"},"modified":"2026-04-17T12:56:12","modified_gmt":"2026-04-17T12:56:12","slug":"best-practices-for-your-google-ads","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/best-practices-for-your-google-ads\/","title":{"rendered":"Best practices for your Google ads"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">21. oktober 2022<\/p><h1 class=\"mt-blog-post-cover__title\">Best practices for your Google ads<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">To succeed with Google Ads advertising, technical wizardry or clever tricks are not enough. Your campaigns will not perform better than the ads you present to your potential customers. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/Gode-raad-til-dine-annoncer-paa-Google.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/Gode-raad-til-dine-annoncer-paa-Google.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/Gode-raad-til-dine-annoncer-paa-Google-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/Gode-raad-til-dine-annoncer-paa-Google-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/Gode-raad-til-dine-annoncer-paa-Google-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/Gode-raad-til-dine-annoncer-paa-Google-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#effektiv\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        5 Effektive r\u00e5d\n                    <\/a>\n                                    <a\n                        href=\"#tal\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Benyt tal\n                    <\/a>\n                                    <a\n                        href=\"#pain\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        &#8220;Smerten&#8221; du l\u00f8ser\n                    <\/a>\n                                    <a\n                        href=\"#eksakt\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Benyt eksakt match\n                    <\/a>\n                                    <a\n                        href=\"#udvidelser\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Annonceudvidelser\n                    <\/a>\n                                    <a\n                        href=\"#shuffle\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Rotation af annoncer\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"effektiv\"><strong>5 effective best practices for writing ads for <a href=\"https:\/\/morningbound.dk\/marketing-ordbogen\/#google-ads\">Google Ads<\/a>:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make sure the exact <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#soegeord\">keyword<\/a> appears in the ad<\/li>\n\n\n\n<li>Start from your potential customers\u2019 pain points<\/li>\n\n\n\n<li>Use numbers in your ad copy to stand out more<\/li>\n\n\n\n<li>Use as many ad extensions as possible<\/li>\n\n\n\n<li>Let <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#soegemaskine-algoritme\">Google\u2019s algorithm<\/a> assemble your ads<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, your ads on <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google<\/a> help define your traffic volume, your cost per click, and your conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help you get off to a good start, we have tried to compile some best practices you can use when creating ads for <a href=\"https:\/\/morningtrain.dk\/hvad-er-google-ads\/\">Google Ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I elaborate on my five tips below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tal\">Include numbers in your Google ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporate numbers into your ads. This can be years, number of cases, percentage increases, and the like. The point is that numbers are eye-catching in search engine results.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"312\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/tal-i-annonce.png\" alt=\"\" class=\"wp-image-63998\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/tal-i-annonce.png 720w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/tal-i-annonce-300x130.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pain\">Start from your potential customers\u2019 pain points<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Address the searcher\u2019s pain points. You can benefit from using insights from your sales team about what challenges customers face when choosing to buy your products\/services.<br\/>This way, you potentially speak directly to the <strong>feeling<\/strong> or <strong>experience<\/strong> your potential customer is having, thereby increasing the likelihood that they choose to click on you because you \u201cunderstand their situation\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"602\" height=\"361\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/annonce-2.png\" alt=\"\" class=\"wp-image-46563\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/annonce-2.png 602w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/annonce-2-300x180.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eksakt\">Use exact match<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure the exact keyword is used in the Google ads. You can partly ensure this by using a single keyword ad grouping (SKAG) structure\u2014i.e., building campaigns so that each keyword has its own ad group, rather than having a long list of keywords in the same ad group.   <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"602\" height=\"224\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/annonce-4.png\" alt=\"\" class=\"wp-image-46570\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/annonce-4.png 602w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/10\/annonce-4-300x112.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"udvidelser\">Use as many ad extensions as possible<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use many extensions so you take up more space in the search results and provide searchers with more information to base their decision on. We particularly recommend sitelinks, images, location, and phone number, as these are easy to set up, are often shown, attract attention, and therefore increase <a href=\"https:\/\/morningtrain.dk\/en\/what-is-ctr-and-what-can-you-use-it-for\/\" type=\"post\" id=\"63814\">CTR<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shuffle\">Let the algorithm shuffle your Google ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid \u201cpinning\u201d your headlines and descriptions. We have run some split tests between RSA ads (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Responsive Search Ads<\/a>) where we pinned headlines and descriptions to a fixed position vs. one without.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad without pins was prioritized higher by Google and generally achieved a higher impression rate because it made it easier for Google\u2019s algorithm to optimize freely. Of course, this requires you to write headlines that work in any combination, so keep that in mind when writing new ads. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">And remember<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Write at least 6 headlines and 4 descriptions in each RSA so Google has enough to work with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope this gave you something to work with. Off you go\u2014you need to get out there and create some kick a** Google ads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enjoy.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>To succeed with Google Ads advertising, technical wizardry or clever tricks are not enough. Your campaigns will not perform better than the ads you present to your potential customers. <\/p>\n","protected":false},"author":2,"featured_media":68060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,386],"tags":[398,404,536],"class_list":["post-68059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","category-content","tag-content","tag-google-ads","tag-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best practices for your Google ads | Morningtrain<\/title>\n<meta name=\"description\" content=\"We have tried to compile a set of best practices on how to create the best ads for your Google Ads advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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